bemyeye, field audits in crowdsourcing
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10th December, 2013 !
!BeMyEye, your eye inside the store.!Crowdsourced "eld audits.!!!BeMyEye Srl!Piazza Castello 11, 20121 Milano!Tel. [email protected]!www.facebook.com/bemyeye!www.twitter.com/bemyeye!
The importance of in-store experience!
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What a potential customer "nds inside a store sets the di#erence between a successful sale and a lost sale. Brands want visibility for their products, Retailers want a perfect customer experience.!
Marketing, Trade and Sales questions!
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Traditional store checks and mystery shopping are currently so expensive and time-consuming to be justi"ed only in limited circumstances and locations.!
Is the shelf layout as agreed?!Is our promotional display set up in the stores? !
Is the new product available on the shelves?!How is my brand visible compared to competitors? !
Do the Sales Rep. recommend my product? !Is my distributor doing a good job?!!
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The solution: "eld intelligence in crowdsourcing!
BeMyEye is the innovative service for crowdsourcing store checks, mystery shopping and other observations from the "eld. !
Thanks to a widespread network of over 23,000 Eyes (on-demand workers using an iPhone app), BeMyEye can provide images and data from thousands of locations in Italy in few days and at reasonable prices.!
BeMyEye's solutions!
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8hours option !!We guarantee the "rst 20% of the visits within 8 hours and, if requested, we stop additional visits once reached the target number. !
StoreView. Presence check for POPs, promotions, out of stock, price, shelf layout and much more.!
OutdoorCheck. Control of street-billboards, veri"cation of road signs, external pictures of properties .!
CensusSurvey. Classi"cation of stores and plants together with precise geolocation.!
MysteryShopping. Simple interaction with salespeople to record what brand they recommend or the service level.!
StoreAudit. Audit of the point of sale to verify the execution of the instructions given by the parent company. !
BeMyEye advantages vs. traditional methods !
Mass observations. The same survey can be done on 10,000 or more addresses at the same time.!
!Speed !!in obtaining data that allows to learn about a problematic store and act on it while a promotional campaign is still in progress. On average, the "rst 50% of the surveys will arrive within 4 days.!
!Output deep analytics online with charting tools and picture galleries, granular data available in Excel "le containing links to images.!
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Certi"cation of data given by a combination of automatic mechanisms (e.g. check-in via GPS, photographic evidence or barcode scan) and behavioral incentives and disincentives (economic or not).!
#Limited unitary cost of each observation. The widespread distribution of our workforce zeroes travel expenses. Those who are already near to an address have a very little marginal cost in going there.!
Some examples!
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Apparel!
Bars!
Gas stations!
Open air markets!
Telephony!
Supermarkets!
Pharmacies!
Furniture shops! Street signages!
How BeMyEye works!
The customer gives to BeMyEye a brief and a list of addresses. Our sta# then creates a questionnaire (Job) and posts it to the N locations.!
BeMyEye app alerts Eyes in the vicinity of a job. If we don’t have enough Eyes close to a location we hire them with geo-localized ads on Facebook.!!
It works like a TAXI call. The "rst Eye that picks the job, goes to the location, completes the tasks and uploads the results. The app ensures the quality of data through control mechanisms.!
!The campaign manager at BeMyEye validates the jobs received and invites the customer to see the results.!!
The customer can check the results through charts, galleries of pictures and granular data.!
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The Job execution within the app!
The Eye sees in the iPhone app the Jobs posted in his area. Each campaign has a di#erent pay and a di#erent color.!
The Eye opens one of the jobs and, if it’s interesting, he reserves it.!
When the Job is completed it can be uploaded.!
He goes to the location, checks in via GPS, and completes the tasks answering questions and including pictures and videos.!
Pick!!I'll be there within 60 minutes!
Check-in!Remaining time: 00:59!
Upload!Remaining time: 02:24: 1,6 MB!
Map L is t !
Shelf layout!585cr , time by car: 00:18!
WHERE AND WHEN!
TASKS!
Job available now!!
Check on the calendar when this job can be done!
Instructions for the next tasks !
Description of the promotion !
How to take the pictures !
Products must be exactly those described !
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Online analytics!
Link to online analytics!
Each campaign appears as an
expandable line that contains N
Jobs!
Link to the single rerport for each
Job!
Download granular data in
Excel!
The customer logs to a reserved area on BeMyEye.comto check the results!
Single report for each Job!
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download pdf and zip containing pics!
Web reports for the single Job shows pictures in high de"nition. Each picture is marked with signage, address, date and time.!
Online galleries of pictures!
Galleries of pictures can be easily browsed and "ltered.!!!!
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Online analytics!
Customers can see aggregated results for each task of the questionnaire and quickly jump to the single report of a problematic store. !
Data Output in Excel!
The customer can also download the survey data as an Excel "le. Each line will show the link to access the corresponding report on the web. Filters allow to see the details of a certain observation on the basis of signage, location, answer to a question and much more. Geographic coordinates of the check-in are also available.!
Link to the web report of each visit !
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Who we are!
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Gian Luca Petrelli, Founder & CEO!
Bachelor in Economics, Business Developer in Motorola and, later, entrepreneur in FMCG . !
Stefano Falsetto, Chief Technology O$cer!
Software engineer, IT professor, Project manager at Tipic, Dada and Blogo. !
Marcantonio Magnarapa, Chief Mobile O$cer!
iOS senior developer with deep knowlege of other programming evironments including Android. Former IT manager for Celada Group and Ogilvy Interactive.!
Luca Antonietti, Co-CEO!
Bachelor in Engineering, Management Consultant at Galgano Group and, later, 15 years as Executive at GFK London.!
BeMyEye incorporated in 2011 in Milan (Italy) and became fully operational in October 2012. The company is backed by a primary venture capital, 360 Capital Partners.!!
Team members are 10:!- 2 for Biz Development and Sales!- 6 for Product Development!
- 2 for Operations!!
BeMyEye won the "Best outsourcing Project" award in 2012 (Accenture-Il Sole 24 Ore)!!
http://www.bemyeye.com/it/in-the-news!