If you want your company

to grow fasterLook inside

If you want your company

to grow fasterLook inside

BECKETT ADVISORSB U S I N E S S S T R A T E G I E S

BECKETT ADVISORSSPECIALISTS IN WELL-INFORMEDBUSINESS STRATEGIES

As a result of BeckettAdvisors analysis of our value position

in the marketplace,

we obtained a 22%

increase in our

bottom line.

Ken GeiszlerPresidentKeri Systems San Jose, California

With Some Fine-Tuning, Growth Opportunities Abound

Thats where Beckett Advisors comes in.

Our clientslike everyone else todayare running

lean and mean. Theyre so busy that they fail to

gather and interpret the important intelligence

and internal signals out there that point to

problems or opportunities on the horizon.

Whether theyre #1 and want to hang on to their

lead, or theyre further back in the pack and want

to better their position, theyve all turned to us to

fine-tune their business strategiesto identify any

weak linksso that operating results are optimized.

Our clients want to grow.

We are business strategy

consultants. Were unique

because we specialize in

unlocking and quantifying

streams of information that

identify opportunities.

Under one roof, youve

found the firm whose

razor-sharp due diligence

and brand-strengthening

programs have delivered

a track record of

significant growth.

Through our triangulation

methods, we can reveal

opportunities that often your staff cannot because your customers and prospects

do not perceive your staff as unbiased, independent, and third-party. So, simply

because were not you, were uniquely positioned to uncover the unbiased market

intelligence you need to grow faster.

Clients say our work has Lowered their financial risk, Saved product launches from certain failure, Clarified the value of their companies so that

more people want to do business with them, Improved their bottom linesone by hundreds

of millions of dollars.

Our methods for fine-tuning marketing,branding and sales have Strengthened the skill sets of sales and

marketing staff so they could achieve more, Revealed untapped markets to

mature manufacturers, Helped an insurance company escape

from bankruptcy, Provided detailed report cards to dozens

of companies in a wide variety of industries that have insured their competitiveness for years to come.

Key Beckett Modules Strategic Planning Sessions

Customer Centricity build sustainability into

your companys sales and profits

Pure Research customer, employee, prospect,competitive audits Insight Ranking - Conjoint Analysis

Branding your corporate promise Internal Branding and the Brand Triangle

Precision Pricing A disciplined approach toimproving profitability

Sales Systems Sell moreImproving effectiveness

of current processes

For 40 years, our clients have told us that our methods are thunlocking and quantifying hidden stakeholder perceptions th

Strategies for Growth

Define ControlAssess-Research Synthesis

DefineScope of

Engagement:Where WeCan Help

ManagementInterviews

SecondaryResearch

Market Growth &

Share Analysis

CorporateReview:CatalystTriAxial

MarketAssessments

Segment Target Position

OrganizationalAlignment

OperationalImprovements &Implementation

Evaluate,Monitor & Reassess

Strategic Planning Workshop

Brand ClarificationWorkshop

for Leadership

ImproveSelling

EffectivenessWorkshop

IntegratedSWOT

Analysis

Training: New Business

Systems Striking Oil

Internal Branding

Key ProspectPenetrationPrograms

Training:Honoring

Differencesin People

Training:Precision

Pricing

CustomerSurveys

Supply ChainPartnerSurveys

Prospect Surveys

Sales Messaging

Surveys

MarketingCommunication

Surveys

Primary Research

DistributorSurveys

EmployeeSurveys

StrategicAudit (Customer & Competitor)

Feasibility

Analysis for New Product

Launches

BrandProgram

Sales MessagingProgram

The Beckett Pathway for Faster Sustainable Growth

Training:Six HatsThinking

the best theyve ever seen for that reveal the path to faster growth.

800.336.8797www.BeckettAdvisors.com Los Angeles/CA, Richmond/VA,Edmonton/AB, Chicago/IL

Partial List of Industry Experience:

Aircraft & Aerospace

Architectural/Engineering/Construction

Consumer Goods & Services

Energy Resources

Financial Institutions

Healthcare/Medical

Manufacturing

Mining

Pharmaceutical

Professional Service Firms

Security & Building Systems

Technology

Our methods have revealed opportunities

and provided critical market intelligence

that senior management required to grow

their businesses.

THE BOTTOM LINE IS SUSTAINABLE GROWTH.

Business leaders and top managers have chosento work with Beckett Advisors for one reasonand one reason only: to grow faster.

I want to recognize you for thefine research and analysis that you did in helping us identify

and re-engineer our brand

position prior to acquisition.

I found your insight unparalleled.

Eric AndersonSenior VP NCRICWashington, D.C.

Strategies for Growth