biz events asia apr 2015
DESCRIPTION
ÂTRANSCRIPT
ASIA EVOLVEDSO DID WE
Bizeventsasia ADindd 2 28315 118 pm
MICENET ASIA IS NOW
bizeventsasiacom
Bizeventsasia ADindd 3 28315 118 pm
2APR 2015
EL KWANG PUBLISHER
MANAGING DIRECTORelbizeventsasiacom
PUBLISHER MANAGING DIRECTOR El Kwang elbizeventsasiacom
DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom
EDITOR Kristie Thong kristiebizeventsasiacom
SENIOR WRITER Gina Sin ginabizeventsasiacom
SENIOR WRITER Claire Algarme clairebizeventsasiacom
DESIGN AND PRODUCTION PIXOfanixpixosolutionscom
OFFICE MANAGERRev Karunakaranrevbizeventsasiacom
CONTRIBUTORSszligDUHWKDOODJKHUszlig7DQLDRRGDFUHszlig9LFNL+HQJ
CHINESE CONSULTANT KH Tok
Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventasiacom
GINA SIN SENIOR WRITER
ginabizeventsasiacom
KRISTIE THONG EDITOR
kristiebizeventsasiacom
2APR 2015
2-3 First Wordindd 2 29315 1059 am
3APR 2015
LEARNING FROM THE BEST
As Mahatma Gandhi once said ldquoLive as if you were to die tomorrow Learn as if you were to live foreverrdquo
Wersquore blessed to be part of a dynamic industry where social interactions and connections are the reasons for our existence and where we can learn from our peers and also seek guidance from the veterans who are themselves seeking new ways of improvement
This Event Management and Case Study Issue is about industry excellence and learning We look at what quality event management means the importance of staying on top of latest trends and the crucial role partnerships play We then move into a series of case studies contributed by event organisers across Asia Pacific We have labelled all the case studies throughout the issue and would love to know which ones are your favourite and are the ones you truly believe are industry examples of quality
On the cover we have Hangzhou a scenic destination in China that no longer needs
to piggyback the popularity of first-tier cities such as Shanghai to boost its profile Read the cover story on page 16
In our TalentAndMentor section a young but established events professional talks about what it means to be a mentee and why a mentor-mentee relationship is a two-way street ldquoYour mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiencesrdquo writes Ashleigh Taylor Read more on page 30
Gareth Gallagher an event planners with over 16 years of international experience talks about the importance of cultural understanding on page 32
The DelveInto section this month covers China Vietnam Malaysia and South Korea ndash some case studies have made it into this section as we felt the event organisers have aptly shown how successful events could be run in these destinations
We hope you enjoy the issue
SALES amp MARKETING SINGAPORE OffICE Michelle Lim michellebizeventsasiacom
Charline Wong charlinebizeventsasiacom
THAILAND OffICESanthiti Arunsit Email santhitibizeventsasiacomTel +66 81 422 4997
INTERNATIONAL MEDIA REPRESENTATIVES CHINA Mary Yao Email marymhichinacom Tel +86 10 6551 5663 ext 8008
DUBAI Lenora BennisEmail lenorathemediavantagecomTel +971 52 846 6212 SOUTH KOREA Alexander Paik Email apcommnavercom Tel +82 10 5042 1337
Visit us online for regular updates throughout the month bizeventsasiacom
Privacy Policy Business amp Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act for a copy of our Privacy Policy please go to bizeventsasiacomprivacy
Printed in Singapore by Sunrise Printing amp Supplies Pte LtdReg no 199002858DPPS 1785042013 (022963)MCI (P) 131022015
Our cover image is courtesy of Hangzhou Tourism Commission Read abut Hangzhou as a thriving business
events destination on pages 16-17
APR 2015
Biz Events Asia the only Asia-based media for ibtm america
Biz Events Asia is the official media partner and member of
3APR 2015
4APR 2015
EDITORIAL ADVISORY BOARD MEMBERS
COVER STORY
16
The picturesque city of Hangzhou has stepped out of its ldquoback gardenrdquo status
and transformed into a strong standalone business events destination
SINGAPOREForever Living Global Rally 2015
April 2015
MALAYSIASEMICON Southeast Asia 2015
Pulau Pinang April 2015 | 6500 pax
CHINA117th China Import and Export Fair 2015
Guangzhou | April 2015
MACAUThe 8th Macau International Real Estate
Fair (spring) 2015April 2015
HONG KONGHong Kong International Medical
Devices and Supplies FairMay 2015 | 9600 pax
Janet Tan-CollisPresident | SACEOS
CEO | East West Planners
Selina ChavryRegional Director ndash
Singapore amp Malaysia | Pacific World
Damion BreustDirector ndash Head of
Event Marketing Asia Pacific | Barclays
4-5 Contentsindd 4 29315 1100 am
5APR 2015
ISSUEAPR 15
6 SoundBites
10 TakingTheLead
12 WebSpace
14 FreshIdeas
18 TheEventManagementAndCaseStudyIssue Dedicated to trends and
excellence in business events
29 TalentAndMentor Are you doing your part as a mentee
32 Knowledge Be culturally aware
34 Knowledge 10 things that can go wrong
in business events
AUSTRALIAAustraliarsquos Nature Coast Roadshow
Brisbane Sydney and MelbourneApril 2015
SOUTH KOREA 20th Cardiovascular Summit ndash TCTAP 2015Seoul April 2015 | 3700 pax
JAPAN2015 the International Colour Association Midterm MeetingTokyo | May 2015
36 DelveInto China Tracking Chinarsquos hospitality growth
spurt
42 DelveInto Malaysia Looking beyond Kuala Lumpur
46 DelveInto VietnamPlay to the strengths of this
destination and go local
50 DelveInto South KoreaA search for experiences
beyond Seoul
54 LegalMindProtect your ideas during a pitch
56 SoulSearching Some things only panning for gold
and Victorian-styled living can give you
Daniel ChuaManaging Director
AONIA MICE
Andrew Chan
CEO | ACI HR Solutions
Deanna VargaDirector
Deanna Varga Consultancy
Sumate SudasnaPresident | Thailand
Convention amp Exhibition Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
4-5 Contentsindd 5 29315 1100 am
6APR 2015
CHINAPark Hyatt Sanya Sunny Bay Resort in Hainan Island is Park Hyattrsquos first beach resort project in China This development
comprises six standalone arch-shaped buildings designed on the fengshui belief to allow chi to flow unhindered between
ocean and mountains The propertyrsquos 207 rooms and villas spread across 70000 sq m of luxurious private space and offers
eight residential-style venues ranging from 42 sq m to 335 sq m for all types of events
MALAYSIAThe Kuala Lumpur Convention Centre has launched
a Professional Development Grant aimed at growing
the next generation of local meetings industry leaders
providing three young local association executives the
opportunity to attend the International Congress and
Convention Association (ICCA) Congress 2016 held in
Kuching Sarawak
Objectives
szlig 7RHQJDJHZLWKOHDGLQJLQWHUQDWLRQDOLQGXVWUprofessionals
szlig 7RH[SDQGNQRZOHGJHDQGFDSDELOLWLHVLQDVVRFLDWLRQmanagement
szlig 7REHIDPLOLDULVHGZLWKWKHJOREDOPHHWLQJVLQGXVWU and bidding process
THAILANDNew World Grand Rama 9 Bangkok Hotel has
been scheduled to open mid-2017 the latest
addition to New World Hotels amp Resortsrsquo existing
portfolio of properties in China Vietnam and
the Philippines The 285-room hotel is part of a
mixed-use development that comprises eight
new residential towers grade A office space
including Unileverrsquos Asia-Pacific headquarters a
3000 sq m convention centre and The Shoppes
Grand Rama 9 complex thatrsquos directly linked to
the BTS concourse
6APR 2015
68 Sound Bitesindd 6 29315 1101 am
7 Macao Economic Services ADindd 7 15315 858 pm
8APR 2015
VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to
increase the frequency of its international route from
Singapore to Ho Chi Minh City from May 30 2015 to
meet growing demands for low-cost air travel New
routes will provide 5040 seats per week and two
round trips per day
Schedules
szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)
szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)
AUSTRALIAAdelaide Convention Centre launched its West Building
last month with a week long programme of business
DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom
can cater for 600-pax gala dinners and meetings and
conferences of up to 1000 New Halls (LMNO) provide
a multi-functional space that can be divided into six
different configurations and house Australiarsquos largest
retractable lighting grids to allow for customisable
ceiling heights Second stage of the redevelopment
ndash East Building ndash will have a plenary capacity of up to
3500 seats which is set to be completed by mid-2017
UNITED STATESA number of major regional companies has been confirmed as
hosted buyers for the upcoming ibtm america trade show taking
place in Chicago this June Biz Events Asia will be the only Asia-
based trade media at the trade show held at McCormick Place from
June 9-11 2015
7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality
Business with Honours programme launched
EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ
Group sizes from business event leads
UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore
Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta
testing in North America with iPrefer the companyrsquos point-
based guest loyalty programme
NUMBERS
1000
50-700 pax
8APR 2015
68 Sound Bitesindd 8 29315 1101 am
9 Peninsula Hong Kong ADindd 9 23315 1126 pm
10APR 2015
PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years
SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership
SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others
SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals
of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong
10-11 Taking the Leadindd 10 29315 1103 am
11APR 2015
MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy
NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)
FROM THE BUREAUX
ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority
10-11 Taking the Leadindd 11 29315 1103 am
12APR 2015
Dreamtime 2015 goes to AdelaideBuyers will come
from Greater China
Singapore Malaysia
Indonesia India New
Zealand USA and the
United Kingdom
Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of
Ortigas with a 600-pax ballroom
Biz Events Asia recently made a boo-boo with
our dedicated email blasts attracting over 20
comments from our readers telling us we are
ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We
thank our avid readers and at the same time are
overjoyed that the branding did stick
Spotted on
13APR 2015
read Biz Events Asiarsquos March issue on ISSUU on their desktops
ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show
New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US
What you missed online onWWWBIZEVENTSASIACOM
79
12-13 Web Spaceindd 13 29315 1104 am
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
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64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
MICENET ASIA IS NOW
bizeventsasiacom
Bizeventsasia ADindd 3 28315 118 pm
2APR 2015
EL KWANG PUBLISHER
MANAGING DIRECTORelbizeventsasiacom
PUBLISHER MANAGING DIRECTOR El Kwang elbizeventsasiacom
DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom
EDITOR Kristie Thong kristiebizeventsasiacom
SENIOR WRITER Gina Sin ginabizeventsasiacom
SENIOR WRITER Claire Algarme clairebizeventsasiacom
DESIGN AND PRODUCTION PIXOfanixpixosolutionscom
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CONTRIBUTORSszligDUHWKDOODJKHUszlig7DQLDRRGDFUHszlig9LFNL+HQJ
CHINESE CONSULTANT KH Tok
Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventasiacom
GINA SIN SENIOR WRITER
ginabizeventsasiacom
KRISTIE THONG EDITOR
kristiebizeventsasiacom
2APR 2015
2-3 First Wordindd 2 29315 1059 am
3APR 2015
LEARNING FROM THE BEST
As Mahatma Gandhi once said ldquoLive as if you were to die tomorrow Learn as if you were to live foreverrdquo
Wersquore blessed to be part of a dynamic industry where social interactions and connections are the reasons for our existence and where we can learn from our peers and also seek guidance from the veterans who are themselves seeking new ways of improvement
This Event Management and Case Study Issue is about industry excellence and learning We look at what quality event management means the importance of staying on top of latest trends and the crucial role partnerships play We then move into a series of case studies contributed by event organisers across Asia Pacific We have labelled all the case studies throughout the issue and would love to know which ones are your favourite and are the ones you truly believe are industry examples of quality
On the cover we have Hangzhou a scenic destination in China that no longer needs
to piggyback the popularity of first-tier cities such as Shanghai to boost its profile Read the cover story on page 16
In our TalentAndMentor section a young but established events professional talks about what it means to be a mentee and why a mentor-mentee relationship is a two-way street ldquoYour mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiencesrdquo writes Ashleigh Taylor Read more on page 30
Gareth Gallagher an event planners with over 16 years of international experience talks about the importance of cultural understanding on page 32
The DelveInto section this month covers China Vietnam Malaysia and South Korea ndash some case studies have made it into this section as we felt the event organisers have aptly shown how successful events could be run in these destinations
We hope you enjoy the issue
SALES amp MARKETING SINGAPORE OffICE Michelle Lim michellebizeventsasiacom
Charline Wong charlinebizeventsasiacom
THAILAND OffICESanthiti Arunsit Email santhitibizeventsasiacomTel +66 81 422 4997
INTERNATIONAL MEDIA REPRESENTATIVES CHINA Mary Yao Email marymhichinacom Tel +86 10 6551 5663 ext 8008
DUBAI Lenora BennisEmail lenorathemediavantagecomTel +971 52 846 6212 SOUTH KOREA Alexander Paik Email apcommnavercom Tel +82 10 5042 1337
Visit us online for regular updates throughout the month bizeventsasiacom
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Printed in Singapore by Sunrise Printing amp Supplies Pte LtdReg no 199002858DPPS 1785042013 (022963)MCI (P) 131022015
Our cover image is courtesy of Hangzhou Tourism Commission Read abut Hangzhou as a thriving business
events destination on pages 16-17
APR 2015
