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Page 1: Biz Events Asia APR 2015

ASIA EVOLVEDSO DID WE

Bizeventsasia ADindd 2 28315 118 pm

MICENET ASIA IS NOW

bizeventsasiacom

Bizeventsasia ADindd 3 28315 118 pm

2APR 2015

EL KWANG PUBLISHER

MANAGING DIRECTORelbizeventsasiacom

PUBLISHER MANAGING DIRECTOR El Kwang elbizeventsasiacom

DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom

EDITOR Kristie Thong kristiebizeventsasiacom

SENIOR WRITER Gina Sin ginabizeventsasiacom

SENIOR WRITER Claire Algarme clairebizeventsasiacom

DESIGN AND PRODUCTION PIXOfanixpixosolutionscom

OFFICE MANAGERRev Karunakaranrevbizeventsasiacom

CONTRIBUTORSszligDUHWKDOODJKHUszlig7DQLDRRGDFUHszlig9LFNL+HQJ

CHINESE CONSULTANT KH Tok

Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventasiacom

GINA SIN SENIOR WRITER

ginabizeventsasiacom

KRISTIE THONG EDITOR

kristiebizeventsasiacom

2APR 2015

2-3 First Wordindd 2 29315 1059 am

3APR 2015

LEARNING FROM THE BEST

As Mahatma Gandhi once said ldquoLive as if you were to die tomorrow Learn as if you were to live foreverrdquo

Wersquore blessed to be part of a dynamic industry where social interactions and connections are the reasons for our existence and where we can learn from our peers and also seek guidance from the veterans who are themselves seeking new ways of improvement

This Event Management and Case Study Issue is about industry excellence and learning We look at what quality event management means the importance of staying on top of latest trends and the crucial role partnerships play We then move into a series of case studies contributed by event organisers across Asia Pacific We have labelled all the case studies throughout the issue and would love to know which ones are your favourite and are the ones you truly believe are industry examples of quality

On the cover we have Hangzhou a scenic destination in China that no longer needs

to piggyback the popularity of first-tier cities such as Shanghai to boost its profile Read the cover story on page 16

In our TalentAndMentor section a young but established events professional talks about what it means to be a mentee and why a mentor-mentee relationship is a two-way street ldquoYour mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiencesrdquo writes Ashleigh Taylor Read more on page 30

Gareth Gallagher an event planners with over 16 years of international experience talks about the importance of cultural understanding on page 32

The DelveInto section this month covers China Vietnam Malaysia and South Korea ndash some case studies have made it into this section as we felt the event organisers have aptly shown how successful events could be run in these destinations

We hope you enjoy the issue

SALES amp MARKETING SINGAPORE OffICE Michelle Lim michellebizeventsasiacom

Charline Wong charlinebizeventsasiacom

THAILAND OffICESanthiti Arunsit Email santhitibizeventsasiacomTel +66 81 422 4997

INTERNATIONAL MEDIA REPRESENTATIVES CHINA Mary Yao Email marymhichinacom Tel +86 10 6551 5663 ext 8008

DUBAI Lenora BennisEmail lenorathemediavantagecomTel +971 52 846 6212 SOUTH KOREA Alexander Paik Email apcommnavercom Tel +82 10 5042 1337

Visit us online for regular updates throughout the month bizeventsasiacom

Privacy Policy Business amp Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act for a copy of our Privacy Policy please go to bizeventsasiacomprivacy

Printed in Singapore by Sunrise Printing amp Supplies Pte LtdReg no 199002858DPPS 1785042013 (022963)MCI (P) 131022015

Our cover image is courtesy of Hangzhou Tourism Commission Read abut Hangzhou as a thriving business

events destination on pages 16-17

APR 2015

Biz Events Asia the only Asia-based media for ibtm america

Biz Events Asia is the official media partner and member of

3APR 2015

4APR 2015

EDITORIAL ADVISORY BOARD MEMBERS

COVER STORY

16

The picturesque city of Hangzhou has stepped out of its ldquoback gardenrdquo status

and transformed into a strong standalone business events destination

SINGAPOREForever Living Global Rally 2015

April 2015

MALAYSIASEMICON Southeast Asia 2015

Pulau Pinang April 2015 | 6500 pax

CHINA117th China Import and Export Fair 2015

Guangzhou | April 2015

MACAUThe 8th Macau International Real Estate

Fair (spring) 2015April 2015

HONG KONGHong Kong International Medical

Devices and Supplies FairMay 2015 | 9600 pax

Janet Tan-CollisPresident | SACEOS

CEO | East West Planners

Selina ChavryRegional Director ndash

Singapore amp Malaysia | Pacific World

Damion BreustDirector ndash Head of

Event Marketing Asia Pacific | Barclays

4-5 Contentsindd 4 29315 1100 am

5APR 2015

ISSUEAPR 15

6 SoundBites

10 TakingTheLead

12 WebSpace

14 FreshIdeas

18 TheEventManagementAndCaseStudyIssue Dedicated to trends and

excellence in business events

29 TalentAndMentor Are you doing your part as a mentee

32 Knowledge Be culturally aware

34 Knowledge 10 things that can go wrong

in business events

AUSTRALIAAustraliarsquos Nature Coast Roadshow

Brisbane Sydney and MelbourneApril 2015

SOUTH KOREA 20th Cardiovascular Summit ndash TCTAP 2015Seoul April 2015 | 3700 pax

JAPAN2015 the International Colour Association Midterm MeetingTokyo | May 2015

36 DelveInto China Tracking Chinarsquos hospitality growth

spurt

42 DelveInto Malaysia Looking beyond Kuala Lumpur

46 DelveInto VietnamPlay to the strengths of this

destination and go local

50 DelveInto South KoreaA search for experiences

beyond Seoul

54 LegalMindProtect your ideas during a pitch

56 SoulSearching Some things only panning for gold

and Victorian-styled living can give you

Daniel ChuaManaging Director

AONIA MICE

Andrew Chan

CEO | ACI HR Solutions

Deanna VargaDirector

Deanna Varga Consultancy

Sumate SudasnaPresident | Thailand

Convention amp Exhibition Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention amp Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

4-5 Contentsindd 5 29315 1100 am

6APR 2015

CHINAPark Hyatt Sanya Sunny Bay Resort in Hainan Island is Park Hyattrsquos first beach resort project in China This development

comprises six standalone arch-shaped buildings designed on the fengshui belief to allow chi to flow unhindered between

ocean and mountains The propertyrsquos 207 rooms and villas spread across 70000 sq m of luxurious private space and offers

eight residential-style venues ranging from 42 sq m to 335 sq m for all types of events

MALAYSIAThe Kuala Lumpur Convention Centre has launched

a Professional Development Grant aimed at growing

the next generation of local meetings industry leaders

providing three young local association executives the

opportunity to attend the International Congress and

Convention Association (ICCA) Congress 2016 held in

Kuching Sarawak

Objectives

szlig 7RHQJDJHZLWKOHDGLQJLQWHUQDWLRQDOLQGXVWUprofessionals

szlig 7RH[SDQGNQRZOHGJHDQGFDSDELOLWLHVLQDVVRFLDWLRQmanagement

szlig 7REHIDPLOLDULVHGZLWKWKHJOREDOPHHWLQJVLQGXVWU and bidding process

THAILANDNew World Grand Rama 9 Bangkok Hotel has

been scheduled to open mid-2017 the latest

addition to New World Hotels amp Resortsrsquo existing

portfolio of properties in China Vietnam and

the Philippines The 285-room hotel is part of a

mixed-use development that comprises eight

new residential towers grade A office space

including Unileverrsquos Asia-Pacific headquarters a

3000 sq m convention centre and The Shoppes

Grand Rama 9 complex thatrsquos directly linked to

the BTS concourse

6APR 2015

68 Sound Bitesindd 6 29315 1101 am

7 Macao Economic Services ADindd 7 15315 858 pm

8APR 2015

VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to

increase the frequency of its international route from

Singapore to Ho Chi Minh City from May 30 2015 to

meet growing demands for low-cost air travel New

routes will provide 5040 seats per week and two

round trips per day

Schedules

szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)

szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)

AUSTRALIAAdelaide Convention Centre launched its West Building

last month with a week long programme of business

DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom

can cater for 600-pax gala dinners and meetings and

conferences of up to 1000 New Halls (LMNO) provide

a multi-functional space that can be divided into six

different configurations and house Australiarsquos largest

retractable lighting grids to allow for customisable

ceiling heights Second stage of the redevelopment

ndash East Building ndash will have a plenary capacity of up to

3500 seats which is set to be completed by mid-2017

UNITED STATESA number of major regional companies has been confirmed as

hosted buyers for the upcoming ibtm america trade show taking

place in Chicago this June Biz Events Asia will be the only Asia-

based trade media at the trade show held at McCormick Place from

June 9-11 2015

7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality

Business with Honours programme launched

EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ

Group sizes from business event leads

UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore

Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta

testing in North America with iPrefer the companyrsquos point-

based guest loyalty programme

NUMBERS

1000

50-700 pax

8APR 2015

68 Sound Bitesindd 8 29315 1101 am

9 Peninsula Hong Kong ADindd 9 23315 1126 pm

10APR 2015

PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years

SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership

SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others

SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals

of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong

10-11 Taking the Leadindd 10 29315 1103 am

11APR 2015

MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy

NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)

FROM THE BUREAUX

ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority

10-11 Taking the Leadindd 11 29315 1103 am

12APR 2015

Dreamtime 2015 goes to AdelaideBuyers will come

from Greater China

Singapore Malaysia

Indonesia India New

Zealand USA and the

United Kingdom

Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of

Ortigas with a 600-pax ballroom

Biz Events Asia recently made a boo-boo with

our dedicated email blasts attracting over 20

comments from our readers telling us we are

ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We

thank our avid readers and at the same time are

overjoyed that the branding did stick

Spotted on

LINKEDIN

13APR 2015

read Biz Events Asiarsquos March issue on ISSUU on their desktops

ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show

New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US

What you missed online onWWWBIZEVENTSASIACOM

79

12-13 Web Spaceindd 13 29315 1104 am

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

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CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 2: Biz Events Asia APR 2015

MICENET ASIA IS NOW

bizeventsasiacom

Bizeventsasia ADindd 3 28315 118 pm

2APR 2015

EL KWANG PUBLISHER

MANAGING DIRECTORelbizeventsasiacom

PUBLISHER MANAGING DIRECTOR El Kwang elbizeventsasiacom

DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom

EDITOR Kristie Thong kristiebizeventsasiacom

SENIOR WRITER Gina Sin ginabizeventsasiacom

SENIOR WRITER Claire Algarme clairebizeventsasiacom

DESIGN AND PRODUCTION PIXOfanixpixosolutionscom

OFFICE MANAGERRev Karunakaranrevbizeventsasiacom

CONTRIBUTORSszligDUHWKDOODJKHUszlig7DQLDRRGDFUHszlig9LFNL+HQJ

CHINESE CONSULTANT KH Tok

Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventasiacom

GINA SIN SENIOR WRITER

ginabizeventsasiacom

KRISTIE THONG EDITOR

kristiebizeventsasiacom

2APR 2015

2-3 First Wordindd 2 29315 1059 am

3APR 2015

LEARNING FROM THE BEST

As Mahatma Gandhi once said ldquoLive as if you were to die tomorrow Learn as if you were to live foreverrdquo

Wersquore blessed to be part of a dynamic industry where social interactions and connections are the reasons for our existence and where we can learn from our peers and also seek guidance from the veterans who are themselves seeking new ways of improvement

This Event Management and Case Study Issue is about industry excellence and learning We look at what quality event management means the importance of staying on top of latest trends and the crucial role partnerships play We then move into a series of case studies contributed by event organisers across Asia Pacific We have labelled all the case studies throughout the issue and would love to know which ones are your favourite and are the ones you truly believe are industry examples of quality

On the cover we have Hangzhou a scenic destination in China that no longer needs

to piggyback the popularity of first-tier cities such as Shanghai to boost its profile Read the cover story on page 16

In our TalentAndMentor section a young but established events professional talks about what it means to be a mentee and why a mentor-mentee relationship is a two-way street ldquoYour mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiencesrdquo writes Ashleigh Taylor Read more on page 30

Gareth Gallagher an event planners with over 16 years of international experience talks about the importance of cultural understanding on page 32

The DelveInto section this month covers China Vietnam Malaysia and South Korea ndash some case studies have made it into this section as we felt the event organisers have aptly shown how successful events could be run in these destinations

We hope you enjoy the issue

SALES amp MARKETING SINGAPORE OffICE Michelle Lim michellebizeventsasiacom

Charline Wong charlinebizeventsasiacom

THAILAND OffICESanthiti Arunsit Email santhitibizeventsasiacomTel +66 81 422 4997

INTERNATIONAL MEDIA REPRESENTATIVES CHINA Mary Yao Email marymhichinacom Tel +86 10 6551 5663 ext 8008

DUBAI Lenora BennisEmail lenorathemediavantagecomTel +971 52 846 6212 SOUTH KOREA Alexander Paik Email apcommnavercom Tel +82 10 5042 1337

Visit us online for regular updates throughout the month bizeventsasiacom

Privacy Policy Business amp Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act for a copy of our Privacy Policy please go to bizeventsasiacomprivacy

Printed in Singapore by Sunrise Printing amp Supplies Pte LtdReg no 199002858DPPS 1785042013 (022963)MCI (P) 131022015

Our cover image is courtesy of Hangzhou Tourism Commission Read abut Hangzhou as a thriving business

events destination on pages 16-17

APR 2015

Biz Events Asia the only Asia-based media for ibtm america

Biz Events Asia is the official media partner and member of

3APR 2015

4APR 2015

EDITORIAL ADVISORY BOARD MEMBERS

COVER STORY

16

The picturesque city of Hangzhou has stepped out of its ldquoback gardenrdquo status

and transformed into a strong standalone business events destination

SINGAPOREForever Living Global Rally 2015

April 2015

MALAYSIASEMICON Southeast Asia 2015

Pulau Pinang April 2015 | 6500 pax

CHINA117th China Import and Export Fair 2015

Guangzhou | April 2015

MACAUThe 8th Macau International Real Estate

Fair (spring) 2015April 2015

HONG KONGHong Kong International Medical

Devices and Supplies FairMay 2015 | 9600 pax

Janet Tan-CollisPresident | SACEOS

CEO | East West Planners

Selina ChavryRegional Director ndash

Singapore amp Malaysia | Pacific World

Damion BreustDirector ndash Head of

Event Marketing Asia Pacific | Barclays

4-5 Contentsindd 4 29315 1100 am

5APR 2015

ISSUEAPR 15

6 SoundBites

10 TakingTheLead

12 WebSpace

14 FreshIdeas

18 TheEventManagementAndCaseStudyIssue Dedicated to trends and

excellence in business events

29 TalentAndMentor Are you doing your part as a mentee

32 Knowledge Be culturally aware

34 Knowledge 10 things that can go wrong

in business events

AUSTRALIAAustraliarsquos Nature Coast Roadshow

Brisbane Sydney and MelbourneApril 2015

SOUTH KOREA 20th Cardiovascular Summit ndash TCTAP 2015Seoul April 2015 | 3700 pax

JAPAN2015 the International Colour Association Midterm MeetingTokyo | May 2015

36 DelveInto China Tracking Chinarsquos hospitality growth

spurt

42 DelveInto Malaysia Looking beyond Kuala Lumpur

46 DelveInto VietnamPlay to the strengths of this

destination and go local

50 DelveInto South KoreaA search for experiences

beyond Seoul

54 LegalMindProtect your ideas during a pitch

56 SoulSearching Some things only panning for gold

and Victorian-styled living can give you

Daniel ChuaManaging Director

AONIA MICE

Andrew Chan

CEO | ACI HR Solutions

Deanna VargaDirector

Deanna Varga Consultancy

Sumate SudasnaPresident | Thailand

Convention amp Exhibition Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention amp Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

4-5 Contentsindd 5 29315 1100 am

6APR 2015

CHINAPark Hyatt Sanya Sunny Bay Resort in Hainan Island is Park Hyattrsquos first beach resort project in China This development

comprises six standalone arch-shaped buildings designed on the fengshui belief to allow chi to flow unhindered between

ocean and mountains The propertyrsquos 207 rooms and villas spread across 70000 sq m of luxurious private space and offers

eight residential-style venues ranging from 42 sq m to 335 sq m for all types of events

MALAYSIAThe Kuala Lumpur Convention Centre has launched

a Professional Development Grant aimed at growing

the next generation of local meetings industry leaders

providing three young local association executives the

opportunity to attend the International Congress and

Convention Association (ICCA) Congress 2016 held in

Kuching Sarawak

Objectives

szlig 7RHQJDJHZLWKOHDGLQJLQWHUQDWLRQDOLQGXVWUprofessionals

szlig 7RH[SDQGNQRZOHGJHDQGFDSDELOLWLHVLQDVVRFLDWLRQmanagement

szlig 7REHIDPLOLDULVHGZLWKWKHJOREDOPHHWLQJVLQGXVWU and bidding process

THAILANDNew World Grand Rama 9 Bangkok Hotel has

been scheduled to open mid-2017 the latest

addition to New World Hotels amp Resortsrsquo existing

portfolio of properties in China Vietnam and

the Philippines The 285-room hotel is part of a

mixed-use development that comprises eight

new residential towers grade A office space

including Unileverrsquos Asia-Pacific headquarters a

3000 sq m convention centre and The Shoppes

Grand Rama 9 complex thatrsquos directly linked to

the BTS concourse

6APR 2015

68 Sound Bitesindd 6 29315 1101 am

7 Macao Economic Services ADindd 7 15315 858 pm

8APR 2015

VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to

increase the frequency of its international route from

Singapore to Ho Chi Minh City from May 30 2015 to

meet growing demands for low-cost air travel New

routes will provide 5040 seats per week and two

round trips per day

Schedules

szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)

szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)

AUSTRALIAAdelaide Convention Centre launched its West Building

last month with a week long programme of business

DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom

can cater for 600-pax gala dinners and meetings and

conferences of up to 1000 New Halls (LMNO) provide

a multi-functional space that can be divided into six

different configurations and house Australiarsquos largest

retractable lighting grids to allow for customisable

ceiling heights Second stage of the redevelopment

ndash East Building ndash will have a plenary capacity of up to

3500 seats which is set to be completed by mid-2017

UNITED STATESA number of major regional companies has been confirmed as

hosted buyers for the upcoming ibtm america trade show taking

place in Chicago this June Biz Events Asia will be the only Asia-

based trade media at the trade show held at McCormick Place from

June 9-11 2015

7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality

Business with Honours programme launched

EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ

Group sizes from business event leads

UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore

Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta

testing in North America with iPrefer the companyrsquos point-

based guest loyalty programme

NUMBERS

1000

50-700 pax

8APR 2015

68 Sound Bitesindd 8 29315 1101 am

9 Peninsula Hong Kong ADindd 9 23315 1126 pm

10APR 2015

PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years

SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership

SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others

SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals

of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong

10-11 Taking the Leadindd 10 29315 1103 am

11APR 2015

MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy

NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)

FROM THE BUREAUX

ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority

10-11 Taking the Leadindd 11 29315 1103 am

12APR 2015

Dreamtime 2015 goes to AdelaideBuyers will come

from Greater China

Singapore Malaysia

Indonesia India New

Zealand USA and the

United Kingdom

Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of

Ortigas with a 600-pax ballroom

Biz Events Asia recently made a boo-boo with

our dedicated email blasts attracting over 20

comments from our readers telling us we are

ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We

thank our avid readers and at the same time are

overjoyed that the branding did stick

Spotted on

LINKEDIN

13APR 2015

read Biz Events Asiarsquos March issue on ISSUU on their desktops

ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show

New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US

What you missed online onWWWBIZEVENTSASIACOM

79

12-13 Web Spaceindd 13 29315 1104 am

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

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47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

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50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 3: Biz Events Asia APR 2015

