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BECAUSE LIFE IS AN EVENT !
Table of Contents
WHAT WE DO 4
PUBLIC CELEBRATIONS AND EVENTS 5
NATIONAL & ANNUAL EVENTS 6
STREET PARADES 8
MEDIA CONFERENCES 9
CORPORATE PROMOTIONS 10
CUSTOM PRODUCTION 12
CUSTOM SIGNAGE PRODUCTION 13
SPECIALISED EQUIPMENT TRANSPORTATION 14
LOGISTICS AND WAREHOUSE MANAGEMENT 15
OVERVIEW OF CLIENTS 16
OVERVIEW OF RECENT EVENTS 17
Sold Out National Event Management (Sold Out) is an established total event delivery organisation, which
has been specialising in concept proposal, event development, implementation, production and oversee of
all components of corporate, charity, community, government, promotional and sporting events, both
internationally and throughout Australia for 21 years!.
Sold Out's expertise, creativity, national and international resources provide a comprehensive service for
Sold Out creates events for Australia's largest corporations and national sporting associations consisting of
brands such as:
Sold Out has coordinated aspects of the largest events experienced in Australia, such as the Sydney 2000
Olympic Games, A1 Grand Prix and 2006 & 2012 World Surf Life Saving Championships, not to mention
the Australian Olympic Team 'Welcome Home' Celebrations since the 1996 Atlanta Olympic Games. Sold
Out was also instrumental in the realisation of the Sydney Christmas Parades.
Internationally our knowledge base includes the look and feel of the 2004 Salt Lake Winter Olympic and
Paralympic Games, the South Pacific Games in Fiji, Superyacht Management throughout Europe and the
Caribbean and high profile VIP celebrations.
Sold Out is an organised, experienced and efficient resource for every client with a hands on, turn-key
approach to assisting and delivering various aspects of any event when and where required.
The team at Sold Out welcome the opportunity to discuss your requirements and are ready to create an
event that will provide a stand out marketing, fundraising, engaging and wide reaching advantage for your
company or organisation.
Left: Blackmores Sydney Running Festival 1999-2013 Centre: Floriade 2008-2014 Right: City of Sydney City Farm Launch 2012
What we do
Sold Out is committed to ensuring the overall success of every event through proven Worlds Best Practise
which consistently provide safe operational management plans and environments.
Overview of services available from Sold Out include:
Comprehensive event management and consultancy
Conceptual development, strategic planning, operations, applications, permits and reporting
Coordination of all on-site equipment, set up, engineering certificates
Scheduling, bump in/out, event timings, runsheets and action lists
Management Plans - Risk, WHS, Traffic, Crowd Control
Site layout, look and way finding elements
Workforce roster and deployment
Safety Audits and Inspections
Signage solutions: design, production, installation, logistics, maintenance and storage
Production of promotional materials and give aways
Media, VIP, Competitor, Delegate management and liaison
Event logistics and freight management
Bespoke luxury and personel management
Sold Out's versatility and emphasis on understanding and facilitating our client's unique requirements is
evident through client and stakeholder satisfaction, repeat business, referals and our 21 year-strong
working relationships that continuing to evolve and expand.
Sold Out are an exceptional, professional and enterprising team that never fail to impress!
Gold Coast 2018 Commonwealth Games Games Launch Program and Emblem Unveil -Gold Coast 2013
Public Celebrations and Events
Sold Out has been involved in developing the Look & Feel of the Games: design, production, installation,
maintenance and removal of 'Look & Wayfinding' elements for Olympic and Commonwealth Games and
International Sporting Bodies for world-class events. As such, Sold Out has a strong and proud relationship
with the Australian Olympic movement, since 1996
Working with clients, organising committees and venue management teams, Sold Out helped to create and
maintain guidelines, controlling production schedules, deadlines and sponsorship leveraging, Sold Out is
always within brand, commercial, venue and occupational health and safety guidelines.