Biz Events Asia the only Asia-based media for ibtm america
Biz Events Asia is the official media partner and member of
3APR 2015
4APR 2015
EDITORIAL ADVISORY BOARD MEMBERS
COVER STORY
16
The picturesque city of Hangzhou has stepped out of its ldquoback gardenrdquo status
and transformed into a strong standalone business events destination
SINGAPOREForever Living Global Rally 2015
April 2015
MALAYSIASEMICON Southeast Asia 2015
Pulau Pinang April 2015 | 6500 pax
CHINA117th China Import and Export Fair 2015
Guangzhou | April 2015
MACAUThe 8th Macau International Real Estate
Fair (spring) 2015April 2015
HONG KONGHong Kong International Medical
Devices and Supplies FairMay 2015 | 9600 pax
Janet Tan-CollisPresident | SACEOS
CEO | East West Planners
Selina ChavryRegional Director ndash
Singapore amp Malaysia | Pacific World
Damion BreustDirector ndash Head of
Event Marketing Asia Pacific | Barclays
4-5 Contentsindd 4 29315 1100 am
5APR 2015
ISSUEAPR 15
6 SoundBites
10 TakingTheLead
12 WebSpace
14 FreshIdeas
18 TheEventManagementAndCaseStudyIssue Dedicated to trends and
excellence in business events
29 TalentAndMentor Are you doing your part as a mentee
32 Knowledge Be culturally aware
34 Knowledge 10 things that can go wrong
in business events
AUSTRALIAAustraliarsquos Nature Coast Roadshow
Brisbane Sydney and MelbourneApril 2015
SOUTH KOREA 20th Cardiovascular Summit ndash TCTAP 2015Seoul April 2015 | 3700 pax
JAPAN2015 the International Colour Association Midterm MeetingTokyo | May 2015
36 DelveInto China Tracking Chinarsquos hospitality growth
spurt
42 DelveInto Malaysia Looking beyond Kuala Lumpur
46 DelveInto VietnamPlay to the strengths of this
destination and go local
50 DelveInto South KoreaA search for experiences
beyond Seoul
54 LegalMindProtect your ideas during a pitch
56 SoulSearching Some things only panning for gold
and Victorian-styled living can give you
Daniel ChuaManaging Director
AONIA MICE
Andrew Chan
CEO | ACI HR Solutions
Deanna VargaDirector
Deanna Varga Consultancy
Sumate SudasnaPresident | Thailand
Convention amp Exhibition Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
4-5 Contentsindd 5 29315 1100 am
6APR 2015
CHINAPark Hyatt Sanya Sunny Bay Resort in Hainan Island is Park Hyattrsquos first beach resort project in China This development
comprises six standalone arch-shaped buildings designed on the fengshui belief to allow chi to flow unhindered between
ocean and mountains The propertyrsquos 207 rooms and villas spread across 70000 sq m of luxurious private space and offers
eight residential-style venues ranging from 42 sq m to 335 sq m for all types of events
MALAYSIAThe Kuala Lumpur Convention Centre has launched
a Professional Development Grant aimed at growing
the next generation of local meetings industry leaders
providing three young local association executives the
opportunity to attend the International Congress and
Convention Association (ICCA) Congress 2016 held in
Kuching Sarawak
Objectives
szlig 7RHQJDJHZLWKOHDGLQJLQWHUQDWLRQDOLQGXVWUprofessionals
szlig 7RH[SDQGNQRZOHGJHDQGFDSDELOLWLHVLQDVVRFLDWLRQmanagement
szlig 7REHIDPLOLDULVHGZLWKWKHJOREDOPHHWLQJVLQGXVWU and bidding process
THAILANDNew World Grand Rama 9 Bangkok Hotel has
been scheduled to open mid-2017 the latest
addition to New World Hotels amp Resortsrsquo existing
portfolio of properties in China Vietnam and
the Philippines The 285-room hotel is part of a
mixed-use development that comprises eight
new residential towers grade A office space
including Unileverrsquos Asia-Pacific headquarters a
3000 sq m convention centre and The Shoppes
Grand Rama 9 complex thatrsquos directly linked to
the BTS concourse
6APR 2015
68 Sound Bitesindd 6 29315 1101 am
7 Macao Economic Services ADindd 7 15315 858 pm
8APR 2015
VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to
increase the frequency of its international route from
Singapore to Ho Chi Minh City from May 30 2015 to
meet growing demands for low-cost air travel New
routes will provide 5040 seats per week and two
round trips per day
Schedules
szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)
szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)
AUSTRALIAAdelaide Convention Centre launched its West Building
last month with a week long programme of business
DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom
can cater for 600-pax gala dinners and meetings and
conferences of up to 1000 New Halls (LMNO) provide
a multi-functional space that can be divided into six
different configurations and house Australiarsquos largest
retractable lighting grids to allow for customisable
ceiling heights Second stage of the redevelopment
ndash East Building ndash will have a plenary capacity of up to
3500 seats which is set to be completed by mid-2017
UNITED STATESA number of major regional companies has been confirmed as
hosted buyers for the upcoming ibtm america trade show taking
place in Chicago this June Biz Events Asia will be the only Asia-
based trade media at the trade show held at McCormick Place from
June 9-11 2015
7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality
Business with Honours programme launched
EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ
Group sizes from business event leads
UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore
Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta
testing in North America with iPrefer the companyrsquos point-
based guest loyalty programme
NUMBERS
1000
50-700 pax
8APR 2015
68 Sound Bitesindd 8 29315 1101 am
9 Peninsula Hong Kong ADindd 9 23315 1126 pm
10APR 2015
PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years
SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership
SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others
SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals
of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong
10-11 Taking the Leadindd 10 29315 1103 am
11APR 2015
MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy
NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)
FROM THE BUREAUX
ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority
10-11 Taking the Leadindd 11 29315 1103 am
12APR 2015
Dreamtime 2015 goes to AdelaideBuyers will come
from Greater China
Singapore Malaysia
Indonesia India New
Zealand USA and the
United Kingdom
Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of
Ortigas with a 600-pax ballroom
Biz Events Asia recently made a boo-boo with
our dedicated email blasts attracting over 20
comments from our readers telling us we are
ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We
thank our avid readers and at the same time are
overjoyed that the branding did stick
Spotted on
13APR 2015
read Biz Events Asiarsquos March issue on ISSUU on their desktops
ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show
New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US
What you missed online onWWWBIZEVENTSASIACOM
79
12-13 Web Spaceindd 13 29315 1104 am
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
2APR 2015
EL KWANG PUBLISHER
MANAGING DIRECTORelbizeventsasiacom
PUBLISHER MANAGING DIRECTOR El Kwang elbizeventsasiacom
DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom
EDITOR Kristie Thong kristiebizeventsasiacom
SENIOR WRITER Gina Sin ginabizeventsasiacom
SENIOR WRITER Claire Algarme clairebizeventsasiacom
DESIGN AND PRODUCTION PIXOfanixpixosolutionscom
OFFICE MANAGERRev Karunakaranrevbizeventsasiacom
CONTRIBUTORSszligDUHWKDOODJKHUszlig7DQLDRRGDFUHszlig9LFNL+HQJ
CHINESE CONSULTANT KH Tok
Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventasiacom
GINA SIN SENIOR WRITER
ginabizeventsasiacom
KRISTIE THONG EDITOR
kristiebizeventsasiacom
2APR 2015
2-3 First Wordindd 2 29315 1059 am
3APR 2015
LEARNING FROM THE BEST
As Mahatma Gandhi once said ldquoLive as if you were to die tomorrow Learn as if you were to live foreverrdquo
Wersquore blessed to be part of a dynamic industry where social interactions and connections are the reasons for our existence and where we can learn from our peers and also seek guidance from the veterans who are themselves seeking new ways of improvement
This Event Management and Case Study Issue is about industry excellence and learning We look at what quality event management means the importance of staying on top of latest trends and the crucial role partnerships play We then move into a series of case studies contributed by event organisers across Asia Pacific We have labelled all the case studies throughout the issue and would love to know which ones are your favourite and are the ones you truly believe are industry examples of quality
On the cover we have Hangzhou a scenic destination in China that no longer needs
to piggyback the popularity of first-tier cities such as Shanghai to boost its profile Read the cover story on page 16
In our TalentAndMentor section a young but established events professional talks about what it means to be a mentee and why a mentor-mentee relationship is a two-way street ldquoYour mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiencesrdquo writes Ashleigh Taylor Read more on page 30
Gareth Gallagher an event planners with over 16 years of international experience talks about the importance of cultural understanding on page 32
The DelveInto section this month covers China Vietnam Malaysia and South Korea ndash some case studies have made it into this section as we felt the event organisers have aptly shown how successful events could be run in these destinations
We hope you enjoy the issue
SALES amp MARKETING SINGAPORE OffICE Michelle Lim michellebizeventsasiacom
Charline Wong charlinebizeventsasiacom
THAILAND OffICESanthiti Arunsit Email santhitibizeventsasiacomTel +66 81 422 4997
INTERNATIONAL MEDIA REPRESENTATIVES CHINA Mary Yao Email marymhichinacom Tel +86 10 6551 5663 ext 8008
DUBAI Lenora BennisEmail lenorathemediavantagecomTel +971 52 846 6212 SOUTH KOREA Alexander Paik Email apcommnavercom Tel +82 10 5042 1337
Visit us online for regular updates throughout the month bizeventsasiacom
Privacy Policy Business amp Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act for a copy of our Privacy Policy please go to bizeventsasiacomprivacy
Printed in Singapore by Sunrise Printing amp Supplies Pte LtdReg no 199002858DPPS 1785042013 (022963)MCI (P) 131022015
Our cover image is courtesy of Hangzhou Tourism Commission Read abut Hangzhou as a thriving business
events destination on pages 16-17
APR 2015
Biz Events Asia the only Asia-based media for ibtm america
Biz Events Asia is the official media partner and member of
3APR 2015
4APR 2015
EDITORIAL ADVISORY BOARD MEMBERS
COVER STORY
16
The picturesque city of Hangzhou has stepped out of its ldquoback gardenrdquo status
and transformed into a strong standalone business events destination
SINGAPOREForever Living Global Rally 2015
April 2015
MALAYSIASEMICON Southeast Asia 2015
Pulau Pinang April 2015 | 6500 pax
CHINA117th China Import and Export Fair 2015
Guangzhou | April 2015
MACAUThe 8th Macau International Real Estate
Fair (spring) 2015April 2015
HONG KONGHong Kong International Medical
Devices and Supplies FairMay 2015 | 9600 pax
Janet Tan-CollisPresident | SACEOS
CEO | East West Planners
Selina ChavryRegional Director ndash
Singapore amp Malaysia | Pacific World
Damion BreustDirector ndash Head of
Event Marketing Asia Pacific | Barclays
4-5 Contentsindd 4 29315 1100 am
5APR 2015
ISSUEAPR 15
6 SoundBites
10 TakingTheLead
12 WebSpace
14 FreshIdeas
18 TheEventManagementAndCaseStudyIssue Dedicated to trends and
excellence in business events
29 TalentAndMentor Are you doing your part as a mentee
32 Knowledge Be culturally aware
34 Knowledge 10 things that can go wrong
in business events
AUSTRALIAAustraliarsquos Nature Coast Roadshow
Brisbane Sydney and MelbourneApril 2015
SOUTH KOREA 20th Cardiovascular Summit ndash TCTAP 2015Seoul April 2015 | 3700 pax
JAPAN2015 the International Colour Association Midterm MeetingTokyo | May 2015
36 DelveInto China Tracking Chinarsquos hospitality growth
spurt
42 DelveInto Malaysia Looking beyond Kuala Lumpur
46 DelveInto VietnamPlay to the strengths of this
destination and go local
50 DelveInto South KoreaA search for experiences
beyond Seoul
54 LegalMindProtect your ideas during a pitch
56 SoulSearching Some things only panning for gold
and Victorian-styled living can give you
Daniel ChuaManaging Director
AONIA MICE
Andrew Chan
CEO | ACI HR Solutions
Deanna VargaDirector
Deanna Varga Consultancy
Sumate SudasnaPresident | Thailand
Convention amp Exhibition Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
4-5 Contentsindd 5 29315 1100 am
6APR 2015
CHINAPark Hyatt Sanya Sunny Bay Resort in Hainan Island is Park Hyattrsquos first beach resort project in China This development
comprises six standalone arch-shaped buildings designed on the fengshui belief to allow chi to flow unhindered between
ocean and mountains The propertyrsquos 207 rooms and villas spread across 70000 sq m of luxurious private space and offers
eight residential-style venues ranging from 42 sq m to 335 sq m for all types of events
MALAYSIAThe Kuala Lumpur Convention Centre has launched
a Professional Development Grant aimed at growing
the next generation of local meetings industry leaders
providing three young local association executives the
opportunity to attend the International Congress and
Convention Association (ICCA) Congress 2016 held in
Kuching Sarawak
Objectives
szlig 7RHQJDJHZLWKOHDGLQJLQWHUQDWLRQDOLQGXVWUprofessionals
szlig 7RH[SDQGNQRZOHGJHDQGFDSDELOLWLHVLQDVVRFLDWLRQmanagement
szlig 7REHIDPLOLDULVHGZLWKWKHJOREDOPHHWLQJVLQGXVWU and bidding process
THAILANDNew World Grand Rama 9 Bangkok Hotel has
been scheduled to open mid-2017 the latest
addition to New World Hotels amp Resortsrsquo existing
portfolio of properties in China Vietnam and
the Philippines The 285-room hotel is part of a
mixed-use development that comprises eight
new residential towers grade A office space
including Unileverrsquos Asia-Pacific headquarters a
3000 sq m convention centre and The Shoppes
Grand Rama 9 complex thatrsquos directly linked to
the BTS concourse
6APR 2015
68 Sound Bitesindd 6 29315 1101 am
7 Macao Economic Services ADindd 7 15315 858 pm
