blogger outreach and affiliate management
DESCRIPTION
Explore the under-utilized connection between blogger outreach and affiliate management. Affiliate marketing makes blogger outreach a long term relationship with tangible results yet many online retailers are not taking advantage of this powerful marketing tool. Learn more at http://robbinsinteractive.com/wp/brands/TRANSCRIPT
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Blogger Outreach and Affiliate Marketing
By Robbins Interactive
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Why you need blogger outreach?
According to a recent survey by YouGov,
only 3% of Americans completely trust the advertisements they
see, read or hear
It’s all about credibility
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Not just people they know but bloggers they follow as well
Their friends on social media
Who do they trust?
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Circle of Trust
Your BRAND
MINDI The Mom
Mommy Blogger
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Bloggers have a
relationship with their
followers
They have a
connection through a
shared interest
Trust is built through
social conversations.
Conversations and
relationships are
personal
Bloggers are loyal to
followers not brands
Where does the trust come from?
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Sponsorship
Traditional Ways Bloggers Partner with Brands
Brand Ambassador – Monthly or annual relationship that typically involves compensation and free product
Sponsorship – One monetary compensation for writing a post about the brand
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Affiliate Marketing
Cost Per Acquisition
Model (CPA)
Great opportunity to
expand reach for a
CPA model
Provides between
5-20%
incremental
increase in online
sales
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Affiliate Marketing and Blogger Outreach
Long term relationship between the blogger and brand
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Potential sales every time someone visits the site
Additional sales from search engine optimization results
Reoccurring revenueOpportunity to promote and therefore receive income regularly
Benefits to the Blogger
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Benefits to the Brand
Only pay for success – sale or lead….you decide
Continued passionate coverage and brand awareness
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Ready?
Are you ready to explore the power of affiliate marketing and blogger outreach?
Visit www.robbinsinteractive.com to learn how we can work together for an increase of new sales and customers to your online store.