blogging strategies for success · • blogs viewed as relevant" • receive strong...

#IETraining @pushingsocial

Blogging Strategies for !Success!

Stanford “Stan” Smith MD, Pushing Social


WHY USE A BLOG?!Get This Presentation at PushingSocial.com/etraining


•  Personable"•  Simple to Use"•  Google Friendly"•  Dialogue-Ready"•  Rapid Fire Communications"

Why Use A Blog Cheat Sheet!


•  Audiences still trust blogs"

•  Viewed as an online journal"

•  Businesses viewed as “human”"

Personable!


•  15-minutes of training"•  Anyone can publish"•  No IT team required"

Simple To Use!


•  Blogs viewed as relevant"

•  Receive strong consideration for high listings"

•  Blog “software” optimized for search"

Google Friendly!


•  Easy for readers to comment"

•  Readers are “expected to comment”"

•  Threaded comments can go viral"

Dialogue-Ready!


•  Respond to market conditions"

•  Immediately address customer issues"

•  Take advantage of marketing opportunities"

Rapid Fire Communications!


PLANNING YOUR BLOG!Get This Presentation at PushingSocial.com/etraining


•  Selecting a Subject"•  Content Types"•  Editorial Calendar"•  Publishing Frequency"

Planning Your Blog Cheat Sheet!


•  Focus on customer needs"

•  Look for recurring questions and challenges"

•  Establish authority"

Selecting A Subject !


•  Opinion"•  Process/Culture"•  How-To"

Content Types !


•  Map out blog posts for at least three months"

•  Prevents “writer’s blocks”"

•  Use to plan around events, holidays, etc."

Editorial Calendar !


•  Balance Quantity and Quality"

•  Once a Week for 90% of blogs"

•  Last 10% should publish daily"

Publishing Frequency !


BUILDING YOUR BLOG!Get This Presentation at PushingSocial.com/etraining


•  Self-Hosted"•  Wordpress"•  Professional Template"•  Easy to Use Frameworks"•  Plugins"•  Pitfalls"

Building Your Blog Cheat Sheet!


•  Install Blog on your own server"

•  Creative flexibility"•  Versatility

(eCommerce)"

Self-Hosted Blogs!


•  Widely Supported"•  Quality Plugins"•  Many Creative

Theme Options"

Wordpress!


•  Professional Design"•  Easy to use layout"•  Looks great out of

the gate"

Professional Template !


•  The engine beneath the creative"

•  Used to modify the design and layout"

•  Updated to make full use of Wordpress"

Easy to Use “Frameworks”!


•  Adds features to Wordpress"

•  Created by 3rd party developers"

•  Plugin for (almost) every need"

Plugins !


•  Confusion and distraction (Sidebars)"•  Teaching vs. Preaching"•  Home-brew platforms – slow updates"•  Free vs. Paid (you get what you pay for)"

Pitfalls!


MARKETING YOUR BLOG!Get This Presentation at PushingSocial.com/etraining


•  Create Once – Publish Everywhere"•  Promote on Ever Occasion"•  Accept Quality Guest Submissions"•  Post Frequency"•  Audience Magnets"•  Email Subscription"

Marketing Your Blog Cheat Sheet!


•  Engage on social distribution channels"

•  Broadcast on Content Hubs"

Create Once – Publish Everywhere !


•  Website (Put your headlines on the site)"

•  Email: Signatures and newsletters"

•  Offline: Marketing brochures, letterhead, business cards, invoices"

Promote on Every Occasion !


Email Signature!


Accept Quality Guest Submissions!


•  The more you publish the more traffic you get"

•  Increase changes of getting the viral “hit”"•  Increase chances of getting ranked highly

in search engines (cumulative effect)"

Post Frequency!


•  News Drafting"•  List Posts"•  Controversy"•  Infographics"•  Audio Podcasts"•  Video Courses"

Audience Magnets!


•  #1 source of repeat visitors"

•  Start Early"•  Lavish attention

on email subscribers"

Email “The Hidden Advantage”!


Thank You!

Q&A!

Get This Presentation at PushingSocial.com/etraining

blogging strategies for success · • blogs viewed as relevant" • receive strong...

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