big talk from small libraries 2016 - transforming your library from lovely to lively!
TRANSCRIPT
BIG TALK small libraries
BIG TALK small librariesKathie HoganCommunication & Program CoordinatorPowassan & District Union Public Library
to become a Community HubTop 10 Hints
Change takes time1) Go Slow
Become a destination
Use your support team
Positive CommentsYou guys are so friendly Im so glad there are music programs Keep doing EXACTLY what youre doing There is always so much going on
Keep stakeholders informed
Consistency is key2) Communication
Your logo
1) Posters
3) Google calendar2) Our outdoor sign
5) Radio PSAs4) Newspaper PSAs
6) Local TV PSAs
7) Monthly handouts
8) Email (not junkmail)
Always Be Rebeccaof Sunnybrook Farm3) Social Media
Number of posts
Not all about the Library60%40%
Use REAL photos and schedule posts40%
40%Have personality
40%Build relationships
40%Have a nice current website
Build relationships4) The Media
Say THANK YOU
Get them involved
If they dont show upSend the PERFECT photoNames spelled correctlyPermission to use photoKeep it simple
The perfect photo
Pre-event photos
Pre-event photos
Leave the Comfort Zone5) Experiment
Take it to the streets baby!
Take it to the streets baby!
Take it to the streets baby!
Take it to the streets baby!
Take it to the streets baby!
Take it to the streets baby!
Take it to the streets baby!
Take it to the streets baby!
Change it!6) Atmosphere
Buy a coffee machine!
Get to know people
New patrons
Pauls story
Have fun!
Align your goals7) Businesses
Involve them
Involve them
Involve them
Its amazing! 8) Read UnSelling
Its worth the read
Try new things9) Programming
Local History Night
Local History Night
Homeschool Group
Chicken Night
Dog Walk Day
Henna Workshop
Its contagious!10) Have Fun!
Thank You! Questions?