A M A N D A G U T T M A ND I G I T A L M E D I A S T R A T E G Y

Extend target audience to males ages

18 + in order to increase

sales

BIG IDEA

TARGET AUDIENCE

• Women ages 18-40

• Middle Class• Cover majority

of product categories

• High purchasing power

SOCIAL MEDIA

EACH PLATFOR

M IS DIFFEREN

T

MOBILE STRATEGYAPP

HOMEPAGE

APP NOTIFICATIO

N

FacebookGoogle+TwitterInstagram

ALLOCATION OF BUDGET

COST PER ACQUISITION (CPA)MEASURING SUCCESS

ENHANCING DIGITAL PRESENCE

User friendly to

males

Gift giving made easy&

GOALGet the men shopping!

• Create advertisements specifically targeting the new audience

• Alter the website

HOW?