7/21/2019 Billboard Design Research

http://slidepdf.com/reader/full/billboard-design-research 1/2

Billboard Design Research

Billboards are advertisements that provide information to passing vehicles

and pedestrians. These large formats are typically found in high trac

areas and are viewed at distances of 50 feet or more. There are a few

types of billboards and their sizes usually depend on the speed of trac

and distance from the person viewing it.

 The rst thing I notice on this billboard is the big bold red font and a

picture of ana !el "ey. The main theme colours are red and blac# which

is pleasing to viewers from a far away distance as viewers are

immediately attracted to this. The photo of ana !el "ey is in blac# andwhite which shows it$s simplistic but yet pleasing to the target audience.

 The image could also imply the nature of her music% and showing the type

of

person she is. The te&t from ana !el "ey$s album may also ma#e people

what to nd out more about her music.

7/21/2019 Billboard Design Research

http://slidepdf.com/reader/full/billboard-design-research 2/2

'am smith$s billboard (In the onely )our$ has two sections. The rst we

see is his album cover which has the artists name and album% whereas the

second has the release dates on it as well. This is a typical billboard sign

we$d e&pect to see. The two sections help the target audience #now the

important information such as the name of the album and the release

dates. The main colours blac#% white and grey are simplistic but yet

noticing for the viewers% as we are able to associate him with these

colours all the time. This gives him an identity as an artist% as your able to

establish the type of genre he is. There is also a high continuity between

all his products% which is getting his target audience$s attention even

more.