building biggby adv420 final presentation
DESCRIPTION
Final presentation for ADV 420TRANSCRIPT
Building Biggby
Julie Muldowney
Target Audience
Biggby first opened in Lansing, Michigan
Today there is one on almost every Michigan-based college campuses
College students are drinking coffee!
Community
Goals of this campaign
• Increase awareness of Biggby
• Increase sales
• Increase Biggby.com traffic
Photo Credit | Flickr
Incorporating social media
How many of you use social media?
Social media is today’s news source
Using social media to reach out to the college student population
Getting Biggby ahead
Give away contests!
Sunday picture contest
Wednesday trivia!
Biggby rewards
Google Adwords
• Tailoring keywords to generate traffic
• What are people searching for when they are looking for coffee?
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Monitoring Biggby’s growth
• Facebook insights
• Timely
• Ice Rocket Trends
• Hootsuite
• Google Analytics Photo Credit | Flickr
Budget
Timely
Google Adwords and PPC
Labor and planning
Grand total: $25,000 for the year
How we’ll measure success
Increasing sales by 25%
Generating a 15% increase in website traffic flow
Check and check=SUCCESS!
Getting Biggby to the next level
A new and digital Biggby
Increased sales, customers and awareness
Competitive edge in today’s digital world