Blog Task 2Blog Task 2

A PowerPoint A PowerPoint presentation presentation

to explore to explore how effective how effective

the the combination combination of my main of my main product and product and

ancillary texts ancillary texts is?is?

Our pop video is, ‘Bird song’ Our pop video is, ‘Bird song’ by the band ‘Lilly and the by the band ‘Lilly and the Tealeaves’ our video is Tealeaves’ our video is filmed in a very ethereal way filmed in a very ethereal way creating a great mood and creating a great mood and atmosphere. The lyrics of the atmosphere. The lyrics of the song imply more than the song imply more than the visual side of the video does visual side of the video does as we wanted audiences to as we wanted audiences to have a sense of mystery have a sense of mystery around are video and to also around are video and to also pay more attention to the pay more attention to the lyrics of the song and to lyrics of the song and to really grasp the meaning of really grasp the meaning of the words and the message the words and the message behind the song. behind the song.

Our Digi pack was designed very simply as we Our Digi pack was designed very simply as we did not want it to detract attention away from the did not want it to detract attention away from the idea of our video and the atmosphere it created. idea of our video and the atmosphere it created. A lot of our digi pack is black but I think this adds A lot of our digi pack is black but I think this adds to the dramatic elements and makes the cover to the dramatic elements and makes the cover more visually pleasing to audiences. It also more visually pleasing to audiences. It also creates a sense of mystery as the shadows creates a sense of mystery as the shadows create uncertainty and the darkness highlights create uncertainty and the darkness highlights the important parts. The inside if the digi pack the important parts. The inside if the digi pack has more detail but it is not chaotic the detail is has more detail but it is not chaotic the detail is intricate yet clear and the look on out lead intricate yet clear and the look on out lead singers face echoes the idea of the song. Her singers face echoes the idea of the song. Her face in the bottom left hand corner also echoes face in the bottom left hand corner also echoes the idea of uncertainty as the image is a little the idea of uncertainty as the image is a little blurred and out of focus, much like her mind, blurred and out of focus, much like her mind, which is the idea that comes across in the video. which is the idea that comes across in the video.

Our magazine advert was Our magazine advert was created to be simple and created to be simple and clear much like our digi clear much like our digi pack so that there could pack so that there could be a constant link be a constant link between the two. The between the two. The cage is the centre of cage is the centre of interest on the poster as interest on the poster as this is also the focal point this is also the focal point on the digi pack. The on the digi pack. The dates are clearly printed dates are clearly printed on the first hot point, on the first hot point, using the rule of thirds, using the rule of thirds, so the eye is immediately so the eye is immediately drawn towards it. The drawn towards it. The poster also features our poster also features our main singer as this gives main singer as this gives away a little more than away a little more than the digi pack does as we the digi pack does as we are able to see our lead are able to see our lead singer. The darkness singer. The darkness echoes the idea of echoes the idea of mystery and possible mystery and possible underlying or unsaid underlying or unsaid things. things.

Carlson, a media theorist says that a, “music video is a many - Carlson, a media theorist says that a, “music video is a many - facetedmultidiscursive phenomenon. Some generally acknowledged facetedmultidiscursive phenomenon. Some generally acknowledged ‘facts’ about music videos are that, - Music videos communicate ‘facts’ about music videos are that, - Music videos communicate through TV screen and TV speakers, - Music videos are a form of through TV screen and TV speakers, - Music videos are a form of low brow popular culture, - and the reception of music videos low brow popular culture, - and the reception of music videos depends on the beholder, ( a music video may be beautiful or ugly, depends on the beholder, ( a music video may be beautiful or ugly, art, trash. ect.) ” The term ‘star’ refers to semi-mythological set of art, trash. ect.) ” The term ‘star’ refers to semi-mythological set of meanings constructed around music performers in order to sell the meanings constructed around music performers in order to sell the performer to a large and loyal audience. The image of a star can be performer to a large and loyal audience. The image of a star can be broken up into three sections, a star can be one of the three, a broken up into three sections, a star can be one of the three, a COMERCIAL EXHIBITIONIST, TELEVISED BARDS or COMERCIAL EXHIBITIONIST, TELEVISED BARDS or ELECTRONIC SHAMAN. ELECTRONIC SHAMAN.

Richard DyerRichard Dyer

“ “The term ‘star’ refers to the The term ‘star’ refers to the semi-mythological set of semi-mythological set of meanings constructed around meanings constructed around music performers in order to music performers in order to sell the performer to a large sell the performer to a large and loyal audience.”and loyal audience.”

