Annual Marketing Review

Website• Increased focus on

job postings• “Apply Today”

button for admission

• Well-received blogs– Staff Spotlight– Supervisor

Spotlight

Website• Challenges:– Mobile-friendliness

• Opportunities: – Submitting

admission applications

– Resident Spotlight blog series

Newsletter• Third volume nearly

complete• Currently publishing

two versions– Print – Email

• Buffalo News Feature thanks to email version

• Drip campaign

Newsletter• Challenges:– Story curation

• Opportunities: – Expanding email

newsletter recipients

Social Media• Facebook is showing

small but incremental growth– 243 likes (14%

change over 2015)• Good platform for

sharing recovery info• Also on LinkedIn and

Twitter

Social Media• Challenges:– Facebook paywall– Requires time &

focus– Our cause isn’t kids

or animals• Opportunities: – Will target

successful residents for followers

Print Items• Brochures– Program brochures

are very popular– Continuing Your

Care– Elements of Care

• New letterhead• Redesigned

business cards

Print Items• Challenges:– Integration of print

material• Opportunities: – Overall agency

piece

Annual Report• Published late

2015• Scaled back text to

make it more immediate

• Pictures and outcomes were the focus

Annual Report• Challenges:– The larger we grow,

the larger the report

• Opportunities: – Interactive or web-

based annual reports

Marketing Package• Great for events• Table throw• Folders can

contain:– Brochures– Applications– Newsletters

Marketing Package• Challenges:– Reminders for use

• Opportunities: – PowerPoint

presentation

Recovery Day• T-Shirts were a

large expense• Recognition from t-

shirts is minimal• Reduced program

books cost

Recovery Day• Challenges:– Recovery Day

promotion• Opportunities: – Alternatives for

give-away items

TIC Communication• Mentioning TIC in

all publications– Language that

discuss the five principles

• TIC article in each newsletter

TIC Communication• Challenges:– Avoiding repetition

• Opportunities: – Dedicated page for

TIC on our website– TIC banners on the

website and in marketing materials

2017 Marketing• Addressing

aforementioned challenges & opportunities

• Revised media strategy– Already started

with a Buffalo News article

2017 Marketing• Focus survey• MCO marketing– Value-based

statements

Thank you!