2APR 2015

EL KWANG PUBLISHER

MANAGING DIRECTORelbizeventsasiacom

PUBLISHER MANAGING DIRECTOR El Kwang elbizeventsasiacom

DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom

EDITOR Kristie Thong kristiebizeventsasiacom

SENIOR WRITER Gina Sin ginabizeventsasiacom

SENIOR WRITER Claire Algarme clairebizeventsasiacom

DESIGN AND PRODUCTION PIXOfanixpixosolutionscom

OFFICE MANAGERRev Karunakaranrevbizeventsasiacom

CONTRIBUTORSszligDUHWKDOODJKHUszlig7DQLDRRGDFUHszlig9LFNL+HQJ

CHINESE CONSULTANT KH Tok

Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventasiacom

GINA SIN SENIOR WRITER

ginabizeventsasiacom

KRISTIE THONG EDITOR

kristiebizeventsasiacom

2APR 2015

2-3 First Wordindd 2 29315 1059 am

3APR 2015

LEARNING FROM THE BEST

As Mahatma Gandhi once said ldquoLive as if you were to die tomorrow Learn as if you were to live foreverrdquo

Wersquore blessed to be part of a dynamic industry where social interactions and connections are the reasons for our existence and where we can learn from our peers and also seek guidance from the veterans who are themselves seeking new ways of improvement

This Event Management and Case Study Issue is about industry excellence and learning We look at what quality event management means the importance of staying on top of latest trends and the crucial role partnerships play We then move into a series of case studies contributed by event organisers across Asia Pacific We have labelled all the case studies throughout the issue and would love to know which ones are your favourite and are the ones you truly believe are industry examples of quality

On the cover we have Hangzhou a scenic destination in China that no longer needs

to piggyback the popularity of first-tier cities such as Shanghai to boost its profile Read the cover story on page 16

In our TalentAndMentor section a young but established events professional talks about what it means to be a mentee and why a mentor-mentee relationship is a two-way street ldquoYour mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiencesrdquo writes Ashleigh Taylor Read more on page 30

Gareth Gallagher an event planners with over 16 years of international experience talks about the importance of cultural understanding on page 32

The DelveInto section this month covers China Vietnam Malaysia and South Korea ndash some case studies have made it into this section as we felt the event organisers have aptly shown how successful events could be run in these destinations

We hope you enjoy the issue

SALES amp MARKETING SINGAPORE OffICE Michelle Lim michellebizeventsasiacom

Charline Wong charlinebizeventsasiacom

THAILAND OffICESanthiti Arunsit Email santhitibizeventsasiacomTel +66 81 422 4997

INTERNATIONAL MEDIA REPRESENTATIVES CHINA Mary Yao Email marymhichinacom Tel +86 10 6551 5663 ext 8008

DUBAI Lenora BennisEmail lenorathemediavantagecomTel +971 52 846 6212 SOUTH KOREA Alexander Paik Email apcommnavercom Tel +82 10 5042 1337

Visit us online for regular updates throughout the month bizeventsasiacom

Privacy Policy Business amp Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act for a copy of our Privacy Policy please go to bizeventsasiacomprivacy

Printed in Singapore by Sunrise Printing amp Supplies Pte LtdReg no 199002858DPPS 1785042013 (022963)MCI (P) 131022015

Our cover image is courtesy of Hangzhou Tourism Commission Read abut Hangzhou as a thriving business

events destination on pages 16-17

APR 2015

Biz Events Asia the only Asia-based media for ibtm america

Biz Events Asia is the official media partner and member of

3APR 2015

4APR 2015

EDITORIAL ADVISORY BOARD MEMBERS

COVER STORY

16

The picturesque city of Hangzhou has stepped out of its ldquoback gardenrdquo status

and transformed into a strong standalone business events destination

SINGAPOREForever Living Global Rally 2015

April 2015

MALAYSIASEMICON Southeast Asia 2015

Pulau Pinang April 2015 | 6500 pax

CHINA117th China Import and Export Fair 2015

Guangzhou | April 2015

MACAUThe 8th Macau International Real Estate

Fair (spring) 2015April 2015

HONG KONGHong Kong International Medical

Devices and Supplies FairMay 2015 | 9600 pax

Janet Tan-CollisPresident | SACEOS

CEO | East West Planners

Selina ChavryRegional Director ndash

Singapore amp Malaysia | Pacific World

Damion BreustDirector ndash Head of

Event Marketing Asia Pacific | Barclays

4-5 Contentsindd 4 29315 1100 am

5APR 2015

ISSUEAPR 15

6 SoundBites

10 TakingTheLead

12 WebSpace

14 FreshIdeas

18 TheEventManagementAndCaseStudyIssue Dedicated to trends and

excellence in business events

29 TalentAndMentor Are you doing your part as a mentee

32 Knowledge Be culturally aware

34 Knowledge 10 things that can go wrong

in business events

AUSTRALIAAustraliarsquos Nature Coast Roadshow

Brisbane Sydney and MelbourneApril 2015

SOUTH KOREA 20th Cardiovascular Summit ndash TCTAP 2015Seoul April 2015 | 3700 pax

JAPAN2015 the International Colour Association Midterm MeetingTokyo | May 2015

36 DelveInto China Tracking Chinarsquos hospitality growth

spurt

42 DelveInto Malaysia Looking beyond Kuala Lumpur

46 DelveInto VietnamPlay to the strengths of this

destination and go local

50 DelveInto South KoreaA search for experiences

beyond Seoul

54 LegalMindProtect your ideas during a pitch

56 SoulSearching Some things only panning for gold

and Victorian-styled living can give you

Daniel ChuaManaging Director

AONIA MICE

Andrew Chan

CEO | ACI HR Solutions

Deanna VargaDirector

Deanna Varga Consultancy

Sumate SudasnaPresident | Thailand

Convention amp Exhibition Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention amp Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

4-5 Contentsindd 5 29315 1100 am

6APR 2015

CHINAPark Hyatt Sanya Sunny Bay Resort in Hainan Island is Park Hyattrsquos first beach resort project in China This development

comprises six standalone arch-shaped buildings designed on the fengshui belief to allow chi to flow unhindered between

ocean and mountains The propertyrsquos 207 rooms and villas spread across 70000 sq m of luxurious private space and offers

eight residential-style venues ranging from 42 sq m to 335 sq m for all types of events

MALAYSIAThe Kuala Lumpur Convention Centre has launched

a Professional Development Grant aimed at growing

the next generation of local meetings industry leaders

providing three young local association executives the

opportunity to attend the International Congress and

Convention Association (ICCA) Congress 2016 held in

Kuching Sarawak

Objectives

szlig 7RHQJDJHZLWKOHDGLQJLQWHUQDWLRQDOLQGXVWUprofessionals

szlig 7RH[SDQGNQRZOHGJHDQGFDSDELOLWLHVLQDVVRFLDWLRQmanagement

szlig 7REHIDPLOLDULVHGZLWKWKHJOREDOPHHWLQJVLQGXVWU and bidding process

THAILANDNew World Grand Rama 9 Bangkok Hotel has

been scheduled to open mid-2017 the latest

addition to New World Hotels amp Resortsrsquo existing

portfolio of properties in China Vietnam and

the Philippines The 285-room hotel is part of a

mixed-use development that comprises eight

new residential towers grade A office space

including Unileverrsquos Asia-Pacific headquarters a

3000 sq m convention centre and The Shoppes

Grand Rama 9 complex thatrsquos directly linked to

the BTS concourse

6APR 2015

68 Sound Bitesindd 6 29315 1101 am

7 Macao Economic Services ADindd 7 15315 858 pm

8APR 2015

VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to

increase the frequency of its international route from

Singapore to Ho Chi Minh City from May 30 2015 to

meet growing demands for low-cost air travel New

routes will provide 5040 seats per week and two

round trips per day

Schedules

szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)

szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)

AUSTRALIAAdelaide Convention Centre launched its West Building

last month with a week long programme of business

DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom

can cater for 600-pax gala dinners and meetings and

conferences of up to 1000 New Halls (LMNO) provide

a multi-functional space that can be divided into six

different configurations and house Australiarsquos largest

retractable lighting grids to allow for customisable

ceiling heights Second stage of the redevelopment

ndash East Building ndash will have a plenary capacity of up to

3500 seats which is set to be completed by mid-2017

UNITED STATESA number of major regional companies has been confirmed as

hosted buyers for the upcoming ibtm america trade show taking

place in Chicago this June Biz Events Asia will be the only Asia-

based trade media at the trade show held at McCormick Place from

June 9-11 2015

7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality

Business with Honours programme launched

EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ

Group sizes from business event leads

UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore

Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta

testing in North America with iPrefer the companyrsquos point-

based guest loyalty programme

NUMBERS

1000

50-700 pax

8APR 2015

68 Sound Bitesindd 8 29315 1101 am

9 Peninsula Hong Kong ADindd 9 23315 1126 pm

10APR 2015

PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years

SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership

SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others

SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals

of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong

10-11 Taking the Leadindd 10 29315 1103 am

11APR 2015

MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy

NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)

FROM THE BUREAUX

ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority

10-11 Taking the Leadindd 11 29315 1103 am

12APR 2015

Dreamtime 2015 goes to AdelaideBuyers will come

from Greater China

Singapore Malaysia

Indonesia India New

Zealand USA and the

United Kingdom

Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of

Ortigas with a 600-pax ballroom

Biz Events Asia recently made a boo-boo with

our dedicated email blasts attracting over 20

comments from our readers telling us we are

ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We

thank our avid readers and at the same time are

overjoyed that the branding did stick

Spotted on

LINKEDIN

13APR 2015

read Biz Events Asiarsquos March issue on ISSUU on their desktops

ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show

New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US

What you missed online onWWWBIZEVENTSASIACOM

79

12-13 Web Spaceindd 13 29315 1104 am

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 4: Biz Events Asia APR 2015

3APR 2015

LEARNING FROM THE BEST

As Mahatma Gandhi once said ldquoLive as if you were to die tomorrow Learn as if you were to live foreverrdquo

Wersquore blessed to be part of a dynamic industry where social interactions and connections are the reasons for our existence and where we can learn from our peers and also seek guidance from the veterans who are themselves seeking new ways of improvement

This Event Management and Case Study Issue is about industry excellence and learning We look at what quality event management means the importance of staying on top of latest trends and the crucial role partnerships play We then move into a series of case studies contributed by event organisers across Asia Pacific We have labelled all the case studies throughout the issue and would love to know which ones are your favourite and are the ones you truly believe are industry examples of quality

On the cover we have Hangzhou a scenic destination in China that no longer needs

to piggyback the popularity of first-tier cities such as Shanghai to boost its profile Read the cover story on page 16

In our TalentAndMentor section a young but established events professional talks about what it means to be a mentee and why a mentor-mentee relationship is a two-way street ldquoYour mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiencesrdquo writes Ashleigh Taylor Read more on page 30

Gareth Gallagher an event planners with over 16 years of international experience talks about the importance of cultural understanding on page 32

The DelveInto section this month covers China Vietnam Malaysia and South Korea ndash some case studies have made it into this section as we felt the event organisers have aptly shown how successful events could be run in these destinations

We hope you enjoy the issue

SALES amp MARKETING SINGAPORE OffICE Michelle Lim michellebizeventsasiacom

Charline Wong charlinebizeventsasiacom

THAILAND OffICESanthiti Arunsit Email santhitibizeventsasiacomTel +66 81 422 4997

INTERNATIONAL MEDIA REPRESENTATIVES CHINA Mary Yao Email marymhichinacom Tel +86 10 6551 5663 ext 8008

DUBAI Lenora BennisEmail lenorathemediavantagecomTel +971 52 846 6212 SOUTH KOREA Alexander Paik Email apcommnavercom Tel +82 10 5042 1337

Visit us online for regular updates throughout the month bizeventsasiacom

Privacy Policy Business amp Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act for a copy of our Privacy Policy please go to bizeventsasiacomprivacy

Printed in Singapore by Sunrise Printing amp Supplies Pte LtdReg no 199002858DPPS 1785042013 (022963)MCI (P) 131022015

Our cover image is courtesy of Hangzhou Tourism Commission Read abut Hangzhou as a thriving business

events destination on pages 16-17

APR 2015

Biz Events Asia the only Asia-based media for ibtm america

Biz Events Asia is the official media partner and member of

3APR 2015

4APR 2015

EDITORIAL ADVISORY BOARD MEMBERS

COVER STORY

16

The picturesque city of Hangzhou has stepped out of its ldquoback gardenrdquo status

and transformed into a strong standalone business events destination

SINGAPOREForever Living Global Rally 2015

April 2015

MALAYSIASEMICON Southeast Asia 2015

Pulau Pinang April 2015 | 6500 pax

CHINA117th China Import and Export Fair 2015

Guangzhou | April 2015

MACAUThe 8th Macau International Real Estate

Fair (spring) 2015April 2015

HONG KONGHong Kong International Medical

Devices and Supplies FairMay 2015 | 9600 pax

Janet Tan-CollisPresident | SACEOS

CEO | East West Planners

Selina ChavryRegional Director ndash

Singapore amp Malaysia | Pacific World

Damion BreustDirector ndash Head of

Event Marketing Asia Pacific | Barclays

4-5 Contentsindd 4 29315 1100 am

5APR 2015

ISSUEAPR 15

6 SoundBites

10 TakingTheLead

12 WebSpace

14 FreshIdeas

18 TheEventManagementAndCaseStudyIssue Dedicated to trends and

excellence in business events

29 TalentAndMentor Are you doing your part as a mentee

32 Knowledge Be culturally aware

34 Knowledge 10 things that can go wrong

in business events

AUSTRALIAAustraliarsquos Nature Coast Roadshow

Brisbane Sydney and MelbourneApril 2015

SOUTH KOREA 20th Cardiovascular Summit ndash TCTAP 2015Seoul April 2015 | 3700 pax

JAPAN2015 the International Colour Association Midterm MeetingTokyo | May 2015

36 DelveInto China Tracking Chinarsquos hospitality growth

spurt

42 DelveInto Malaysia Looking beyond Kuala Lumpur

46 DelveInto VietnamPlay to the strengths of this

destination and go local

50 DelveInto South KoreaA search for experiences

beyond Seoul

54 LegalMindProtect your ideas during a pitch

56 SoulSearching Some things only panning for gold

and Victorian-styled living can give you

Daniel ChuaManaging Director

AONIA MICE

Andrew Chan

CEO | ACI HR Solutions

Deanna VargaDirector

Deanna Varga Consultancy

Sumate SudasnaPresident | Thailand

Convention amp Exhibition Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention amp Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

4-5 Contentsindd 5 29315 1100 am

6APR 2015

CHINAPark Hyatt Sanya Sunny Bay Resort in Hainan Island is Park Hyattrsquos first beach resort project in China This development

comprises six standalone arch-shaped buildings designed on the fengshui belief to allow chi to flow unhindered between

ocean and mountains The propertyrsquos 207 rooms and villas spread across 70000 sq m of luxurious private space and offers

eight residential-style venues ranging from 42 sq m to 335 sq m for all types of events

MALAYSIAThe Kuala Lumpur Convention Centre has launched

a Professional Development Grant aimed at growing

the next generation of local meetings industry leaders

providing three young local association executives the

opportunity to attend the International Congress and

Convention Association (ICCA) Congress 2016 held in

Kuching Sarawak

Objectives

szlig 7RHQJDJHZLWKOHDGLQJLQWHUQDWLRQDOLQGXVWUprofessionals

szlig 7RH[SDQGNQRZOHGJHDQGFDSDELOLWLHVLQDVVRFLDWLRQmanagement

szlig 7REHIDPLOLDULVHGZLWKWKHJOREDOPHHWLQJVLQGXVWU and bidding process

THAILANDNew World Grand Rama 9 Bangkok Hotel has

been scheduled to open mid-2017 the latest

addition to New World Hotels amp Resortsrsquo existing

portfolio of properties in China Vietnam and

the Philippines The 285-room hotel is part of a

mixed-use development that comprises eight

new residential towers grade A office space

including Unileverrsquos Asia-Pacific headquarters a

3000 sq m convention centre and The Shoppes

Grand Rama 9 complex thatrsquos directly linked to

the BTS concourse

6APR 2015

68 Sound Bitesindd 6 29315 1101 am

7 Macao Economic Services ADindd 7 15315 858 pm

8APR 2015

VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to

increase the frequency of its international route from

Singapore to Ho Chi Minh City from May 30 2015 to

meet growing demands for low-cost air travel New

routes will provide 5040 seats per week and two

round trips per day

Schedules

szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)

szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)

AUSTRALIAAdelaide Convention Centre launched its West Building

last month with a week long programme of business

DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom

can cater for 600-pax gala dinners and meetings and

conferences of up to 1000 New Halls (LMNO) provide

a multi-functional space that can be divided into six

different configurations and house Australiarsquos largest

retractable lighting grids to allow for customisable

ceiling heights Second stage of the redevelopment

ndash East Building ndash will have a plenary capacity of up to

3500 seats which is set to be completed by mid-2017

UNITED STATESA number of major regional companies has been confirmed as

hosted buyers for the upcoming ibtm america trade show taking

place in Chicago this June Biz Events Asia will be the only Asia-

based trade media at the trade show held at McCormick Place from

June 9-11 2015

7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality

Business with Honours programme launched

EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ

Group sizes from business event leads

UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore

Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta

testing in North America with iPrefer the companyrsquos point-

based guest loyalty programme

NUMBERS

1000

50-700 pax

8APR 2015

68 Sound Bitesindd 8 29315 1101 am

9 Peninsula Hong Kong ADindd 9 23315 1126 pm

10APR 2015

PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years

SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership

SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others

SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals

of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong

10-11 Taking the Leadindd 10 29315 1103 am

11APR 2015

MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy

NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)

FROM THE BUREAUX

ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority

10-11 Taking the Leadindd 11 29315 1103 am

12APR 2015

Dreamtime 2015 goes to AdelaideBuyers will come

from Greater China

Singapore Malaysia

Indonesia India New

Zealand USA and the

United Kingdom

Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of

Ortigas with a 600-pax ballroom

Biz Events Asia recently made a boo-boo with

our dedicated email blasts attracting over 20

comments from our readers telling us we are

ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We

thank our avid readers and at the same time are

overjoyed that the branding did stick

Spotted on

LINKEDIN

13APR 2015

read Biz Events Asiarsquos March issue on ISSUU on their desktops

ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show

New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US

What you missed online onWWWBIZEVENTSASIACOM

79

12-13 Web Spaceindd 13 29315 1104 am

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 5: Biz Events Asia APR 2015

4APR 2015

EDITORIAL ADVISORY BOARD MEMBERS

COVER STORY

16

The picturesque city of Hangzhou has stepped out of its ldquoback gardenrdquo status

and transformed into a strong standalone business events destination

SINGAPOREForever Living Global Rally 2015

April 2015

MALAYSIASEMICON Southeast Asia 2015

Pulau Pinang April 2015 | 6500 pax

CHINA117th China Import and Export Fair 2015

Guangzhou | April 2015

MACAUThe 8th Macau International Real Estate

Fair (spring) 2015April 2015

HONG KONGHong Kong International Medical

Devices and Supplies FairMay 2015 | 9600 pax

Janet Tan-CollisPresident | SACEOS

CEO | East West Planners

Selina ChavryRegional Director ndash

Singapore amp Malaysia | Pacific World

Damion BreustDirector ndash Head of

Event Marketing Asia Pacific | Barclays

4-5 Contentsindd 4 29315 1100 am

5APR 2015

ISSUEAPR 15

6 SoundBites

10 TakingTheLead

12 WebSpace

14 FreshIdeas

18 TheEventManagementAndCaseStudyIssue Dedicated to trends and

excellence in business events

29 TalentAndMentor Are you doing your part as a mentee

32 Knowledge Be culturally aware

34 Knowledge 10 things that can go wrong

in business events

AUSTRALIAAustraliarsquos Nature Coast Roadshow

Brisbane Sydney and MelbourneApril 2015

SOUTH KOREA 20th Cardiovascular Summit ndash TCTAP 2015Seoul April 2015 | 3700 pax

