blizzard by matt nguyen
TRANSCRIPT
F I N A N C I A L S
• NASDAQ : ATVI (2016)
• $28.12 / share
• $20.56B Market Cap
• Blizzard Entertainment (2014)
• $1.720B Net Revenue
• $756M Operating Income
H I S T O R Y
1991Silicon & Synapse was founded by
Michael Morhaime, Allen Adham, and Frank Pearce
1993Name changed
to Chaos Studios
1994Name changed
to Blizzard Entertainment + Acquired by Davidson
& Associates
1998Ownership changes to
Vivendi Games
2008 Vivendi and Activision
merge to become Activision Blizzard
W H AT ’ S H O T ?
• Overwatch
• Newest franchise in 17 years
• Over 7 million players signed up for closed beta
S E C R E T S A U C E
• The main three franchises (Warcraft, Diablo, Starcraft)
• Customer loyalty
• Long-lasting games
F U T U R E
• It will stay successful
• Catering to both “casual” and “hardcore” gamers
• Investment into eSports