NEW FORMS OF VALUE CREATIONECONOMY OF EXPERIENCES

maandag 6 mei 13

I. Introduction by Albert Boswijk

II. Towards new value networks by Ed Peelen

III. the Business canvas for SME by Rob de With

IV. New business reality by Desirée Struijk

V. Integration by Ed Peelen & Albert Boswijk

AGENDA

maandag 6 mei 13

TITELDEMATERIALISATION

commoditieseconomic goods services new offeringscommoditieseconomic goods services new offerings

materialisation

dematerialisation

maandag 6 mei 13

DRIVERS 4 CHANGE

heterogenious marketsglobal supply chainupcoming regionscultural diversity

globalisationquest for global leadership

Sustainability

Changing roles Supplier- consumer powershift

Nodal networksChanging character of

organisationsCo creation crowsourcing

New business models

innovative technologies digitisation-singularity-

robotisationbig data- the nexus of forces

dematerialisation

total connectivity-p2p networksempowerment- social media-

transparencyself direction

‘customer’

maandag 6 mei 13

LAYERS OF STABILITY

meaning &insights

competences &social function

security &protection

the creative human

the obedient human

the hidden human

communicativeself direction

social regulatory system

naturalsystem

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How do we create meaning

emotion meaning(erfahrung)

experience(erlebnis)

sensoryperception

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Two functions in the brain

The experiencing self The memorising self

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Three types of experiences

Personal Social Economical

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PRIMARY EXPERIENCE

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JOEP

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SECONDARY EXPERIENCEBOILER ROOM

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Generations

0% 100%

100%

individual creation of experience environment

com

pany

cre

atio

n

staging

co-creation

self direction

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CHANGING THE ROLE OF ORGANISATIONS

maandag 6 mei 13

The 5 stages of value creation

ini#a#ves ((

goals(standards(

systems ((

values(

empowerment( crea#vity(

vision(

Internal( External(

Flexibility(

Control(Source R.E.Quinn UMICH(

!

((

THE 5 STAGES OF EXPERIENCE CO-CREATION(

1 Innovation and learning

Where(do(we(need(to(be(crea#ve,(Think(outside(the(box,(to(create(new(

environments(and(pla@orms(and(which(networks(are(relevant?(

5.how is money being earned?

Manage XP scorecard(

2 Experience (co-) creation Which(experience(environments?(Physical,(virtual,(opportuni#es(of(

coDcrea#on(and(self(direc#on,(Check(loca#on(hierarchy.(

Principles(of(design.((

3 Which internal processes create experience value? Which(experience(coDcrea#on(architecture?(Which(core(competences(are(required?((

4 People & Culture How(do(we(develop(and(train(the(people(who(have(to(support(the(experience(strategy.Which(skills((need(to(be(trained(and(what(is(the(desired(culture?((

maandag 6 mei 13

Statements

• The real meaning and impact of the experience economy still needs to start.

• Companies are not yet ready to implement a co creative eco system

• Customer experiences is being used as ‘window dressing’ to pretend you have customer driven

• Customer service centres serve as a firewall to keep customers out of the company to stay firm centric

maandag 6 mei 13

TITLETEXTNEW FORMS OF VALUE CREATIONECONOMY OF EXPERIENCES

maandag 6 mei 13

I. Introduction by Albert Boswijk

II. Towards new value networks by Ed Peelen

III. the Business canvas for SME by Rob de With

IV. New economic reality by Desirée Struijk

V. integration by Ed Peelen & Albert Boswijk

Next on the agenda

maandag 6 mei 13