benweir book july2011

IDEASEXECUTED

BEN WEIR

M - +61422 806 577E - [email protected]

Reel - www.youtube.com/benito12008

THE BOOK

Past Companies - Animal Logic

@radical.mediaRepublic Films

C4LiveSpinifex Group

Now Communications Group

Clients include - Sony, Proctor&Gamble, LG, Telstra, Microsoft, Vodafone, Raine and Horne,

YellowPages, Cisco, BT, McDonalds, Fantastic Holdings, Denso,Salesforce.com, ACT Tourism, Sanitarium, Red Cross, Youth Off the Streets, Maggi, Oz Lotto, Westpac, Energy Australia, Sydney Water, Salvation Army,

Photon Group, Sensis, Ferrero, Railcorp, VMware,

CREATIVE DIRECTORCOPYWRITER

DIRECTORPRODUCER

Experiential Marketing, Events, Television, Radio & Print Campaigns, Digital, Corporate, B2B and Internal Communications, Short Films

WHATWHERE&WHO

M - +61422 806 577E - [email protected]


“Ben is one of the few professional individuals who understands the greater whole. He presents with both a business and creative acumen rarely found in today’s dynamic media world. I take pride in consistently recommending Ben through his quick rise through the senior media ranks. His sincerity, integrity, humour in the face of adversity all serve to allow Ben to be an extraordinary asset for any lucky company.”

ADAM WELLS, EXECUTIVE PRODUCER, ENGINE

““Ben is a multi-talented creative. Whether it be writing, directing, ideas generation and lateral thinking, a punchy script for a viral or a concept for a whole TV series he is always thinking of how to improve on what has gone before. A down to earth and likable guy he always brings ideas and energy to the table.”

RICHARD BRADLEY, EXECUTIVE CREATIVE DIRECTOR, B-GROUP

THEYSAID THIS

CREATIVE DIRECTOR

Microsoft engaged C4Live to create a 1-day training exercise that would familiarise key salespeople at JB Hifi and Dick Smith with the new features of Windows 7.

Ben and his co-creative Mel White worked hard to conceptualise an experience that would engage delegates, and help them retain the information so that they would be better equipped to recommend the Microsoft operating system on the shop floor.

Invitees were enticed by the ‘special ops’ style to the graphics, copy writing and overall tone of voice.

Strong identity helped an engaging pre event campaign of EDMs, direct calls to managers in-store, and printed collateral.

EVENTS

The 2008 Photon Conference, Awards and Oddball after party was Ben’s first opportunity to utilise his skills in storytelling, copy writing, screen direction and production.

Working alongside Richard Bradley, the Creative Director of C4Live, Ben conceptualized integral elements of the daytime conference.

At the party, animations and screen content augmented the live performances by DJs and bands.

Day and Night, the continuity of key messaging was crucial to the success of the event. Ben had an integral role in the conceptualizing and delivery of screen and experiential content.

EVENTS

In February this year the 321 takeoff internal strat launch for an International brand in a country like Papua New Guinea presented many challenges.

The final result was an extremely successful 2-day conference and awards night for over 200 delegates that introduced them to an ambitious 5 year business plan.

Ben was creative director and lead content producer responsible for the conference and awards format which included guest speakers, group exercises, speeches, presentations, videos, and animations.

EVENTS

COPYWRITERBen has been writing for tv, online, radio, print and experiential marketing for the last 5 years.

Long or short copy, humourous or austere, tech heavy or retail focussed, Ben’s writing always hits the mark.

As the marketing landscape changes, so too does his approach to solving creative problems and fulfilling a brief.

Ben’s scriptwriting for technology and telecommunications brands in the B2B space is extensive.

His NBN Explained video has received over 10,000 hits on Youtube and counting.

Oasis Pathways TV commercial. 2009. Ben outputted scripts for both the corporate and the TVC.

Photon Event Teaser video. 2008. This campaign also included writing and directing 7 scripts for event content and multiple EDMs in the character of Major Misfit.

Fantastic Furniture TV Campaign. 2010. Ben’s 6th campaign writing for the furniture retailer.

Sydney Water Energy Australia Smart Home Video. 2010.

VIDEO

COPYWRITERUS Print Campaign for Denso Aftermarket Parts in production 2011.

Ben was lead copywriter. The job is on-going through Spinifex in Los Angeles.

