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BEYOND KNOWLEDGE

Learn from experience…

.... is a union of marketing and marketing communication professionals who now feel

that they need to transfer their knowledge to others. Being broadly based, this union is able

to call upon a variety of experts in their respective fields. LatihINDONESIA believes no

amount of theory can beat experience. “ It is wiser to learn from other people’s

experience…”

Due to the expertise and experience, LatihINDONESIA delivers Marketing consultations

and Marketing Communications Services and Workshop and Training on professional

business skills.

Each of our professionals have spent at least 15 years in their respective disciplines.

Our Clients: Kementrian Luar Negri (full English class), Bank Indonesia,

Bank BTPN, Bank Mandiri, BRI Syariah, Bank BTP, Bank BTPN Syariah, The

Nature Conservancy, Telkomsel, HIPMI and Ministers of the former cabinet

of president Yudhoyono.

Trained by associates: Kementrian Riset, Teknololgi & PendidikanTinggi

Republik Indonesia, Askes/BPJS, Hutama Karya, Tugu Pratama, Jasa Marga,

Perusahaan Listrik Negara, Astra International, Conoco Philips, Bank

Negara Indonesia, Bank Tabungan Negara, Bank Danamon (including

Danamon Syariah), May Bank,

BEYOND KNOWLEDGEImproving your performance, through learning from

EXPERIENCE…

based on needs

embracing Indonesian

culture/context & western professional

skills

focus on important areas or critical

issues

delivering simple tools

hands-on training, fun & joyful

the facilitator/trainer..

Hani Fibianti. Her professional life has been an

extensive professional passage through the world of

Marketing Communications. Encompassing the creative

world of advertising as Creative Group Head working

on prestigious Indonesian brands, and proceeding to

the role of Public Relations Manager. She was the

Strategic Planner of Dentsu Advertising, the number ad

agency in the world. A very prestigious position in the

advertising world. Hani then embarked in the world of

syariah bank and became the Marketing

Communications division head of BRI Syariah.

Hani was an expert communications staff of Mendikbud

after being an active communication strategist for

Jokowi’s presidential campaign.

Today Hani is the Executive Director of The Jakarta

Post Newspaper.

Strategic planning and business planner for banking industry, creative industry, retail

business

Passionate on Social Marketing and Corporate Social Responsibility

Moderator, facilitator, and trainer on Brand DNA, Marketing communication strategy, business strategy


Turada Lapian is a senior Marketing

consultant with over 30 years of

experience with a career spanning

Advertising, Public Relations and Marketing.

Executive Client Service Director at Dentsu.

Marketing Director of Citibank Global Consumer

Banking. Chief Operating Officer of IndoPacific

Public Relations. He has worked individually as

a consultant to many blue-chip companies in

Indonesia. One of the consultation assignments

was for BRI Syariah for a tenure of 2 years

during the Gold Installments.


Helen Sijabat

More than 25 years as Training developer

& facilitator as well as strategic planning for

partnership & collaboration of cross

sections in community development

programs.

Through World Vision, she has taken many in-country and overseas courses in leadership and management,

and various technical skills such as presentation, team building, communication, customer service, negotiation,

marketing, writing proposal, partnering, etc. She has received her MBA on NGO leadership in Eastern College,

Pennsylvania, USA. She has been enriched with lots field program exposures from program design, monitoring

and evaluation


Agustina Hadju, better known among her close

friends as Tini, she is an experienced trainer with years of

experience. She was a facilitator and trainer for the

renowned Dunamis training consultants. She holds two

degrees in Social Sciences and Law from the University of

Indonesia.

Tini has conducted training and facilitated trainings for

renowned companies, i.e. Kementrian Riset, Teknololgi &

PendidikanTinggi Republik Indonesia, Askes/BPJS, Hutama

Karya, Tugu Pratama, Jasa Marga, Perusahaan Listrik

Negara, Astra International, Conoco Philips, Bank Negara

Indonesia, Bank Mandiri, Bank Tabungan Negara, Danamon

(including Danamon Syariah), May Bank,

Tini has a soft and gentle demeanor and is very

knowledgeable in the field of her ‘Leadership’ and ‘Handling

Difficult Situation’ modules for corporations.

Tini is a mother of two beautiful daughters and today is a

grandmother of three beautiful grandchildren.

Marketing

Communications

Strategic Business Development

Marketing Communications

This training takes the form of a workshop, where the

participants will be tutored on what marketing

communications is. The second part will be role-plays

on how to create an advertisement and evaluate

media placements. Is viral effective? What are the

latest marketing communications media? The

participant will understand on how an advertisement is

processed and understand media planning. This is

important because marketing staff are often required

to interface and brief advertising agencies and in-turn

to rationally assess their recommendations.