8APR 2015
VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to
increase the frequency of its international route from
Singapore to Ho Chi Minh City from May 30 2015 to
meet growing demands for low-cost air travel New
routes will provide 5040 seats per week and two
round trips per day
Schedules
szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)
szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)
AUSTRALIAAdelaide Convention Centre launched its West Building
last month with a week long programme of business
DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom
can cater for 600-pax gala dinners and meetings and
conferences of up to 1000 New Halls (LMNO) provide
a multi-functional space that can be divided into six
different configurations and house Australiarsquos largest
retractable lighting grids to allow for customisable
ceiling heights Second stage of the redevelopment
ndash East Building ndash will have a plenary capacity of up to
3500 seats which is set to be completed by mid-2017
UNITED STATESA number of major regional companies has been confirmed as
hosted buyers for the upcoming ibtm america trade show taking
place in Chicago this June Biz Events Asia will be the only Asia-
based trade media at the trade show held at McCormick Place from
June 9-11 2015
7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality
Business with Honours programme launched
EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ
Group sizes from business event leads
UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore
Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta
testing in North America with iPrefer the companyrsquos point-
based guest loyalty programme
NUMBERS
1000
50-700 pax
8APR 2015
68 Sound Bitesindd 8 29315 1101 am
9 Peninsula Hong Kong ADindd 9 23315 1126 pm
10APR 2015
PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years
SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership
SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others
SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals
of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong
10-11 Taking the Leadindd 10 29315 1103 am
11APR 2015
MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy
NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)
FROM THE BUREAUX
ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority
10-11 Taking the Leadindd 11 29315 1103 am
12APR 2015
Dreamtime 2015 goes to AdelaideBuyers will come
from Greater China
Singapore Malaysia
Indonesia India New
Zealand USA and the
United Kingdom
Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of
Ortigas with a 600-pax ballroom
Biz Events Asia recently made a boo-boo with
our dedicated email blasts attracting over 20
comments from our readers telling us we are
ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We
thank our avid readers and at the same time are
overjoyed that the branding did stick
Spotted on
13APR 2015
read Biz Events Asiarsquos March issue on ISSUU on their desktops
ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show
New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US
What you missed online onWWWBIZEVENTSASIACOM
79
12-13 Web Spaceindd 13 29315 1104 am
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
3APR 2015
LEARNING FROM THE BEST
As Mahatma Gandhi once said ldquoLive as if you were to die tomorrow Learn as if you were to live foreverrdquo
Wersquore blessed to be part of a dynamic industry where social interactions and connections are the reasons for our existence and where we can learn from our peers and also seek guidance from the veterans who are themselves seeking new ways of improvement
This Event Management and Case Study Issue is about industry excellence and learning We look at what quality event management means the importance of staying on top of latest trends and the crucial role partnerships play We then move into a series of case studies contributed by event organisers across Asia Pacific We have labelled all the case studies throughout the issue and would love to know which ones are your favourite and are the ones you truly believe are industry examples of quality
On the cover we have Hangzhou a scenic destination in China that no longer needs
to piggyback the popularity of first-tier cities such as Shanghai to boost its profile Read the cover story on page 16
In our TalentAndMentor section a young but established events professional talks about what it means to be a mentee and why a mentor-mentee relationship is a two-way street ldquoYour mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiencesrdquo writes Ashleigh Taylor Read more on page 30
Gareth Gallagher an event planners with over 16 years of international experience talks about the importance of cultural understanding on page 32
The DelveInto section this month covers China Vietnam Malaysia and South Korea ndash some case studies have made it into this section as we felt the event organisers have aptly shown how successful events could be run in these destinations
We hope you enjoy the issue
SALES amp MARKETING SINGAPORE OffICE Michelle Lim michellebizeventsasiacom
Charline Wong charlinebizeventsasiacom
THAILAND OffICESanthiti Arunsit Email santhitibizeventsasiacomTel +66 81 422 4997
INTERNATIONAL MEDIA REPRESENTATIVES CHINA Mary Yao Email marymhichinacom Tel +86 10 6551 5663 ext 8008
DUBAI Lenora BennisEmail lenorathemediavantagecomTel +971 52 846 6212 SOUTH KOREA Alexander Paik Email apcommnavercom Tel +82 10 5042 1337
Visit us online for regular updates throughout the month bizeventsasiacom
Privacy Policy Business amp Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act for a copy of our Privacy Policy please go to bizeventsasiacomprivacy
Printed in Singapore by Sunrise Printing amp Supplies Pte LtdReg no 199002858DPPS 1785042013 (022963)MCI (P) 131022015
Our cover image is courtesy of Hangzhou Tourism Commission Read abut Hangzhou as a thriving business
events destination on pages 16-17
APR 2015
Biz Events Asia the only Asia-based media for ibtm america
Biz Events Asia is the official media partner and member of
3APR 2015
4APR 2015
EDITORIAL ADVISORY BOARD MEMBERS
COVER STORY
16
The picturesque city of Hangzhou has stepped out of its ldquoback gardenrdquo status
and transformed into a strong standalone business events destination
SINGAPOREForever Living Global Rally 2015
April 2015
MALAYSIASEMICON Southeast Asia 2015
Pulau Pinang April 2015 | 6500 pax
CHINA117th China Import and Export Fair 2015
Guangzhou | April 2015
MACAUThe 8th Macau International Real Estate
Fair (spring) 2015April 2015
HONG KONGHong Kong International Medical
Devices and Supplies FairMay 2015 | 9600 pax
Janet Tan-CollisPresident | SACEOS
CEO | East West Planners
Selina ChavryRegional Director ndash
Singapore amp Malaysia | Pacific World
Damion BreustDirector ndash Head of
Event Marketing Asia Pacific | Barclays
4-5 Contentsindd 4 29315 1100 am
5APR 2015
ISSUEAPR 15
6 SoundBites
10 TakingTheLead
12 WebSpace
14 FreshIdeas
18 TheEventManagementAndCaseStudyIssue Dedicated to trends and
excellence in business events
29 TalentAndMentor Are you doing your part as a mentee
32 Knowledge Be culturally aware
34 Knowledge 10 things that can go wrong
in business events
AUSTRALIAAustraliarsquos Nature Coast Roadshow
Brisbane Sydney and MelbourneApril 2015
SOUTH KOREA 20th Cardiovascular Summit ndash TCTAP 2015Seoul April 2015 | 3700 pax
JAPAN2015 the International Colour Association Midterm MeetingTokyo | May 2015
36 DelveInto China Tracking Chinarsquos hospitality growth
spurt
42 DelveInto Malaysia Looking beyond Kuala Lumpur
46 DelveInto VietnamPlay to the strengths of this
destination and go local
50 DelveInto South KoreaA search for experiences
beyond Seoul
54 LegalMindProtect your ideas during a pitch
56 SoulSearching Some things only panning for gold
and Victorian-styled living can give you
Daniel ChuaManaging Director
AONIA MICE
Andrew Chan
CEO | ACI HR Solutions
Deanna VargaDirector
Deanna Varga Consultancy
Sumate SudasnaPresident | Thailand
Convention amp Exhibition Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
4-5 Contentsindd 5 29315 1100 am
6APR 2015
CHINAPark Hyatt Sanya Sunny Bay Resort in Hainan Island is Park Hyattrsquos first beach resort project in China This development
comprises six standalone arch-shaped buildings designed on the fengshui belief to allow chi to flow unhindered between
ocean and mountains The propertyrsquos 207 rooms and villas spread across 70000 sq m of luxurious private space and offers
eight residential-style venues ranging from 42 sq m to 335 sq m for all types of events
MALAYSIAThe Kuala Lumpur Convention Centre has launched
a Professional Development Grant aimed at growing
the next generation of local meetings industry leaders
providing three young local association executives the
opportunity to attend the International Congress and
Convention Association (ICCA) Congress 2016 held in
Kuching Sarawak
Objectives
szlig 7RHQJDJHZLWKOHDGLQJLQWHUQDWLRQDOLQGXVWUprofessionals
szlig 7RH[SDQGNQRZOHGJHDQGFDSDELOLWLHVLQDVVRFLDWLRQmanagement
szlig 7REHIDPLOLDULVHGZLWKWKHJOREDOPHHWLQJVLQGXVWU and bidding process
THAILANDNew World Grand Rama 9 Bangkok Hotel has
been scheduled to open mid-2017 the latest
addition to New World Hotels amp Resortsrsquo existing
portfolio of properties in China Vietnam and
the Philippines The 285-room hotel is part of a
mixed-use development that comprises eight
new residential towers grade A office space
including Unileverrsquos Asia-Pacific headquarters a
3000 sq m convention centre and The Shoppes
Grand Rama 9 complex thatrsquos directly linked to
the BTS concourse
6APR 2015
68 Sound Bitesindd 6 29315 1101 am
7 Macao Economic Services ADindd 7 15315 858 pm
8APR 2015
VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to
increase the frequency of its international route from
Singapore to Ho Chi Minh City from May 30 2015 to
meet growing demands for low-cost air travel New
routes will provide 5040 seats per week and two
round trips per day
Schedules
szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)
szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)
AUSTRALIAAdelaide Convention Centre launched its West Building
last month with a week long programme of business
DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom
can cater for 600-pax gala dinners and meetings and
conferences of up to 1000 New Halls (LMNO) provide
a multi-functional space that can be divided into six
different configurations and house Australiarsquos largest
retractable lighting grids to allow for customisable
ceiling heights Second stage of the redevelopment
ndash East Building ndash will have a plenary capacity of up to
3500 seats which is set to be completed by mid-2017
UNITED STATESA number of major regional companies has been confirmed as
hosted buyers for the upcoming ibtm america trade show taking
place in Chicago this June Biz Events Asia will be the only Asia-
based trade media at the trade show held at McCormick Place from
June 9-11 2015
7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality
Business with Honours programme launched
EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ
Group sizes from business event leads
UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore
Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta
testing in North America with iPrefer the companyrsquos point-
based guest loyalty programme
NUMBERS
1000
50-700 pax
8APR 2015
68 Sound Bitesindd 8 29315 1101 am
9 Peninsula Hong Kong ADindd 9 23315 1126 pm
10APR 2015
PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years
SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership
SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others
SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals
of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong
10-11 Taking the Leadindd 10 29315 1103 am
11APR 2015
MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy
NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)
FROM THE BUREAUX
ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority
10-11 Taking the Leadindd 11 29315 1103 am
12APR 2015
Dreamtime 2015 goes to AdelaideBuyers will come
from Greater China
Singapore Malaysia
Indonesia India New
Zealand USA and the
United Kingdom
Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of
Ortigas with a 600-pax ballroom
Biz Events Asia recently made a boo-boo with
our dedicated email blasts attracting over 20
comments from our readers telling us we are
ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We
thank our avid readers and at the same time are
overjoyed that the branding did stick
Spotted on
13APR 2015
read Biz Events Asiarsquos March issue on ISSUU on their desktops
ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show
New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US
What you missed online onWWWBIZEVENTSASIACOM
79
12-13 Web Spaceindd 13 29315 1104 am
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
4APR 2015
EDITORIAL ADVISORY BOARD MEMBERS
COVER STORY
16
The picturesque city of Hangzhou has stepped out of its ldquoback gardenrdquo status
and transformed into a strong standalone business events destination
SINGAPOREForever Living Global Rally 2015
April 2015
MALAYSIASEMICON Southeast Asia 2015
Pulau Pinang April 2015 | 6500 pax
CHINA117th China Import and Export Fair 2015
Guangzhou | April 2015
MACAUThe 8th Macau International Real Estate
Fair (spring) 2015April 2015
HONG KONGHong Kong International Medical
Devices and Supplies FairMay 2015 | 9600 pax
Janet Tan-CollisPresident | SACEOS
CEO | East West Planners
Selina ChavryRegional Director ndash
Singapore amp Malaysia | Pacific World
Damion BreustDirector ndash Head of
Event Marketing Asia Pacific | Barclays
4-5 Contentsindd 4 29315 1100 am
5APR 2015
ISSUEAPR 15
6 SoundBites
10 TakingTheLead
12 WebSpace
14 FreshIdeas
18 TheEventManagementAndCaseStudyIssue Dedicated to trends and
excellence in business events
29 TalentAndMentor Are you doing your part as a mentee
32 Knowledge Be culturally aware
34 Knowledge 10 things that can go wrong
in business events
