INDUSTRY STATS + TRENDSBret Giles

@bretgiles

media consumption

http://infomagination.typepad.com/blog/2009/07/killer-chart-the-obligatory-media-fragmentation-chart.html

media spending

2010

TraditionalDigital

2014

TraditionalDigital

Source: Forrester Research

2009

Mobile

Social

Email

Display

Search

2014

Mobile

Social

Email

Display

Search

Source: Forrester Research,

Inc.

Interactive Marketing Spend

Source: Forrester Research

Source: Forrester’s Interactive Advertising Models (US Only)

Are we underutilizing digital media as a marketing vehicle or is it just that much more efficient

and time rather than budget intensive?