Topics & Benefits:

Understanding Marketing Communications; planning, processing

,creating adv & media placement;

Method:

This workshop will be accommodating experiential learning and ‘do

it yourself’.

Who needs this training?

Marketing staff, product and marketing communications, are

candidates for this 2 day workshop.


CYCLO MIXTM

is a path in developing a brand. It is mixture of

marketing communications tools that builds a brand.

This method enables marketers to conceive a brand,

not the name, but the essence of a brand. Will the

brand sell? Bank Indonesia has conducted a workshop

in regard to Cyclone MixTM.

The workshop aims to build an understanding on how

to formulate a brand that will turn the needs of the

customer into significant outcomes.

Topics & Benefits:

a) Defining corporate Brand DNA & Brand Statement

b) Brand Communication Strategy

c) Media Communication

Method:

This is a workshop that will strongly facilitate the participants’

opinions and suggestions to a commonly agreed result.


Senior and Junior Management groups


BRAND BLOSSOM

Aims to find the intrinsic which is better known a Brand

DNA. Brand DNA should never be the same as any

other Brand DNA in the market. By knowing the Brand

DNA, your company will be able to differentiate from

your competitors.

Finding the Brand DNA will have to go through a

process of identifying factors in the BRAND

BLOSSOM that will lead to the Brand DNA and the

execution platform known as the Brand Statement.

Topics & Benefits:

a) Brand beyond branding

b) Brand DNA/Brand Blossom

c) Brand value proposition

d) Media Management

e) Managing your brand stories

f) Acquisition and retention

Method:

This is a workshop that will strongly facilitate the participants’

opinions and suggestions to a commonly agreed result.


Senior and Junior Management groups


Marketing Financial ServicesIs a workshop to market financial services. Often times

the understanding of consumer banking is limited to

consumer promotion, rather than building a brand that

fits the consumer needs. Consumer banking is about

collecting cheap funds and selling them to consumers

with a handsome spread. It is not all about gaining

assets, but rather is what your bottom line shows you.

The training output is to assist the participant to

understand on how a Consumer Banking - Marketing

Financial Plan is developed.

Topics & Benefits:

What is consumer banking; Planning for financial marketing; and

Step-by-step on transforming cheap funds into significant

contribution .

Method:

This workshop will accommodate experiential learnings and

executing understandings in breakout groups.


Marketing, products and marketing communications are candidates

for this training. It might be a good idea to include branch managers

and compliance and financial control staff in this workshop.

Trainings

Workshops

Marketing Communications

Marketing Communications is a strategic marketing

tool that comprises of Advertising and Public

Relations. Many corporations in order to save

budget use Public Relations as marketing

acquisition tool. This is a misconception.

LatihINDONESIA provides consultations on how to

use in the most effective and efficient way

Advertising and Public Relations.

Outcome:

Through a collective cooperation with the client,

LatihINDONESIA will come up with a proposed

advertising and public relations strategy. It can also

take the form of a workshop.

I

What it is?

Consultation

Professional Skills Empowerment

Media Training:

In the world of media interviews that has flourished

under the notion of democracy, the Indonesian media

has become more aggressive. As a corporate

executive, many of us, at times, are faced with the

task of an impromptu interview in which the media,

will often pose pointed and difficult questions. Often

what transpires is that executives simply respond to

media questions, without ever being able to express

a coherent corporate statement.

Topics & Benefits:

Practice one-on-one interview & door -stop interview techniques ;

how to apply LI Tools to be more prepared in facing media. This

training also teaches the executive how to defend an issue using

talking points/key messages to control the interview.

Method:

Training will be a combination of experiential learning and role-

plays.


Senior management staff who may, at any time, be required to

inter-act with any media.

I


Leaders as Influencer:

There are many facets to the term of Leadership.

However, not many of us realize that the context of

Leadership in Indonesia is somewhat different than that

recognized in the Anglo Saxon world. The

LatihINDONESIA Leaders as Influencer module™

recognizes the traits of Leadership in Indonesia, aiming

to enable participants to effectively delineate and utilize

their Leadership by using Influencing traits.

Topics & Benefits:

The module delivers Leadership Characteristics in Indonesia,

Corporate Marketing Strategy, Decision Making Process and

Organizational Leadership Architecture.

Method:

Training is preferably combined with internal workshop; enriched with

reflective group discussion among cross-departments and divisions,

with the facilitators’ supervision.


All management staff confronted with Leadership issues on a daily

basis.

.


