“The unique concessions tray that delivers food & your advertising messages at the very same time”

Billboard TRAY will “recruit” unpaid brand ambassadors to spread the word and gain new customers for

your brand.

The entire point of advertising is to influence the masses to:

Buy, Buy, Buy! The only reason to advertise in the first place, is to

compel and motivate consumers to buy more of your products and services than your competition.

Identify and develop a dialogue with the most likely prospects to be your brand’s ambassadors. The secret is to find those that are the most passionate about your brand’s products or services.

Buying Is THE Name of This Game!

““The ability to run a The ability to run a promotion where promotion where

you can get names you can get names and e-mail and e-mail

addresses is a very addresses is a very powerful way for a powerful way for a

company to company to strategically get strategically get closer to their closer to their customers. customers.

The opportunity for The opportunity for such one-on-one such one-on-one marketing is the marketing is the

name of the game name of the game today.”today.”

““The ability to run a The ability to run a promotion where promotion where

you can get names you can get names and e-mail and e-mail

addresses is a very addresses is a very powerful way for a powerful way for a

company to company to strategically get strategically get closer to their closer to their customers. customers.

The opportunity for The opportunity for such one-on-one such one-on-one marketing is the marketing is the

name of the game name of the game today.”today.”

Billboard TRAY is THE walking billboard which delivers food and your advertising & promotional messages with an innovative delivery system at the very same time to a capture audience in marquee sports & entertainment venues nationwide:Professional Sports Malls Convention Centers

College Sports Theme ParksFood Fairs &

Festivals

High School Sports Convenience Stores Amtrak/Greyhound

Movie Theatres ConcertsInterstate Travel

CentersBillboard TRAYs are provided FREE to any spectator with or without a concessions purchase. Billboard TRAY is a turn-key marketing solution with the focus on delivering targeted message to game day/event attendees.Billboard TRAY offers instant measurement (ROI) with one to one permission based advertising. The average length of events is 3.5 hours, Billboard TRAY is the most results oriented in-venue signage.

Billboard TRAYs are provided FREE to any spectator with or without a concessions purchase. Billboard TRAY is a turn-key marketing solution with the focus on delivering targeted message to game day/event attendees.Billboard TRAY offers instant measurement (ROI) with one to one permission based advertising. The average length of events is 3.5 hours, Billboard TRAY is the most results oriented in-venue signage.

Autograph CollectingCause MarketingContestsCoupon OffersFund RaisingInsertsGive a WaysPublic AnnouncementsRetail OffersSamplingSweepstakesTeam SchedulesText Messaging OffersWeb Site Offers

Billboard TRAY offers direct access with a wide variety of desirable demographic groups, largely consumers between the ages of 18 & 54.

From sports fanatics to soccer moms – you name it, we’ve got it covered!

Billboard TRAY delivers your customized promotions through-out

each event!

“What will influence sales after your event is over?”

Billboard TRAY extends the life of your campaign by motivating consumer’s buying habits up to 60 days after any event, thus giving your advertising dollars more longevity.

Billboard TRAY offers your brand a unique point of differentiation by providing up to 30,000 walking signs that will capture real-time names and contact information for less than the cost of a single passive traditional sign.

“We saw it as a solid communications tool that actually puts the Hibernia brand in people hands. We’re convinced this is a unique communication tool that has the power to differentiate, drive brand awareness and create noticeable brand recall. Anytime you can put your brand in the consumer’s hands, you’ve won part of the battle.”

Greg KeightlySVP Marketing

“We saw it as a solid communications tool that actually puts the Hibernia brand in people hands. We’re convinced this is a unique communication tool that has the power to differentiate, drive brand awareness and create noticeable brand recall. Anytime you can put your brand in the consumer’s hands, you’ve won part of the battle.”

Greg KeightlySVP Marketing

Dominate every venue by placing up to 30,000* custom-branded Billboard TRAYs.Billboard TRAY advertising is sold exclusively on a single sponsor basis.*All movie theatre venues are sold on a national or regional basis. All other venues are sold on individual venue basis. Each venue has final sponsorship approval. Purchase multiple in-venue signage opportunities for less than the price of one sign. Receive multiple in-venue consumer touch points with:◦Game announcements during event.**◦Additional concessions area signage

opportunities.***distribution of Billboard TRAYs varies per

venue*multiple sponsors is strictly available on co-op basis.