JAPAN2015 the International Colour Association Midterm MeetingTokyo | May 2015

36 DelveInto China Tracking Chinarsquos hospitality growth

spurt

42 DelveInto Malaysia Looking beyond Kuala Lumpur

46 DelveInto VietnamPlay to the strengths of this

destination and go local

50 DelveInto South KoreaA search for experiences

beyond Seoul

54 LegalMindProtect your ideas during a pitch

56 SoulSearching Some things only panning for gold

and Victorian-styled living can give you

Daniel ChuaManaging Director

AONIA MICE

Andrew Chan

CEO | ACI HR Solutions

Deanna VargaDirector

Deanna Varga Consultancy

Sumate SudasnaPresident | Thailand

Convention amp Exhibition Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention amp Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

4-5 Contentsindd 5 29315 1100 am

6APR 2015

CHINAPark Hyatt Sanya Sunny Bay Resort in Hainan Island is Park Hyattrsquos first beach resort project in China This development

comprises six standalone arch-shaped buildings designed on the fengshui belief to allow chi to flow unhindered between

ocean and mountains The propertyrsquos 207 rooms and villas spread across 70000 sq m of luxurious private space and offers

eight residential-style venues ranging from 42 sq m to 335 sq m for all types of events

MALAYSIAThe Kuala Lumpur Convention Centre has launched

a Professional Development Grant aimed at growing

the next generation of local meetings industry leaders

providing three young local association executives the

opportunity to attend the International Congress and

Convention Association (ICCA) Congress 2016 held in

Kuching Sarawak

Objectives

szlig 7RHQJDJHZLWKOHDGLQJLQWHUQDWLRQDOLQGXVWUprofessionals

szlig 7RH[SDQGNQRZOHGJHDQGFDSDELOLWLHVLQDVVRFLDWLRQmanagement

szlig 7REHIDPLOLDULVHGZLWKWKHJOREDOPHHWLQJVLQGXVWU and bidding process

THAILANDNew World Grand Rama 9 Bangkok Hotel has

been scheduled to open mid-2017 the latest

addition to New World Hotels amp Resortsrsquo existing

portfolio of properties in China Vietnam and

the Philippines The 285-room hotel is part of a

mixed-use development that comprises eight

new residential towers grade A office space

including Unileverrsquos Asia-Pacific headquarters a

3000 sq m convention centre and The Shoppes

Grand Rama 9 complex thatrsquos directly linked to

the BTS concourse

6APR 2015

68 Sound Bitesindd 6 29315 1101 am

7 Macao Economic Services ADindd 7 15315 858 pm

8APR 2015

VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to

increase the frequency of its international route from

Singapore to Ho Chi Minh City from May 30 2015 to

meet growing demands for low-cost air travel New

routes will provide 5040 seats per week and two

round trips per day

Schedules

szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)

szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)

AUSTRALIAAdelaide Convention Centre launched its West Building

last month with a week long programme of business

DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom

can cater for 600-pax gala dinners and meetings and

conferences of up to 1000 New Halls (LMNO) provide

a multi-functional space that can be divided into six

different configurations and house Australiarsquos largest

retractable lighting grids to allow for customisable

ceiling heights Second stage of the redevelopment

ndash East Building ndash will have a plenary capacity of up to

3500 seats which is set to be completed by mid-2017

UNITED STATESA number of major regional companies has been confirmed as

hosted buyers for the upcoming ibtm america trade show taking

place in Chicago this June Biz Events Asia will be the only Asia-

based trade media at the trade show held at McCormick Place from

June 9-11 2015

7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality

Business with Honours programme launched

EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ

Group sizes from business event leads

UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore

Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta

testing in North America with iPrefer the companyrsquos point-

based guest loyalty programme

NUMBERS

1000

50-700 pax

8APR 2015

68 Sound Bitesindd 8 29315 1101 am

9 Peninsula Hong Kong ADindd 9 23315 1126 pm

10APR 2015

PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years

SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership

SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others

SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals

of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong

10-11 Taking the Leadindd 10 29315 1103 am

11APR 2015

MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy

NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)

FROM THE BUREAUX

ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority

10-11 Taking the Leadindd 11 29315 1103 am

12APR 2015

Dreamtime 2015 goes to AdelaideBuyers will come

from Greater China

Singapore Malaysia

Indonesia India New

Zealand USA and the

United Kingdom

Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of

Ortigas with a 600-pax ballroom

Biz Events Asia recently made a boo-boo with

our dedicated email blasts attracting over 20

comments from our readers telling us we are

ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We

thank our avid readers and at the same time are

overjoyed that the branding did stick

Spotted on

LINKEDIN

13APR 2015

read Biz Events Asiarsquos March issue on ISSUU on their desktops

ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show

New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US

What you missed online onWWWBIZEVENTSASIACOM

79

12-13 Web Spaceindd 13 29315 1104 am

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 6: Biz Events Asia APR 2015

5APR 2015

ISSUEAPR 15

6 SoundBites

10 TakingTheLead

12 WebSpace

14 FreshIdeas

18 TheEventManagementAndCaseStudyIssue Dedicated to trends and

excellence in business events

29 TalentAndMentor Are you doing your part as a mentee

32 Knowledge Be culturally aware

34 Knowledge 10 things that can go wrong

in business events

AUSTRALIAAustraliarsquos Nature Coast Roadshow

Brisbane Sydney and MelbourneApril 2015

SOUTH KOREA 20th Cardiovascular Summit ndash TCTAP 2015Seoul April 2015 | 3700 pax

JAPAN2015 the International Colour Association Midterm MeetingTokyo | May 2015

36 DelveInto China Tracking Chinarsquos hospitality growth

spurt

42 DelveInto Malaysia Looking beyond Kuala Lumpur

46 DelveInto VietnamPlay to the strengths of this

destination and go local

50 DelveInto South KoreaA search for experiences

beyond Seoul

54 LegalMindProtect your ideas during a pitch

56 SoulSearching Some things only panning for gold

and Victorian-styled living can give you

Daniel ChuaManaging Director

AONIA MICE

Andrew Chan

CEO | ACI HR Solutions

Deanna VargaDirector

Deanna Varga Consultancy

Sumate SudasnaPresident | Thailand

Convention amp Exhibition Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention amp Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

4-5 Contentsindd 5 29315 1100 am

6APR 2015

CHINAPark Hyatt Sanya Sunny Bay Resort in Hainan Island is Park Hyattrsquos first beach resort project in China This development

comprises six standalone arch-shaped buildings designed on the fengshui belief to allow chi to flow unhindered between

ocean and mountains The propertyrsquos 207 rooms and villas spread across 70000 sq m of luxurious private space and offers

eight residential-style venues ranging from 42 sq m to 335 sq m for all types of events

MALAYSIAThe Kuala Lumpur Convention Centre has launched

a Professional Development Grant aimed at growing

the next generation of local meetings industry leaders

providing three young local association executives the

opportunity to attend the International Congress and

Convention Association (ICCA) Congress 2016 held in

Kuching Sarawak

Objectives

szlig 7RHQJDJHZLWKOHDGLQJLQWHUQDWLRQDOLQGXVWUprofessionals

szlig 7RH[SDQGNQRZOHGJHDQGFDSDELOLWLHVLQDVVRFLDWLRQmanagement

szlig 7REHIDPLOLDULVHGZLWKWKHJOREDOPHHWLQJVLQGXVWU and bidding process

THAILANDNew World Grand Rama 9 Bangkok Hotel has

been scheduled to open mid-2017 the latest

addition to New World Hotels amp Resortsrsquo existing

portfolio of properties in China Vietnam and

the Philippines The 285-room hotel is part of a

mixed-use development that comprises eight

new residential towers grade A office space

including Unileverrsquos Asia-Pacific headquarters a

3000 sq m convention centre and The Shoppes

Grand Rama 9 complex thatrsquos directly linked to

the BTS concourse

6APR 2015

68 Sound Bitesindd 6 29315 1101 am

7 Macao Economic Services ADindd 7 15315 858 pm

8APR 2015

VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to

increase the frequency of its international route from

Singapore to Ho Chi Minh City from May 30 2015 to

meet growing demands for low-cost air travel New

routes will provide 5040 seats per week and two

round trips per day

Schedules

szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)

szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)

AUSTRALIAAdelaide Convention Centre launched its West Building

last month with a week long programme of business

DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom

can cater for 600-pax gala dinners and meetings and

conferences of up to 1000 New Halls (LMNO) provide

a multi-functional space that can be divided into six

different configurations and house Australiarsquos largest

retractable lighting grids to allow for customisable

ceiling heights Second stage of the redevelopment

ndash East Building ndash will have a plenary capacity of up to

3500 seats which is set to be completed by mid-2017

UNITED STATESA number of major regional companies has been confirmed as

hosted buyers for the upcoming ibtm america trade show taking

place in Chicago this June Biz Events Asia will be the only Asia-

based trade media at the trade show held at McCormick Place from

June 9-11 2015

7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality

Business with Honours programme launched

EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ

Group sizes from business event leads

UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore

Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta

testing in North America with iPrefer the companyrsquos point-

based guest loyalty programme

NUMBERS

1000

50-700 pax

8APR 2015

68 Sound Bitesindd 8 29315 1101 am

9 Peninsula Hong Kong ADindd 9 23315 1126 pm

10APR 2015

PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years

SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership

SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others

SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals

of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong

10-11 Taking the Leadindd 10 29315 1103 am

11APR 2015

MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy

NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)

FROM THE BUREAUX

ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority

10-11 Taking the Leadindd 11 29315 1103 am

12APR 2015

Dreamtime 2015 goes to AdelaideBuyers will come

from Greater China

Singapore Malaysia

Indonesia India New

Zealand USA and the

United Kingdom

Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of

Ortigas with a 600-pax ballroom

Biz Events Asia recently made a boo-boo with

our dedicated email blasts attracting over 20

comments from our readers telling us we are

ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We

thank our avid readers and at the same time are

overjoyed that the branding did stick

Spotted on

LINKEDIN

13APR 2015

read Biz Events Asiarsquos March issue on ISSUU on their desktops

ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show

New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US

What you missed online onWWWBIZEVENTSASIACOM

79

12-13 Web Spaceindd 13 29315 1104 am

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 7: Biz Events Asia APR 2015

6APR 2015

CHINAPark Hyatt Sanya Sunny Bay Resort in Hainan Island is Park Hyattrsquos first beach resort project in China This development

comprises six standalone arch-shaped buildings designed on the fengshui belief to allow chi to flow unhindered between

ocean and mountains The propertyrsquos 207 rooms and villas spread across 70000 sq m of luxurious private space and offers

eight residential-style venues ranging from 42 sq m to 335 sq m for all types of events

MALAYSIAThe Kuala Lumpur Convention Centre has launched

a Professional Development Grant aimed at growing

the next generation of local meetings industry leaders

providing three young local association executives the

opportunity to attend the International Congress and

Convention Association (ICCA) Congress 2016 held in

Kuching Sarawak

Objectives

szlig 7RHQJDJHZLWKOHDGLQJLQWHUQDWLRQDOLQGXVWUprofessionals

szlig 7RH[SDQGNQRZOHGJHDQGFDSDELOLWLHVLQDVVRFLDWLRQmanagement

szlig 7REHIDPLOLDULVHGZLWKWKHJOREDOPHHWLQJVLQGXVWU and bidding process

THAILANDNew World Grand Rama 9 Bangkok Hotel has

been scheduled to open mid-2017 the latest

addition to New World Hotels amp Resortsrsquo existing

portfolio of properties in China Vietnam and

the Philippines The 285-room hotel is part of a

mixed-use development that comprises eight

new residential towers grade A office space

including Unileverrsquos Asia-Pacific headquarters a

3000 sq m convention centre and The Shoppes

Grand Rama 9 complex thatrsquos directly linked to

the BTS concourse

6APR 2015

68 Sound Bitesindd 6 29315 1101 am

7 Macao Economic Services ADindd 7 15315 858 pm

8APR 2015

VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to

increase the frequency of its international route from

Singapore to Ho Chi Minh City from May 30 2015 to

meet growing demands for low-cost air travel New

routes will provide 5040 seats per week and two

round trips per day

Schedules

szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)

szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)

AUSTRALIAAdelaide Convention Centre launched its West Building

last month with a week long programme of business

DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom

can cater for 600-pax gala dinners and meetings and

conferences of up to 1000 New Halls (LMNO) provide

a multi-functional space that can be divided into six

different configurations and house Australiarsquos largest

retractable lighting grids to allow for customisable

ceiling heights Second stage of the redevelopment

ndash East Building ndash will have a plenary capacity of up to

3500 seats which is set to be completed by mid-2017

UNITED STATESA number of major regional companies has been confirmed as

hosted buyers for the upcoming ibtm america trade show taking

place in Chicago this June Biz Events Asia will be the only Asia-

based trade media at the trade show held at McCormick Place from

June 9-11 2015

7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality

Business with Honours programme launched

EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ

Group sizes from business event leads

UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore

Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta

testing in North America with iPrefer the companyrsquos point-

based guest loyalty programme

NUMBERS

1000

50-700 pax

8APR 2015

68 Sound Bitesindd 8 29315 1101 am

9 Peninsula Hong Kong ADindd 9 23315 1126 pm

10APR 2015

PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years

SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership

SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others

SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals

of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong

10-11 Taking the Leadindd 10 29315 1103 am

11APR 2015

MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy

NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)

FROM THE BUREAUX

ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority

10-11 Taking the Leadindd 11 29315 1103 am

12APR 2015

Dreamtime 2015 goes to AdelaideBuyers will come

from Greater China

Singapore Malaysia

Indonesia India New

Zealand USA and the

United Kingdom

Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of

Ortigas with a 600-pax ballroom

Biz Events Asia recently made a boo-boo with

our dedicated email blasts attracting over 20

comments from our readers telling us we are

ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We

thank our avid readers and at the same time are

overjoyed that the branding did stick

Spotted on

LINKEDIN

13APR 2015

read Biz Events Asiarsquos March issue on ISSUU on their desktops

ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show

New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US

What you missed online onWWWBIZEVENTSASIACOM

79

12-13 Web Spaceindd 13 29315 1104 am

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 8: Biz Events Asia APR 2015

7 Macao Economic Services ADindd 7 15315 858 pm

8APR 2015

VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to

increase the frequency of its international route from

Singapore to Ho Chi Minh City from May 30 2015 to

meet growing demands for low-cost air travel New

routes will provide 5040 seats per week and two

round trips per day

Schedules

szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)

szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)

AUSTRALIAAdelaide Convention Centre launched its West Building

last month with a week long programme of business

DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom

can cater for 600-pax gala dinners and meetings and

conferences of up to 1000 New Halls (LMNO) provide

a multi-functional space that can be divided into six

different configurations and house Australiarsquos largest

retractable lighting grids to allow for customisable

ceiling heights Second stage of the redevelopment

ndash East Building ndash will have a plenary capacity of up to

3500 seats which is set to be completed by mid-2017

UNITED STATESA number of major regional companies has been confirmed as

hosted buyers for the upcoming ibtm america trade show taking

place in Chicago this June Biz Events Asia will be the only Asia-

based trade media at the trade show held at McCormick Place from

June 9-11 2015

7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality

Business with Honours programme launched

EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ

Group sizes from business event leads

UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore

Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta

testing in North America with iPrefer the companyrsquos point-

based guest loyalty programme

NUMBERS

1000

50-700 pax

8APR 2015

68 Sound Bitesindd 8 29315 1101 am

9 Peninsula Hong Kong ADindd 9 23315 1126 pm

10APR 2015

PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years

SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership

SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others

SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals

of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong

10-11 Taking the Leadindd 10 29315 1103 am

11APR 2015

MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy

NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)

FROM THE BUREAUX

ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority

10-11 Taking the Leadindd 11 29315 1103 am

12APR 2015

Dreamtime 2015 goes to AdelaideBuyers will come

from Greater China

Singapore Malaysia

Indonesia India New

Zealand USA and the

United Kingdom

Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of

Ortigas with a 600-pax ballroom

Biz Events Asia recently made a boo-boo with

our dedicated email blasts attracting over 20

comments from our readers telling us we are

ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We

thank our avid readers and at the same time are

overjoyed that the branding did stick

Spotted on

LINKEDIN

13APR 2015

read Biz Events Asiarsquos March issue on ISSUU on their desktops

ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show

New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US

What you missed online onWWWBIZEVENTSASIACOM

79

12-13 Web Spaceindd 13 29315 1104 am

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 9: Biz Events Asia APR 2015

8APR 2015

VIETNAMVietjet Aviation Joint Stock Company (Vietjet) plans to

increase the frequency of its international route from

Singapore to Ho Chi Minh City from May 30 2015 to

meet growing demands for low-cost air travel New

routes will provide 5040 seats per week and two

round trips per day

Schedules

szlig 6LQJDSRUHampKDQJLQWHUQDWLRQDO$LUSRUWSPand 600pm (local time)

szlig 7DQ6RQ1KDWLQWHUQDWLRQDO$LUSRUWLQ+RampKLMinh City 855am and 200pm (local time)

AUSTRALIAAdelaide Convention Centre launched its West Building

last month with a week long programme of business

DUWVDQGIUHHFRPPXQLWHYHQWV7KHILUVWFRPSOHWHGstage of its multi-million dollar expansion its ballroom

can cater for 600-pax gala dinners and meetings and

conferences of up to 1000 New Halls (LMNO) provide

a multi-functional space that can be divided into six

different configurations and house Australiarsquos largest

retractable lighting grids to allow for customisable

ceiling heights Second stage of the redevelopment

ndash East Building ndash will have a plenary capacity of up to

3500 seats which is set to be completed by mid-2017

UNITED STATESA number of major regional companies has been confirmed as

hosted buyers for the upcoming ibtm america trade show taking

place in Chicago this June Biz Events Asia will be the only Asia-

based trade media at the trade show held at McCormick Place from

June 9-11 2015

7KHDSSUR[LPDWHQXPEHURIVWXGHQWVWKDWhave signed up for the Bachelor of Hospitality

Business with Honours programme launched

EWKH6LQJDSRUHQVWLWXWHRI7HFKQRORJ

Group sizes from business event leads

UHFHLYHGDW7KDLODQGampRQYHQWLRQ([KLELWLRQBureaursquos March roadshow in Singapore

Preferred Hotel Group is now Preferred Hotels amp ResortsA meeting planner loyalty programme is undergoing a Beta

testing in North America with iPrefer the companyrsquos point-

based guest loyalty programme

NUMBERS

1000

50-700 pax

8APR 2015

68 Sound Bitesindd 8 29315 1101 am

9 Peninsula Hong Kong ADindd 9 23315 1126 pm

10APR 2015

PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years

SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership

SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others

SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals

of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong

10-11 Taking the Leadindd 10 29315 1103 am

11APR 2015

MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy

NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)

FROM THE BUREAUX

ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority

10-11 Taking the Leadindd 11 29315 1103 am

12APR 2015

Dreamtime 2015 goes to AdelaideBuyers will come

from Greater China

Singapore Malaysia

Indonesia India New

Zealand USA and the

United Kingdom

Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of

Ortigas with a 600-pax ballroom

Biz Events Asia recently made a boo-boo with

our dedicated email blasts attracting over 20

comments from our readers telling us we are

ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We

thank our avid readers and at the same time are

overjoyed that the branding did stick

Spotted on

LINKEDIN

13APR 2015

read Biz Events Asiarsquos March issue on ISSUU on their desktops

ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show

New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US

What you missed online onWWWBIZEVENTSASIACOM

79

12-13 Web Spaceindd 13 29315 1104 am

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 10: Biz Events Asia APR 2015

9 Peninsula Hong Kong ADindd 9 23315 1126 pm

10APR 2015

PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years

SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership

SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others

SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals

of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong

10-11 Taking the Leadindd 10 29315 1103 am

11APR 2015

MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy

NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)

