8/2/2019 BC-II

1/5

Course Objectives:

In this rapidly changing world communication has become very vital and important.Every time we have to contact each other for many reasons and without communicationeither for ourselves or on the behalf of the organization we cannot make progress in any

sphere of life.The persons we seek must have strong oral and written communication skills.From Chief Financial Officer to Product Manager, from Senior Economist to PersonnelAnalyst, from Senior Sales Representative to Petroleum Buyer these positions will befilled by people who can communicate well.

Demographic trends suggest that the current generation of College/University studentswill face ever tougher competition obtaining jobs and vying for top corporate positions.Simply put, todays students will have to wait longer to get ahead. Those withoutstanding communication skills will have an advantage; this course BusinessCommunication will definitely give them a crucial edge.

As we all know, every message, whether verbal or nonverbal, communicates somethingabout our values & ethics. Thus, this course will also instruct the students the means toanticipate and analyze the ethical dilemmas they will face on the job/practical life.Taking an ethical position on the face of pressures and temptations requires more thancourage it really requires strong communication skills.So, the basic purpose of teaching this course is to train the character as well asprofessional capabilities of students in order to make them proficient in handling anykind of situation in their personal & professional lives.

Course Contents:

The art of listeningThe importance of listeningImproving listening efficiencyEffect of listening on other communication skillsListening & Job SuccessPracticeInterviewing: What is interview?, Physical and mental preparation, Knowing yourabilities, Getting information about company, Body language, What to do duringinterview, Kinds of interview, Follow up communicationApplication Packages: Resume writing, Chronological resumes, Skills resumes.Preparing different resume for different jobs, What do your employer wants to knowabout you, Covering letter, What should be there in covering letter?, Ready to respondevery question.Meeting & Conference Participation: Qualities of effective speaking, Creating favourableimpression, Enunciation, pronunciationPlanning & Writing: Business letter format & letter styled, Arrangement styles of letters,Punctuation styles for business letters, A final word

8/2/2019 BC-II

2/5

The Psychology of Effective Communication: Principles of Communication Psychology.What do we know about Human Behaviour, Non-verbal communication, PromotingGoodwill, Stimulating desired reaction.

Text Books:

Bovee D. Philips: Business Communication Today Himstreet & Batty: Business Communication Kitty O Locker: Business & Administrative communication Stewart, Zimiber & Clark:Business English & Communication

8/2/2019 BC-II

3/5

Course Contents:

The art of listening

The importance of listening

Improving listening efficiency

Effect of listening on other communication skills

Listening & Job Success

Practice

Interviewing: What is interview?, Physical and mental preparation, Knowing your

abilities, Getting information about company, Body language, What to do during

interview, Kinds of interview, Follow up communication

Application Packages: Resume writing, Chronological resumes, Skills resumes.

Preparing different resume for different jobs, What do your employer wants to know

about you, Covering letter, What should be there in covering letter?, Ready to respond

every question.

Meeting & Conference Participation: Qualities of effective speaking, Creating favorable

impression, Enunciation, pronunciation

Planning & Writing: Business letter format & letter styled, Arrangement styles of letters,Punctuation styles for business letters, A final word

The Psychology of Effective Communication: Principles of Communication Psychology.

What do we know about Human Behaviour, Non-verbal communication, Promoting

Goodwill, Stimulating desired reaction.

Text Books:

Bovee D. Philips: Business Communication Today

Himstreet & Batty: Business Communication

Kitty O Locker: Business & Administrative communication

Stewart, Zimiber & Clark:Business English & Communication

8/2/2019 BC-II

4/5

3 . 2 O R A L O M M U N I C A T I O N Course Objective:

In this rapidly changing world communication has become very vital and important. Every

timewe have to contact each other for many reasons and without communication either for

ourselvesor on the behalf of the organization we cannot makeprogress in any sphere of life.Thepersons we seek must have strong oral and written communication skills.From Chief FinancialOfficer to Product Manager, from Senior Economist to Personnel Analyst,from Senior Sales

Representative to Petroleum Buyerthese positions will be filled by peoplewho can

communicate well. Focus will be on oral communication and presentation of studentsin the class

in developing communication skills. As we all know, every message, whether verbalor

nonverbal, communicates something about our values & ethics. Thus, this course

wi ll al so instruct the students the means to anticipate and analyze the ethical dilemmas they will

face

ont h e j o b / p r a c t i c a l l i f e . T a k i n g a n e t h i c a l p o s i t i o n o n t h e f a c e o f p r e s s u r

e s a n d t e m pt a t i o n s requires more than courageit really requires strong communication

skills.Course Contents:

Grammar review

Vocabulary Development

Pronunciation

Drills

The psychology of effective communication

Principle of communication psychology

Presentation

Report writing

The need for business report

Informational report

Analytical reports

Writing headings and sub-headings

Using visual aid

Proof reading

8/2/2019 BC-II

5/5

Presentations