**subject to team approval

Total Att. Avg. Att.Major League Baseball 74,915,268 30,970 Minor League Baseball 41,710,337 14,987 National Football League 17,303,791 75,930NBA 21,595,804 17,558NHL 20,854,169 16,955NASCAR 6,700,000 186,000NCAA Football 32,641,526 46,039 NCAA Basketball 25,808,346 5,426 NCAA Women’s Basketball 7,173,377 1,617Arena Football League 1,744,837 12,830 Major League Soccer 2,900,716 15,108 WNBA 1,779,366 7,746High School Football over 70,000,000

“With the significant clutter of all the advertising in Detroit during Super Bowl week, we see this as a way to cut through and deliver our message”

Sharon BrownMotorola Strategic Sponsorship Mobile Devices

“With the significant clutter of all the advertising in Detroit during Super Bowl week, we see this as a way to cut through and deliver our message”

Sharon BrownMotorola Strategic Sponsorship Mobile Devices

Median age: 29 (66% between 18 and 34) Men: 52% Women: 48%Married: 53% Single: 47% College Educated: 87% Employed Full Time: 74% Average (Mean) HHI: $72,100 Attended sporting events within the last 12 months: 81% Purchased products online in the last 12 months: 89%

“If we hit that bull's-eye, the rest of the dominoes will fall like a house of cards. Checkmate.“

Zapp Brannigan

72% of Americans are moviegoers.80% of all adults with children under 18.60% are between 16-39 years old.78.5% are between 18-49 years old.62% are 25 years old and older.84% have HH income over $40,000 nationally.69% combine shopping with a movie.96% have shopped at a mall in the last 3 months.

89% have dined at a restaurant in the last 30 days, 45% in the last 7 days. Cinema advertising yields a next day recall of 83%.The average movie patron is 34 years old, educated, affluent and attends 12 movies a year as his primary source of entertainment.65% of people with a HH income of $75,000 and above go to the movies at least once every 3 months.

“The beauty of this program, is the great convenience it provides to our theatre guests and this in itself will enhance their movie-going experience, which is very important to Regal.”

John CurryVice President

“The beauty of this program, is the great convenience it provides to our theatre guests and this in itself will enhance their movie-going experience, which is very important to Regal.”

John CurryVice President

“I wanted to let you know that they were an incredible success at All-Star. I can't tell you how many people were blown away (from our CEO on down) by the presence they provided us and their overall aesthetic appeal.

Brian GrossmanMLB Director

XM Satellite Radio

“I wanted to let you know that they were an incredible success at All-Star. I can't tell you how many people were blown away (from our CEO on down) by the presence they provided us and their overall aesthetic appeal.

Brian GrossmanMLB Director

XM Satellite Radio

Direct Mail Billboard TRAY

Approximate piece cost: $1.25Received with plenty of other mailNon-dimensional No auxiliary useMail might be screenedHigh percentage discarded without reading / viewingConsidered junk mail by manyNot uniqueNo secondary brand impressionsShort message exposure time

Approximate piece cost: .50 centsMessage delivered exclusivelyDimensionalUseful, fans love itAll trays go to consumersAll trays used, over 90% recall of brand on tray Over 90% love using the trayUniqueTrays provide multiple impressionsProlonged message exposure time (up to 60 days)

There are no standard rates cards for venues.We customize each and every sale to your specifications.Rate vary from venue to venue.Rates are based on total attendance vs. tray usage. “The visibility is quite

positive. They’ve done an excellent job in communicating our message and our brand.”

Kathleen McSweeneyTrump Hotels and Casino

Resorts

I invite you to contact me right now and order your free custom-branded Billboard TRAY mock-up sample.

Stephen Weinberger950 Bridgegate DriveMarietta, GA 30068770.444.4120 officestephen@billboardtray.com

I invite you to contact me right now and order your free custom-branded Billboard TRAY mock-up sample.

Stephen Weinberger950 Bridgegate DriveMarietta, GA 30068770.444.4120 officestephen@billboardtray.com