AUSTRALIAAustraliarsquos Nature Coast Roadshow
Brisbane Sydney and MelbourneApril 2015
SOUTH KOREA 20th Cardiovascular Summit ndash TCTAP 2015Seoul April 2015 | 3700 pax
JAPAN2015 the International Colour Association Midterm MeetingTokyo | May 2015
36 DelveInto China Tracking Chinarsquos hospitality growth
spurt
42 DelveInto Malaysia Looking beyond Kuala Lumpur
46 DelveInto VietnamPlay to the strengths of this
destination and go local
50 DelveInto South KoreaA search for experiences
beyond Seoul
54 LegalMindProtect your ideas during a pitch
56 SoulSearching Some things only panning for gold
and Victorian-styled living can give you
Daniel ChuaManaging Director
AONIA MICE
Andrew Chan
CEO | ACI HR Solutions
Deanna VargaDirector
Deanna Varga Consultancy
Sumate SudasnaPresident | Thailand
Convention amp Exhibition Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
4-5 Contentsindd 5 29315 1100 am
6APR 2015
CHINAPark Hyatt Sanya Sunny Bay Resort in Hainan Island is Park Hyattrsquos first beach resort project in China This development
comprises six standalone arch-shaped buildings designed on the fengshui belief to allow chi to flow unhindered between
ocean and mountains The propertyrsquos 207 rooms and villas spread across 70000 sq m of luxurious private space and offers
eight residential-style venues ranging from 42 sq m to 335 sq m for all types of events
MALAYSIAThe Kuala Lumpur Convention Centre has launched
a Professional Development Grant aimed at growing
the next generation of local meetings industry leaders
providing three young local association executives the
opportunity to attend the International Congress and
Convention Association (ICCA) Congress 2016 held in
Kuching Sarawak
Objectives
szlig 7RHQJDJHZLWKOHDGLQJLQWHUQDWLRQDOLQGXVWUprofessionals
szlig 7RH[SDQGNQRZOHGJHDQGFDSDELOLWLHVLQDVVRFLDWLRQmanagement
szlig 7REHIDPLOLDULVHGZLWKWKHJOREDOPHHWLQJVLQGXVWU and bidding process
THAILANDNew World Grand Rama 9 Bangkok Hotel has
been scheduled to open mid-2017 the latest
addition to New World Hotels amp Resortsrsquo existing
portfolio of properties in China Vietnam and
the Philippines The 285-room hotel is part of a
mixed-use development that comprises eight
new residential towers grade A office space
including Unileverrsquos Asia-Pacific headquarters a
3000 sq m convention centre and The Shoppes
Grand Rama 9 complex thatrsquos directly linked to
the BTS concourse
6APR 2015
68 Sound Bitesindd 6 29315 1101 am
7 Macao Economic Services ADindd 7 15315 858 pm
8APR 2015
VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to
increase the frequency of its international route from
Singapore to Ho Chi Minh City from May 30 2015 to
meet growing demands for low-cost air travel New
routes will provide 5040 seats per week and two
round trips per day
Schedules
szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)
szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)
AUSTRALIAAdelaide Convention Centre launched its West Building
last month with a week long programme of business
DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom
can cater for 600-pax gala dinners and meetings and
conferences of up to 1000 New Halls (LMNO) provide
a multi-functional space that can be divided into six
different configurations and house Australiarsquos largest
retractable lighting grids to allow for customisable
ceiling heights Second stage of the redevelopment
ndash East Building ndash will have a plenary capacity of up to
3500 seats which is set to be completed by mid-2017
UNITED STATESA number of major regional companies has been confirmed as
hosted buyers for the upcoming ibtm america trade show taking
place in Chicago this June Biz Events Asia will be the only Asia-
based trade media at the trade show held at McCormick Place from
June 9-11 2015
7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality
Business with Honours programme launched
EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ
Group sizes from business event leads
UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore
Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta
testing in North America with iPrefer the companyrsquos point-
based guest loyalty programme
NUMBERS
1000
50-700 pax
8APR 2015
68 Sound Bitesindd 8 29315 1101 am
9 Peninsula Hong Kong ADindd 9 23315 1126 pm
10APR 2015
PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years
SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership
SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others
SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals
of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong
10-11 Taking the Leadindd 10 29315 1103 am
11APR 2015
MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy
NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)
FROM THE BUREAUX
ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority
10-11 Taking the Leadindd 11 29315 1103 am
12APR 2015
Dreamtime 2015 goes to AdelaideBuyers will come
from Greater China
Singapore Malaysia
Indonesia India New
Zealand USA and the
United Kingdom
Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of
Ortigas with a 600-pax ballroom
Biz Events Asia recently made a boo-boo with
our dedicated email blasts attracting over 20
comments from our readers telling us we are
ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We
thank our avid readers and at the same time are
overjoyed that the branding did stick
Spotted on
13APR 2015
read Biz Events Asiarsquos March issue on ISSUU on their desktops
ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show
New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US
What you missed online onWWWBIZEVENTSASIACOM
79
12-13 Web Spaceindd 13 29315 1104 am
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
5APR 2015
ISSUEAPR 15
6 SoundBites
10 TakingTheLead
12 WebSpace
14 FreshIdeas
18 TheEventManagementAndCaseStudyIssue Dedicated to trends and
excellence in business events
29 TalentAndMentor Are you doing your part as a mentee
32 Knowledge Be culturally aware
34 Knowledge 10 things that can go wrong
in business events
AUSTRALIAAustraliarsquos Nature Coast Roadshow
Brisbane Sydney and MelbourneApril 2015
SOUTH KOREA 20th Cardiovascular Summit ndash TCTAP 2015Seoul April 2015 | 3700 pax
JAPAN2015 the International Colour Association Midterm MeetingTokyo | May 2015
36 DelveInto China Tracking Chinarsquos hospitality growth
spurt
42 DelveInto Malaysia Looking beyond Kuala Lumpur
46 DelveInto VietnamPlay to the strengths of this
destination and go local
50 DelveInto South KoreaA search for experiences
beyond Seoul
54 LegalMindProtect your ideas during a pitch
56 SoulSearching Some things only panning for gold
and Victorian-styled living can give you
Daniel ChuaManaging Director
AONIA MICE
Andrew Chan
CEO | ACI HR Solutions
Deanna VargaDirector
Deanna Varga Consultancy
Sumate SudasnaPresident | Thailand
Convention amp Exhibition Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
4-5 Contentsindd 5 29315 1100 am
6APR 2015
CHINAPark Hyatt Sanya Sunny Bay Resort in Hainan Island is Park Hyattrsquos first beach resort project in China This development
comprises six standalone arch-shaped buildings designed on the fengshui belief to allow chi to flow unhindered between
ocean and mountains The propertyrsquos 207 rooms and villas spread across 70000 sq m of luxurious private space and offers
eight residential-style venues ranging from 42 sq m to 335 sq m for all types of events
MALAYSIAThe Kuala Lumpur Convention Centre has launched
a Professional Development Grant aimed at growing
the next generation of local meetings industry leaders
providing three young local association executives the
opportunity to attend the International Congress and
Convention Association (ICCA) Congress 2016 held in
Kuching Sarawak
Objectives
szlig 7RHQJDJHZLWKOHDGLQJLQWHUQDWLRQDOLQGXVWUprofessionals
szlig 7RH[SDQGNQRZOHGJHDQGFDSDELOLWLHVLQDVVRFLDWLRQmanagement
szlig 7REHIDPLOLDULVHGZLWKWKHJOREDOPHHWLQJVLQGXVWU and bidding process
THAILANDNew World Grand Rama 9 Bangkok Hotel has
been scheduled to open mid-2017 the latest
addition to New World Hotels amp Resortsrsquo existing
portfolio of properties in China Vietnam and
the Philippines The 285-room hotel is part of a
mixed-use development that comprises eight
new residential towers grade A office space
including Unileverrsquos Asia-Pacific headquarters a
3000 sq m convention centre and The Shoppes
Grand Rama 9 complex thatrsquos directly linked to
the BTS concourse
6APR 2015
68 Sound Bitesindd 6 29315 1101 am
7 Macao Economic Services ADindd 7 15315 858 pm
8APR 2015
VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to
increase the frequency of its international route from
Singapore to Ho Chi Minh City from May 30 2015 to
meet growing demands for low-cost air travel New
routes will provide 5040 seats per week and two
round trips per day
Schedules
szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)
szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)
AUSTRALIAAdelaide Convention Centre launched its West Building
last month with a week long programme of business
DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom
can cater for 600-pax gala dinners and meetings and
conferences of up to 1000 New Halls (LMNO) provide
a multi-functional space that can be divided into six
different configurations and house Australiarsquos largest
retractable lighting grids to allow for customisable
ceiling heights Second stage of the redevelopment
ndash East Building ndash will have a plenary capacity of up to
3500 seats which is set to be completed by mid-2017
UNITED STATESA number of major regional companies has been confirmed as
hosted buyers for the upcoming ibtm america trade show taking
place in Chicago this June Biz Events Asia will be the only Asia-
based trade media at the trade show held at McCormick Place from
June 9-11 2015
7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality
Business with Honours programme launched
EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ
Group sizes from business event leads
UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore
Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta
testing in North America with iPrefer the companyrsquos point-
based guest loyalty programme
NUMBERS
1000
50-700 pax
8APR 2015
68 Sound Bitesindd 8 29315 1101 am
9 Peninsula Hong Kong ADindd 9 23315 1126 pm
10APR 2015
PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years
SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership
SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others
SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals
of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong
10-11 Taking the Leadindd 10 29315 1103 am
11APR 2015
MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy
NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)
FROM THE BUREAUX
ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority
10-11 Taking the Leadindd 11 29315 1103 am
12APR 2015
Dreamtime 2015 goes to AdelaideBuyers will come
from Greater China
Singapore Malaysia
Indonesia India New
Zealand USA and the
United Kingdom
Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of
Ortigas with a 600-pax ballroom
Biz Events Asia recently made a boo-boo with
our dedicated email blasts attracting over 20
comments from our readers telling us we are
ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We
thank our avid readers and at the same time are
overjoyed that the branding did stick
Spotted on
13APR 2015
read Biz Events Asiarsquos March issue on ISSUU on their desktops
ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show
New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US
What you missed online onWWWBIZEVENTSASIACOM
79
12-13 Web Spaceindd 13 29315 1104 am
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
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50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
6APR 2015
CHINAPark Hyatt Sanya Sunny Bay Resort in Hainan Island is Park Hyattrsquos first beach resort project in China This development
comprises six standalone arch-shaped buildings designed on the fengshui belief to allow chi to flow unhindered between
ocean and mountains The propertyrsquos 207 rooms and villas spread across 70000 sq m of luxurious private space and offers
eight residential-style venues ranging from 42 sq m to 335 sq m for all types of events
MALAYSIAThe Kuala Lumpur Convention Centre has launched
a Professional Development Grant aimed at growing
the next generation of local meetings industry leaders
providing three young local association executives the
opportunity to attend the International Congress and
Convention Association (ICCA) Congress 2016 held in
Kuching Sarawak
Objectives
szlig 7RHQJDJHZLWKOHDGLQJLQWHUQDWLRQDOLQGXVWUprofessionals
szlig 7RH[SDQGNQRZOHGJHDQGFDSDELOLWLHVLQDVVRFLDWLRQmanagement
szlig 7REHIDPLOLDULVHGZLWKWKHJOREDOPHHWLQJVLQGXVWU and bidding process
THAILANDNew World Grand Rama 9 Bangkok Hotel has
been scheduled to open mid-2017 the latest
addition to New World Hotels amp Resortsrsquo existing
portfolio of properties in China Vietnam and
the Philippines The 285-room hotel is part of a
mixed-use development that comprises eight
new residential towers grade A office space
including Unileverrsquos Asia-Pacific headquarters a
3000 sq m convention centre and The Shoppes
Grand Rama 9 complex thatrsquos directly linked to
the BTS concourse
6APR 2015
68 Sound Bitesindd 6 29315 1101 am
7 Macao Economic Services ADindd 7 15315 858 pm
8APR 2015
VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to
increase the frequency of its international route from
Singapore to Ho Chi Minh City from May 30 2015 to
meet growing demands for low-cost air travel New
routes will provide 5040 seats per week and two
round trips per day
Schedules
szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)
szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)
AUSTRALIAAdelaide Convention Centre launched its West Building
last month with a week long programme of business
DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom
can cater for 600-pax gala dinners and meetings and
