beauty & health

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A smooth operator who scrubs up well, yet remains a bit rough around the edges, frank might just be the ideal companion. Have a great product All the marketing in the world won’t help a product that doesn’t live up to the hype. Connect with your audience Think about their wants and needs and respond to them. Give them a reason to be a part of your community. Persevere Having an idea for a product is one thing, actually committing to it and seeing it through is another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star is born Here are frank’s tips on elevating DIY products to star status: !@ABCD ^8_A8 Q8M_R`U !"#$"%& !"#$"%& !" !#

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Page 1: Beauty & Health

A smooth operator who scrubs up well, yet remains a bit rough around the edges, frank might just be the ideal companion.

Have a great productAll the marketing in the

world won’t help a product that doesn’t live up to the

hype.

Connect with your audience

Think about their wants and needs and respond

to them. Give them a reason to be a part of your

community.

Persevere Having an idea for a product is one thing,

actually committing to it and seeing it through is

another.

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A star is born

Here are frank’s tips on

elevating DIY products to

star status:

!@ABCD%^8_A8#Q8M_R`U

!"#$"

%&

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Page 2: Beauty & Health

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