Biting the hand that starves us: Internal Communicators who fail to talk the facts and figures language of the corporate suite.

Presented by Laoise O’Murchú

Strategy

No strategic plan

Vague aims: “Increase employee engagement” “Improve employee awareness of

their role” “Increase awareness of the

organisation’s strategy”

StrategyWe have an internal communications strategy

1 2 3 4 5 6

We have a clear picture/vision of how internal communication will contribute to the organisation

1 2 3 4 5 6

The objectives of all communication activities are SMART (specific, measurable, achievable, realistic and timed)

1 2 3 4 5 6

Leadership Support

Case Studies

CEO Support

A 9/10

B 10/10

C 10/10

D 8or9/10

The CEO is committed to and plays his/her role in effective internal communication

1 2 3 4 5 6

Senior management are committed to and play their role in effective internal communication

1 2 3 4 5 6

Communication is a KPI for all management team members

1 2 3 4 5 6

Leadership Support

Tools Busy with outputs rather

than outcomes

Intranet Staff briefings Newsletter Engagement Survey Social Media

Measurement, evaluation and two-way communication

The communication tools used reflect the documented needs and preferences of staff

1 2 3 4 5 6

Most of the internal communication activities are two way-symmetrical

1 2 3 4 5 6

Feedback loops are built into all communication activities

1 2 3 4 5 6

Tools

Results & Measurements“It’s important but other items can take priority” “Can’t state in measurable terms how it adds value”“Comms is a tick box exercise”“Management just go through the motions”“ They don’t really want to hear what we have to say”“If I had a good idea I think they would listen to it”.

I can produce tangible results in respect of my communication work

1 2 3 4 5 6

I can establish if Managers are meeting their communication KPIs

1 2 3 4 5 6

I can link all communication activity to the organisation’s strategy

1 2 3 4 5 6

Results & Measurements

O’Murchu Organisational Communication Matrix’

Strategy Development

Total for questions 1,2& 3

Leadership SupportTotal for questions 4,5 & 6

Communication Tools

Total for questions 7,8& 9

Measurement and Evaluation Total for questions 10,11& 12

18

18

18

18

YES WE CAN.

Presented by Laoise O’Murchúhttp://ie.linkedin.com/in/laoise