conferences of up to 1000 New Halls (LMNO) provide
a multi-functional space that can be divided into six
different configurations and house Australiarsquos largest
retractable lighting grids to allow for customisable
ceiling heights Second stage of the redevelopment
ndash East Building ndash will have a plenary capacity of up to
3500 seats which is set to be completed by mid-2017
UNITED STATESA number of major regional companies has been confirmed as
hosted buyers for the upcoming ibtm america trade show taking
place in Chicago this June Biz Events Asia will be the only Asia-
based trade media at the trade show held at McCormick Place from
June 9-11 2015
7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality
Business with Honours programme launched
EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ
Group sizes from business event leads
UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore
Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta
testing in North America with iPrefer the companyrsquos point-
based guest loyalty programme
NUMBERS
1000
50-700 pax
8APR 2015
68 Sound Bitesindd 8 29315 1101 am
9 Peninsula Hong Kong ADindd 9 23315 1126 pm
10APR 2015
PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years
SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership
SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others
SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals
of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong
10-11 Taking the Leadindd 10 29315 1103 am
11APR 2015
MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy
NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)
FROM THE BUREAUX
ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority
10-11 Taking the Leadindd 11 29315 1103 am
12APR 2015
Dreamtime 2015 goes to AdelaideBuyers will come
from Greater China
Singapore Malaysia
Indonesia India New
Zealand USA and the
United Kingdom
Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of
Ortigas with a 600-pax ballroom
Biz Events Asia recently made a boo-boo with
our dedicated email blasts attracting over 20
comments from our readers telling us we are
ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We
thank our avid readers and at the same time are
overjoyed that the branding did stick
Spotted on
13APR 2015
read Biz Events Asiarsquos March issue on ISSUU on their desktops
ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show
New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US
What you missed online onWWWBIZEVENTSASIACOM
79
12-13 Web Spaceindd 13 29315 1104 am
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
7 Macao Economic Services ADindd 7 15315 858 pm
8APR 2015
VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to
increase the frequency of its international route from
Singapore to Ho Chi Minh City from May 30 2015 to
meet growing demands for low-cost air travel New
routes will provide 5040 seats per week and two
round trips per day
Schedules
szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)
szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)
AUSTRALIAAdelaide Convention Centre launched its West Building
last month with a week long programme of business
DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom
can cater for 600-pax gala dinners and meetings and
conferences of up to 1000 New Halls (LMNO) provide
a multi-functional space that can be divided into six
different configurations and house Australiarsquos largest
retractable lighting grids to allow for customisable
ceiling heights Second stage of the redevelopment
ndash East Building ndash will have a plenary capacity of up to
3500 seats which is set to be completed by mid-2017
UNITED STATESA number of major regional companies has been confirmed as
hosted buyers for the upcoming ibtm america trade show taking
place in Chicago this June Biz Events Asia will be the only Asia-
based trade media at the trade show held at McCormick Place from
June 9-11 2015
7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality
Business with Honours programme launched
EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ
Group sizes from business event leads
UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore
Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta
testing in North America with iPrefer the companyrsquos point-
based guest loyalty programme
NUMBERS
1000
50-700 pax
8APR 2015
68 Sound Bitesindd 8 29315 1101 am
9 Peninsula Hong Kong ADindd 9 23315 1126 pm
10APR 2015
PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years
SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership
SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others
SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals
of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong
10-11 Taking the Leadindd 10 29315 1103 am
11APR 2015
MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy
NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)
FROM THE BUREAUX
ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority
10-11 Taking the Leadindd 11 29315 1103 am
12APR 2015
Dreamtime 2015 goes to AdelaideBuyers will come
from Greater China
Singapore Malaysia
Indonesia India New
Zealand USA and the
United Kingdom
Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of
Ortigas with a 600-pax ballroom
Biz Events Asia recently made a boo-boo with
our dedicated email blasts attracting over 20
comments from our readers telling us we are
ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We
thank our avid readers and at the same time are
overjoyed that the branding did stick
Spotted on
13APR 2015
read Biz Events Asiarsquos March issue on ISSUU on their desktops
ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show
New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US
What you missed online onWWWBIZEVENTSASIACOM
79
12-13 Web Spaceindd 13 29315 1104 am
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
8APR 2015
VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to
increase the frequency of its international route from
Singapore to Ho Chi Minh City from May 30 2015 to
meet growing demands for low-cost air travel New
routes will provide 5040 seats per week and two
round trips per day
Schedules
szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)
szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)
AUSTRALIAAdelaide Convention Centre launched its West Building
last month with a week long programme of business
DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom
can cater for 600-pax gala dinners and meetings and
conferences of up to 1000 New Halls (LMNO) provide
a multi-functional space that can be divided into six
different configurations and house Australiarsquos largest
retractable lighting grids to allow for customisable
ceiling heights Second stage of the redevelopment
ndash East Building ndash will have a plenary capacity of up to
3500 seats which is set to be completed by mid-2017
UNITED STATESA number of major regional companies has been confirmed as
hosted buyers for the upcoming ibtm america trade show taking
place in Chicago this June Biz Events Asia will be the only Asia-
based trade media at the trade show held at McCormick Place from
June 9-11 2015
7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality
Business with Honours programme launched
EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ
Group sizes from business event leads
UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore
Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta
testing in North America with iPrefer the companyrsquos point-
based guest loyalty programme
NUMBERS
1000
50-700 pax
8APR 2015
68 Sound Bitesindd 8 29315 1101 am
9 Peninsula Hong Kong ADindd 9 23315 1126 pm
10APR 2015
PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years
SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership
SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others
SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals
of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong
10-11 Taking the Leadindd 10 29315 1103 am
11APR 2015
MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy
NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)
FROM THE BUREAUX
ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority
10-11 Taking the Leadindd 11 29315 1103 am
12APR 2015
Dreamtime 2015 goes to AdelaideBuyers will come
from Greater China
Singapore Malaysia
Indonesia India New
Zealand USA and the
United Kingdom
Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of
Ortigas with a 600-pax ballroom
Biz Events Asia recently made a boo-boo with
our dedicated email blasts attracting over 20
comments from our readers telling us we are
ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We
thank our avid readers and at the same time are
overjoyed that the branding did stick
Spotted on
13APR 2015
read Biz Events Asiarsquos March issue on ISSUU on their desktops
ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show
New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US
What you missed online onWWWBIZEVENTSASIACOM
79
12-13 Web Spaceindd 13 29315 1104 am
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
9 Peninsula Hong Kong ADindd 9 23315 1126 pm
10APR 2015
PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years
SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership
SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others
SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals
of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong
10-11 Taking the Leadindd 10 29315 1103 am
11APR 2015
MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy
NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)
FROM THE BUREAUX
ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority
10-11 Taking the Leadindd 11 29315 1103 am
12APR 2015
Dreamtime 2015 goes to AdelaideBuyers will come
from Greater China
Singapore Malaysia
Indonesia India New
Zealand USA and the
United Kingdom
Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of
Ortigas with a 600-pax ballroom
Biz Events Asia recently made a boo-boo with
our dedicated email blasts attracting over 20
comments from our readers telling us we are
ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We
thank our avid readers and at the same time are
overjoyed that the branding did stick
Spotted on
13APR 2015
read Biz Events Asiarsquos March issue on ISSUU on their desktops
ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show
New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US
What you missed online onWWWBIZEVENTSASIACOM
79
12-13 Web Spaceindd 13 29315 1104 am
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
10APR 2015
PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years
SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership
SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others
SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals
of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong
10-11 Taking the Leadindd 10 29315 1103 am
11APR 2015
MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy
NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)
FROM THE BUREAUX
ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority
10-11 Taking the Leadindd 11 29315 1103 am
12APR 2015
Dreamtime 2015 goes to AdelaideBuyers will come
from Greater China
Singapore Malaysia
Indonesia India New
Zealand USA and the
United Kingdom
Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of
Ortigas with a 600-pax ballroom
Biz Events Asia recently made a boo-boo with
our dedicated email blasts attracting over 20
comments from our readers telling us we are
ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We
thank our avid readers and at the same time are
overjoyed that the branding did stick
Spotted on
13APR 2015
read Biz Events Asiarsquos March issue on ISSUU on their desktops
ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show
New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US
What you missed online onWWWBIZEVENTSASIACOM
79
12-13 Web Spaceindd 13 29315 1104 am
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
11APR 2015
MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy
NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)
FROM THE BUREAUX
ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority
10-11 Taking the Leadindd 11 29315 1103 am
12APR 2015
Dreamtime 2015 goes to AdelaideBuyers will come
from Greater China
Singapore Malaysia
Indonesia India New
Zealand USA and the
United Kingdom
Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of
Ortigas with a 600-pax ballroom
Biz Events Asia recently made a boo-boo with
our dedicated email blasts attracting over 20
comments from our readers telling us we are
ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We
thank our avid readers and at the same time are
overjoyed that the branding did stick
Spotted on
13APR 2015
read Biz Events Asiarsquos March issue on ISSUU on their desktops
ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show
New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US
What you missed online onWWWBIZEVENTSASIACOM
79
12-13 Web Spaceindd 13 29315 1104 am
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
12APR 2015
Dreamtime 2015 goes to AdelaideBuyers will come
from Greater China
Singapore Malaysia
Indonesia India New
Zealand USA and the
United Kingdom
Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of
Ortigas with a 600-pax ballroom
Biz Events Asia recently made a boo-boo with
our dedicated email blasts attracting over 20
comments from our readers telling us we are
ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We
thank our avid readers and at the same time are
overjoyed that the branding did stick
Spotted on
13APR 2015
read Biz Events Asiarsquos March issue on ISSUU on their desktops
ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show
New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US
What you missed online onWWWBIZEVENTSASIACOM
79
12-13 Web Spaceindd 13 29315 1104 am
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