FROM THE BUREAUX

ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority

10-11 Taking the Leadindd 11 29315 1103 am

12APR 2015

Dreamtime 2015 goes to AdelaideBuyers will come

from Greater China

Singapore Malaysia

Indonesia India New

Zealand USA and the

United Kingdom

Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of

Ortigas with a 600-pax ballroom

Biz Events Asia recently made a boo-boo with

our dedicated email blasts attracting over 20

comments from our readers telling us we are

ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We

thank our avid readers and at the same time are

overjoyed that the branding did stick

Spotted on

LINKEDIN

13APR 2015

read Biz Events Asiarsquos March issue on ISSUU on their desktops

ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show

New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US

What you missed online onWWWBIZEVENTSASIACOM

79

12-13 Web Spaceindd 13 29315 1104 am

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

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61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

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CMY

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Page 11: Biz Events Asia APR 2015

10APR 2015

PACIFIC WORLD HIGHLIGHTS POPULAR EVENTS DESTINATIONSPacific World has released its latest Destination Index Special Report indicating South Korea Indonesia and Hong Kong as the most popular meetings and events destinations in Asia for 2014 South Korea managed to overcome North Korearsquos threat-related issues from the previous years with creative and well-executed promotional campaigns as well as improved visa facilities which impacted the overall inbound MICE business After years

SACEOS BOOSTS PARTNERSHIPS2015 has started off strong for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) which has entered into a series of partnerships to boost its position in the industry This includes signing a Memorandum of Understanding (MOU) with a local polytechnic to attract and retain talent in the hospitality and tourism industry promote manpower training and capability development as well as build a stronger link between students and the industry A list of initiatives will be implemented as part of this partnership

SACEOS also went into an agreement with Thailand Exhibition Association (TEA) to enhance mutual support between the two countries Benefits from this collaboration include maximising industry networking opportunities cross-promoting products and services member rates on attending each otherrsquos events for a maximum period of three calendar years as well as the exchange of market intelligence among others

SACEOS has renewed its partnership with the Professional Convention Management Association (PCMA) to continue to expand their CMP training in the region and offer additional education opportunities and resources for business event professionals

of heightened security measures put in place by the police and local people since the terrorist attack in 2005 Bali is finally being perceived as a safe destination attracting the greatest amount of business events in Indonesia Hong Kong has seen an increase in clients looking for suppliers offering guarantees in the areas of Corporate Governance and Compliance despite its political situation The tax-free system and visa exemption for almost all visitors have also been key factors in contributing towards the success of business events in Hong Kong

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11APR 2015

MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy

NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)

FROM THE BUREAUX

ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority

10-11 Taking the Leadindd 11 29315 1103 am

12APR 2015

Dreamtime 2015 goes to AdelaideBuyers will come

from Greater China

Singapore Malaysia

Indonesia India New

Zealand USA and the

United Kingdom

Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of

Ortigas with a 600-pax ballroom

Biz Events Asia recently made a boo-boo with

our dedicated email blasts attracting over 20

comments from our readers telling us we are

ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We

thank our avid readers and at the same time are

overjoyed that the branding did stick

Spotted on

LINKEDIN

13APR 2015

read Biz Events Asiarsquos March issue on ISSUU on their desktops

ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show

New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US

What you missed online onWWWBIZEVENTSASIACOM

79

12-13 Web Spaceindd 13 29315 1104 am

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 12: Biz Events Asia APR 2015

11APR 2015

MALAYSIAMalaysia Convention and Exhibition Bureau (MyCEB) has introduced an online venue directory for meeting and event planners looking to host their events in Malaysia This venue directory provides a detailed guide to a large variety of venues available across the country It will also provide a complete profile of each venue including a description of the space floor plans accessibility amenities photos and contact information Meeting and event planners will be able to search for venues by the type of venue space location and event category To find out more about the venue directory visit venuemycebcommy

NEW ZEALANDThe combination of Chinese New Year and the ICC Cricket World Cup 2015 has seen arrivals in February this year up by 14 percent compared to the same period last year For the first time ever according to Statistics New Zealand total arrivals for the year ending February has reached above 29 million with Chinese holiday arrivals up over 100 percent Growth for the month was bolstered by the Cricket World Cup which kicked off the same month a major sporting event that targets key markets such as Australia India and the UK Other emerging inbound markets include Singapore (up 92 percent) Japan (up 116 percent) and Korea (up 122 percent)

FROM THE BUREAUX

ABU DHABIAbu Dhabi will be hosting the World Islamic Travel Summit (WITS15) the largest Halal travel event in the fourth quarter of 2015 The inaugural conference and exhibition will cover two halls of the Abu Dhabi National Exhibition Centre from October 19-21 2015 It will bring together international specialists projects suppliers and policy makers and will include an exhibition with over 200 participants and a 1000-delegate conference comprising keynote sessions panel discussions a Ministerial debate and 150 presentations from 70 international speakers WITS15 has been brought to the United Arab Emirates by organiser Cacti Events with the support of Abu Dhabi Convention Bureau ndash the business events promotional arm of Abu Dhabi Tourism amp Culture Authority

10-11 Taking the Leadindd 11 29315 1103 am

12APR 2015

Dreamtime 2015 goes to AdelaideBuyers will come

from Greater China

Singapore Malaysia

Indonesia India New

Zealand USA and the

United Kingdom

Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of

Ortigas with a 600-pax ballroom

Biz Events Asia recently made a boo-boo with

our dedicated email blasts attracting over 20

comments from our readers telling us we are

ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We

thank our avid readers and at the same time are

overjoyed that the branding did stick

Spotted on

LINKEDIN

13APR 2015

read Biz Events Asiarsquos March issue on ISSUU on their desktops

ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show

New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US

What you missed online onWWWBIZEVENTSASIACOM

79

12-13 Web Spaceindd 13 29315 1104 am

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 13: Biz Events Asia APR 2015

12APR 2015

Dreamtime 2015 goes to AdelaideBuyers will come

from Greater China

Singapore Malaysia

Indonesia India New

Zealand USA and the

United Kingdom

Marco Polo launches first hotel in ManilaIt sits in the growing commercial district of

Ortigas with a 600-pax ballroom

Biz Events Asia recently made a boo-boo with

our dedicated email blasts attracting over 20

comments from our readers telling us we are

ldquoformerlyrdquo and not ldquoformallyrdquo micenet ASIA We

thank our avid readers and at the same time are

overjoyed that the branding did stick

Spotted on

LINKEDIN

13APR 2015

read Biz Events Asiarsquos March issue on ISSUU on their desktops

ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show

New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US

What you missed online onWWWBIZEVENTSASIACOM

79

12-13 Web Spaceindd 13 29315 1104 am

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 14: Biz Events Asia APR 2015

13APR 2015

read Biz Events Asiarsquos March issue on ISSUU on their desktops

ibtm america attracts strong hosted buyer line-upBiz Events Asia will be the only Asia-based media at the show

New GM at Anantara Rasanada Koh Phangan Villa Resort amp SpaHe was most recently hotel manager and general manager at Capella Hotels in Singapore China and the US

What you missed online onWWWBIZEVENTSASIACOM

79

12-13 Web Spaceindd 13 29315 1104 am

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 15: Biz Events Asia APR 2015

14APR 2015

THE WAY OF KARTONCardboard is used more commonly in our daily lives than we realise It so appears that it may also be used for tradeshows and corporate

events ndash with astonishing results KARTON an Australia-based company urges you to forget everything you think you know about

cardboard It offers lightweight but durable cardboard furniture that can be assembled easily without tools which makes for effortless

bump-in and bump-out at events KARTONrsquos latest flux products are made from recyclable polypropylene and can be compressed to as

little as three percent of the set-up volume

ALL IT CAN CONTAINWhen operations manager of Steel Spec Global Mark Rowston was serving the Australian army he learnt to survive in extreme environments with limited resources These soldiers found themselves building medical centres accommodation and kitchens or toilets ndash entirely out of shipping containers Rowston then started to implement this knowledge into building his first container bar at home which also opened his eyes to the opportunities in the mobile events space with containers

Today Rowston is the brain child of the designs at Steel Spec Global which provides customisable shipping container construction as an option for events Shipping containers are mobile robust and resilient weather-proof and require minimal set-up eliminating many issues in outdoor events

General manager Jim Girgis says that pretty much anything can be built from a shipping container leaving much room for event planners to flex their creative muscles A major plus Air-conditioning is also available for the hotter more humid weather conditions in Asia

JotItDown

Jim Girgis

14APR 2015

14 Fresh Ideasindd 14 29315 1105 am

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

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CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 16: Biz Events Asia APR 2015

15APR 2015

More than meets the eye

estled at the foothills of ldquoTruong Sonrdquo mountains in Central Vietnam and surrounded by a breathtaking stretch of sandy beach along a

crescent bay is Angsana Lang Co Central Vietnam ndash an idyllic place conducive for meetings and corporate retreats With such natural beauty of the turquoise sea and the tranquil view of the mountain range guests can refresh their minds and kindle their creative ideas Three UNESCO World Heritage Sites are nearby ndash the charming old town of Hoi An imperial city of Hue and My Sonrsquos Cham Kingdom of Sanctuaries historical places that give inspiration from an enriching past

EVENTS AS THEY SHOULD BEAngsana Lang Co Central Vietnam understands the variety of tasks that every event planner needs to be on top of The resort helps lighten some of the organisersrsquo responsibility through its own group of dedicated event planners who help manage every detail that makes for a successful corporate workshop conference or summit From pre-arrival

Central Vietnam touts of its seemingly endless coastline a rich history and a gem of a venue for the

discerning event planner

Wedding set-up at Angsana Lang Co Central Vietnam

arrangement to post-meeting recreation event planners and organisers can experience a seamless progression in their given itinerary ndash convenience and efficiency that delegates will appreciate and remember There are 229 rooms and suites equipped with their own private pool and six meeting venues that can accommodate up to 400 people ndash desirable facilities that offer a combination of a relaxing respite and functional spaces to spark the brightest ideas and enhance delegatesrsquo camaraderie Adding delight to golf aficionado guests is the Sir Nick Faldo-designed 18-hole Laguna Lang Co championship golf course that combines a challenging course with the rustic charm of scenic rice fields and bubbling streams

TWOrsquoS ON USWhether a fun-filled team-building serious brainstorming or a private organic cooking class is the order of the day Angsana Lang Co Central Vietnam has put together packages that event planners can customise to suit their needs Booking any of the event packages and holding an event at the

resort by March 31 2016 have their rewards Event organisers can choose two benefits that include two complimentary rooms or upgrades complimentary group return airport transfers and more for a minimum of 20 rooms booked for at least two nights including a meeting or gala dinner For a minimum of 20 rooms booked for three nights or more event organisers can choose two additional benefits that include a two-hour Vietnamese-themed welcome cocktail party on the resortrsquos private beach or a complimentary CSR activity in Hue or Hoi An As part of the reward programme event organisers can enjoy a complimentary two-night accommodation certificate which includes daily breakfast and a 90-minute spa treatment for two guests during their stay Beyond a scenic venue thoughtful event packages and a meeting space that inspires both mind and spirit is a reward scheme from Angsana Lang Co Central Vietnam that every hardworking event planner deserves

$9(5725$szlig ANGSANA LANG CO

N

For more information visit wwwangsanacom or email reservations-langcoangsanacom

15APR 2015

15 Angsana Lang Co Advertorialindd 15 29315 1107 am

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

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෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 17: Biz Events Asia APR 2015

16APR 2015

CoverStory

Over the years Hangzhou has become more accessible to the rest of the world Connected via a 40-minute high-speed bullet train from Shanghai it now enjoys direct flights to and from countries such as Germany France Netherlands Singapore Malaysia Japan and South Korea

Yet Hangzhoursquos reputation as a destination with picturesque landscapes and iconic natural sites has long been a natural hook even before it gained popularity as a standalone business events destination With the West Lake Culture Landscape and other nature sites such as Qiantang River or Xixi Wetland it has been popular as a pre- or post-show destination especially with events held in Shanghai Newer spots such as Xiang Lake located close to Xiaoshan International Airport and Qiandao Lake have boosted the cityrsquos preposition for MICE visitors

The capital and largest city in Zhejiang Province of eastern China is already the third top Chinese destination for meetings according to International Congress and Convention Association (ICCA) rankings It has secured a steady line of other noteworthy events such as the 2012 World Green Roof Congress the 56th International Les Clefs drsquoOr Annual Conference and the 5th International Conference on Management of Travel Destinations ndash with its business events portfolio continuing to grow year on year

Whatrsquos helping boost the profile of Hangzhou as a MICE destination is the strong efforts of the tourism commission Where mere numbers were once the priority to increase the

NATURE TAKES ITS PLACEWORDS KRISTIE THONG

number of leisure visitors to Hangzhou the commission saw the significant contribution that business events have on a destination Business Events Hangzhou from the Hangzhou Tourism Commission took the lead in establishing the Hangzhou MICE Association which today consists of over 100 service providers including hotels convention and meeting venues travel agencies airlines transportation companies caterers and more The Hangzhou MICE Association is positioned as a one-stop shop for international groups and has been united in its focus to attract more business events

The city is also aggressive in its efforts to reach out in the global marketplace taking part in industry trade shows such as AIME in Melbourne CIBTM in Beijing and IMEX in Frankfurt while letting the destination speak for itself through familiarisation trips organised for event buyers

FITTING BUSINESS PREPOSITIONHangzhoursquos major strides forward are supported by ready infrastructure The city has in excess of 30000 guest rooms many of which have the capacity to host

THE COMMENDABLE EFFORTS OF THE TOURISM COMMISSION HAVE BROUGHT THE PICTURESQUE CITY OF HANGZHOU OUT OF ITS ldquoBACK GARDENrdquo STATUS AND INTO A STRONG STANDALONE BUSINESS EVENTS DESTINATION

16-17 Cover Storyindd 16 29315 1108 am

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 18: Biz Events Asia APR 2015

17APR 2015

Global Hall at InterContinental Hangzhou

business events Home to international upmarket brands such as Shangri-La Sheraton Banyan Tree Four Seasons and Aman Resorts many luxury hotels are situated around the UNESCO Heritage Site West Lake on the banks of the Qiantang River or near the Xixi Wetland

The deceptively leisure-sounding Taixuhu Holiday Hotel has 526 rooms as well as a 3042-sq m Golden Hall and 20 meeting rooms and was in fact the host hotel for the 2012 World Green Roof Congress The InterContinental Hangzhou ndash arguably the most iconic building in the city ndash was constructed to mimic a rising sun with a majestic round structure and golden hues Impressive looks aside the hotel is part of an integrated complex that comprises the Hangzhou International Conference Centre a shopping mall and a theatre Located between the West Lake and central business district is The Dragon which boasts the worldrsquos first intelligent meetings management system and a whole set of intelligent features for a wholesome accommodation experience Offering 598 guest rooms it also has meeting and banqueting facilities spanning 2500 sq m including two 1200-sq m ballrooms

Larger-scale events can turn to venues such as Hangzhou International Conference Center and Zhejiang Peoplersquos Great Hall The Hangzhou International Conference Center has a total of 26 meeting rooms two auditoriums as well as a large pillar-less ballroom that can take up to 1250 guests Zhejiang Peoplersquos Great Hall comprises six types of spaces with the main conference hall capable of seating up to 2000 guests theatre style Located near the West Lake it has been used for major performances and conferences since its launch in December 2002

West Lake Hangzhou

16-17 Cover Storyindd 17 29315 1108 am

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 19: Biz Events Asia APR 2015

18APR 2015

TheEventManagementAndCaseStudyIssue

THE EVENT MANAGEMENT

AND CASE STUDY ISSUE

BIZ EVENTS ASIA DEDICATES APRIL TO EVENT MANAGEMENT

EXCELLENCE AND SHOWS HOW SUCCESSFUL OUTCOMES

ARE A RESULT OF STRONG PARTNERSHIPS AND PASSION

WORDS KRISTIE THONG

1818APR 2015

18-20 The Issue introductionindd 18 29315 1109 am

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 20: Biz Events Asia APR 2015

19APR 2015

The world of event management involves different levels of partnerships with varying levels of investment Corporate companies will most often work with trusted partners that can pinpoint the exact issues and are able to execute their events in the most effective way These partners involving all areas of event management such as budget concerns timelines suppliers venues and entertainment go hand in hand to ensure the clientrsquos objectives are met

Quality event management can mean anything from meeting budget restrictions and adhering to timelines to an attention for detail with excellent customer service Similarly quality event management may mean to some a perfect execution that embodies the commonly uttered ldquowowrdquo factor experience without forgetting the importance of risk management

With the business events industry always evolving and as Asia gradually rises to the ranks of global mature markets the interpretation of quality in event management also shifts with changing times Exhibitions for example used to be a vehicle for sales and product presentations but have now evolved into a platform where physical communities are created Organisers today have to focus on opportunities for networking while connecting to the latest technological and social trends

With more Generation Y professionals entering the business events industry expectations are starting to change

a trend report by European event organiser Amsterdam RAI indicates While Generation X and baby boomer exhibition attendees put trust as a priority and want to know exactly what they are paying for and what will be received in return Generation Y expects a real experience and wish to be actively involved every step of the event

Conferences or corporate meetings are gradually dropping the ldquoattendeerdquo term and turning delegates into participants ndash a need for innovative event formats that garner audience response

According to the Carlson Wagonlit Meetings amp Events 2015 forecast hybrid events where live and virtual elements are mixed to reach a wider audience are expected to rise this year Projection mapping and interactive videos are predicted to become more popular in Singapore while in the same forecast North Asia markets such as Hong Kong China and Taiwan will increasingly use virtual elements to save costs

Incentive travel programmes continue to look for the best ideas and hottest destinations that would appeal to their high achieving guests and it is the job of the event manager to ensure memorable experiences exceed expectations but stay within budgets

Trends can come and go Whatrsquos always going to be more important is the ability to meaningfully engage participants and also extending the event legacy by continuing to engage long after an event is over

1919APR 2015

18-20 The Issue introductionindd 19 29315 1109 am

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 21: Biz Events Asia APR 2015

20APR 2015

There is a science to planning an

event Sure every event entails the

usual details that we manage on a

daily basis Still itrsquos not simply about

executing the details requested

by our clients itrsquos about designing

an event SPECIFICALLY for your

audience Every event deserves equal

attention to detail be it small or big

and we try to avoid a ldquocopy amp

pasterdquo event

How we achieve a ldquoqualityrdquo event is

first and foremost by understanding

who our audience is and what excites

them Our passion for drama drives

us to design events that startle

provoke and influence our audience

There is a quote that we hold true

to our hearts derived from Maya

Angelou ndash ldquoPeople will forget what

you said people will forget what you

did but people will never forget how

you made them feelrdquo

This is what we strive for ndash an

extraordinary event that we will be

remembered for

Read about Annette and Gemrsquos

event on page 47

Quality event management means

working with an event partner that

has the experience credentials can

anticipate and negate problems has

strong relationships and connections

to select the relevant partners to

work with and that the client is

confident will deliver on expectation

time and budget

When event partners run events

overseas and ensure that

communication is clear consistent

understood and open throughout the

planning stages and on site ndash this is

the fundamental stage of organising

any event anywhere in the world They

act as an advisor and consultant on

the best options for the event and

there is mutual respect between all

parties involved in the event

Read about Shellyrsquos event on

page 38

A quality event management partner

ensures the event solutions are

inspiring and yet pragmatically

tempered so as to ensure that

the design and execution of the

experience is engaging attractive

that it addresses the business

objectives driving the exercise that

it is well resourced and curated

that it is on-brand on-budget and

memorably on-message

Quality very rarely equates to the

cheapest nor to a jack-of-all-

trades and master-of-none style

of organisational offering Instead

quality can best be sourced from

specialist practitioners who are best

in class Quality is never regretted

This is the same within the world of

event management

Read about Darrenrsquos event on

page 24

ANNETTE WOOD amp GEM TAYThe StarGazers

Apxara Travel amp Events

SHELLY PAGEEvent Manager based in Dubai

DARREN KERRFounding Partner amp Executive Director

FACTOR 168 Creative Event Company

Share with us your thoughts on what

you think quality event management is

all about by contacting the editor at

kristiebizeventsasiacom

EVENT

ORGANISERS

SAYhellip

20APR 2015

18-20 The Issue introductionindd 20 29315 1110 am

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 22: Biz Events Asia APR 2015

