Best Practices in Recruiting

Current SponsorCompanies

GATEWAY COMMUNITY AND TECHNICAL COLLEGE

ADVANCED MANUFACTURING TECHNICIAN PROGRAM

2014/15 Recruitment Strategy

Northern KY Chapter founded late October 2014 Recruit and select students by April 2015 Strategy

Open Houses High School Visits

Location: Local conference center & chapter company (HAHN Automation) Audience: Parents and their high school aged kids

Educators from local high schools Layout for event:

NKY FAME and State of Kentucky representatives at introduction table Individual company tables with materials and demonstrations Current apprentice involvement, including Bluegrass AMTs

Outcome: Generated initial excitement and interest Established NKY FAME in the community

Open House Events

Presentations at local high schools Targeted primarily juniors and seniors Explained FAME program, dispelled misconceptions, and encouraged

applications Opportunity to educate teachers and counselors as well

School superintendents visit to Bosch Automotive Steering Showcase modern advanced manufacturing as a career pathway

High School Visits & Educator’s Meeting

Timing of recruitment efforts was the biggest challenge Many seniors had already made their college decisions in December

Lack of buy-in from schools Need to continue to educate teachers/counselors about manufacturing

Recruitment efforts need to be more purposeful and maximize resources

2014/15 Challenges & Lessons Learned

Summer Externship Program

LIFT ProgramProvides the opportunity for local educators to get“real world” experience so that they may demonstrateto the students the applicability of the lessons andprovide guidance to students who may be a good fit forcareers in manufacturing.

Externship - Summer 2015

Program:

Hahn Automation and Bosch Automotive Steering

Worked with High School Superintendents, KCTCS, and Jefferson County Subject Matter Expert, Debbie Anderson

Teacher Participation from Boone County High Schools, Grant County High School, and Kenton County High Schools

Outcomes:

Monday Morning: Teachers Prepare Off-siteTuesday through Thursday: Teachers work in a variety of areasFriday : Teachers prepare off-site how they will apply and report out to the hosted Companies.

Cannot put a percent on Return on Investment!!

• Educators gave priceless feedback to companies.

• Partnerships were built

• Educators became champions of KY FAME AMT Program

• Presentations such as “WHY IS KY FAME ONE OF THE BEST OPTIONS IN EDUCATION TODAY?”• Educators counsel students and work with GCTC

• Company employee morale

2015/2016 Recruiting Strategy

Need to define goals and strategies Need to measure and track recruitment effort and outcomes Coordinate efforts as a chapter – maximize resources!

Chapter Recruitment Sub-Committee Standardize recruitment process

Goals & Strategies

Goals:Recruit qualified and diverse AMT students to meet the enrollment goals of the NKY FAME Chapter

Expand recruitment initiatives to attract an increased number of students from independent schools, local ATC and CTC programs, and schools and programs outside of KY

Increase the academic profile of incoming AMT students, particularly in the area of math

Strategies:

Reach a wider audience of prospective AMT students through the use of social media

Expand recruitment initiatives to attract an increased number of students from independent schools, local ATC and CTC programs, and schools and programs outside of KY

Divide up school districts and assign to member companies

Invite school superintendents and schools to participate in recruitment

Utilize current AMT students

Utilize high school visits to promote other recruitment

Participate in career fairs at local high schools

Open house events

STEM events

Manufacturing Month

Social media - Facebook, Twitter, Instagram, and YouTube

Build the pipeline of future AMT applicants through activities targeting students at the middle-school level

Measure & Track Outcomes

Metric 2014-15

Data

Conversion

Rate

2015/2016

Data

Conversion

Rate

Prospects ? ?

Inquiries ? ?

Applicants 90 63

Completed

Applicants

49 54% 60 95%

Interviewees 39 79% 31 52%

Accepted 29 74% 26 84%

Sponsored 29 100% 19 73%

Preliminary

Enrollment

26 90% TBD

Confirmed

Enrollment

24 92% TBD

Standardized Process

Recruitment

• Primary recruitment activities to take place September through December

• Priority application deadline: December 31, 2015

• Final application deadline: January 31, 2016

Interview

• Students screened for program eligibility (ACT, etc.) and scheduled for interviews starting in January 2016

• Application review and interviews will be conducted until a sufficient pool is established

Acceptance

• Chapter reviews interview feedback and makes acceptance decisions by March 2, 2016

• Draft for companies to take place on March 2, 2016

• Students are notified of their status (acceptance and sponsorship or waitlist) by March 4, 2016

Enrollment

• AMT students begin work at their sponsoring company: July 11, 2016

• New AMT Student orientation: TBD

• Fall 2016 classes begin: August 16, 2016

Continuous Improvement

Expand Summer Externship Program for educators Increase diversity of applicants

Women, minorities, and veterans Build sustainable pipeline of applicants

PLTW, Lego League, First Robotics Target middle school students

Improve social media presence Grow chapter member companies to increase sponsorship opportunities

QUESTIONS OR COMMENTS?