Some common values of music stardomSome common values of music stardom

• Youthfulness - the lead singer of our Youthfulness - the lead singer of our band is a youthful girlband is a youthful girl

• Rebellion – she is rebelling from the Rebellion – she is rebelling from the suppression of society by breaking suppression of society by breaking out of her cage.out of her cage.

• Sexual magnetism – she is an Sexual magnetism – she is an attractive girlattractive girl

• Originality – the ideas behind the Originality – the ideas behind the songs are portrayed in an original songs are portrayed in an original way through the videoway through the video

• Creativity/talent – she has clear talent Creativity/talent – she has clear talent and creativeness through the vocals and creativeness through the vocals of her songof her song

• Aggression/anger – at times in the Aggression/anger – at times in the video she becomes very aggressive video she becomes very aggressive and frustrated.and frustrated.

A Commercial ExhibitionistA Commercial Exhibitionist

A personal exhibitionist can A personal exhibitionist can be described as someone be described as someone who ‘sells’ everything. who ‘sells’ everything. Their voice, their body, Their voice, their body, their image, lifestyle and their image, lifestyle and records. They ‘sell’ records. They ‘sell’ everything to be in the everything to be in the spotlight, they want spotlight, they want success and their charisma success and their charisma is encouraged by the is encouraged by the stardom and sexuality they stardom and sexuality they become an icon and give become an icon and give everything they have to everything they have to their music and the their music and the successes that they may successes that they may achieve by doing this. achieve by doing this. Some good examples of Some good examples of commercial exhibitionists commercial exhibitionists would be Freddie Mercury, would be Freddie Mercury, Lady Gaga or who I think Lady Gaga or who I think was the original was the original commercial exhibitionist, commercial exhibitionist, Elvis Presley. He was a Elvis Presley. He was a great musician who had great musician who had charisma that was evoked charisma that was evoked by sexuality and stardom, by sexuality and stardom, yet he ended up over yet he ended up over ‘selling’ himself, and this ‘selling’ himself, and this eventually led to hi demise. eventually led to hi demise.

Televised BardsTelevised Bards A televised bard is someone who tells a story A televised bard is someone who tells a story

through their music and their image. Two good through their music and their image. Two good examples of televised bards would be examples of televised bards would be Eminem as all of his songs tell a story and a Eminem as all of his songs tell a story and a words about his life and the world he grew up words about his life and the world he grew up in. in. The best televised bards have the ability to The best televised bards have the ability to create audio-visual poetry through their lyrics create audio-visual poetry through their lyrics and images. Another good example of a and images. Another good example of a televised bard would be John Lennon and Bob televised bard would be John Lennon and Bob Marley as although each of these artists are Marley as although each of these artists are completely different they each tell a story completely different they each tell a story about the world we live in through their songs. about the world we live in through their songs.

Electronic ShamanElectronic Shaman

The literal deffinition of the word shaman is, ‘A member of certain tribal The literal deffinition of the word shaman is, ‘A member of certain tribal societies who acts as a medium between the visible world and an societies who acts as a medium between the visible world and an invisible spirit world and who practices magic or sorcery for purposes invisible spirit world and who practices magic or sorcery for purposes of healing, divination, and control over natural events.’ this can all be of healing, divination, and control over natural events.’ this can all be applied to the music industry in music videos when an artist rarley applied to the music industry in music videos when an artist rarley apprears in their video and you very rarley see them but there is a big apprears in their video and you very rarley see them but there is a big following surrounding them allthough they have based their entire following surrounding them allthough they have based their entire following on their songs and not their image. A good example of an following on their songs and not their image. A good example of an eletronic shaman would the the band ‘gorillaz’ as they appear in eletronic shaman would the the band ‘gorillaz’ as they appear in cartoon form in all their videos and are very rarley seen on TV as non cartoon form in all their videos and are very rarley seen on TV as non animated people. animated people.

Universal MythsUniversal Myths

Universal myths are questions that Universal myths are questions that are the big questions of life that are the big questions of life that relate to everyone, and they can be relate to everyone, and they can be raised in pop videos where there is raised in pop videos where there is almost always an underlying almost always an underlying meaning to the video, or some meaning to the video, or some unsaid things. In our video a big unsaid things. In our video a big universal myth that is raised is moral universal myth that is raised is moral dilemmas and the difference dilemmas and the difference between right and wrong or truth between right and wrong or truth and honesty this becomes very and honesty this becomes very obvious within the first verse of the obvious within the first verse of the song where her opening line is ‘well I song where her opening line is ‘well I didn’t tell anyone..’ and this begins didn’t tell anyone..’ and this begins to raise questions as to what she did to raise questions as to what she did and what she is hiding from society and what she is hiding from society or peopleor people