KLCC_10YAC_MicenetAsia_0415ai 1 3515 1257 PM

21 KLCC ADindd 21 15315 857 pm

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 23: Biz Events Asia APR 2015

22APR 2015

THE BRIEFAustraliarsquos G20 presidency which ran from December 1 2013 to November 30 2014 gave the country an opportunity to influence the global economic agenda and strengthen engagement with the worldrsquos major economies It also provided an opportunity to showcase the very best Australia has to offer to a global audience During the presidency Australia led a series of preparatory meetings and events held across the country including Hobart Uluru Melbourne Sydney and Cairns It culminated in the G20 Leadersrsquo Summit in Brisbane

THE EXECUTIONIt took Brisbane Marketing two years of solid planning and preparation to gear Brisbane up for an event of such scale and international significance Over 2000 Brisbane tourism and hospitality workers taxi drivers and official G20 volunteers completed Brisbane Marketingrsquos Brisbane Welcomes the World training programme which encouraged participants to think about what makes Brisbane special and how they could best share it with visitors

Brisbane Marketing initiated The Brisbane Global Cafeacute a first for a G20 city which provided a focal point for virtual discussions on key themes for the two days prior to the Leadersrsquo Summit At the Global Cafeacute 75 global technology pioneers scientists entrepreneurs researchers inventors and new-world

BRISBANE RISES TO THE

OCCASIONHOSTING THE EMINENT G20

LEADERSrsquo SUMMIT WAS BRISBANErsquoS OPPORTUNITY OF A LIFETIME ndash AND IT ROSE TO

THE OCCASION

Event name G20 Leadersrsquo SummitType of event SummitDates November 15-16 2014No of pax gt4000Destination Brisbane AustraliaVenue Brisbane Convention amp Exhibition Centre Gallery of

Modern Art Queensland Art Gallery Organiser Department of Prime Minister and CabinetBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

Behind the scenes during Australian PM Tony Abbottrsquos press conference

22APR 2015

CASE STUDY 1

22-23 TheIssue Brisbane Case Studyindd 22 29315 1112 am

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 24: Biz Events Asia APR 2015

23APR 2015

thinkers exchanged ideas on the deep issues that affect society

The G20 Leadersrsquo Summit saw more than 4000 delegates including some of the worldrsquos most prominent VIPs and 3000 media representatives convene at the Brisbane Convention amp Exhibition Centre On top of meetings and discussions held at the centre the summit included a cocktail reception held at the nearby Gallery of Modern Art followed by dinner in the adjacent Queensland Art Gallery

With Australiarsquos renowned reputation for fresh and quality food and wine the G20 Leadersrsquo Summit was the perfect opportunity to showcase the best of Brisbanersquos culinary offering Delegates had the chance to dine on the best local produce of Queensland during a highly anticipated Leadersrsquo Lunch event which was all sourced specially and matched with the best Australian wines

Brisbanersquos wider hospitality community also jumped on the opportunity to contribute to the G20 festivities where the cityrsquos top restaurants participated in the Global Flavours program by creating signature menus for the month leading up to the summit

ldquoThe G20 Leaders Summit and the Brisbane Global Cafe have given Brisbane incredible exposure across the

Asia Pacific as a city that can seamlessly host major business eventsrdquo said Rob Nelson general manager of Brisbane Convention Bureau

THE LESSONSszlig Security was paramount

Each delegation had their own requirements which the Taskforce BCEC and security agencies needed to address Essential to the security overlay was maintaining dignity of all those present ensuring a safe secure and accessible venue

szlig With every inch of the centre utilised for the G20 the sheer scale saw the BCEC team having a total of 186 meetings with G20 delegations the G20 Taskforce Queensland Police and other key stakeholders

szlig There were contingencies and redundancies for everything ndash from every item of AV equipment to additional generators The Leaders area was run by generator power during the Summit with an additional back-up generator available for emergencies Key

THUMBS UPldquoThe professionalism competence and high standards ensured that the Leadersrsquo Summit was seamless and memorable from the time leaders and their delegations touched down in Brisbane to the time they departed Along the way you helped showcase Australian business prowess and our capacity to host globally important events ndash a lasting legacy for our nationrdquo

ELIZABETH KELLYDeputy SecretaryDepartment of Prime Minister and Cabinet

BCEC staff and contractors stayed on site for the entire event period

szlig The volume of meals required for the summit saw more than 100 chefs working throughout the event and serving up in excess of 100000 meals

szlig Careful management was required to ensure that the fresh ingredients could be sourced locally and that they could be brought into the centre at designated times to fit with event security measures

szlig Last-minute changes to the agenda in line with global trends and security issues were common The Taskforce integrated fully with the BCEC Team and kept open communications and dialogue to ensure changes and updates were handled and actioned as early as possible in the planning process

szlig To ease traffic around the venue there were two Park and Ride facilities an on-line guide for transport and traffic changes car-pooling for staff as well as a 24-hour transport help desk

G20 Leadersrsquo Summit opening session in Brisbane

23APR 2015

22-23 TheIssue Brisbane Case Studyindd 23 29315 1112 am

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 25: Biz Events Asia APR 2015

24APR 2015

THE BRIEFThe Bali Born sales incentive series sought to recognise and reward high achievers for the past yearrsquos triumphs and to incentivise them towards going above and beyond in the coming year A large part of it included having a highly personalised environment that would also acknowledge and reward partners significant others and acknowledge their contribution the overall success

Being the seventh year FACTOR168 has been involved in delivering experiences for the organisation the creative event company was tasked with designing creating and delivering on an engaging and unique experience that could not be readily replicated or experienced without personal participation in these invitational events

THE EXECUTIONThe Bali Born concept was broken down into a series of interlocking events titled Born to Vibe Born amp Ready Born to Rockabilly Born at Sunset Born to

BORN A SUCCESS

IF YOU WERE WORKING ON AN EVENT FOR THE SEVENTH

CONSECUTIVE YEAR HOW WOULD YOU STRIVE TO MAKE

IT THE BEST YEAR EVER

Event name Bali BornType of event Sales incentive seriesDates April 4-10 2014No of pax lt700Destination Bali IndonesiaVenue Angsana Resort and Spa Bali The Villas at AYANA

RESORT Potato Head Beach Club Organiser FACTOR168 Creative Event CompanyBudget Undisclosed

The Facts

TheEventManagementAndCaseStudyIssue

24APR 2015

CASE STUDY 2

24-25 TheIssue Indonesia case studyindd 24 29315 1112 am

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 26: Biz Events Asia APR 2015

25APR 2015

be Wild and Born to Party It involved multiple venues ndash a full buy-out of the Angsana Resort and Spa as well as a full buy-out of The Villas at AYANA RESORT located close by and a first-ever full corporate buy-out of the renowned Potato Head Beach Club for the seriesrsquo destination concert experience

The programme allowed for plenty of downtime for guests and their partners to reconnect involving a private dining concierge couple spa treatments personal tours and adventures It was spruced with surprise highlights such as a poolside performance by one of Balirsquos foremost rockabilly bands and a late night club with an international jazz artist There was an evening that involved a dine-around with groups attending a selection of Balirsquos best restaurants

The key highlight of the incentive event was an invitation-only concert staged at Potato Head Beach Club Involving a programme of thirds artists painted to represent various iconic Bali vignettes vogued on stage to the beats of international DJs amid the warmth of the sunset This then transformed into a classic white party themed with a cast of 40 performers white beanbags frangipani petals in the waters and tropical cocktails Guests witnessed the islandrsquos biggest balloon drop (over 4000

balloons) as well as a fireworks display staged from the ocean

THE LESSONSszlig Bali is still largely a FIT and

leisure destination despite having begun to enjoy a growing share of the business tourism trade and an oversupply of internationally branded hotels While it is an ideal destination for tropical weddings it faces issues such as limited event specific infrastructure a lack of vendor depth in terms of specialist services a largely transient skill base and a passive hospitality culture at ground level

szlig Lengthy site inspections ensured design expectations and product process standards were well communicated while selecting the best suppliers and talent across the island

szlig This hybrid model involved the assistance of experienced specialists and talent hired from outside of Bali from Jakarta Bandung Singapore Hong Kong Sydney and Adelaide

THUMBS UPThank you for all your efforts without which all those who attended would not have felt rewarded and special Thatrsquos the real achievement here

RevellersWe learnt from previous events to always ensure there is a dedicated on-site bar (soundproof and ideally detached) for those who want to continue to celebrate

Noodilists No matter how fabulous a culinary experience is staged at an event there will always be a collection of guests who wonrsquot be truly content unless there is a noodle bar they can frequent before lights out Ensure a noodle bar is available

SportsShould there be a major sporting event happening during the course of the event opening a small window for die-hard fans to watch the game will bring satisfaction to the group

TIPS FROM THE ORGANISER

Bali Born Site

25APR 2015

24-25 TheIssue Indonesia case studyindd 25 29315 1113 am

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 27: Biz Events Asia APR 2015

26APR 2015

THE BRIEFThis group of high achievers came from various parts of South East Asia and were to take on an incentive trip that consisted of a bit of business and a lot of fun ldquoThe requirement from the client was to have cultural elements good food and wine and varying levels of activities including adrenalin-charged and outdoor experiences that New Zealand is known forrdquo said Anna Black from General Travel an Auckland-based destination management company This cued an action-packed itinerary that included activities such as sheep shearing cultural dances and bungy jumping off the Auckland Harbour Bridge

THE EXECUTIONA rolling programme saw the delegates fly into Auckland on staggered itineraries The entire group assembled at the SkyCity Auckland Convention Centre for a business seminar and proceeded onto a fun 70s disco-themed gala dinner the following evening

Delegates then rotated across three modules showcasing the best of New Zealandrsquos nature and culture Besides getting acquainted with the metropolitan side of Aucklandrsquos central business district delegates spent a day of sightseeing in Auckland ndash which included a jet boat ride on Auckland Harbour and some time for shopping

The second modules gave delegates the option of a ldquoWild or Mildrdquo experience The Wild option was a free day in Auckland that incorporated either an

ON A ROLL

AN INCENTIVE ITINERARY IN NEW ZEALAND OFFERED A

VARIETY OF ACTIVITIES TO ACCOMMODATE A GROUP

WITH DIVERSE INTERESTS

TheEventManagementAndCaseStudyIssue

CASE STUDY 3

26APR 2015

Client Global direct selling companyType of event Seminar and incentive Dates December 3-13 2014No of pax 580Destination New ZealandOrganiser General TravelBudget Undisclosed

The Facts

Haka dance

26-27 TheIssue New Zealand case studyindd 26 29315 1114 am

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 28: Biz Events Asia APR 2015

27APR 2015

Auckland Bridge Bungy a SkyWalk or SkyJump activity off Aucklandrsquos Sky Tower The Mild alternative incorporated the Agrodome Farm Show in Rotorua followed by a trip to the top of Mount Ngongotaha on Skyline Gondola complete with luge activities

The highlight of the trip was a ldquoTrilogyrdquo day which started with a guided tour of the Waitomo Glowworm Caves before driving on to Te Puia the New Zealand Maori Arts and Crafts Institute in Rotorua

Te Puia encompasses a 60-hectare geothermal valley with the famous Pohutu Geyser guided tours and rich Maori culture experiences

Delegates were welcomed onto the marae (a communal place for religious or social events) with a traditional welcome before enjoying an interactive concert of Maori culture They got down to trying a traditional poi dance (for women) and a haka warrior dance (for men)

The Malaysian delegates found a real natural affinity with the Maori culture according to Black who noted that a lot

of the words ldquoare similar between the two languagesrdquo

This was followed by a tour of the mud pools and geysers in the geothermal valley before a sit-down lunch where some 200 delegates per day were treated to their own half-lobster meal Kiwi barbeque-style

The day ended with a tour and buffet banquet at the renowned The Hobbiton Movie Set

THE LESSONSWith 20 coaches in different places on any given morning the team had to be organised This meant daily debrief meetings to discuss what went well and what needed attention the next day

According to Black unofficial feedback showed customer satisfaction at around 90 percent

ldquoA successful event is everything running smoothly and a smile on the face of the client at the end of it ndash and when a hiccup comes up dealing with it so people on the coach or on the ground donrsquot know that anything has gone wrongrdquo she said

JotItDown

27APR 2015

Auckland city gulfs and islands

26-27 TheIssue New Zealand case studyindd 27 29315 1114 am

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

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CMY

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Page 29: Biz Events Asia APR 2015

Game-ChangingExperience

ImpactfulRelationships

BusinessConnections

IndustryaringĀĹĜĹč

UniqueValue

ExclusiveEvent

InnovativeSolution

QualityInteractions

ANNOUNCING A ec8kaeFkcTO YOUR e)Bk)pound)F)c)

The ĩƼĬĜĹaringplusmnĬĬųŅŅĵMcCormick Place West

Chicago IƚĹaringĿěŎŎ2015

wwwibtmamericacom

Connecting the Meetings and Incentives Industry in America

ibtm america resize 210mmx297mmindd 1 21115 1033 AM28 IBTM America ADindd 28 18315 915 pm

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 30: Biz Events Asia APR 2015

29APR 2015

TalentAndMentor

29APR 2015

ldquoOne of Meetings amp Events Australiarsquos great

success stories has been the introduction of its

member mentoring program in 2008 Tricky to

organise to avoid possibly conflicts of interest

between mentors and mentees and the companies

they work for ndash it has been well worth the effort

This yearrsquos program has been running in both

Sydney and Melbourne and lasts six months in

duration although many of the mentoring matches

choose to stay in contact afterwards One of the

best reviews from the program will always be

that both the mentor and mentee have gained

knowledge and abilities given that the youth of

our industry also have much to offer those more

mature and staying in the workforce longerrdquo

LINDA P GAUNTChief Executive Officer

Meetings amp Events Australia

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

30-31 Talent And Mentor Ashleighindd 30 29315 1116 am

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

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CMY

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Page 31: Biz Events Asia APR 2015

30APR 2015

TalentAndMentor

As an event manager of three venues with three direct reports at the age of 23 and the sales manager of a monopoly corporation with five direct reports at 24 I was considered a young leader within the industry The presumptions and stereotypes associated with such job titles will force an individual like myself to have deep confidence in my ability strong resilience in the face of hurdles and unwavering trust in the teams that surround me

I also need to build and surround yourself with a strong support network Early in my career I was fortunate to have a mentor a respected figure who listened guided challenged and tested my limits These experiences combined with my persistence to seek opportunities outside my comfort zone led me to apply as a mentee under the Meetings amp Events Australia (MEA) Mentoring Program This formalised programme is facilitated by an external operator and executed with utmost professionalism and transparency on what it truly means to be a mentee and a mentor It is structured around harmonious connections fulfilling the menteesrsquo objectives outlined within application and the mentorsrsquo strengths evident from their career achievements and industry recognition

Reflecting on my mentormentee experience from the programme I learnt several things that I carried throughout my career I learnt that the relationship is a two-way street ndash your mentor has just as much to learn from you as you do from them While

already established within the industry your mentor is not there to give you answers but to provide an objective view feedback (at times constructive) and guidance through their own experiences It is important that mentees drive the relationship set clear objectives set the tone of formality and open themselves to the experience holistically Be willing to share in equality what you are expecting in return

While many employees seek mentorship internally with managers and colleagues my experiences are ancillary to the benefits of seeking engagement beyond the organisation This decision is accompanied by its own set of challenges including having to establish the initial relationship and gaining the support of my employer The key pillars to ensure success are rapport and trust obtained when both parties foster an environment in which there is comfort ability to be transparent My employer at the time encouraged my involvement in an external engagement they recognised the investment was not only in me as an individual representing their company but in the sustainability of our industry

As I continue to grow within the industry it is crucial that there is emphasis on investing in the next generation and in bridging the gap and moving towards intergenerational teamwork Should the future present an opportunity to give back through mentorship I will be relatable open to sharing through experiences and open to learning I will pass on my mantra of always respecting the industry that has always respected me

IN FULL BLOOMSYDNEY-BASED EVENT SPECIALIST ASHLEIGH TAYLOR DESCRIBES THE ENVIRONMENT IN WHICH A MENTOR-

MENTEE RELATIONSHIP CAN THRIVE

30APR 2015

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31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 32: Biz Events Asia APR 2015

31APR 2015

31

ldquo

ldquoldquoI learnt that the relationship is a two-way street ndash your mentor has just as

much to learn from you as you do from themrdquo

ASHLEIGH TAYLOREvent manager from Australia

31APR 2015

30-31 Talent And Mentor Ashleighindd 31 29315 1116 am

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 33: Biz Events Asia APR 2015

32APR 2015

KNOW YOUR CULTUREGARETH GALLAGHER WITH OVER 16 YEARS OF EVENT PLANNING EXPERIENCE IN THE US EU AND ASIA ADDRESSES THE NEED TO BE CULTURALLY AWARE IN THE FIRST OF A THREE-PART SERIES

32APR 2015

32-33 Knowledge Gareth Gallagherindd 32 29315 1117 am

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

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IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 34: Biz Events Asia APR 2015

33APR 2015

Knowledge

In the recent years the infiltration of global organisations throughout the Asia region has seen considerable growth and the need to organise multi-cultural events has significantly increased

The importance of the planning of multi-cultural events both within and outside of the region has never been more apparent with many vital parts to consider throughout the event life cycle With the increased footprint of international companies conducting business in Asia the need to educate clients on cultural awareness and how to do business is critical for the success of any event

EVENT CREATION AND DESTINATIONAn event agency is typically engaged to act in a centralised meeting planning role They are often located in the clientsrsquo country of origin though clients are now starting to understand the benefits of working with agencies based locally in Asia For any multi-cultural event using a local agency is extremely beneficial not only do they understand the elements and challenges required to operate in the region they also provide a centralised consultative approach on cultural intricacies that the client may be unaware of Cost is also a huge benefit as Asia is considerably more cost effective than a number of other countries such as Australia US and EU This not only applies to hotels and third party suppliers it also applies to local agencies who maintain a fiercely competitive service level Clients often provide the agency with ideas on the destinations or venues they prefer generally conceived by motivation factors popularity andor process of elimination from previous

events or the preference of their management A vital factor often missed at the start is the completion of a full accessibility and visa rationale on all countries in attendance reviewing travel times and duration cost and the visa process to ensure any pitfalls and drawbacks are managed with attendees

Completing the rationale upfront will save significant time and any potential financial losses down the line if the destination is deemed inappropriate Presenting the rationale will give the meeting owner the information they need to decide if the destination is a go or if they need to steer away from somewhere which may be a logistical challenge before attendees get there If this is not looked at in detail it can result in upsetting attendees and the budget before the event even starts

THE HOTEL AND VENUESFinding the right hotel and venues is dependent on the initial communication during the RFP stage Ensuring you specify the group demographics will enable hotels and suppliers to present their services and options in the best light Managing the venue finding through a centralised sales office will make the process smoother and more efficient compared to directly approaching each property (especially if your client has a list of deal breakers such as complimentary Wi-Fi etc) Managing this through a global office who understands your needs and speaks the lingo will stop the agency from needless calls and emails

Other recommendations include choosing city centre hotels with multiple facilities and dining options allowing plenty of choice Hotels with comprehensive dining facilities varying

cuisines and international buffets are an absolute must for those countries with specific dietary requirements Countries may also have regulatory restrictions on spend for dinner and transportation therefore city centre venues allow the freedom to go outside of the hotel Clients are not always aware of the importance of food in Asia ndash this is a highly essential factor if not considered during the early stages and can become a meeting plannerrsquos nightmare