Our expertise of the Look & Feel includes:
Recommending suitable signage elements for indoor & outdoor venues, including; design, size
and cost effective solutions
Artwork and manufacture of Sponsor and way-finding signage elements
Installation, maintenance and removal of signage elements
Supply and coordination of large, professional workforces
Previous events include:
1996-2012: Australian Olympic Team National Welcome Home Celebrations 2007: FINA World Swimming Championships in Melbourne Australia 2006 & 2012: World Life Saving Championships, Australia 2006 & 2007: A1 Grand Prix of Nations in Sydney Australia 2004: DHL Asia Pacific Lifesaving Challenge, Japan 2002: Winter Olympic & Paralympic Games in Salt Lake City USA 2002: Commonwealth Games, Manchester UK 2003: South Pacific Games in Suva Fiji 2000: Olympic & Paralympic Games in Sydney Australia
Federation Square, Melbourne 2012 Welcome Home Celebration
Sydney Town Hall, 2012 Australian Welcome Home Celebration
National & Annual Events
Sold Out is behind major sporting events and unique experiences that require controlled schedules and
arenas. Staging every event presents many challenges with exposure to external influences and
expectations of integrated logistics, stakholders, contractors, sponsors, competitors and spectators.
Our company humbly represents 21 successful years of troubleshooting through effective planning and
seamless implemention of solutions for every event to thrive in the natural environment, ensuring athletes,
VIPs, sponsors, media and spectators are all provided with a safe and accessible venue, showcasing
worlds best practises.
Sold Out's responsibilites include; total event management and delivery;liaising and leveraging with all
venues and stakeholders; site preparations and management; collateral warehousing and logistics; supply
of experienced event personnel both nationally and Internationally across multiple venues simultaneously.
Some of our recent annual events include:
1996-2014: Swimming Australia Events - Australian Swimming Championships, Age Championships, Short Course Championships and Open Water Championships 1998-2014: Australian Surf Life Saving Championships 2003-2014/15: Kellogg's Nutri-Grain IronMan Series 2003-2014: Christmas Party, Endeavour Energy: (Formerly Integral Energy) 2003-2014: Australia Day Events, Endeavour Energy: (Formerly Integral Energy) 2008-2014: Floriade, Events ACT 2009-2014: Variety Childrens Charity Santa Fun Run 2010-2014: Cooks River Fun Run, Strathfield Council 2011-2014: Australia Day Citizenship Ceremony, Strathfield Council 1999-2013: Blackmores Sydney Running Festival (Sydney Marathon) 2008-2014: Coolangatta Gold 2010-2014: Chinese New Year Celebrations, City of Sydney 2011-2014: Christmas Carols, Strathfield Council 2012-2014: Art & About, City of Sydney 2013 - 2014: Garage Sale Trail, City of Sydney 2009-2014: Annual General Meeting, Blackmores 2010-2012: Ride to Work Breakfast, City of Sydney 2011-2012: Deckchairs in the Squares, City of Sydney
Top: Australian Surf Lifesaving Championships Centre: Blackmores Sydney Running Festival Bottom: Variety Santa Fun Run
Sold Out has been instrumental in planning and managing
a large number of activities in the public domain over the
past 20 years. Most notably were the 2007 and 2008
Sydney Christmas Parades, the 1996 2012 (inclusive)
respective Australian Olympic Team Welcome Home
Celebrations, held in every Australian Capital City, over a
ten day period, incorporating 24 events continuously.
The logistical, operational and overall scheduling involved
in managing, leveraging and coordinating numerous
stakeholders and sponsors around Australia. An enormous
task that Sold Out's expertise encompases, including:
Liaison with organising committees and sponsors
Liaison with the Government Departments in each
State: Department of Premier & Cabinet, City
Council, Lord Mayor's Office, City Special Events
Teams, Public Transport Organisations, Police
Department, Emergency Services, Television and
Design, coordination and management of parade
format and entertainment
Multi-Agency site inspections
Compiling & implementing run sheets
Public notification and invitations
Coordination of volunteer staff
Coordination of parade participants
Liaison with contractors and security staff
Coordination of MC's and protocol
Design and supply of staff uniforms and tour
Design and supply of event