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60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
13APR 2015
read Biz Events Asiarsquos March issue on ISSUU on their desktops
ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show
New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US
What you missed online onWWWBIZEVENTSASIACOM
79
12-13 Web Spaceindd 13 29315 1104 am
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
14APR 2015
THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate
events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about
cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless
bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as
little as three percent of the set-up volume
ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers
Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events
General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia
JotItDown
Jim Girgis
14APR 2015
14 Fresh Ideasindd 14 29315 1105 am
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
15APR 2015
More than meets the eye
estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a
crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past
EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival
Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the
discerning event planner
Wedding set-up at Angsana Lang Co Central Vietnam
arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams
TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the
resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves
$9(5725$szlig ANGSANA LANG CO
N
For more information visit wwwangsanacom or email reservations-langcoangsanacom
15APR 2015
15 Angsana Lang Co Advertorialindd 15 29315 1107 am
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
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ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
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60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
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ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
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64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
16APR 2015
CoverStory
Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea
Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors
The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year
Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the
NATURE TAKES ITS PLACEWORDS KRISTIE THONG
number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events
The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers
FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host
THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION
16-17 Cover Storyindd 16 29315 1108 am
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
17APR 2015
Global Hall at InterContinental Hangzhou
business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland
The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms
Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002
West Lake Hangzhou
16-17 Cover Storyindd 17 29315 1108 am
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
18APR 2015
TheEventManagementAndCaseStudyIssue
THE EVENT MANAGEMENT
AND CASE STUDY ISSUE
BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT
EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES
ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION
WORDS KRISTIE THONG
1818APR 2015
18-20 The Issue introductionindd 18 29315 1109 am
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
19APR 2015
The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met
Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management
With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends
With more Generation Y professionals entering the business events industry expectations are starting to change
a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event
Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response
According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs
Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets
Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over
1919APR 2015
18-20 The Issue introductionindd 19 29315 1109 am
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
20APR 2015
There is a science to planning an
event Sure every event entails the
usual details that we manage on a
daily basis Still itrsquos not simply about
executing the details requested
by our clients itrsquos about designing
an event SPECIFICALLY for your
audience Every event deserves equal
attention to detail be it small or big
and we try to avoid a ldquocopy amp
pasterdquo event
How we achieve a ldquoqualityrdquo event is
first and foremost by understanding
who our audience is and what excites
them Our passion for drama drives
us to design events that startle
provoke and influence our audience
There is a quote that we hold true
to our hearts derived from Maya
Angelou ndash ldquoPeople will forget what
you said people will forget what you
did but people will never forget how
you made them feelrdquo
This is what we strive for ndash an
extraordinary event that we will be
remembered for
Read about Annette and Gemrsquos
event on page 47
Quality event management means
working with an event partner that
has the experience credentials can
anticipate and negate problems has
strong relationships and connections
to select the relevant partners to
work with and that the client is
confident will deliver on expectation
time and budget
When event partners run events
overseas and ensure that
communication is clear consistent
understood and open throughout the
planning stages and on site ndash this is
the fundamental stage of organising
any event anywhere in the world They
act as an advisor and consultant on
the best options for the event and
there is mutual respect between all
parties involved in the event
Read about Shellyrsquos event on
page 38
A quality event management partner
ensures the event solutions are
inspiring and yet pragmatically
tempered so as to ensure that
the design and execution of the
experience is engaging attractive
that it addresses the business
objectives driving the exercise that
it is well resourced and curated
that it is on-brand on-budget and
memorably on-message
Quality very rarely equates to the
cheapest nor to a jack-of-all-
trades and master-of-none style
of organisational offering Instead
quality can best be sourced from
specialist practitioners who are best
in class Quality is never regretted
This is the same within the world of
event management
Read about Darrenrsquos event on
page 24
ANNETTE WOOD amp GEM TAYThe StarGazers
Apxara Travel amp Events
SHELLY PAGEEvent Manager based in Dubai
DARREN KERRFounding Partner amp Executive Director
FACTOR 168 Creative Event Company
Share with us your thoughts on what
you think quality event management is
all about by contacting the editor at
kristiebizeventsasiacom
EVENT
ORGANISERS
SAYhellip
20APR 2015
18-20 The Issue introductionindd 20 29315 1110 am
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM
21 KLCC ADindd 21 15315 857 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
22APR 2015
THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane
THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors
Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world
BRISBANE RISES TO THE
OCCASIONHOSTING THE EMINENT G20
LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO
THE OCCASION
Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of
Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
Behind the scenes during Australian PM Tony Abbottrsquos press conference
22APR 2015
CASE STUDY 1
22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
23APR 2015
thinkers exchanged ideas on the deep issues that affect society
The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery
With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines
Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit
ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the
Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau
THE LESSONSszlig Security was paramount
Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue
szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders
szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key
THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo
ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet
BCEC staff and contractors stayed on site for the entire event period
szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals
szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures
szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process
szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk
G20 Leadersrsquo Summit opening session in Brisbane
23APR 2015
22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
24APR 2015
THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success
Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events
THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to
BORN A SUCCESS
IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH
CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE
IT THE BEST YEAR EVER
Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA
RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed
The Facts
TheEventManagementAndCaseStudyIssue
24APR 2015
CASE STUDY 2
24-25 TheIssue Indonesia case studyindd 24 29315 1112 am
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
25APR 2015
be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience
The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants
The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000
balloons) as well as a fireworks display staged from the ocean
THE LESSONSszlig Bali is still largely a FIT and
leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level
szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island
szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide
THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here
RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate
Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available
SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group
TIPS FROM THE ORGANISER
Bali Born Site
25APR 2015
24-25 TheIssue Indonesia case studyindd 25 29315 1113 am
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
26APR 2015
THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge
THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening
Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping
The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an
ON A ROLL
AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A
VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP
WITH DIVERSE INTERESTS
TheEventManagementAndCaseStudyIssue
CASE STUDY 3
26APR 2015
Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed
The Facts
Haka dance
26-27 TheIssue New Zealand case studyindd 26 29315 1114 am
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
27APR 2015
Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities
The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua
Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences
Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)
The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot
of the words ldquoare similar between the two languagesrdquo
This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style
The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set
THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day
According to Black unofficial feedback showed customer satisfaction at around 90 percent
ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said
JotItDown
27APR 2015
Auckland city gulfs and islands
26-27 TheIssue New Zealand case studyindd 27 29315 1114 am
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
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෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
Game-ChangingExperience
ImpactfulRelationships
BusinessConnections
IndustryaringĀĹĜĹč
UniqueValue
ExclusiveEvent
InnovativeSolution
QualityInteractions
ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)
The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West
Chicago IƚĹaringĿěŎŎ2015
wwwibtmamericacom
Connecting the Meetings and Incentives Industry in America
ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
29APR 2015
TalentAndMentor
29APR 2015
ldquoOne of Meetings amp Events Australiarsquos great
success stories has been the introduction of its
member mentoring program in 2008 Tricky to
organise to avoid possibly conflicts of interest
between mentors and mentees and the companies
they work for ndash it has been well worth the effort
This yearrsquos program has been running in both
Sydney and Melbourne and lasts six months in
duration although many of the mentoring matches
choose to stay in contact afterwards One of the
best reviews from the program will always be
that both the mentor and mentee have gained
knowledge and abilities given that the youth of
our industry also have much to offer those more
mature and staying in the workforce longerrdquo
LINDA P GAUNTChief Executive Officer
Meetings amp Events Australia
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
30APR 2015
TalentAndMentor
As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me
I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition
Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While
already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return
While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry
As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me
IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-
MENTEE RELATIONSHIP CAN THRIVE
30APR 2015
30-31 Talent And Mentor Ashleighindd 30 29315 1116 am
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
31APR 2015
31
ldquo
ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as
much to learn from you as you do from themrdquo
ASHLEIGH TAYLOREvent manager from Australia
31APR 2015
30-31 Talent And Mentor Ashleighindd 31 29315 1116 am
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
