BE EPIC! CURRENT EVENTS &

MARKETING

CASE SITUATION

You work as a marketing executive for the state of Arizona

The Governor wants a new campaign to rebrand the state, and has asked you to come up with a slogan that will boost tourism, attract businesses, and boost flagging morale.

He wants a tagline that becomes as iconic as “Don’t Mess with Texas.”

The governor wants to counter the negative perceptions that have pervaded the state after the last governor took an anti-immigration stance that encouraged racial profiling or Hispanics by law enforcement. This created a “boycott Arizona movement.”

Come up with a NEW TAGLINE idea and concept for the state.

WHAT DID YOU COME UP WITH?!?http://www.brandchannel.com/2015/08/21/state-rebrands-082115/

CASE SITUATION

You are an Entrepreneur looking to start a new venture. You want to remain profitable, yet create a business that has a larger purpose and social impact on the world.

You are to come up with a social cause that is meaningful to you, and then create a NEW business that can support that cause while being profitable.

Your passion for the cause will help you discover the product and the activism and social responsibility will help you market the company.

Decide on a product

Determine how you will also support your cause with the product or product sales.

FORTUNE MAGAZINE FAVORS BOLD COMPANIES TRYING TO CHANGE THE WORLD

http://brandchannel.com/2015/08/20/fortune-change-world-082015/TomsGoogleWhole Foods

CASE STUDY

Your manager has asked you to come up with the following for a new major advertising campaign:

New Slogan

Storyboard/storyline for online and television commercials

Your ideas for your slogan and commercials must focus on how your airline company feels about the customer and the etire experience of flying. Here are some of those things:

Customer comes first

Bags fly for free

Snacks and Beverages are given to every customer flying

Your manager wants you to be creative and thing outside the box! (Your airline company is not Southwest! So don’t copy their current ideas for their “bags flying for free” idea).

WHAT DID JET BLUE DO?

http://www.fastcompany.com/1695138/jetblue-goes-populist-new-ad-campaign-video-pics

https://youtu.be/jO9K5FkjSvc