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Sampling www.bazaarvoice.com/sampling Angela Ingram, Social Media Strategist, Zep Retail Anu Saha, Group Product Manager, Bazaarvoice

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Zep Online Mentions & Blogs

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Zep Online Mentions & Blogs Re-pinned over

168 TIMES!

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Zep Cleaning Agents • Limited marketing budget, the partnership with Bazaarvoice helped to tell the brand story by the influencers and advocates who already knew and trusted the brand

•  “Cleaning Agents” used as internal focus group for feedback and reviews on products in development

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Zep Cleaning Agents • Limited marketing budget, the partnership with Bazaarvoice helped to tell the brand story by the influencers and advocates who already knew and trusted the brand

•  “Cleaning Agents” used as internal focus group for feedback and reviews on products in development

• Well informed advocates know how to use the product properly - high product efficacy rate

• Review new products, under reviewed products, and underperforming products according to negative reviews.

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External Sampling vs. Bazaarvoice Sampling

82% of samplers had not heard

of Zep

32% of samplers left a product review

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32% of samplers left a product review

External Sampling vs. Bazaarvoice Sampling

82% of samplers had not heard

of Zep

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Bazaarvoice Sampling

54% of samplers left a product review

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Bazaarvoice Sampling

72% of samplers left a product review

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Bazaarvoice Sampling: A better way to sample

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We know review volume increases conversion...

h"p://www.bazaarvoice.com/industries/Higher-­‐review-­‐volume-­‐and-­‐average-­‐ra;ng-­‐correlate-­‐with-­‐order-­‐increases.html Industry Case Study

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…so imagine having reviews the day a product launches

h"p://www.bazaarvoice.com/industries/Higher-­‐review-­‐volume-­‐and-­‐average-­‐ra;ng-­‐correlate-­‐with-­‐order-­‐increases.html Industry Case Study

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Reviews can increase orders across your portfolio

Impact of going from

1 15 reviews &

3.5 4.5 star rating

IR25 mass merchant retailer

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The traditional way to sample

BRAND

TRIAL SIZE

•  Limited scalability •  Limited low-quality feedback •  Short-lived impact on sales •  Difficult to measure •  Expensive

Product Consumer

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The way to sample

BRAND

TRIAL SIZE

Product Consumer Ratings, reviews & photos on site

Content influences many

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Sampling Introducing

Accelerate review & UGC

collection

Reward your loyal brand

advocates

Scale Content across

the network

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1. Your own branded sampling program and community, white-labeled and powered by BV.

2. Invite your best customers and advocates to join.

3. Manage your program with a BV-powered portal.

Benefits:

•  Collect rich UGC (reviews, photos, videos) faster

•  Launch new products or seasonal items ready with UGC

•  As a brand, syndicate your content to your biggest retailers, outside of amazon.com

Bazaarvoice Sampling

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Oh and it’s mobile optimized for consumers….

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Some of our first Bazaarvoice Sampling Clients

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Bazaarvoice Sampling – Engage Your Fans

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Zep Case Study

151 Samples Shipped 103 Reviews Submitted (68%)

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New Product Launched with Product Reviews

Three NEW products introduced in June with reviews already generated via our

Cleaning Agents!

These reviews helped Zep convince the retailer why they should carry

these new cleaners!

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Reviews Syndicated to Retailers

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Bazaarvoice Sampling – Engage Your Fans

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Questions?

Bazaarvoice

Confidential

Angela Ingram Social Media Strategist Zep Retail

Anu Saha Group Product Manager Bazaarvoice