Choosing central and larger hotels who employ a larger variety of international staff will prove to be invaluable in communicating with your attendees in local language Ask which languages the hotel has in-house during the RFP stage and put this in your proposal this will show your client you are culturally aware and are thinking outside of the box Contracting a hotel with a collaborative can-do approach is a good way to overcome these challenges

Follow the next article for insight and advice on multiple language registration sites pre-event planning dorsquos and donrsquots and how to create engaging communication for Asian attendees

Gareth GallagherBusiness events professional

33APR 2015

32-33 Knowledge Gareth Gallagherindd 33 29315 1117 am

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 35: Biz Events Asia APR 2015

34APR 2015

10 THINGS THAT CAN GO WRONG IN BUSINESS EVENTSTHE BEST LAID PLANS CAN GO HAYWIRE AND BUSINESS EVENTS ARE NO EXCEPTION HERE ARE MY TOP 10 ISSUES TO LOOK OUT FOR TO HELP AVOID EXTRA COMPLICATIONS AT YOUR EVENT

3434APR 2015

34-35 Knowledge Tania Goodacreindd 34 29315 1118 am

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

GR

OW

TH SPU

RTS AN

D

IND

USTR

Y EXCELLENCE -

WH

AT CHIN

A FACES AS A

FOR

MID

ABLE PLAYER

IN

BU

SINESS EVEN

TS CHINADe

lveInto

WOR

DS KR

ISTIE THO

NG AN

D GIN

A SIN

36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 36: Biz Events Asia APR 2015

35APR 2015

Knowledge

1 STAFF Do you have enough staff Do they know what is expected of them and how they should behave at a business event

The staff at an event are not often event professionals They rely on you to set the tone of the event so brief them well I meet with all the members of my team individually and as a group to assign tasks and to brief them on my expectations and requirements

This is also the time to schedule them appropriately to meet occupational health and safety requirements For newer members of the team briefing items might also include appropriate attire and behaviour where the majority of people at the event are delegates and therefore have different expectations of behaviour It is your responsibility to ensure that your staff are safe rested and performing their duties

2 SPEAKERS Missed flights technology mis-matches no rehearsal times missed deadlines and excessive demands are all challenges of working with speakers As the event manager set your requirements out early and never be afraid to follow the speaker up as many times as you need

Assure the speaker that the deadline is for their own good so that you can take their presentation and pre-load and test it before they arrive Delegates always comment if the AV doesnrsquot work the first time so by insisting on pre-loading presentations you will help your speaker to feel confident from their opening word (and slide) If you are contracting speakers check their contract to ensure that you have met all contractual obligations (ie travel and accommodation)

3 RISK ASSESSMENTS Prepare a fresh risk assessment for each event even if you use the same venue Each event is different and a risk assessment will assist you to focus resources if required Situations to be aware of include but are not limited to 1 Budget considerations

2 Staff issues such as illness performancecompetency

3 Delegate issues including illness or bad behaviour

4 Weather 5 Access to venues or equipment ndash

what happens if you canrsquot get in 6 Major emergencies Will

your event go ahead if there are protests or an epidemic outbreak

7 Supplier issues ndash what if they are unable to supply a promised product or service

8 Do you have unique requirements ie truck movements

4 BUDGET While most event managers would prefer to be doing more creative things the eventrsquos budget is a critical component of being an effective event manager A budget will allow you to say no and negotiate when you need to

5 THE EVENTrsquoS OBJECTIVE Why are you having the event If there are no clearly defined objectives how will you measure if your event is a success When you and your team understand the event objective early in the planning it will help you deliver an exceptional event that exceeds expectations

6 COMMUNICATION How effective is your communication with your sponsors exhibitors suppliers and delegates As the event manager you lead the communication with these companies and people What tools and strategies do you have in place to be an effective communicator These can range from simple things such as having all your supplier names and contact details in one easy to access place to a complex multi-platform marketing plan

7 FOOD AND BEVERAGE Go through your menu selections thoroughly ndash item by item meal by meal Is a ldquosteak and kidney pierdquo a pie or a massive steak with a tiny party pie on top This is a huge component of the delegate experience so do spend the time to get it right Conduct taste

testings if possible ndash at every venue Meet with the chef and take into consideration your delegatesrsquo dietary requirements when designing the menus Chefs are often creative people and they will enjoy working with a passionate event manager who can inspire them Give them plenty of time to work their magic

8 PRE-CONFERENCE MEETING

It is vital to get every one of your suppliers in a room the day before an event to go through each and every element of your event This meeting has saved many a potential bad or embarrassing situation that no one but me and my suppliers know about Also very helpful for reconfirming your VIPs attending the venues and their requirements

9 VENUE SPECIFICATIONS Ask for floor plans and know what scale they are in This is vital for planning room access and layout I need to know that I can get a truck into a venue and often the door is just a few centimetres too low

10 DONrsquoT ASSUME ndash ANYTHING ndash EVER

If you have the thought ask the question Every supplier I have ever worked with has appreciated my attention to detail This is the number one piece of advice that I can give to help anyone produce award-winning events

TANIA GOODACREEvents ManagerAustralian Trucking Association

35APR 2015

34-35 Knowledge Tania Goodacreindd 35 29315 1118 am

36APR 2015

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36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 37: Biz Events Asia APR 2015

36APR 2015

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36APR 2015

36-37 Delve Into Chinaindd 36 29315 1119 am

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 38: Biz Events Asia APR 2015

37APR 2015

THE RELENTLESS PACE OF NEW HOTELS ENTERING CHINA BEGS FOR NEW STRATEGIES

FROM HOTEL OPERATORS AND OWNERS TO REMAIN COMPETITIVE AND PRODUCTIVE

The Institute for Hospitality and Tourism Education and Research (IHTER) at Florida International University hosted a Visionary Leaders Executive Forum in Shanghai China (WHEN) for hospitality leaders to discuss issues and opportunities arising from Chinarsquos relentless hotel development pipeline

The remarkable pace of new hotels entering the China market has called for the need of new strategies business processes and tools from hotel operators and owners to optimise efficiency and productivity Despite tremendous growth in hotel developments delays in property openings are also occurring according to a white paper released by IHTER These delays could be due to unexpected higher pre-opening expenses along with miscalculated costs that could lead to loss of revenue and could impact a brandrsquos reputation negatively Rapid developments also pose challenges in terms of talent acquisition retention and development

The group of 18 thought-leaders who participated in the discussion identified talent shortage as the primary issue facing the hotel industry in China emphasising the need to prepare future leaders for this industry

The group collectively agreed szlig Despite the large labour pool the

dearth in skilled talent makes it hard to find talented leaders for the volume of international and local brand developments in the pipeline

szlig The lack of attractiveness for Chinese residents to work in the service industry

szlig The lack of investments in talent acquisition and development among ownersdevelopers

Recommendations to address these issues include a change in the approach towards education and training better understanding

AS CHINA HEADS NORTH

of the Chinese culture and necessary skills development to cope with and to overcome cultural challenges

While appropriate mentorship and coaching are needed future leaders need to understand how to handle and manage conflicts and dialogue while developing a coping behaviour skillset that will enable them to engage and share ideas

A concerted communication campaign in place to build a good image of the industry targeted at prospective students interested in the industry their parents and even college recruiters can help overcome the negative impression of the hospitality industry as a career path

The group also identified staff ndash specifically the pre-opening team general manager and owners ndash as the most important players crucial to the commercial readiness of a hotel A hotelrsquos readiness is impacted by the hiring and training of people the timing of talent hire as well as the right people assigned to the right roles

No doubt the general managerrsquos role during pre-opening is critical in providing input to the regional team and employment decisions there are however few candidates for this position in 2nd 3rd and 4th tier cities in the country The report suggests that this could be overcome when hotel groups reassign roles within the larger hotel portfolio internally

Owners also need to realise that the act of putting a brand logo on the building is not enough for an investment to be successful it needs a significant amount of upfront capital for operating costs talent development and maintenance among others

36-37 Delve Into Chinaindd 37 29315 1119 am

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 39: Biz Events Asia APR 2015

38APR 2015

THE BRIEFSydney-based Macquarie Universityrsquos Key Partner Conference aimed to provide a strong vision of the future for this top ranking institution in the eyes of key recruitment partners in the greater China market The conference called for collaboration which sought input and feedback from these key partners enabling them to build strong and trusted relationships and have the confidence and tools to present Macquarie as a preferred education provider to Chinese students looking at studying overseas

THE EXECUTIONThe Macquarie University Key Partner Conference programme involved two days of meetings and presentations from a broad range of faculties within the institution as well as three social events The dinner on the first night was a formal Chinese banquet with a guest speaker David Christian a notable historian and TED speaker (The History of Our World in 18 Minutes) The other two social events were less formal and held at the host hotel for convenience

STILLNESS WORKS

WONDERS AN EXPERIENCED

EVENT PLANNER USED THE REMOTENESS OF

A LOCATION TO HER ADVANTAGE FOR A

CONFERENCE HELD IN SANYA CHINA

Event name Macquarie University Key Partner ConferenceType of event ConferenceDates November 6-9 2014No of pax 70Destination Sanya ChinaVenue The Westin Blue Bay Hotel SanyaOrganiser Dubai-based Shelly Page project manager

events guru specialising in conferences and events in Asia

Budget Undisclosed

The Facts

DelveInto

Grand Oceanfront Suite Swimming Pool

38APR 2015

CASE STUDY 4

384041 DelveInto China case studyindd 38 29315 1120 am

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 40: Biz Events Asia APR 2015

39 Shanghai Tourism ADindd 39 15315 900 pm

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 41: Biz Events Asia APR 2015

40APR 2015

Destination Asia was in charge of all

transfer arrangements while a local

photographer was also appointed for

the job

The Westin Blue Bay Hotel Sanya was

chosen for the conference due to its

sophistication and location and its

service and attention to detail was highly

commended The hotel is approximately

one to one and a half hourrsquos drive away

from Sanyarsquos International airport While

remote it boasts breathtaking views of

the South China Sea bringing a feeling of

rejuvenation and peace

This event was the resortrsquos first ldquoofficialrdquo

conference group Whilst risky the team

in charge at the initial site inspection

exuded confidence and showed great

pride in their work The general

manager conducted the site inspection

personally and was involved in all

operational details of the event All of

the resortrsquos facilities were of a very high

standard lacking nothing

ldquoThe hotel really did push the

boundaries for the event and rolled out

the red carpet immediately as the guests

arrived The food selected had been

upgraded and there was plenty of variety

available The quality and consistency

of the food was outstanding In some

resorts this is not always the case due

to the remoteness of the locationrdquo

Page said

THE LESSONSszlig One of the biggest challenges

working an event in China is

obtaining visas for international

delegates Fortunately for this

event the majority of guests were

from the wider China region and did

not require visas

THUMBS UPWell organised plentiful opportunities for networking

and mutual communication between key partners and

university staff

Lobby of The Westin Blue Bay Hotel

Sanya

szlig There were problems accessing

certain websites due to the

tight control of the Internet It is

always recommended for anyone

organising an event in China to

organise a VPN line before going

szlig Being in a relatively remote location

like Sanya poses the challenge of

limited off-site activities However

it allowed for a captive audience

with quality time thought provoking

conversations and the opportunity

to become acquainted with key

partners in a beautiful and relaxed

environment

szlig Sanya is a fast-growing tourist

destination and every hotel chain is

represented However the airport

and overall infrastructure will need

to improve quickly if it has serious

plans to attract international

conferences and meetings

40APR 2015

384041 DelveInto China case studyindd 40 29315 1120 am

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 42: Biz Events Asia APR 2015

41APR 2015

szlig Select a reputable partner to work with on the ground especially if you do not have any local language speaking staff

szlig Research the visa process thoroughly and be aware of the procedureprotocols for certain countries ndash requirements vary for different countries

szlig Select a venue that you not only like because of the look and feel but that you are confident in working with Ensure you meet the team you will be working with and make sure you feel comfortable and confident they will be able to deliver to you expectations

szlig Get a VPN line organised for any guests you have travelling from outside of China

szlig Be sure to identify any special dietary or religious requirements at the outset as catering for special diets can be challenging

TIPS FROM THE ORGANISER

A conference at NEXT Hotelreg Brisbane is unlike any conference yoursquove ever held Wersquore designed to make your time count by generating creative ideas and innovative strategies Get to the heart of the matter in our flexible

meeting space at our Executive Studios Blue sky thinking and al fresco dining at

Lennons Pool Terrace amp Bar Recharge with super-food packed meals in

Lennons Restaurant amp Bar Free high speed Wi-Fi Use of our Business Centre facilities Your own NEXT Assistant to help you plan the

perfect meeting its all part of our Conference Commitment to you

NEXT Hotelreg Brisbane is completely re-engineered for modern business travellers and MICE delegates

Inclusions Standard audio visual

equipment includes screen whiteboard and flipchart

Day Delegate Rate is based on a minimum of 10 delegates

Rate includes GST

For your NEXT meeting email us at eventsbrisbanenexthotelscom call +617 3222 3222 or visit nexthotelscombrisbane

Book by 31 Dec 2015and enjoy a Day Delegate Rate of

AUD75 per person

384041 DelveInto China case studyindd 41 29315 1120 am

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 43: Biz Events Asia APR 2015

42APR 2015

Seri Wawasan Bridge in Putrajaya

THE SUCCESS OF KUALA LUMPUR CITY

PROMPTS PUTRAJAYA TO COMPETE IN THE

GLOBAL ARENA

MALAYSIADelveInt

o

WORDS KRISTIE THONG

42APR 2015

42-45 Delve Into Malaysiaindd 42 29315 1121 am

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 44: Biz Events Asia APR 2015

43APR 2015

PLAYERS LOCATED OUTSIDE

KUALA LUMPUR ARE EYEING A

SLICE OF THE INTERNATIONAL

BUSINESS EVENTS PIE

Kuala Lumpur has been getting all the

attention for business events and with

good reason The city with its cost

competitiveness ready infrastructure

and mix of off-site eclectic venues

has been a prime choice for event

organisers looking beyond mature Asian

cities such as Singapore and Hong

Kong Unknown to many neighbouring

areas just outside of Kuala Lumpur city

have had their fair share of business

events After a recent visit to Putrajaya

Biz Events Asia understands that

there are venues beyond KLrsquos central

business district yearning for more

international business events

Putrajaya is a city located 25 kilometres

south of Kuala Lumpur It has a

wide variety of attractions such as

the Putrajaya Wetlands Putrajaya

Challenge Park Putrajaya Lake Club

Putra Mosque and Putrajaya Equestrian

Park

Sitting at the highest point of Putrajaya

and amid an enclave of residential

neighbourhood and waterfront

developments is the Putrajaya

International Convention Centre

(PICC) Across nine levels of usable

space it has been configured to

maximise energy efficiency with energy

management systems in place that have

garnered it the ldquo100 ECO-FRIENDLYrdquo

Energy Efficiency amp Conservation Award

from ASEAN

Once previously managed by the

Malaysian Prime Ministerrsquos Office PICC

was privatised in August 2013

BEYOND

THE CITY

According to Badlishah Hj Ahmad chief

executive officer of PICC the venue has

long been attracting government as

well as domestic business ldquo60 percent

of our MICE business comes from the

government and 40 percent from the

corporate sector Moving forward

we intend to reverse the percentage

We need to maintain government

business because during bad times

only the Malaysian government will

support facilities like ours But being a

business entity now we need to have

good revenue and this will come from

corporate events that often yield higher

than events from the governmentrdquo

The Plenary Hall is PICCrsquos largest single

venue with its imposing gallery-like

auditorium ideal for major corporate

functions or congresses Its interior

design is inspired by the Malaysian

traditional basket weave motif With

a capacity of 3000 theatre-style its

chamber boasts excellent acoustics for

national speech intelligibility and sound

amplification It comes with two public

viewing galleries eight interpreter

rooms and two large AV screens

The column-free Perdana Hall can

take up to 2800 guests banquet style

Ideal for large banquets or themed

events it includes a nine-metre high

ceiling multiple stage and stage

location options and advanced data

correspondence ICT system Its two

Putra Halls can each take 1200 guests

for banquets and cocktail events of

2500 while conference halls can be

combined (a total of five halls together)

42-45 Delve Into Malaysiaindd 43 29315 1121 am

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 45: Biz Events Asia APR 2015

44APR 2015

for a total seating capacity of 1500 guests or add to a total area of 1650 sq m to accommodate 64 booths PICC offers 10 meeting rooms and 14 suites for smaller corporate events

Event organisers can also take events outdoors at PICC The Viewing Deck on the first level is a sheltered platform overlooking the lake with breathtaking views of the Federal Capitol buildings bridges and boulevards It can accommodate 150 guests for banquets or 250 guests for cocktail receptions Groups can also opt for a garden party on the grounds which can take up to 500 guests cocktail style with catering provided by PICCrsquos international food and beverage staff

PICC is surrounded by a growing number of luxury accommodation from exclusive five-star hotels and resorts to boutique hotels and short and long-stay residences This include Putrajaya Shangri-La Marriott Putrajaya Pullman Putrajaya Lakeside The Everly Putrajaya Cyberview Lodge Resort amp Spa Primera Residences amp Business Suites Palm Garden Hotel IOI Resort Residence Hotel Sama-Sama Hotel Concorde Inn Kuala Lumpur International Airport and Palace of the Golden Horses

According to Badlishah two more hotels are expected to open by the end of 2015

PICC is planning to attract more international business events this year Badlishah tells Biz Events Asia that the Centre will be participating in some Malaysia Convention amp Exhibition Bureau (MyCEB) roadshows in South Korea and China

ldquoWe are also currently in the process of bidding for international conferences and exhibitions for 2016-2017rdquo

This intention is accompanied by identifying the need for refurbishment to ensure the venue is ready for international events Heading into its 12th year of operations this year Badlishah says huge refurbishment is needed for PICC to be on par with other competitors in Malaysia especially in Kuala Lumpur The refurbishment will include extensive changes to the way the centre operates including advanced technology that event organisers today are now looking for Badlishah says it will be done in stages with refurbishments expected to be completed in three years

ldquoWe are looking to attract 10-12 percent of the international MICE business in three yearsrdquo he says

0 percent of our MICE business comes from the government and 40 percent from the corporate sector Moving forward we intend to reverse the percentage

BADLISHAH HJ AHMADChief Executive OfficerPutrajaya International Convention Centre

ldquoldquo6

Putra Mosque Perdana Hall PICC

42-45 Delve Into Malaysiaindd 44 29315 1121 am

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 46: Biz Events Asia APR 2015

e are looking to attract 10-12 percent of the international MICE business in

three years

ldquoldquoWAlso in the outskirts of Kuala Lumpur is MINES International Exhibition amp Convention Centre an exhibition venue that offers over 20000 banquet seating capacity Located a 20-minute drive from KLrsquos city centre and within the MinesWellnessCity the centre is surrounded by two hotels spas a premier shopping mall 18-hole golf course serviced apartments and many FampB options It has a variety of events space ndash from a large multi-purpose hall to 1552 sq m of meeting and seminar rooms

CITY WITHIN A CITY

International Starfor Leadership

in Quality Award 2013Gold Category

Certificate of Excellence2014 WINNER

One World Hotel

Find us on

first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy

Half Day Meeting Package from RM218 per person per day

Full Day Meeting Package from RM228 per person per day

2015 Meeting Packages

Meeting faci l i t ies recognised by the world

At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions

Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy

Prices are in Ringgit Malaysia and inclusive of 10 service charge and prevailing goods and services tax

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 47: Biz Events Asia APR 2015

46APR 2015

Sunset on the Saigon river

PLAY TO THE STRENGTHS OF A

DESTINATION AND HEAD STRAIGHT

FOR AUTHENTICITY

DelveInto

WOR

DS GIN

A SIN

VIETNAM

46APR 2015

46-4749 Delve Into Vietnam Case Studyindd 46 29315 1123 am

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 48: Biz Events Asia APR 2015

