ehind the BrandPrivately owned coffee franchise

founded by Bob Fish and Mary Roszel. First cafe opened in East Lansing, March

1995. BIGGBY Coffee became legal to franchise in January of 1999.

Franchise initiative took off in 2000 and now have over 100 stores open in 9

different states.

Be

BIGGER then the rest

Better Taste. Lower Prices. Best Customer Service.

Social MediaTwitter• Currently 4,202 followers • Tweet daily promotions • Encourage fastest Biggby Twitpic uploads to win

prizes. • Re-tweet followersFacebook• Free product giveaways for the first 1,000 people

to “like” Biggby’s page

Where is Blog

• Blog about new beverages that are coming

• Get opinions and feedback from customers & respond quickly to their needs and

wants.

B-Happy Lounge

Sit, Relax, Have fun!

Keep Up With the Changing

Seasons Promote

new beverages to match

the weather

Utilizing Social Media

is 100% cost free

only charge is for the marketing employees and any giveaways.

Is this working?

• Tweetdeck • Google Alerts • Track the

number of followers on twitter and “likes” on facebook.

how BIG do you want to

?