PRINT

COPYWRITER2009 MFA Grand Prix Winner

Sensodyne: The Chill TestAGENCY: Bellamyhayden & C4LIVECLIENT: GlaxoSmithKline

Copywriter – Ben WeirCreative Director – Richard BradleyProducer – Brad Wright

Judges’ commentsThe Grand Prix panel was looking for an entry that showed the evolution of thinking. Sensodyne: The Chill Test was a simply great idea that delivered on consumer insight, had high involvement and comprehensive results.

EXPERIENTIAL

COPYWRITERPHOTON AGM and PARTY - EDMs and pre event comms.

DIGITAL

COPYWRITER

Yellow Pages at the HIA Homeshow 2010.

For this Experiential campaign Ben was responsible for additional copy on signage, labels and long copy in brochures and EDMs.

EVENTS

DIRECTOR

Over the past 8 years Ben has directed television commercials, short films, music videos, interactive videos, corporate promos, event content and online communications for a broad range of clients.

His strength lies in the ability to take up the idea and bring it to life for the big or small screen through strong visuals and true-to-life performances.

Here are screen shots of just some of the work on his reel.

Check out Ben’s Youtube channel

www.youtube.com/benito12008

Youth Off the Streets TVC Photon Group Event Films Telstra MNS Animation

Telstra & G&S Engineering Corporate Foodbank TVC Vicks Formula 44 TVC

C4 Communications - Internal Staff Film Canberra Tourism TV Campaign Fantastic Holdings Brand Film

DIRECTORcontinued

2004 London International Awards – Finalist

Public Service/Social WelfareOrgan Donations - TaxiDirector: Ben WeirClient: Red CrossAgency: Batey Kazoo, SydneyProduction Company: Republic Films, SydneyProducer: Mike CarltonCameraman: Russell Boyd

Mc Happy Meal - TVC Maggi Noodles - TV Campaign Sunday Telegraph - TVC

C4Live - Brand Film AUSTAR - TVC Campaign Campbells Soup - TVC

Returnity - Brand Promo Video The Misfit - Photon Event Teaser Video Red Cross - TVC

PRODUCER

In addition to his directing, Ben is quite comfortable handling the budgeting, scheduling and produciton of shoots, large pitches and RFPs.

During his time at C4Live as Senior Producer, Ben produced multiple video projects - live action, post production and full animation.

Here are a few examples.Some can be seen in their entirety on Ben’s Youtube channel

www.youtube.com/benito12008

Fantastic Furniture TV Campaign Telstra - Wireless.Connect video Telstra Business Internal Staff video

Energy Australia ‘The Smart Home’ -promotional video

Telstra - Customer Testimonials - Jetstar Bovis Lendlease - One Brisbane Video

Alcatel Lucent - Mobile TV promo film Cisco Webex - Online videos Telstra - Customer Testimonials - Drake Supermarkets

Ben’s most recent short - The Neighbour - has toured the world, having screened at more than a dozen festivals.

Ben received a grant from Screen Australia to travel with the film to the prestigious Clermont-Ferrand International Short Film Festival in France where it shocked and delighted viewers throughout its week of screenings.

The Neighbour was then invited to open the 2010 St Kilda Film Festival and was nominated for an IF Award.

The film is now being distributed world wide through Ouat Media, Canada.

Ben is in the development and scripting stage of several long form television and film projects.

2006 - DEADLINE 8.45Tropfest Best of the Rest Tour, Pleiades Film Festival Tour

2001 - THE NIGHT

2010 - THE NEIGHBOUR.

FILMMAKER

Press & Reviews

FILMMAKER

Ben Weir’s The Neighbour plays with space and expectations to devastating effect. Lisa Nesselson, SBS World Movies

“Clermont-Ferrand is widely regarded as the most important international festival for the buying and selling of short films. Because the festival attracts significant audiences as well as key industry professionals it’s great that such a strong line-up of shorts will represent Australia.”

Kathleen Drumm, Head of Marketing at ScreenAustralia.

Ben’s background in design and illustration and his time at Award School means that he’s pretty handy with a pen and sketch pad and the Adobe suite should the need arise.

These rough boards are indicative of Ben’s illustrative style.

INFOADDITIONAL

This is one example of a mood board for a music video.

INFOADDITIONAL

IDEASEXECUTED

BEN WEIR

M - +61 (0)422 806 577

E - [email protected]


http://au.linkedin.com/in/benweir