be well bay area- sold to life long medical
TRANSCRIPT
Presented by AE NAME
Be Well Bay AreaMaking Smart Decisions About Your Health
Campaign Concept:
Being Well Means Making Smart Decisions
About Your Overall Health and Wellness.
Being well means making smart decisions about your overall health and
wellness and can encompass making smart decisions about diet and
exercise, to your insurance provider, to where you get your prescriptions.
The Bay Area is known as one of the nation’s healthiest areas and seen as a
leader in health care providers and services. Be Well Bay Area is a marketing
initiative to promote health and wellness, supported by 102.9 KBLX,
102.1/98.5 KFOX, 95.7 The GAME, 96.5 KOIT.
Objective + Strategy
Highlight health education and wellness tips, activities, and events
Affiliate sponsors’ businesses with locally focused messaging
Support local businesses and events through on-air, online, digital
and social assets, unique Facebook consumer sweepstakes, as
well as through strategic television partnerships
Drive brand awareness, build databases, and increase sales for
sponsors
On-Air and Online Audio
:30 Vignette Health Tip/:30 piggybacked commercial
https://www.facebook.com/
bewellbayarea
Facebook Accelerators, Event Posts,
Sponsored Content Posts, etc.
available
Direct-to-Consumer Emails
& Sweepstakes
Mobile Health Events
Elements
On-Air and Online Vignettes
Dedicated Facebook Page
Consumer Sweepstakes
Direct-to-Consumer Emails
Mobile Health Events
Timing: 5/19 thru 7/6
Content Topics
Health Insurance – Overview of Covered California
Health Insurance – Smart tips on how to get the most out of your insurance
2014 health and wellness trends
2014 health food trends
Women’s health and wellness trends
Men’s health and wellness and trends
Wellness travel vacations trends
How your home plays a part in your health and wellness
Wellness and technology
Urgent care vs. traditional care/doctors – emergency Room
Healthy kids
Exercise that works with your lifestyle
Mental wellness
Pet Wellness
• 40 :60 on-air Vignettes across 4 ETM Brands M-Su 6am-12m :05 Name mention in intro of vignette, followed by tip, followed by :30 Lifelong message commercial message
• 80 on-line :60 Vignette’s M-Su 6am-12m across ETM Brands :05 Name mention in intro of vignette, followed by tip, followed by :30 Lifelong message commercial message
• 20 :60 on-air Vignette’s across 4 ETM Brands M-Su 6am-12m :05 Name mention in intro of vignette, followed by tip, followed by :30 non-competitive message
• 40 on-line :60 Vignette’s M-Su 6am-12m across ETM Brands :05 Name mention in intro of vignette, followed by tip, followed by :30 non-competitive message
• 5000 Banner ad impressions across ETM brands
• Name/logo inclusion in title, be well be area tip relevant to Lifelong Marketing Message
• 2x per week minimum Content Provider Facebook Posts on Be Well Bay Area (14 Total)
• 2 Mobile Health Events (part of it)
• 2 DTC’s
• 1 Quarterly Take-Over
Total Weekly $ $3,588 per week for 7 weeks
Total Investment: $25,120.00 net
________________________________
Client Signature Date
Be Well Bay Area
Timing: November 2013 – December 2013
ETM Brands: KBLX, KFOX, KGMZ, KOIT
Inclusion/content posts on FB and Twitter
3 ads on “Your Health is Covered California” Direct-to-Consumer emails
300 :30 on-line commercials
50 :30 on-air commercials piggyback to vignettes:
100 :30 online commercials piggyback to vignettes:
2 minute segments on KRON4 “Days with Zahrah”:
Database from consumer sweepstakes
Be Well Bay Area
Timing: November 2013 – December 2013
ETM Brands: KBLX, KFOX, KGMZ, KOIT
Inclusion/content posts on FB and Twitter
3 ads on “Your Health is Covered California” Direct-to-Consumer emails
300 :30 on-line commercials
50 :30 on-air commercials piggyback to vignettes:
100 :30 online commercials piggyback to vignettes:
2 minute segments on KRON4 “Days with Zahrah”:
Database from consumer sweepstakes