By: Zach Wilkerson

Company Background Dr. Homer Stryker was a resident

in orthopedic surgery at the University of Michigan in the late 1930s. He found that some of the medical supplies were not meeting the needs of his patient so began creating some of his own products. The new medical supplies were a hit and Stryker Corporation was founded in 1946 in Kalamazoo, Michigan.

Goals

Make it easier for users to interact with Stryker

Increase profits and customer base

Increase accessibility

Make Stryker known and used internationally.

Target Market Doctors

Hospitals

Healthcare Facilities

Patients

Big Idea

Stryker Blog

Stryker App

Stryker Facebook

Stryker Blog

Allow patients who have used Stryker to be able to comment and interact about individual products like joint replacements, implants, etc.

Patients will be able to compare Stryker products to other brands.

The blog will provide Stryker with feedback on there products.

Stryker App

New app allowing hospitals and doctors to access the latest news on Stryker.

Products will be discounted daily to App users.

Quick and efficient way for Doctors and Hospitals to interact with Stryker.

Stryker Facebook

Stryker’s facebook account will broaden its social media horizons.

Showcase new products and allow people to share and like its posts.

Customers can interact with Stryker and other customers about products.

Create contests for people who follow and share Stryker information.

Key Performance Indicaters

App Downloads

Stryker Sales

Blog interactions

Marketing Budget

$5 million Internet Marketing- $1.5 million

Blog Startup Application Setup Facebook Promotions

Interactive Marketing- $1 Million Blog interactions App interactions Contests

Traditional Marketing- $2.5 Million