32APR 2015
KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES
32APR 2015
32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
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SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
33APR 2015
Knowledge
In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased
The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event
EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous
events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees
Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts
THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails
Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying
cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare
Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges
Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees
Gareth GallagherBusiness events professional
33APR 2015
32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
34APR 2015
10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT
3434APR 2015
34-35 Knowledge Tania Goodacreindd 34 29315 1118 am
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
GR
OW
TH SPU
RTS AN
D
IND
USTR
Y EXCELLENCE -
WH
AT CHIN
A FACES AS A
FOR
MID
ABLE PLAYER
IN
BU
SINESS EVEN
TS CHINADe
lveInto
WOR
DS KR
ISTIE THO
NG AN
D GIN
A SIN
36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
35APR 2015
Knowledge
1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event
The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements
This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties
2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need
Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)
3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations
2 Staff issues such as illness performancecompetency
3 Delegate issues including illness or bad behaviour
4 Weather 5 Access to venues or equipment ndash
what happens if you canrsquot get in 6 Major emergencies Will
your event go ahead if there are protests or an epidemic outbreak
7 Supplier issues ndash what if they are unable to supply a promised product or service
8 Do you have unique requirements ie truck movements
4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to
5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations
6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan
7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste
testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic
8 PRE-CONFERENCE MEETING
It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements
9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low
10 DONrsquoT ASSUME ndash ANYTHING ndash EVER
If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events
TANIA GOODACREEvents ManagerAustralian Trucking Association
35APR 2015
34-35 Knowledge Tania Goodacreindd 35 29315 1118 am
36APR 2015
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36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
36APR 2015
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36APR 2015
36-37 Delve Into Chinaindd 36 29315 1119 am
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
37APR 2015
THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES
FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE
The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline
The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development
The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry
The group collectively agreed szlig Despite the large labour pool the
dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline
szlig The lack of attractiveness for Chinese residents to work in the service industry
szlig The lack of investments in talent acquisition and development among ownersdevelopers
Recommendations to address these issues include a change in the approach towards education and training better understanding
AS CHINA HEADS NORTH
of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges
While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas
A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path
The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles
No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally
Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others
36-37 Delve Into Chinaindd 37 29315 1119 am
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
38APR 2015
THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas
THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience
STILLNESS WORKS
WONDERS AN EXPERIENCED
EVENT PLANNER USED THE REMOTENESS OF
A LOCATION TO HER ADVANTAGE FOR A
CONFERENCE HELD IN SANYA CHINA
Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager
events guru specialising in conferences and events in Asia
Budget Undisclosed
The Facts
DelveInto
Grand Oceanfront Suite Swimming Pool
38APR 2015
CASE STUDY 4
384041 DelveInto China case studyindd 38 29315 1120 am
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
39 Shanghai Tourism ADindd 39 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
40APR 2015
Destination Asia was in charge of all
transfer arrangements while a local
photographer was also appointed for
the job
The Westin Blue Bay Hotel Sanya was
chosen for the conference due to its
sophistication and location and its
service and attention to detail was highly
commended The hotel is approximately
one to one and a half hourrsquos drive away
from Sanyarsquos International airport While
remote it boasts breathtaking views of
the South China Sea bringing a feeling of
rejuvenation and peace
This event was the resortrsquos first ldquoofficialrdquo
conference group Whilst risky the team
in charge at the initial site inspection
exuded confidence and showed great
pride in their work The general
manager conducted the site inspection
personally and was involved in all
operational details of the event All of
the resortrsquos facilities were of a very high
standard lacking nothing
ldquoThe hotel really did push the
boundaries for the event and rolled out
the red carpet immediately as the guests
arrived The food selected had been
upgraded and there was plenty of variety
available The quality and consistency
of the food was outstanding In some
resorts this is not always the case due
to the remoteness of the locationrdquo
Page said
THE LESSONSszlig One of the biggest challenges
working an event in China is
obtaining visas for international
delegates Fortunately for this
event the majority of guests were
from the wider China region and did
not require visas
THUMBS UPWell organised plentiful opportunities for networking
and mutual communication between key partners and
university staff
Lobby of The Westin Blue Bay Hotel
Sanya
szlig There were problems accessing
certain websites due to the
tight control of the Internet It is
always recommended for anyone
organising an event in China to
organise a VPN line before going
szlig Being in a relatively remote location
like Sanya poses the challenge of
limited off-site activities However
it allowed for a captive audience
with quality time thought provoking
conversations and the opportunity
to become acquainted with key
partners in a beautiful and relaxed
environment
szlig Sanya is a fast-growing tourist
destination and every hotel chain is
represented However the airport
and overall infrastructure will need
to improve quickly if it has serious
plans to attract international
conferences and meetings
40APR 2015
384041 DelveInto China case studyindd 40 29315 1120 am
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
41APR 2015
szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff
szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries
szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations
szlig Get a VPN line organised for any guests you have travelling from outside of China
szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging
TIPS FROM THE ORGANISER
A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible
meeting space at our Executive Studios Blue sky thinking and al fresco dining at
Lennons Pool Terrace amp Bar Recharge with super-food packed meals in
Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the
perfect meeting its all part of our Conference Commitment to you
NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates
Inclusions Standard audio visual
equipment includes screen whiteboard and flipchart
Day Delegate Rate is based on a minimum of 10 delegates
Rate includes GST
For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane
Book by 31 Dec 2015and enjoy a Day Delegate Rate of
AUD75 per person
384041 DelveInto China case studyindd 41 29315 1120 am
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
42APR 2015
Seri Wawasan Bridge in Putrajaya
THE SUCCESS OF KUALA LUMPUR CITY
PROMPTS PUTRAJAYA TO COMPETE IN THE
GLOBAL ARENA
MALAYSIADelveInt
o
WORDS KRISTIE THONG
42APR 2015
42-45 Delve Into Malaysiaindd 42 29315 1121 am
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
43APR 2015
PLAYERS LOCATED OUTSIDE
KUALA LUMPUR ARE EYEING A
SLICE OF THE INTERNATIONAL
BUSINESS EVENTS PIE
Kuala Lumpur has been getting all the
attention for business events and with
good reason The city with its cost
competitiveness ready infrastructure
and mix of off-site eclectic venues
has been a prime choice for event
organisers looking beyond mature Asian
cities such as Singapore and Hong
Kong Unknown to many neighbouring
areas just outside of Kuala Lumpur city
have had their fair share of business
events After a recent visit to Putrajaya
Biz Events Asia understands that
there are venues beyond KLrsquos central
business district yearning for more
international business events
Putrajaya is a city located 25 kilometres
south of Kuala Lumpur It has a
wide variety of attractions such as
the Putrajaya Wetlands Putrajaya
Challenge Park Putrajaya Lake Club
Putra Mosque and Putrajaya Equestrian
Park
Sitting at the highest point of Putrajaya
and amid an enclave of residential
neighbourhood and waterfront
developments is the Putrajaya
International Convention Centre
(PICC) Across nine levels of usable
space it has been configured to
maximise energy efficiency with energy
management systems in place that have
garnered it the ldquo100 ECO-FRIENDLYrdquo
Energy Efficiency amp Conservation Award
from ASEAN
Once previously managed by the
Malaysian Prime Ministerrsquos Office PICC
was privatised in August 2013
BEYOND
THE CITY
According to Badlishah Hj Ahmad chief
executive officer of PICC the venue has
long been attracting government as
well as domestic business ldquo60 percent
of our MICE business comes from the
government and 40 percent from the
corporate sector Moving forward
we intend to reverse the percentage
We need to maintain government
business because during bad times
only the Malaysian government will
support facilities like ours But being a
business entity now we need to have
good revenue and this will come from
corporate events that often yield higher
than events from the governmentrdquo
The Plenary Hall is PICCrsquos largest single
venue with its imposing gallery-like
auditorium ideal for major corporate
functions or congresses Its interior
design is inspired by the Malaysian
traditional basket weave motif With
a capacity of 3000 theatre-style its
chamber boasts excellent acoustics for
national speech intelligibility and sound
amplification It comes with two public
viewing galleries eight interpreter
rooms and two large AV screens
The column-free Perdana Hall can
take up to 2800 guests banquet style
Ideal for large banquets or themed
events it includes a nine-metre high
ceiling multiple stage and stage
location options and advanced data
correspondence ICT system Its two
Putra Halls can each take 1200 guests
for banquets and cocktail events of
2500 while conference halls can be
combined (a total of five halls together)
42-45 Delve Into Malaysiaindd 43 29315 1121 am
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
44APR 2015
for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events
Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff
PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses
According to Badlishah two more hotels are expected to open by the end of 2015
PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China
ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo
This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years
ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says
0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage
BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre
ldquoldquo6
Putra Mosque Perdana Hall PICC
42-45 Delve Into Malaysiaindd 44 29315 1121 am
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
e are looking to attract 10-12 percent of the international MICE business in
three years
ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms
CITY WITHIN A CITY
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
46APR 2015
Sunset on the Saigon river
PLAY TO THE STRENGTHS OF A
DESTINATION AND HEAD STRAIGHT
FOR AUTHENTICITY
DelveInto
WOR
DS GIN
A SIN
VIETNAM
46APR 2015
46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
47APR 2015
THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon
THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out
The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately
Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season
Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with
SOAKING IN SAIGON
A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE
EXPERIENCE THROUGH ELABORATE THEMING AND
ATTENTION TO DETAIL
Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed
The Facts
47APR 2015
CASE STUDY 5
46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
26 - 27 August | Grand Hyatt Hong Kong
ACTE ADindd 48 15315 855 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
49APR 2015
food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event
A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening
A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam
This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show
THE LESSONSszlig Due to the MH370 incident that
occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations
on cancellation charges from the airlines and venues planning managed to proceed
szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled
szlig The initial live band hired for the
THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event
The Mist
Vietnamese percussion troupe
1 Find yourself a local handler (or two) in whom you can trust and place all your faith
2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims
TIPS FROM THE ORGANISER
gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute
49APR 2015
46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
50APR 2015
WHAT OPPORTUNITIES ARE THERE FOR
EVENT PLANNERS LOOKING BEYOND
SEOUL
DelveInto
Sunset Over Incheon
WOR
DS KR
ISTIE THO
NG
SOUTH
KOREA
50APR 2015
50-53 Delve Into South Koreaindd 50 29315 1124 am
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
51APR 2015
TOURISM LEADERS IN SOUTH KOREA
HOPE TO EXTEND BUSINESS EVENT
VISITOR STAYS IN THE COUNTRY AS
THEY RAMP UP EFFORTS TO PROMOTE
SOME DESTINATIONS OUTSIDE SEOUL
Influenced by the Korean wave ndash the
phenomenon of Korean entertainment
and culture rolling over to the rest of the
world visitors have been pouring into
South Korea each year The advanced
technology and newly developed
infrastructure have also been factors that
draw business visitors to the country
With South Korearsquos renowned expertise in
medical tourism it has seen exponential
growth in the number of medical-related
meetings and congresses
Minhong Min executive director of
Korea MICE Bureau is one of the key
professionals in charge of Korearsquos
MICE business He tells Biz Events Asia
that South Korea attracts international
meeting delegates from all over the
world while its incentive business comes
mainly from China and the rest of Asia
A large part of bureaursquos efforts has been
on incentive travel which Min believes
has been particularly successful This
focus on incentive travel also allows the
bureau to focus on places outside
of Seoul
ldquoSeoul is the hub of Asia but the focus
on other parts of Korea allows us to
encourage groups to extend their staysrdquo
In 2014 Korea hosted an 18000-pax
Amway group from mainland China
which travelled by cruise to Jeju island
the most popular destination in Korea
after Seoul Min says China has replaced
SEARCHING
BEYOND SEOUL
Japan as its top inbound market for
incentive business and the Korea MICE
Bureau intends to leverage that growth
ldquoFor incentives we try to craft special
customised experiences with traditional
touches sometimes with team-
buildingrdquo he says
In 2015 Korea MICE Bureau will be
working on integrating two industries
as an overall package for business
events groups ldquoMeetings and
conferences alone may not attract
groups to Korea What else can we
providerdquo
Intending to leverage its medical
tourism Min suggests some packages
may include combining conferences
with medical tourism and attractions
ldquoMedical tourism is a new trend
compared to 10 years ago Compared
to our competitors Korea is strong
with human capital and infrastructure
of medical advances Strong in many
medical treatments especially skin and
plastic surgeryrdquo
ldquoDaegeon will be a good destination
[within Korea] for such packagesrdquo
he adds
In a media familiarisation visit arranged
by Korea Tourism Organization Biz
Events Asia went to areas located
outside Seoul for a different perspective
of the country
50-53 Delve Into South Koreaindd 51 29315 1124 am
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
52APR 2015
INCHEONLocated close to Seoul
ldquoaccessibilityrdquo is what comes to mind when we think of Incheon
Already graced with the presence of Incheon International Airport which
has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan
Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes
While a 20-minute drive is all it takes to get there from Incheon International
ldquo
ldquo
Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom
Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth
Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms
Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third
As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square
Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country
MINHONG MINExecutive DirectorKorea MICE Bureau
Making chocolates at Genese Chocolate Earth
52APR 2015
50-53 Delve Into South Koreaindd 52 29315 1125 am
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
53APR 2015
One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home
DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years
Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms
Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style
Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time
Songdo district in Incheon
Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon
53APR 2015
50-53 Delve Into South Koreaindd 53 29315 1125 am
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
54APR 2015
LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA
THEFT AT A PITCH
PITCH PERFECT
54-55 Legal Mindindd 54 29315 1126 am
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
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60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
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ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
55APR 2015
LegalMind
Copyright protection is automatic upon creation of an original work that is reduced into material form
VICKI HENGDirector
Vicki Heng Law Corporationvickivickihengcom
The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider
Unfortunately ideas however brilliant have no protection until certain steps are taken
REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice
The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch
CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed
Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if
the non-disclosure agreement imposes obligations upon both parties rather than just the client
RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business
With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process
JotItDown
55APR 2015
54-55 Legal Mindindd 55 29315 1126 am
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
56APR 2015
Heart of gold
gina Sin travelled witH a group of
international buyerS to ballarat
to experience itS ricHneSS aS a poSt-
SHow deStination after aiMe 2015
Words gina Sin
soulsearching
during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture
sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too
by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion
Streets of ballarat
56APR 2015
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
57APR 2015
Craigrsquos hotelAnother Australian gold-rush era venue
Craigrsquos Hotel located in the heart of
Ballarat was first opened in 1853 and has
since hosted notable opera singer Dame
Nellie Melba poets prime ministers
and royalties No two of their 41 elegant
rooms are the same Almost all of
its spaces including the five banquet
and meeting rooms retain significant
features of the rich history ndash from the
art and deacutecor to the way it was being
restored
Ballarat Wildlife ParkThis family-owned Wildlife Park
specialises in native Australian
animals and a wide range of
exotic reptiles It is also home to
the oldest Common Wombat on
record at 28 years old a five-
metre salt water crocodile and
80 kangaroos that roam freely in
the park Functions can be held in
the Bushmanrsquos Hut area
kryal CastleSituated just outside Ballarat the
Kryal Castle Adventure Park and
Resort is a fantasy-based medieval
theme park and resort that attracts
at least 60000 visitors each year
This leisure and entertainment
venue has ldquoCastle Suiterdquo themed
luxury accommodation and caters
to business events together with
a range of interactive experiences
and performances such as Skill at
Arms a challenge designed to test
the skills of knights and warhorses
of Kryal with sword spear and
lance
Novotel forest resort CresWiCkNestled in 150 acres of state forest
and 62 kilometres of golf course this
property is a 75-minute drive from
Melbourne and Tullamarine airport
and is situated between Daylesford
and Ballarat Its centralised location is
ideal for anyone seeking a relaxing and
luxurious retreat away from the bustling
city or those with a penchant for
indigenous art history and culture
ldquoMost people in the Indian
market are not aware of
destinations like these
and corporate clients
are always looking for
new destinations for
their conferences and
incentives Ballarat as a
destination is perfect for
MICE groups I would like
to put efforts in bringing
groups to Ballaratrdquo
Gajesh GirdharPatron Founder amp
National Coordinator
Network of Indian MICE Agents
Kryal Castle
Panning for gold
Buyers posing for a Victorian-styled portrait
Sovereign Hill
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
58APR 2015
visit wwwbizeventsasia for more deals online
Deals
Harbour Grand Hong Kong
One Farrer Hotel amp Spa
JW Marriott Phuket Resort amp Spa
HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests
in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food
and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or
VIP Terms and conditions apply
Tel +852 2121 2665micehghkharbourgrandcom
SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per
person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply
Tel +65 6705 7887eventsonefarrercom
THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and
complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10
rooms booked Located near the resortrsquos lobby the entire conference space has a
substantial indoor foyer area and an open air terrace Team-building activities can
also be tailored to suit requirements
Tel +66 76 338 000jwmarriottphuketresortcom
Accor Asia Pacific
ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply
accorhotelscommeetings
58 Dealsindd 58 29315 1128 am
59APR 2015
ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵
ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ
ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
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ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
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ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
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Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
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64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
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क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
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ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r
ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג
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ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶
ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶
ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶
Ƿ୯փఔŨ뼶
ˋŕČĀƓІ
ŭʃ
ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
59APR 2015
59 Chinese Editorial Lettersindd 59 29315 1130 am
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
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ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
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ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
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ിӆ9оЌѠ
ᅙɞьޖ
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ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
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ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
60APR 2015
ǚтƂ
ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶
ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ
ɧբƧԠĀിӆᙕNJఫ
ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶
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ϯȗŚěڱ뼶
ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě
ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ
ɞܯ
60-61 Chinese Cover Storyindd 60 29315 1131 am
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
61APR 2015
ിӆ9оЌѠ
ᅙɞьޖ
˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶
ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ
˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶
ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ
ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶
ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶
ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶
60-61 Chinese Cover Storyindd 61 29315 1131 am
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
62APR 2015
ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶
62APR 2015
62-63 Chinese Gareth Gallagherindd 62 29315 1132 am
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
63APR 2015
ƢԺ
ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶
ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶
ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶
ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ
ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶
ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶
ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶
ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ
ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶
˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶
ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶
Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ
63APR 2015
62-63 Chinese Gareth Gallagherindd 63 29315 1132 am
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶
෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶
64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
64APR 2015
҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶
ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶
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64APR 2015
64 Chinese Sound Bitesindd 64 29315 1133 am
CMY
IBC_Pacific World ADindd 8 15315 900 pm
CMY
IBC_Pacific World ADindd 8 15315 900 pm