Beyond KPIs“Here Be Dragons”

Barry Hoffman• Applied Analytics nutcase since 1998

• IBM CRM, DWH & Business Intelligence

• Orange MI, CI, CRM & GM

• MD MMORPG

• Indie Game Development

• FM/PM at GamePoint

• CCO Eutechnyx

Applied Analytics ≠ Mathematics

Game Development is a Journey of combined super powers

Beyond the tunnel of love

Lie the inevitable elephant trails

The Sandbox Endgame of unlimited LifeTime looms

But wrong turns can cause a lot of damage

And as an endgame the Sandbox of never ending lifetime looms

It can turn your endgame into the “torture chamber of bad matchmaking”

Or end it with a sudden splash.

Resulting in an Angry Mob

Know how to “Push the Envelope”

How do we stretch beyond the limits?

China Automotive

50+ IPs

AppliedGaming

Console,PC,Mobile

Internet of ThingsOculus VR/ UltraHD / AR

Do you like to push in this ocean?

Or compete in this blue ocean?

Don’t be a parrot: Know thy market!

RAVERANTKnow what to mix,

then learn to mix.

Outside In – Not Inside Out

Externalperformance (Competitors)

Internal performance (developer)

Externalpromises

(Competitors)

Internal promises

(developer)

PlayerExperience

PlayerExpectation

Player

Happiness

Churn

Retain

Sort out your (Big) Data Collections if your DBAs desk looks like this!

We need Accelerators, not excellerators.

We need Explorers, not copy machines.

We need Force Multipliers, not accountants

“Here be dragons”• Pushing the envelope means:

• Find Blue oceans

• Don’t be a parrot: Know thy market!

• Outside In, not Inside Out

• Sort out your mess

• Beyond Excel: SQL, Python, R, Perl

Any questions?

Follow our journey or take part in it:

Eutechnyx LTD/ZeroLightE:Barry.Hoffman@Eutechnyx.comT: BarryvioL: Bhoffmannl