Partners

The Bazaarvoice platform offers partners an opportunity to deliver a wide range of services that help clients realise value through social customer engagement.

The Bazaarvoice Platform

Conversations

Connections

Bazaarvoice provides a SaaS platform that enables brands to create, capture, analyse, and share customer conversations. This drives acquisition and advocacy, increases sales, boosts customer loyalty, and reveals insights to improve the entire organisation.

Bazaarvoice Conversations lets brands and retailers create social communities on their website and Facebook. Features include:• Ratings & Reviews• Questions & Answers• Campaigns• Moderation services• Rich media support• Brand to retailer content syndication• Facebook integration

Unanswered questions stop shoppers from buying. When brands interact with consumers directly on external retail sites, conversion rates increase and return rates decrease. Bazaarvoice Connections enables brands to engage end consumers in the retail channel in a highly scalable manner by answering questions at the point of customer need.

The Bazaarvoice Platform

Moderation and Authenticity

Intelligence

Bazaarvoice Intelligence lets businesses uncover specific product and service insights that drive smarter innovation, development, and merchandising. Insights also identify advocates and influential consumers, letting businesses target their marketing efforts for better returns.• Spot and fix potential issues to decrease returns and

improve satisfaction.• Learn exactly which products, services, and features

consumers want, optimize your portfolio and drive new product innovation.

• Power more profitable retailer-supplier relationships by sharing insights and building better consumer experiences.

All content on the Bazaarvoice platform is screened by trained moderators to ensure brand protection, regulatory compliance and relevance, all based on client-specific guidelines. Moderators also tag content for specific business insights like product improvements or service comments. Moderation is available in over 30 languages.

Customer trust is built on authenticity, and the Bazaarvoice platform includes fraud detection software that ensures that the content submitted is not fraudulent or in any way manipulated.

TransformLearn

The Service Opportunity

Creating customer centricity involves a lot more than technology. It requires a methodical approach and a range of services. For service providers, this means a wealth of opportunities to deliver measurable results each step of the way.

ScaleEngagePlan

PlanEnsure that all parts of the business are involved and engaged

1-3 months

• Form project teams• Social strategy alignment• Analytics/measurement planning• Performance assessment• SEO/SEM alignment• Launch planning

Engage

3-6months

Design, build, launch and integrate Conversations

• UX/Design of site integration• Technical integration• Volume campaigns via email, site

promotions, social networks, contests, gamification and more

• In-store and print campaigns• On-going UGC-related campaign creation

Learn

4-6months

Apply insights to enhance marketing efforts

• Customer segmentation• Adjust marketing copy to reflect customer

voice• “Top rated” based marketing• Identify and rectify product marketing gaps• Targeted marketing based on profile and

sentiment

Scale

3-6 months

Widen the scope and usage of user-generated content

• In-store • Mobile• Contributor-

orientated marketing

• Loyalty programme integration

• Community engagement

• Influencer/Advocacy programme

• Content syndication • Social networks• CRM integration

Transform

6+months

Integrate voice of the customer into business processes

• Product innovation and development• Trading and merchandising• Customer Service• Marketing• Implement channel question answering• Consolidate learnings for use in other

brands and geographies

Why It Matters

About Bazaarvoice

Founded in 2005 and headquartered in Austin, TX with offices in San Francisco, New York, London, Paris, Amsterdam, Munich, Stockholm and Sydney, Bazaarvoice brings the voice of customers to more than 1,800 clients globally. Bazaarvoice social software helps clients like Best Buy, Costco, Dell, Macy's, P&G, Panasonic, QVC, and USAA create social communities on their brand websites and Facebook pages where customers can engage in conversations.

Contact

Gonzalo Higueras HareEuropean Partnerships Director

o: +33 1 5660 5484m: +33 634 660118gonzalo.higueras@bazaarvoice.com

86%84%

of UK shoppers rely on customer ratings and reviews to make a purchase decision.

of 15-34-year-olds report that user-generatedcontent influences what they buy.

Customer loyalty/advocacy is the #1 digital priority of CMOs