47APR 2015

THE BRIEFAn incentive travel programme for an insurance company seeks to reward 400 top qualifying agents of 2013 from every state in Malaysia and formally recognise these agents during a gala and awards ceremony held in Sheraton Saigon

THE EXECUTIONThere were three options for a full-day destination experience to choose from which included a trip to the Chu Chi Tunnels and the opportunity to fire an AK47 machine gun a trip to the Mekong Delta by boat or a Saigon city escapade and a golf day out

The main highlight was a welcome dinner on the first day of the event held at Van Thanh an outdoor venue located by the Saigon riverside Due to heavy rain the only two shaded venues available had to be used for the pre-dinner cocktail and the gala dinner separately

Themed ldquoThe Colours of Vietnamrdquo apxara created an authentic Vietnamese setting using handmade traditional Vietnamese lanterns as the backdrop with the clientrsquos corporate logo printed on the lanterns Multi-coloured umbrellas were also used as part of the venue deacutecor serving as a witty reminder of the rainy season

Typical to the Vietnamese culture pre-dinner cocktails involved mini interactive activities conducted by local cultural artists such as Vietnamese-Chinese calligraphy mini lantern-making traditional origami and mini water puppets Live cooking stations designed to resemble the typical Vietnamese village held interactive cocktail experiences for the guests with

SOAKING IN SAIGON

A FORMIDABLE TEAM PULLS OFF AN AUTHENTIC VIETNAMESE

EXPERIENCE THROUGH ELABORATE THEMING AND

ATTENTION TO DETAIL

Event name National Marketing Convention 2014Dates June 18 ndash 20 2014No of pax 400Destination Ho Chi Minh City VietnamVenue Sheraton SaigonOrganiser Apxara Travel and EventsBudget Undisclosed

The Facts

47APR 2015

CASE STUDY 5

46-4749 Delve Into Vietnam Case Studyindd 47 29315 1123 am

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

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CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 49: Biz Events Asia APR 2015

26 - 27 August | Grand Hyatt Hong Kong

ACTE ADindd 48 15315 855 pm

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

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51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 50: Biz Events Asia APR 2015

49APR 2015

food prepared on the spot to create a lively atmosphere as guests moved from station to station Reinforcing the theme were dress props (summer hats for the ladies and a set of bow tie and straps for the gents) given out at the event

A three-minute Vietnamese percussion troupe performance kicked off the event while a live band kept the entertainment running for the rest of the evening

A customised mini production of a contemporary performance named The Mist was put up exclusively for the gala and awards ceremony held at Sheraton Saigon Depicting a successful harvest and expressing the joy of a farmer and his hard work endured the event themed Je Trsquoaime Saigon (I love Saigon) brought guests back in time to the French colonisation in Vietnam

This theme was seen in all the little details at the event ndash the ballroom walls were draped with blue LED lights against black curtains for a magical feel while a digital backdrop on stage screened matching visuals with various activities that happened on stage during the show

THE LESSONSszlig Due to the MH370 incident that

occurred on March 8 the client decided to put on hold the planning of the event when the destination and official event venue had been confirmed After considerations

on cancellation charges from the airlines and venues planning managed to proceed

szlig Less than a month away from the event the client insisted on changing the destination to Seoul Taipei or Colombo after Vietnamrsquos anti-China riot that destroyed several industrial buildings including a Malaysian firm A memo obtained from the Consul General Malaysia based in Ho Chi Minh City and the Malaysia embassy in Hanoi gave assurance that the protests were under control and business was undisturbed The registration list of 400 people was only received 10 working days prior departure due to the clientrsquos hesitation to proceed with the event as scheduled

szlig The initial live band hired for the

THUMBS UPAfter all the insane bumps and obstacles you guys managed to pull through another incredible event

The Mist

Vietnamese percussion troupe

1 Find yourself a local handler (or two) in whom you can trust and place all your faith

2 Always check the food in Vietnam several times before serving (even after numerous reminders to the restaurants that all food must contain neither any pork nor any element of pork) especially when some of your guests are Muslims

TIPS FROM THE ORGANISER

gala and awards evening cancelled their show a day before the event Thanks to the ground handler who personally searched a number of local bars a new live band was willing to come in at the last minute

49APR 2015

46-4749 Delve Into Vietnam Case Studyindd 49 29315 1123 am

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 51: Biz Events Asia APR 2015

50APR 2015

WHAT OPPORTUNITIES ARE THERE FOR

EVENT PLANNERS LOOKING BEYOND

SEOUL

DelveInto

Sunset Over Incheon

WOR

DS KR

ISTIE THO

NG

SOUTH

KOREA

50APR 2015

50-53 Delve Into South Koreaindd 50 29315 1124 am

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 52: Biz Events Asia APR 2015

51APR 2015

TOURISM LEADERS IN SOUTH KOREA

HOPE TO EXTEND BUSINESS EVENT

VISITOR STAYS IN THE COUNTRY AS

THEY RAMP UP EFFORTS TO PROMOTE

SOME DESTINATIONS OUTSIDE SEOUL

Influenced by the Korean wave ndash the

phenomenon of Korean entertainment

and culture rolling over to the rest of the

world visitors have been pouring into

South Korea each year The advanced

technology and newly developed

infrastructure have also been factors that

draw business visitors to the country

With South Korearsquos renowned expertise in

medical tourism it has seen exponential

growth in the number of medical-related

meetings and congresses

Minhong Min executive director of

Korea MICE Bureau is one of the key

professionals in charge of Korearsquos

MICE business He tells Biz Events Asia

that South Korea attracts international

meeting delegates from all over the

world while its incentive business comes

mainly from China and the rest of Asia

A large part of bureaursquos efforts has been

on incentive travel which Min believes

has been particularly successful This

focus on incentive travel also allows the

bureau to focus on places outside

of Seoul

ldquoSeoul is the hub of Asia but the focus

on other parts of Korea allows us to

encourage groups to extend their staysrdquo

In 2014 Korea hosted an 18000-pax

Amway group from mainland China

which travelled by cruise to Jeju island

the most popular destination in Korea

after Seoul Min says China has replaced

SEARCHING

BEYOND SEOUL

Japan as its top inbound market for

incentive business and the Korea MICE

Bureau intends to leverage that growth

ldquoFor incentives we try to craft special

customised experiences with traditional

touches sometimes with team-

buildingrdquo he says

In 2015 Korea MICE Bureau will be

working on integrating two industries

as an overall package for business

events groups ldquoMeetings and

conferences alone may not attract

groups to Korea What else can we

providerdquo

Intending to leverage its medical

tourism Min suggests some packages

may include combining conferences

with medical tourism and attractions

ldquoMedical tourism is a new trend

compared to 10 years ago Compared

to our competitors Korea is strong

with human capital and infrastructure

of medical advances Strong in many

medical treatments especially skin and

plastic surgeryrdquo

ldquoDaegeon will be a good destination

[within Korea] for such packagesrdquo

he adds

In a media familiarisation visit arranged

by Korea Tourism Organization Biz

Events Asia went to areas located

outside Seoul for a different perspective

of the country

50-53 Delve Into South Koreaindd 51 29315 1124 am

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 53: Biz Events Asia APR 2015

52APR 2015

INCHEONLocated close to Seoul

ldquoaccessibilityrdquo is what comes to mind when we think of Incheon

Already graced with the presence of Incheon International Airport which

has been rated one of the top airports in the world by numerous sources Incheon also boasts an international seaport and is today considered a hub of Northeast Asiarsquos logistics Once designated as the first Free Economic Zone in 2003 in a bid to elevate its status as a global standard city Incheonrsquos rapid growth has turned it into the third largest city in Korea after Seoul and Busan

Songdo International City located within Incheon is a thriving business district home to 450 multi-national companies Placing Songdo on a map as an international business events destination is the Songdo Convensia a high-tech and environmentally-friendly government-owned convention centre that first opened in 2008 It offers over 10000 sq m of events facilities including an exhibition hall spanning 8416 sq m a 1800-sq m premier ballroom and 23 meeting rooms of various sizes

While a 20-minute drive is all it takes to get there from Incheon International

ldquo

ldquo

Airport Songdo Convensia is also surrounded by over 2000 hotel rooms from Songdo Bridge Hotel Orakai Songdo Park Central Park Hotel Oakwood Incheon Sheraton Incheon and Holiday Inn The 321-room Sheraton Incheon is the only five-star hotel in Songdo offering event spaces such as a 1600-sq m banquet hall 16 meeting rooms and a 400-pax grand ballroom

Richard Suter general manager of Sheraton Incheon says business for the hotel has been positive and is only expected to grow further with the expansion of Songdo Convensia in the next three years The hotel has always been popular with events from the pharmaceutical IT and biomedical sectors and the convention centrersquos expansion will help fuel the growth

Also adjacent to Songdo Convensia is Oakwood Premier Incheon a 423-room hotel that boasts several categories for short and longer-stay visitors As the tallest building in Korea it also offers meeting spaces such as a 270-sq m ballroom a 109-sq m multi-purpose room and four meeting rooms

Songdo is a high-tech smart and green city The Compact Smart City is a gallery of Incheonrsquos urban planning and architecture presented through elaborate miniature recreations Business event groups can go for a tour which showcases the cityrsquos past on the first floor the present on the second floor and the future on the third

As the name so aptly describes it the Songdo International City sustains as a metropolitan attraction of education business and also entertainment From Tri-Bowl a cultural space and water taxis to malls such as Square

Seoul is the hub of Asia but the focus on other parts of Korea allows us to encourage longer stays in the country

MINHONG MINExecutive DirectorKorea MICE Bureau

Making chocolates at Genese Chocolate Earth

52APR 2015

50-53 Delve Into South Koreaindd 52 29315 1125 am

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 54: Biz Events Asia APR 2015

53APR 2015

One visitors can gain a good balance of work and play by spending some time in Songdo The Songdo Bridge Hotel also offers team-building at Genegravese Chocolate Earth where groups can spend time learning how to make their own chocolates and bring them home

DAEGEONDaegeon serves as a transportation hub due to its central location but in many years has also gained a reputation as a city of science and technology It is accessible via a 50-minute high-speed rail from Seoul or under three hours from Busan making it popular as a medical tourism destination Proof of its medical advances is the Electronics and Telecommunications Research Institute (ETRI) which is a non-profit government-funded research institute established in 1976 By going on a tour of the facility visitors can experience the different patented and pending technologies ETRI has successfully developed over the years

Daegeon Convention Center (DCC) hosts over 600 international and domestic conferences a year It has hosted events such as the World Humanities Forum Korean ASEAN Summit and Korean Asian Science and Technology Forum It has a grand ballroom that spans over 2000 sq m a 2520-sq m exhibition hall and a number of smaller-sized meeting rooms

Lotte City Hotel Daejeon is located right in front of the convention centre Having opened only in March 2014 a lot of its business comes from conventions and meetings held at DCC The 312-room hotel has a Crystal Ballroom that can take up to 400 pax theatre-style or 240 for banquets as well as a Ruby Room that can seat 80 guests theatre-style

Developments are also underway for that precinct in Daejeon The current 4500-sq m DIME Exhibition Centre will be transformed into a 12000-sq m new exhibition venue opening in 2019 A huge entertainment shopping and dining complex is also expected to open around the same time

Songdo district in Incheon

Meeting space at Oakwood Premier IncheonDemonstration at ETRI Daejeon

53APR 2015

50-53 Delve Into South Koreaindd 53 29315 1125 am

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 55: Biz Events Asia APR 2015

54APR 2015

LEGAL ADVISOR VICKI HENG SUGGESTS WAYS TO PREVENT IDEA

THEFT AT A PITCH

PITCH PERFECT

54-55 Legal Mindindd 54 29315 1126 am

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 56: Biz Events Asia APR 2015

55APR 2015

LegalMind

Copyright protection is automatic upon creation of an original work that is reduced into material form

VICKI HENGDirector

Vicki Heng Law Corporationvickivickihengcom

The pitch process or the ldquobeauty paraderdquo as it is more casually referred to evokes mixed feelings in us The initial joy of being considered is shadowed by the anticipation of whether we will succeed in our bid and worse the horror of seeing our ideas being executed by the chosen service provider

Unfortunately ideas however brilliant have no protection until certain steps are taken

REDUCE IDEAS INTO WRITINGCopyright protection is automatic upon creation of an original work that is reduced into material form This means an idea that is drawn out or written about enjoys copyright protection To communicate this protection to a client any materials provided during a pitch should be marked with a copyright notice

The limitation of copyright law is that it protects the particular expression of an idea An underlying idea may always be expressed differently Therefore short of exact copying by a competitor copyright on its own does not proffer much assistance in a pitch

CONFIDENTIALITYAn obligation of confidentiality is imposed upon a client only when it is communicated to the client that the pitch material being shown is confidential Along with the copyright notice mentioned earlier it is suggested that the proposal is also marked with a confidentiality statement The statement should state that the marked material is confidential and should not be used or disclosed

Having the client sign a non-disclosure agreement is also an option However this could be a sensitive issue with some clients which may work against the supplier It may be easier to stomach if

the non-disclosure agreement imposes obligations upon both parties rather than just the client

RAISING AWARENESSWhile the law affords a certain degree of protection as well as the means to resolve disputes with errant clients and competitors the enforcement of rights does sap time energy and financial resources all of which may be better spent on onersquos business

With continuing education on the role and importance of intellectual property rights it is hoped that idea theft will eventually fall away to reveal an environment of respect awareness and integrity within the pitch process

JotItDown

55APR 2015

54-55 Legal Mindindd 55 29315 1126 am

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 57: Biz Events Asia APR 2015

56APR 2015

Heart of gold

gina Sin travelled witH a group of

international buyerS to ballarat

to experience itS ricHneSS aS a poSt-

SHow deStination after aiMe 2015

Words gina Sin

soulsearching

during my first trip to Melbourne for the aiMe tradeshow this year i took a chance and chose a post-show tour of a city in victoria that irsquove not heard of travel and events these days are always on the lookout for something new refreshing unique and even adventurous at the end of the day we want to take something back ndash be it an experience skill or memory without any expectations i went to ballarat with an open mind and was glad i selected it ndash a slow-paced city with a history that brings one back to a time when life was simpler it made a city dweller like me reflect on the importance of preserving historyand culture

sovereign Hilla ride just shy of two hours from the Melbourne convention amp exhibition centre (Mcec) brought the group of buyers from Holland poland new Zealand china india and Singapore to the old gold mining boom town in the city of ballarat the city managed to attract 21500 international visitors and nearly 17 million domestic day trip visitors in 2013 Sovereign Hill as an attraction on its own re-creates ballaratrsquos first 10 years after the discovery of gold in the 1850s with a completely different feel from metropolitan Melbourne visitors can dress up in period costumes for victorian-style portraits at the red Hill photographic rooms located along Sovereign Hillrsquos Main Street visit the retail and dining venues and pan for real gold at the red Hill gully diggings whatrsquos found is yours for real too

by night a multi-million dollar sound-and-light show ldquoblood on the Southern crossrdquo is a highlight that presents the dramatic story of the 1854 eureka uprising australiarsquos only armed rebellion

Streets of ballarat

56APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 58: Biz Events Asia APR 2015

57APR 2015

Craigrsquos hotelAnother Australian gold-rush era venue

Craigrsquos Hotel located in the heart of

Ballarat was first opened in 1853 and has

since hosted notable opera singer Dame

Nellie Melba poets prime ministers

and royalties No two of their 41 elegant

rooms are the same Almost all of

its spaces including the five banquet

and meeting rooms retain significant

features of the rich history ndash from the

art and deacutecor to the way it was being

restored

Ballarat Wildlife ParkThis family-owned Wildlife Park

specialises in native Australian

animals and a wide range of

exotic reptiles It is also home to

the oldest Common Wombat on

record at 28 years old a five-

metre salt water crocodile and

80 kangaroos that roam freely in

the park Functions can be held in

the Bushmanrsquos Hut area

kryal CastleSituated just outside Ballarat the

Kryal Castle Adventure Park and

Resort is a fantasy-based medieval

theme park and resort that attracts

at least 60000 visitors each year

This leisure and entertainment

venue has ldquoCastle Suiterdquo themed

luxury accommodation and caters

to business events together with

a range of interactive experiences

and performances such as Skill at

Arms a challenge designed to test

the skills of knights and warhorses

of Kryal with sword spear and

lance

Novotel forest resort CresWiCkNestled in 150 acres of state forest

and 62 kilometres of golf course this

property is a 75-minute drive from

Melbourne and Tullamarine airport

and is situated between Daylesford

and Ballarat Its centralised location is

ideal for anyone seeking a relaxing and

luxurious retreat away from the bustling

city or those with a penchant for

indigenous art history and culture

ldquoMost people in the Indian

market are not aware of

destinations like these

and corporate clients

are always looking for

new destinations for

their conferences and

incentives Ballarat as a

destination is perfect for

MICE groups I would like

to put efforts in bringing

groups to Ballaratrdquo

Gajesh GirdharPatron Founder amp

National Coordinator

Network of Indian MICE Agents

Kryal Castle

Panning for gold

Buyers posing for a Victorian-styled portrait

Sovereign Hill

58APR 2015

visit wwwbizeventsasia for more deals online

Deals

Harbour Grand Hong Kong

One Farrer Hotel amp Spa

JW Marriott Phuket Resort amp Spa

HONG KONGWith a space of 576 sq m featuring harbour views the Grand Ballroom can accommodate up to 700 guests

in a theatre-style setting Benefits for meeting at Harbour Grand Hong Kong include 10 percent discounts at all food

and beverage outlets free welcome drink on the day of the arrival room or suite upgrade and limousine service to and from airport for the organiser or

VIP Terms and conditions apply

Tel +852 2121 2665micehghkharbourgrandcom

SINGAPOREHold your meeting in one of our event spaces from SGD 85 (USD 61) ++ per

person inclusive of two tea breaks and a lunch and enjoy exclusive room rates from SGD 270++ per night for stays in Urban Room with breakfast for one person Terms and conditions apply

Tel +65 6705 7887eventsonefarrercom

THAILANDFrom May to July 2015 event bookers can enjoy benefits such as two-night complimentary accommodation and

complimentary one-hour Thai Massage at Mandara Spa with a minimum of 10

rooms booked Located near the resortrsquos lobby the entire conference space has a

substantial indoor foyer area and an open air terrace Team-building activities can

also be tailored to suit requirements

Tel +66 76 338 000jwmarriottphuketresortcom

Accor Asia Pacific

ASIAAccor has launched an ldquoAwe-Inspiringrdquo meeting package for meeting planners at participating Accor hotels throughout Thailand Vietnam South Korea Cambodia Laos Myanmar and the Philippines Meeting planners are allowed to choose between one and five of its rewards depending on the rooms booked Rewards include double Le Club Accor hotels meeting planner points complimentary upgrade andor 10 percent cash back Terms and conditions apply

accorhotelscommeetings

58 Dealsindd 58 29315 1128 am

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 59: Biz Events Asia APR 2015

58APR 2015

visit wwwbizeventsasia for more deals online

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59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 60: Biz Events Asia APR 2015

59APR 2015

ऴŞӊǀĸľ쨰qđƜďđɎdžĐĆďěǧŅĂݎƜō뼷đƓІďđɎĆěк˰ƜōĂݎƓІ뼶r

ě֏˺ॎӃɯˡĄĂċƜƺĀDŽˡ뼶āĶň˵ĨѿćĔċDŽˡġȉϿĠˡʭĉՂފȠιȸ뼵ƓІ뼷դǜɘϲ뼶ǨƓƄ뼷ĄˡʭĀѺĉՂģĄćăŞɘϲ뼵ş֏뼶ג

ćĔĂʿqƂɫϯȗŠŒ٧rġ뼷āĶđĀǂʚĄqDŽˡඡɾŠƓІr뼶ƇĬĄƬΙʔĀƂɫϯȗ쨵ħƇĬȉĴ˄ɘ뼷ąŕĤƚяŦĬȶđ쨵ʸǟਙƣħŦĬȶđ쨵ĔȏɝʚǷĝĻŗćāĶĀŒġˣĖ뼶ĔȏŒĎĢĠċۈƖŞҠ뼷ƲĂċĝĈҲīāĶƓІĀŞƶ뼶ăƢƅĂċĄʸĆqƬΙʔrԶѤĀƂɫ쨵