Business Presentation:

Many of us are nervous when we need to make a

presentation. LatihIndonesia’s Business Presentation

training is designed to minimize anxieties, and make

presentations clearer and effectively communicative

to those who are being presented to. The medium

used is influential Power Point slide application and

most important is the discipline thought process of

the LatihINDONESIA Business Presentation tools™.

Topics & Benefits:

Participants will engage in individual and group exercises on how

to create compelling messages, selection of creative & powerful

pictures & icons, principles and techniques of entertaining

presentations, & applying the 3Cs LatihINODONESIA’s tools for

effective presentation.

Method:

Training will be a combination of experiential knowledge and role-

plays.


All management staff, faced with making frequent

presentations .


Sales Presentation:

This training is intended for sales personnel selling to a

corporate entity. The objective is to assist the sales

person to conduct a successful sales presentation. It

teaches: How to zero into a sales pitch; provides the

skills to develop a concise sales message that can be

clearly understood by the audience; how to close a sale.

Topics & Benefits:

The participants will learn the benefit of using the Power Point Slide

Presentation that sells; how to design a quick sales message and how

to close a sale.

Method:

Training will be a combination of experiential knowledge and role-

plays.


All of those management staff with a responsibility for sales. CEOs are

also a key part of the sales team and therefore may also benefit from a

refresher course.

.

i


Negotiation Skills:

In our business lives we are often faced with the demand

to negotiate. Time and again when we need to negotiate,

we come unprepared which may lead to disappointing

results. The training evolves around on how to present our

ideas clearly and skillfully, and most importantly, to listen

on our counterparts’ objections. This is the most important

part of preparing a winning negotiation strategy. The output

of training is that the participant will be able to negotiate an

issue to achieve an optimal outcome.

Topics & Benefits:

The participants will be equipped with self-assessment tools, and guided

through various exercises and learning (i.e. principles, power & position,

tactics & strategies, and tools for preparing effective negotiation) to

leverage the experience in a real situation.

Method:

Training will be full of exercises and case studies (relevant to

client’s business segment); a combination of experiential learning and

role-plays.


All members of management are candidates for this training.


Customer Service Skills

This training facilitates beyond Service Excellence; it

trains how the customer service sells. While Customer

Service staff usually are good in servicing a customer,

often times they forget, or are reluctant, to cross sell

other products or services to the customer. The latter

is more of a psychological barrier. This training is

designed to overcome the psychological barrier to sell

without leaving the Service Excellence levels.

Topics & Benefits:

Understanding alignment of product and objectives; and strategize

your services into effective product (i.e. tier your customer, building

creative appreciation and cultivate feedback of your customer,

positive body language, and proactive listening skills)

Method:

Training will be a combination of experiential learning and role-

plays.


All Customer Service staff.


Beyond Team Building

There are some soft elements that are often neglected

by most people while developing their strategies in

order to meet their corporate goals; they are Common

Goal, Respect and Compassion and Trust. The

purpose of this training is to refocus on the above said

elements; understand principles and its application in

team building practice. These elements are contextual

to the Indonesian culture.

Topics & Benefits:

The training will facilitate the groups to identify the current

leadership dysfunction of team, re-focusing the team members’

characters, & the application of servant leadership principles in

crafting an effective team building (i.e. Common Goal, Respect and

Compassion and Trust)

Method:

The module is full of reflective group discussion and exercises

interjected by theoretical experiences and reflective games for each

element.


It is recommended to include staff and supervisor as well as the

decision makers for effective training result


Business Persuasion SkillsDid you know, according to a study, that we are faced

with about 50 times of persuasion attempts in a day?

And that we are also attempting to persuade about 50

times daily. Persuasion is part of our daily activities

that most likely we are not aware of. LatihINDONESIA

has explored the techniques on how Persuasion

works. Now, you can consciously design your own

Persuasion strategy and almost always succeed in

persuading others. This module is designed to

verbally persuade others.

Topics & Benefits:

The training will facilitate the participants to identify the techniques

of persuasion, how to formulate a persuasion strategy and how to

deliver the persuasion message.

Method:

As all of LatihINDONESIA’s training modules it will use adult

learning methods. The module is full of reflective group discussion

and exercises interjected by theoretical experiences and reflective

games for each element.


It is recommended to include staff and supervisor as well as the

decision makers for effective training result

Note:

All training or workshops can be extended from one to 2 days (depending

on the needs).

LatihINDONESIA will conduct short refresher trainings within the

commencing year to assure that the original training is comprehended.

Often times after a training or workshop the material is forgotten,

therefore we feel that a refresher course is often needed.

Chief Facilitator/Trainer:

Turada Lapian

0811 103748

[email protected]

mailto:[email protected]

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