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Business Communication

How is technology changing our worktoday?

Why?

What is in it for you?

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Technological innovation

Technological innovation is essential for human

development.

From the printing press to the computer, people havedevised tools for facilitating learning and communication.

Technology is not inherently good or bad, the outcome

depends on how it is used.

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Benefits from ICT

Information and communications technology carries onhigh promise both in human and economic terms.

Benefits could be obtained in:

Education Government efficiencyEducation Government efficiency

Health care Food securityHealth care Food security

Environment management Job trainingEnvironment management Job training

And specifically in Science and Technology:

Speed up dissemination of scientific results world-wideSpeed up dissemination of scientific results world-wide

through scientific knowledge sharing and exchangethrough scientific knowledge sharing and exchange

Allows to set up of Virtual Labs for communications andAllows to set up of Virtual Labs for communications and

remote instrument controlremote instrument control

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Rapid evolution of ICT

Predictions indicate the doubling of computing powerdoubling of computing power

every 18 24 monthsevery 18 24 months and the doubling ofdoubling of

communications power every 6 monthscommunications power every 6 months. Both are

accompanied by huge reductions in costs andmassive increases in speed and quantity.

In 2001 more information can be sent over

a single cable in a second than in 1997 was sent

over the entire Internet in a month.

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Impacts of Technology on

Communication

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So what changed?

Sender-driven

One-to-many

Controlled

Receiver-driven

Many-to-many

Uncontrolled

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What has NOT changed ?

Face-to-face communication

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What has technology changed

Immediacy Integration

Acces Collaboration

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Immediacy

Speed & Reach

I want it and I want itnow

Queen 1990

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IntegrationNetworks, Content Management, Technology

A phone is not a phone..

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AccessSearch, Choice

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AccessSearch, Choice

Dont send it, I can find it

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Collaboration

Blogs, Wikis & Podcasts

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Implications for communication strategy

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The

Vision

Access Employee involvement

Interactive

Searchable

Self help

Remote access

Collaboration Leadership communication

Plans, priorities & performance

Searchable knowledge directories

E-learning and knowledge sharing

Issues and change management

Integration Common content management

Common taxonomy Audience segmentation

Immediacy Customer & employee satisfaction

Facility maps and service directories Services locators

Implications for communication

strategy

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Blogs, Wikis, Podcasts

Opportunities?

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Good management not more computing

power is the key to higher productivity

IT expenditures have little impact on

productivity unless accompanied by good

management

McKinsey with London School of Economics( September 2004)

Some Food for Thought