the fanatic’s guide to epic email marketing
DESCRIPTION
There’s a lot of talk about email marketing dropping dead in the face of the social media onslaught. But has email really died? Or are the ones predicting its demise just too humdrum to develop and integrate new email strategies? Either way, let’s take a quick peek at the steps involved in creating a powerful email marketing campaign!TRANSCRIPT
CHOOSE AN EMAIL SERVICE PROVIDER
Do They Provide
PRIVATE IPs
SAMPLE ! FREE TRIAL !
CAN-SPAM COMPLIANCE
TRACKING & METRICREPORTS
LISTSEGMENTATION
TIME IS RIGHT
HOW OFTEN ??
GIVING IN TO METRICMANIA
CREATE A BRANDED TEMPLATE
CONTENT
LINKS
SHAREABLE
LINKS TOLANDING PAGES
LINKS TO
WEBSITE
BACK UP INFRASTRUCTURE
KILLER SUBJECT LINE
MAGNETIC HOOK (WIIFM) ENGAGING CONTENT
CALL TO ACTIONLOGO
SNAPPY DESIGN
PICTURES
3
7
THE EXPERTSRECOMMEND 3pm-7pm!
DAILY WEEKELY MONTHLY FORTNIGHTLYThe ideal frequency f o r B 2 B p r o d u c t s and newsletters. Not t o o f a r a p a r t a n d certainly not closely
spaced either .
For those se l l ing a product or a service that i s sub ject to frequently changing
features or offers.
For when you don’t have a whole lot to say, but still want to establish a presence.NO
DELIVERY RATESHow much is getting through?
OPEN RATESHow much is REALLY getting through?
BOUNCESExcessively high bounce rates?
CONVERSIONS Are you meeting your goals?
CLICKS The number of clicks
D E P LO YCHECK