be a master of pitch-telling - guide & tips & tecniques
TRANSCRIPT
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PITCH-TELLING
LAS MEJORES
TECNICAS DE STORYTELLING PARA TENER UN PITCH:
1. SIMPLE Y ENTENDIBLE
2. SEXY y DIFERENTE
3. Vendedor
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Por quE eL Storytelling
funciona tan bien
hoy en dIa ?
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A LA RAIZ DE TODO CONTAR HISTORIAS ES UNO DE LOS
PROCESOS MAS ANTIGUOS DE CREACION
Y DE TRANSMISION DE SENTIDO
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NUESTRA MATRIZ CULTURAL LOS CUENTOS MOLDEARON Nuestra nineZ,
nuestra cultura y memoria colectiva
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EL PODER DEL CUENTO La FORMA DE COMUNICACION HUMANA LA MAS
EFICAZ PARA IMPACTAR Y CONMOVER A LA GENTE
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EL PODER DEL CUENTO EL CUENTO MOVILIZA NUESTROS SENTIDOS
A TRAVES DE LAS EMOCIONES EVOCADAS
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EL PODER DEL CUENTO
ES CAPAZ DE GeneraR a la vez DIVERSION Y
SEGURIDAD HABLANDOLE DE MANERA EQUILIBRADA
A LOS DOS HEMISFERIOS DE NUESTRO CEREBRO
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ENTENDER EL MUNDO ES El cuento es una gran categorIa del
conocimiento que utilizamos para formular y
dar a conocer nuestro entendimiento del mundo
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CREAR SENTIDO Un cuento es el mejor vector, el medio mAs eficaz
y el camino mAs corto para
crear sentido y compartirlo
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“La vida no es la que uno viviO, sino la que uno recuerda
y como la recuerda para contarla”
Vivir para contarla
Gabriel Garcia MArquez,
EL STORYTELLING COMO PRINCIPIO DE REALIDAD
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CREAR EMPATIA El cuento es una forma de expresiOn humana
que nos permite entrar en comunicaciOn
y intercambiar con los otros
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TRANSFORMAR EL MUNDO El cuento influencia y determina la Historia
y las historias. Sin cuento no existirían.
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El SUENOTELLING
“Cuando una realidad no conviene hay que imaginar otra.
El Storytelling es la herramienta de la gente que tiene sueNos y quiere hacerLOS realidad.
Lo que dice, Lo que cuenta,
Es Y serA realidad”.
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Storytelling aplicado
al marketing y
AL managemenT
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1.Dasen)doyvidaaunamarca/empresa(cuerpo,palabras…)2.Creapuntosycriteriosdereferenciasparaelconsumidor/asalariado…3.Valorizaalaempresaentodossusactos
4.Permiteserconocido,entendidoyapreciadoporelconsumidor5.Abreeldialogoconelconsumidor6.Escribeunahistoriacomún7.Implicaasusasalariados
8.Dasen)doalconsumoyalasociedadLasempresassonnuestraculturayatravésdeellasentendemoselmundoyconstruimosnuestrasociedad
9.Transformaalnegocio,alproducto,alamarcaycreanuevasrealidades10.Abrenuevosespaciosyhorizontes
VALOR DEL STORYTELLING PARA SU STARTUP
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MASTER OF PITCHTELLING
THE TIPS
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LET´S MAKE YOUR GENIUS BEING UNDERSTOOD !
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MASTER YOUR PRE-PITCH
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HAVE YOUR OWN STYLE…
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… BUT MATCH THE EVENT
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ANALYZE THE PITCHGROUND
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TEST THE ACOUSTIC
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CHECK YOUR IMAGE
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FEEL AT EASE
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TRAIN YOUR BODY-LANGUAGE
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SMILE YOU ARE ON AIR
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GET READY FOR THE UNPREDICTABLE
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MASTER YOUR PITCH-TELLING
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WHO ARE THE GUYS?
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MATCH THE BRIEF
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FOCUS ON YOUR BUSINESS ADVANTAGE
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CAPITALIZE YOUR “WHY” (IF POWERFUL)
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CONSISTENCY IS A SUPER-POWER
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DELIVER THE ESSENCE
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CUT, SHARP, SELECT
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KISS !! (KEEP IT SMART & SIMPLE)
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HAVE A FUN & SIMPLE PRESENTATION
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USE GEEK SLANG ONLY IF YOUR AUDIENCE CAN UNDERSTAND IT
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MAKE YOUR STORYTELLING VISIBLE
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USE CHARACTERS OR METAPHORS (IF IT HELPS)
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USE DATA AS DRAMA
66%
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POWERFUL STORYTELLING IS PERSONAL…
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… BUT IMPACTS UNIVERSAL
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SPEAK LOUD & AND CHANGE PACE
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START WITH CLIMAX, THEN KEEP THE PACE
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START WITH CLIMAX, THEN KEEP THE PACE
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MAKE THEM UNDERSTAND YOUR BIG IDEA
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…AND TRY TO SEED 3 “GOLD NUGGETS” IN THEIR MEMORY
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PING-PONG THE PITCH
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WANTED: LEADERSHIP & VISION
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BE GENUINE
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TAKE ADVANTAGE OF YOUR ARMS
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SHOW YOUR DIFFERENCE
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CULTIVATE YOUR ANTI-CONFORMISM
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TRAIN AT HOME
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AND NEVER FORGET YOU ARE A SUPER HERO !
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MASTER YOUR PITCH-SCRIPT
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¿De quE se trata
su negocio?
claridad
Y propuesta de valor
AL principio
Para guiar 1.
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Por quE lo
estAn
haciendo?
VISION
IMPULSO
PROPOSITO SUPERIOR 2.
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Por quE son
diferentes y lo
van lograr?
ventajas competitivas,
innovaciON, activos. Etc…
anAlisis de la competencia aguda 3.
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CuAl es su
estrategia de
monetizaciOn?
corto/medio plazo
escabilidad del negocio
4.
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COmo lo estAn
haciendo y lo
van a hacer?
logros
plan a futuro 5.
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Por quE
los necesito?
perfilaciOn publico objetivo
claridad sobre necesidades
6.
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CuAl es SU
equipo A.A.A?
expertise
complementaridad
Compromiso 7.
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CuAl es su
Storytelling y
narrativa? 8.
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BONUS TRACK:
SIEMBRA PEPITAS
DE ORO
equipo, experiencia, patenteS, alianzas,
facturaciOn, inversores, premios,
clientes, ETC... 9.
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1. ¿De qué se trata su negocio? (claridad y propuesta de valor). Desde el principio. Para guiar.
2. ¿Cuál es la oportunidad de negocio? (dimensión, data, tendencias)
3. ¿Por qué son diferentes y lo van lograr? (ventajas competitivas, innovación, activos, análisis de la competencia aguda, etc. )
4. ¿Cuál es su estrategia de monetización? (corto/medio plazo, escabilidad del negocio)
5. ¿Cómo lo están haciendo y lo van a hacer? (logros y plan a futuro)
6. ¿Por qué me los necesito? (perfilación publico objetivo y claridad sobre necesidades)
7. ¿Cuál es el equipo AAA? (expertise, complementaridad, compromiso)
8. ¿Cuál es su Storytelling y narrativa?
9. Bonus track : sembren “pepitas de oro” (equipo, experiencia, patente, alianzas, facturación, inversores, premios, clientes,
MASTER YOUR SCRIPT Sum-up