bmcc mission 09 final

8/14/2019 BMCC Mission 09 Final

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Mission Statement and Strategic

Plan for 2009

Bismarck-Mandan Civic Chorus



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The Mission Statement

The BMCC fosters, develops and shares

passion for choral music. We inspire

community appreciation through masterful

choral performances and are dedicated to

artistic excellence and educational

enrichment.



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Strategic Goals

1. Improve artistic professionalism and foster an enjoyable,supportive environment for members to create the Best

Community Chorus in North Dakota

a. Establish an open environment for members to feel welcomed and

encouraged to provide input

Everyone was invited to contribute and provide feedback into the MissionStatement and Strategic Plan and is invited to do the same next year.

b. Provide a yearly survey that offers an opportunity to suggest future

music choices and assesses if members are:

i. having an enjoyable and memorable experience

ii. improving their knowledge and technique

Music choice suggestions from your feedback have been forwarded to Tom

c. Coordinate individual member participation in at least two

additional activities (stage crew, other performance, board member,

etc.) each year beyond the two main concerts



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Strategic Goals – cont.

2. Increase educational opportunities and commitment tochoral education for audience, members and the

community.

a. Investigate additional educational outreach

b. Invite gifted college students to audition

c. Present master classes for members, other choirs and community

3. Increase diversity and numbers of audience base

a. The Board and interested members will create a procedure for

measuring and tracking audience diversity and attendance numbers

for each performance

Attendance (Adult and Senior/Child) and Income/Expenses generated at

each Christmas Concert were tracked and a Profit/Loss Statement

will be generated within 30 - 45 days.



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Strategic Goals – cont.b. Improve Marketing with the goal of increasing audiences by 5%

each year.

i. Improve website scheduling information and add

programming information

ii. Add audio clip from a past performance

iii. Create handout for the community and signs that let

people know who we are when we perform in small

groups

iv. Develop and distribute BMCC identity products such as

post cards, posters, choir t-shirts or other manner to

market our brand to the community.

v. Work with undergraduate/graduate Marketing students

from local colleges or local businesses to develop a

comprehensive Marketing Plan

vi. Make it easier for people to buy tickets - possibly online



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4. Increase BMCC financial assets that enables us to achieveour mission

a. Yearly solicit contributions from the community, businesses, and

choir members with the goal of increasing contributions 10% each

year.

b. Explore grant opportunities with the goal of creating one new grantevery year

c. Communicate to the chorus members what percent of annual

operating expenses are covered by ticket sales, monetary

contributions, and other sources of incomes

2009-2010 budget details and cash flow statements were distributed to allmembers in November. Profit/Loss statements for each

performance (starting with 2009 Christmas concerts) will be

distributed shortly after each Performance Summary Meeting.



Strategic Goals – cont.5. Improve communication, performance metrics, and establish

feedback loops for audience, members, community andcontributors.

a. Board and any interested members will review each performance to

determine

• what worked,

• what didn’t work,

• what we would do different/keep

• Profit/Loss for each performance

A Performance Review Meeting is scheduled for Wednesday Jan. 13th from

7:00 pm to 9:00 pm at the Bismarck Public Library on 5th street to discuss the

Christmas and Opera performances. All members are encouraged to attend.

b. Communicate to the members via e-mail newsletter the financial status,

performance metrics, etc. on a quarterly basis

c. Create feedback loop procedures, surveys and metrics that enhance

communications for members, audience, community and contributors




Goal 1 (Improve artistic professionalism…)– Lead Board MembersChristy and Brenda

Goal 2 (Increase educational opportunities…)– Lead Board Members

Tom and Natascha

Goal 3 (Increase diversity and numbers…) – Lead Board Members

Mark, Lee and Amanda Q

Goal 4 (Increase BMCC financial assets…) – Lead Board Members

Brenda and Lee

Goal 5 (Improve communication, performance metrics…) – Lead Board

Members Amanda Q and Lynn Anderson



It’s our chorus

With everyone’s help,

we can make it better

bmcc mission 09 final

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