Becoming a Social Enterprise...RULE 13 - George T. LeBrun

My Background...

The Problem• Employees have questions, problems, and work related issues on a daily basis.

• These issues have a profound affect on the employees’ productivity, happiness, and the overall company culture. These issues also increase operating costs.

• Companies no longer communicate effectively and lack a central communication platform that enables employees to be more self-sufficient within their job roles.

• Company Intranets are a mess, so says Apple, Symantec, Scripps, PG&E, etc.

• Employee perspectives, their expectations and methods of communication have changed dramatically over the last 36 months. Lack of employee adoption of the technologies used within a company minimizes the ROI on those spends.

What are our Social Media Policies?

What are ourIT Policies?

Benefit & Enrollment

Issues

Training & EducationQuestions

Employee Innovation &Collaboration Issues

Who’s the subjectmatter expert?

• Companies large and small suffer from ever growing HR costs, an overworked HR staff, diminishing values of existing HR point solutions, and the effects of social media on the company workforce.

• The Social Web has created significant issues that most companies are not comfortable dealing with such as: open-leadership, creating social media policies & guidelines, non-linear career paths, effecting behavioral changes, reinventing their corporate culture and the increasing social nature of incoming workers that have very different hierarchies of needs than Gen X and Boomers.

What is a Social Enterprise?

“A Social Organization is one that strategically applies mass collaboration to address significant business challenges and opportunities..” Anthony Bradley, The Social Organization, 2012.

Social Media Misconceptions• Social media doesn’t deliver real business value and can waste a lot of

employee time.

• Social media poses unacceptable risks to privacy, IP protection, regulatory compliance, HR infractions, customer service and more.

• You don’t need a business justification for social media because it’s so cheap and you can’t anticipate or measure the benefits anyway.

• Social media is just another marketing channel. Get a Facebook page, open a Twitter account, give your CEO a blog, and maybe some cool videos on YouTube and you’re done.

• All you need to do is provide social media technology and the rest will happen on its own.

Social Media Realities• Benefits of a social organization

• Employees save time and money through better work efficiencies.

• Better communication throughout the organization.

• New IP through improved employee, partner and customer-led innovation.

• Increased retention, better results in capturing employee unpublished knowledge.

• Collective Intelligence

• Expertise Location

“The Key” is understanding how to create and execute on a plan that will actually achieve the benefits of mass collaboration.

• What’s Possible...• Enthuze Social Networking

Platform

• Social Instinct HR Help Desk

DEMO

How Does Your Company Become a Social Organization• There must be a top-down and bottom-up commitment by employees to

“work” differently, before they need to have a tools conversation.

• This is not as easy as it sounds...Transformation Acceleration.

• It’s all about people, not tools.

• Developing Social Corporate Culture through Training & Education.

• Social for the social’s sake vs. Social Business Process

• Company Social Media Policy & Guidelines

• Enterprise rollouts vs. Programs and Pilots

Principles of Mass Collaboration• Participation

• Collective

• Transparency

• Independence

• Persistence

• Emergence

Community Best Practices• The Purpose Roadmap

• What’s in it for me - Productivity vs. Duplication.

• Tools Evaluation

• Feature/Function as it relates to The Purpose Roadmap

• UX/UI

• Post-launch Support - Why do most communities fail?

• Launch & Pray doesn’t work.

• Community Builders vs. Community Mgrs.

• Constant Re-Assessment

• Content & AdoptionUX/UI Purpose/

Content

Engaged Social Communities

Case Studies

• IBM

• Medtronic

• Best Buy

Thank YouQuestions & Inquiries should be directed to: george@rule13.net