Best Practices: E-conferences

Scott Bradshaw – BeaconLiveEarnestine Murphy – American Bar Association

Monday August 4, 2014

Agenda

• Best Practices for webinars, webcasts and all CLE programs

• Program Type

• Content is still King

• Marketing

• Speaker Training

• Preparation – technology, logistics

• Interactivity

• CLE services

About the Presenters

Scott Bradshaw – BeaconLive• 20+ years of sales, marketing and customer service

experience• Deliver thousands of events every month• Millions of attendees every year• Hope to deliver info today that can be implemented

immediately• Novice to Expert

About the Presenters

Earnestine Murphy - ABA• One of five associate directors of programming at the

American Bar Association Center for Professional Development.

• Responsible for approximately 50 webinars yearly

• Manages 8-10 in-person (2 to 2 l/2 day)

• Topic and speaker selections for ABA monthly member benefit webinars

Content is King

• Topic is still the number 1 driver of attendance

• Offer credit

• Make sign up process easy

• Expand beyond usual list if content is national vs local

• Topic must be of benefit to audience

Content

• National

• International

• Regional

Marketing

• Allow proper time; 3-5 weeks is standard

• Email invites – fill the seats

• Charging enough

• Offer credit

• Make sign up process easy

• Other methods

Registration Process

• Online

• Phone

• Mail

Marketing Mix

• 80% of attendees come from event promotions via email, website, personal emails from sales/team members, 3rd party (content syndication, newsletters, list rentals)

• 20% of attendees come from Partner invitations, Banner Ads/ Text messaging, SEM or Social Media

Webinar Statistics

• 56% of attendees will attend the event

• 55 Minutes – average webinar length

• 64% of attendees will register the week of the event(21% register the day of the event)

• Tuesday is the best day to send an email invitation

• 25% of of your webinar viewings will occur OnDemand

Partnership

Speaker Training

• Speaker recruitment• Welcome e-mail• Arrange planning and tech call• Order of presentation• Faculty Guide• Course materials (PowerPoint and additional resource

papers

CLE Credit

• Of the 50 states, the ABA MCLE Director and staff work with approximately 35 in either pre-approved status or submit an application.

Preparation

• Dry Runs

• Technology Training

• Power points and presentations well in advance

• Beyond standard ppt delivery

• Program script

Interactivity

• Surveys, Polls

• Q&A – chat

• Desktop Sharing

• Evaluations

Webinar Feature Usage

• 100% of webinars have streaming option

• 96% utilize the live moderator in some fashion

• 86% use the conferencing materials to deliver handouts

• 38% use surveys/polling tools

• 25% use chat

• 2% use twitter/social media

Execution

• Video or no video, that is the question

• Flawless delivery

• Mobile accessible

• Capture event through recording and re-purpose

CLE Services

• CLE options

• Know the rules (different for live vs ondemand…)

• Deliver evals no matter what

• Tracking mechanisms

• Getting content accredited

• CLE administration

Summary

• Content

• Faculty

• Timing

• Course Materials

• Credit

• Technology

• Evaluation