ĔĂʿĀǚтƂ뼷āĶȜȶžॏɧբƧԠĀിӆ뼶ŗϰ뼷ിӆě֏ˡĂˢćĂϞΝĘʄĀၷဠƥĪ뼶ĻĄ뼷ĔȏŭĎ뼷ćĠƶǚĀϗԭȖƚĪ뼷ിӆě֏ˡĘĖąĤĀƬʇ뼷ŪħŚȶđĀě֏Ӎ˺ॎӃɯϝĀŞ뼶

ćqĉƷrႰϝġ뼷āĶɑąĂǩĈŪďĀŭΜʗˡƜƚॸĉĎęŝĂǟħDŽˡġĀqĤĉƷrĀƗɩ뼷ŗӍȉqĤĉƷrƥǎˆ˽ĂƞˊˋĀȱͶ뼶ƦшĈɸľŭƜƚॸǀԥĀUJNGKIJ6C[NQTģȜħāĶŒNJȗćƜƚġĀȶđȡ뼶

ġŚęހ뼵ɾϒ뼵҈ĎɞۈŠשŚĄāĶĔĂʿqɌrႰϝĀΡŚŝ뼶ˌŒŒƻગɌĔċႰϝȁħĔǴċŚŝŞҠൗĈҲīźāĶƓІĀŪβ뼶

Ƿ୯փఔŨ뼶

ˋŕČĀƓІ

ŭʃ

ǚǦύിӆӃɯࢽ˴ě뼶ɑջ୯ѮąിӆĔċᎴŐĀԄӪӍ˺ॎӃɯϝĀŞ뼶

$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

Ѻᙕĉginabizeventsasiacom

ఫઽ

ৠ٧kristiebizeventsasiacom

59APR 2015

59 Chinese Editorial Lettersindd 59 29315 1130 am

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 61: Biz Events Asia APR 2015

60APR 2015

ǚтƂ

ിӆĀιʘʈŒϔຂ뼷ȓɢŠɢŪȅ뼷ᐗിƬĀӚŪʘǫ뼷īിӆȉĘʄƥǎĀࡍͻയҽĖăĻΥڱĀŒѧ뼶ćŚˬƶǚ뼷ിӆũʘąχŚ뼵ʑŚ뼵ೖŚDžŚש뼵ūǕŠۈ뼵ĤȀะ뼵҈ĎɞࠋˢТϞ뼶

ćŪħɶɠĀě֏ϝĀŞƥǡ뼷ിӆďǢĄĂċōǩĀɧբӃɯΝ뼷ƲŭĈɸľǴԮоĀŚʭʋɯϢਧǩǡĎ뼶ɧբƧԠĀɞŠᅙե뼵ɞ၇ॻŞDžŞȗǩɋǢĄܯɩĉĶнዿĀƜƚǡӍƜƚŶĀӃɯϝĀŞ뼷ਯȺĄćĘʄڏDŽĀƜƚ뼶ͻᅱ

ɧբƧԠĀിӆᙕNJఫ

ŚƯɁă˰ĀĤբžሲܯӃɯҠŠჁᇹĀԮҊܯƲŭĝڇۃąƄĀě֏ӃϢǡϰɯז뼶

ŚęěӍěڱৗě쨞+쨟ŕĤşҘĀqȘʆΝěڱмˡş֏Νǩrζг뼷ിӆʞԉġŚęހΝڏѩŚȡěڱʔǡƁ뼷ơǘЀҷŠĘʄ뼷ȉϒҷ˄ԉljƁ뼶ʘľിӆ؈ӍȠȱDŽˡĀʸƺ뼷ിӆ˥ŭĎŪβڇɘ۵Ġژƺę뼷ŚԘʇƬĀęՏěڱ˺ॎӃɯϝ뼷ȺġಗŭȘʆঢ়ډęě뼵ljŚႢཅغŭěŠljϝĀŞ

ϯȗŚěڱ뼶

ҲīĂĀĄ뼷ിӆǟħ˺ॎӃɯϝĀŞĀղĨćŚĘūॼƻˡʆǨΞƢ뼷ിӆӃɯࢽ˴ěβăĻŊ뼶ƔിӆǢǀĄġŚӃɯɁŕŪβĀϝĀŞΝƥĂ뼷ȚĄӃࢽģNjԺĖě˺ӃɯĀȶđȡ뼷ĄƬӃɯɁġߒʔŕƬĀˌŒ뼷ȁˤΫɌąęʔĀĉƺŠƺѺ۷Ďş֏ě֏мˡ뼶ħąȖɘěڱӃɯ뼵˺ॎӃɯŠ֏זˡĀş֏뼷ᓐിӆӃࢽĀqിӆԄӪě֏ӃɯਇɘġķrɭǼŪӐąqěڱȉ˺ॎӃɯˡৗěr뼶Ǝħ뼷ৗěǢшĈɸľċě

ćിӆӃɯࢽ˴ěĀϗԭȖƚĪ뼷ിӆǢȮĂċʅǕŮĄҍʾĀӃɯŞȻŪħĂċŚƢǩĀԄӪƜƚӍěӃɯϝĀŞ뼶ڱ

ɞܯ

60-61 Chinese Cover Storyindd 60 29315 1131 am

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

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Page 62: Biz Events Asia APR 2015

61APR 2015

ിӆ9оЌѠ

ᅙɞьޖ

˴˱ʞ뼷ȺġಗЌѠ뼵ěڱɁࢰ뼵ӃDŽףě֏ȓѣ뼵ˬȓѣ뼵ǫৈȓѣ뼵բҠբžDž뼶ěڱȉ˺ॎӃɯˡৗěħŚě˺ӿɘԄӪƜƚӍڇćؼĂνКĀ˖Ӫ뼷ƦŚԘʇƬĀęՏěڱ˺ॎӃɯϝƶǚರӲąȶđĀԳɡ뼶

ćŠȖЙƶǚ뼷ിӆƑĄƙӖąNJˇ뼶ƄΡĄćಯǕڏDŽĀۈƖҠ˺ॎӍěڱ֏ז+ͱЀҷŚԄӪӍě˺Ӄɯ֏זě쨞+$6쨟뼷౹ͱʑࠋՍ˟ĀŚěڱӍ

˺ॎӃɯ֏ז쨞+쨟뼷ിӆߴĈͳȩć֏ěĘˋŚě֏ɁęƺȖിӆ뼶ˤʋ뼷ĈȱȆٲģħದćĀƜƚɮŝڏѩҨƜƚ뼷źŴĶʣǻƗɩിӆĀƄȣƺ뼶

ിӆě֏ˡĀџϋിӆćě˺Ѳ뼵Ѻ۷뼵ցDžƶǚĝԵąћĀџϋ뼶ćЌѠϢӭʔĘ뼷ിӆшĈɸľоǎϢӭ뼷ϿĠЌѠĝĈѩęՏԄӪƜƚĀĨƺ뼶ϿĠŚōǩЌѠȞײƧВϜƀӘ뼵ǛĎӽ뼵᳡ଆ뼵˗ՅŠȫʇҌĝҔеിӆ뼷Ʀؼĝňϣ˥ƻԉɌ

ȘʆмĀɞܯ뼷ͱ˥џЉፒƔĀᅙեŠɞ၇ॻŞ뼶

ിӆƖܯҌūЌѠĄϾʁŞҠϘŝʁƶNJǂʚЌѠ뼷ઽԽڄNJ뼵NJȉѷŀNJħĂɆ뼷ŗěڱě֏뼵ʇҌŠਐѷɆনħɡĀЌѠ뼶ЌѠѲĈǎϢӭ뼷ĂċːƶМĀၰěढ़ŠǎěڱڏęěďćĔƀډ뼶ŭĀȘʆঢ়بDŽ뼶िЌѠĻĸĄിӆġŕԵŞԶȡĀӚ౨뼶ЌѠĀʋҜћ뼷νćᅙե˪Ę˰˰ʫŅ뼷qɡԉࡘrԭȺڇۃĉĶĀɔЍ뼶ിӆŚěڱġķिЌѠŠിӆęهԻŪąqūʃǜโrĀբղ뼶АҔǘɞܯȉġԄˡҠƥǎĀĄֆϖѠ뼶ĔŝЌѠĄԄӪȉĀȗĞƥŞ뼷шĈǎϢӭ뼷ěڱȉၰěɁŞդભːƶМ뼷ಗċːƶМĀęၰěढ़뼶

ևęՏĀƜƚקĻćിӆŚěڱġķŠեޟĉΦęěڏDŽ뼶ിӆŚěڱġķшĈǎěبڱ뼷ċęŠĂċĻગĉĀƄჾၰěढ़뼶АҔćɞܯ˥ĀեޟĉΦęěקшĈƞăǜĀɁŞ뼷ȺǂěɁЬђŪهԻКĻગԮĉ뼶ĢŭॷůŗĎ뼷ǢĈĠċęՏƜƚŠěڱćĔƀڏDŽ뼶

60-61 Chinese Cover Storyindd 61 29315 1131 am

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 63: Biz Events Asia APR 2015

62APR 2015

ŢNJąƧϱćĔċύƁċˌŒغŪĀqĠʻNJƜƚrͶԉġ뼷ˡʭʗˡĉՂ)46))4ȜȉփćڏѩĂɁŚƜƚĴ뼷шĈNJNjԺĀȶđȡ뼶))4ϵŀӊćſŚ뼵िŚŝʕǟŠŀƜľ뼷шĈۈिԒŠĠċ߆ɸľŭĀˡʭǀԥ뼶

62APR 2015

62-63 Chinese Gareth Gallagherindd 62 29315 1132 am

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 64: Biz Events Asia APR 2015

63APR 2015

ƢԺ

ĔȏŭĎ뼷ĈɾĎɾĠŚȡě֏ࢨغˡĎĖۈिŞҠڏѩě֏Ɯƚ뼷ύǘŚཌŠNJӺբĀăǜ뼷ڏѩĠʻNJƜƚĀģĈąōĀĘ뼶

ćѩĂɁĠʻNJƜƚĴ뼷NJNjԺχȱȶđ뼶ȁˤ뼷ƜƚॸȓѣĈκđźϢеąƜƚڏѩŞĀȆŞNJ뼷ŗӍŒҨছףěNJցŢě֏ƜƚӍě֏ľԘĀژ뼶

ѩƜƚӍϝĀŞϿĠࢨˡćڏѩě֏˺ॎӃɯƜƚĴ뼷ϰϰěᓤůॸͳȗȓѣ뼶ॸͳȗȓѣರӲąܪŠՕĀԳɡ뼷ȺѩƂʘ˩ȉϢеĀǨćŞǜĂċŚŝͱŞҠ뼶ƔƦ뼷ĈɾĎɾĠࢨˡũ˧NjԺĖȉȺᓤůŚʭĀॸͳȗȓѣ뼷ăƧćƜƚڏѩŞˀɡĂŝͳȗȓѣ뼷ĔƟƙěĈňĠČ뼶Ϙϵ뼷ƜƚڏѩŞĀॸͳȗȓѣŢȆŞĀŰߧąƧϱ뼷ਯȺĄŢڏѩě֏˺ॎӃɯƜƚĴǨǚŢĀסͿŠɝʚ뼶ljȕ뼵ŴĶŢȆŞĀNJցąƧϱ뼷ਯȺĄȉNJȠȱĀNJŠNJƗɝʚ뼶ljƁ뼵ŪǕвॼ뼶ȉȺŴŚŝŞҠƧ෮ęϙۈ뼵ſŚŠ߆िȠȣ뼷ćۈिŞҠѩě֏˺ॎƜƚĀŪǕȠŢևӢ뼷ăڏĄЌѠʐŠljƁƶˆԄ뼷ĄƜƚॸͳȗȓѣĀʴģĄƧˤ뼶

ćʹě֏ƜƚĴ뼷Ϣеʘ˩ěŴĶŗϰĀǀԥ뼵ǂϯĀNjȒŠԚĂċŞҠĀɩDZʇDžȁ뼷гƜƚॸͳȗȓѣŴĶЏʫćĂċŚŝŞҠͱɁŞڏѩŴĶĀƜƚ뼶ƔƦ뼷ňĠĴȊćƜƚǡʿѤь뼷Ăċǀ˩ƻकߔȚˁĄχȱȶđ

ĀցΆĄҨছƜƚڏѩŞĀqĻТĖʲɫr뼷ĔಗăǜŚཌȉěĀɌڑըɝʚ뼵ćऻĴǎ뼵ɑɌڑըĀůŠǨĀĴǎ뼶

ŮđNjĖĔȏժΆɝʚ뼷פąĻŗΆޟĴǎʋ뼷ģĻŗॹыŶʿȁşƍƜƚŞžăʸґǨɭĎĀăκđӪ˫뼶ȆϢеŢƜƚڏѩŞĀqĻТĖʲɫrĈąƼǚĀąŶ뼷ŴĶďĻŗʓŞƢƅĈĂȏŞƶȣևґʸڏѩŴĶĀƜƚ뼷ƣĈĂȏŞƶȜěĈŶவסͿ뼷ਯȺĄڑըĀɝʚ뼶ק뼷ćƜƚŃŊũ˧ƥǡ뼷ďīˌŒȉě뼷৯χśƍӪ˫뼶

ЌѠŠɁŞĨˣĖʸґĀЌѠŠɁŞćňęĀԘʇĘȾјǘćĴǨśĀԵɆđ뼶ȁˤ뼷ϢеͱƜƚॸͳȗȓѣćĴ뼷κdžȉěĀӺբѺնƧŭ뼵ȡȍ뼷ܡˡ뼵ܡӪ뼵NJӺբ뼵ඐ͵ƱూDž뼷ĔƟЌѠŠˆԄƷĨѿȉěĀӺբŠđħŴĶŕމĀ˖ӪŠ˝Պ뼶ʘľƼЍġߊѩƂĎˀɡЌѠȣŐˢˈȉċȍЌѠˈăȚěƑĈв߀뼷ƦؼŃĨѿħͳȗȓѣޟŅϿĠăκđےѰ뼶

ȺŴĀӚڱŃಗҤĻĨ˝ՊĂŝʞǘġķĀЌѠ뼷Ʀؼ˽ЌѠκшĈȥڒĀѲŠĠƟĀԐߺ˝Պ뼶χǘŢŦȏĈກߺηđĀਓϢ뼷קκƬʇȶ˸뼷η뼷ħŴĶߺિąŴĶŚŝĀٺՊŠŚĢՎԐĄӗŢ˝ߺĠƟĀԐκđĀ뼶ˤʋ뼷ԚȏŚŝĈĻĨćԐߺŠιʘĘĈǨઠϯŠՃ뼷ȁˤЌѠ

ćġķ뼷ȉěďĻŗ˝ՊĖЌѠʋůԐ뼶Ϣе˄ăɽĄƢƅۈिŠߺηĀȶđȡ뼷ƧưćॸƜƚƥ˧ŊĈNjԺĖĔĂž뼷ŶʿĈĻĨěмŀňĠےѰ뼶

˝ՊʞǘġķƦ٣ܪؼևęĀЌѠĀԨĂċČĄĔȏЌѠʘ˩ຟɑևĠĎĢăǜŚŝĀ˴ʕ뼷ȆЌѠćˈΰăǜŚཌĀȉěĴ뼷Ĕȏ˴ʕďĻŗŗŴĶĀŞƶГҶȉěʘ뼶ȁˤ뼷ćĴ뼷ĈκđdžЌѠʭĀ˴ʕěĸȏГҶ뼷ĔƟƙģĻŗˋϢеըdžĆԵĈƬʇĀNJNjԺ뼷ƦؼĨѿǙܪ˩ۂΥҨ뼶ŮđȉЌѠӷݦʸǟ뼷˄ŎĂƞƄǨăĨ뼵ϗԭѝĀяʇ뼷ɝʚĝĨᗍƦ뼶

ĪĂհNJˇȜȉęŝĈȱĠƞГҶӽʥȅνĀɝʚ뼵ǡʿƜƚॸ˽NjĀƂĉఔ뼵ۍिȉěՇҜۈŗӍƧħĈĀʘʭŠĔȏӛʚ뼶

Gareth GallagherěڱӍԄӪƜƚʗˡĉՂ

63APR 2015

62-63 Chinese Gareth Gallagherindd 63 29315 1132 am

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

क़ŚඳୌӘصࢯĤȘʆЌѠ쨞0GY9QTNF)TCPF4COC$CPIMQMQVGN쨟Ȝǘŭġũ뼶ҬġŚ뼵ɾϒŠझਓ뼷ĤȘʆЌѠӍʇҌ쨞0GY9QTNFQVGNU4GUQTVU쨟ɘĂϲვ֏ۈिˡӪʏχक़Ś뼷ŪħȞײş֏ɘԘĀȶđƀԘᆷ뼶ඳୌӘصࢯĤȘʆЌѠȜѲĈǎϢӭ뼷ħෞʸş֏ϝӘصࢯȘ쨞6JG)TCPF4COC쨟ĀȺġĂċˌŒ뼶ӘࢯŐĀġķԄˡҠӍઽᣯ໕뼷ѲܫȘʞǘඳୌŨэصĈԖǝʐ௮ęద뼵ѩȓę숯숯ಗෞʸůऻĀqटĐęrӍԒʸϙϾ쨞7PKNGXGT쨟ĀۈƖҠɽˌę7PKNGXGTQWUG뼵ĂǝǚϗТːƶМĀěڱġķ뼷ŗӍȉŞĪɢνŠԄˡęదȠΪĀ6JG5JQRRGU)TCPF4COCෞʸנˀġķ뼶

෮ęϙۈħą٥ljĂьจӚʹȥʕ뼷ϒ෮ęϙثۈၽě֏ġķ쨞FGNCKFGQPXGPVKQPGPVTG쨟ćĘċʃڏѩąħʿĂċɪʿĀԄˡ뼵ŠыףҠƜƚ뼶ثၽěڱġķᅥѺо෮ʻɘDŽljĂьĀђզจӚ뼷ȺġಗĂċĻગၰĉĀၰěढ़뼷ůǘڏDŽěڱŠęěקĻગĉ뼶Ĥ֏ࢰԵĈĠƞůऻ뼷ĻƻŒŪċăǜϜٲĀɁŞ뼷뼶ˤʋ뼷֏ࢰģшĈƼ෮ŕęĀಪയࠉʾϜߑ뼷ȺĐɒذĀƬʇĻƜƚĢύЬђ뼶ljȕьĀจӚʕԘģǢȢКॷƚ뼷٩ʹȜǘŭġȥʕ뼷จӚŶĀ֏ࢰȜѲĈċǝʞ뼶

64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 65: Biz Events Asia APR 2015

64APR 2015

҈ĎɞۈฅะěڱġķȖśąʗˡş֏ʹ뼷ቍćħȆŞাѷĪĂͳĀě֏ˡʠচ뼶ćĔʹĪ뼷ƁǩৗěĀŭΜǂϯȜĈƯěϨȀŭćޝɾᄲڏDŽĀŚęěӍěڱৗě쨞+쨟ěڱ뼶

ϝԶ쨰szlig ȉŚʠϵࢨˡĀˡʭĉՂιȸʸǟ뼶szlig ȾƢԺ˄Ȁ˓ϯȗৗěĀĨƺۃszlig ŢŚě֏ˡĈƑĂڝĀΞԺŠٺિܦԶľԘ뼶

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64APR 2015

64 Chinese Sound Bitesindd 64 29315 1133 am

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 66: Biz Events Asia APR 2015

CMY

IBC_Pacific World ADindd 8 15315 900 pm

Page 67: Biz Events Asia APR 2015