bob house general manager · 1. complete, quality listings 2. monitor listing performance 3....
TRANSCRIPT
![Page 1: Bob House General Manager · 1. Complete, Quality Listings 2. Monitor Listing Performance 3. Complete Broker Profile 4. Link BizBuySell & IBBA Accounts 5. Free Agent Accounts to Increase](https://reader035.vdocuments.net/reader035/viewer/2022063017/5fd7ec1232830129bd3563ba/html5/thumbnails/1.jpg)
Bob House – General Manager
January 15th, 2014
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Enhanced Membership Exposure
Your Listings on the IBBA Website Automatically
Differentiation via IBBA Membership & Certifications designations
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Increased Broker Presence
• On the Homepage
• In the Search Results
• Additional placements throughout the site
BrokerWorks Redesigned
Free Agent Plans Introduced
Listing Marketing Emails Improved
Listings Automatically Published
Showcase Listing Plus Enhanced
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1. Complete, Quality Listings
2. Monitor Listing Performance
3. Complete Broker Profile
4. Link BizBuySell & IBBA Accounts
5. Free Agent Accounts to Increase Exposure
6. Enter Sold Comps for Free Reports
![Page 5: Bob House General Manager · 1. Complete, Quality Listings 2. Monitor Listing Performance 3. Complete Broker Profile 4. Link BizBuySell & IBBA Accounts 5. Free Agent Accounts to Increase](https://reader035.vdocuments.net/reader035/viewer/2022063017/5fd7ec1232830129bd3563ba/html5/thumbnails/5.jpg)
Great listing
Convert leads to buyers
Drive more leads
What You Should Do Why?
1. Maximize Geographic Information
2. Include Key Financials
3. Write Great Ad Titles & Descriptions
4. Use Photos Whenever Possible
5. Upgrade When Appropriate
6. Indicate Seller Financing If Available
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Showcase Listing Plus
• Newly enhanced!
• Single listing upgrade for
30 days
• Supports up to 6 photos
• Include up to 3 documents
• Optional embedded
YouTube video
• Includes BuyerBlast and
Prospect List
Eye-catching photos
Business Description
Attached Documents
Business Details
Financial Information
Embedded Video
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Showcase Listing Plus in the Search Results
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Example of a Great Listing
• Descriptive Title
• Seller Financing Indicated
• Geographic Information
• Landscape Images – use stock photos to remain confidential
Showcase Listing
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Example of a Great Listing
• Financial Information Completed
• Business Details Included
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Example of a Great Listing
• Complete, Detailed Business Description
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Example of a Great Listing
Here’s how a complete listing
appears on the site.
Completed fields help encourage
buyer responses and action.
Compare to an incomplete listing…
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Example of an Incomplete Listing
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Suggestion for Buyer Email Response Options:
This is a not related to the quality of the listings, but will effect the number of leads. When
entering a listing, you’ll be asked to optionally select Buyer Email Response Options. The
more you check, the less leads you’ll receive.
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1. Complete, Quality Listings
2. Monitor Listing Performance
3. Complete Broker Profile
4. Link BizBuySell & IBBA Accounts
5. Free Agent Accounts to Increase Exposure
6. Enter Sold Comps for Free Reports
![Page 15: Bob House General Manager · 1. Complete, Quality Listings 2. Monitor Listing Performance 3. Complete Broker Profile 4. Link BizBuySell & IBBA Accounts 5. Free Agent Accounts to Increase](https://reader035.vdocuments.net/reader035/viewer/2022063017/5fd7ec1232830129bd3563ba/html5/thumbnails/15.jpg)
Ad Displays:
How many times your ad
appears in the search
results
How to Improve:
• List in a 2nd category (free) • Consider Showcase
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Clicked for Details:
How many times your ad
was clicked on in search
results
If ratio to Ad displays is <2%,
consider:
• Improving listing title • Engaging thumbnail photo • Consider Showcase upgrade
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Emails/Phone:
Number of leads sent or
number of times the “View
Phone Number” link was
clicked
If low, what about your
listing is preventing action?
• Complete financials • Improve description • Indicate seller financing
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1. Complete, Quality Listings
2. Monitor Listing Performance
3. Complete Broker Profile
4. Link BizBuySell & IBBA Accounts
5. Free Agent Accounts to Increase Exposure
6. Enter Sold Comps for Free Reports
![Page 19: Bob House General Manager · 1. Complete, Quality Listings 2. Monitor Listing Performance 3. Complete Broker Profile 4. Link BizBuySell & IBBA Accounts 5. Free Agent Accounts to Increase](https://reader035.vdocuments.net/reader035/viewer/2022063017/5fd7ec1232830129bd3563ba/html5/thumbnails/19.jpg)
Benefits of a Complete Profile
• Improved Credibility & Trust
• More leads
• Increased SEO
• Listings link to profile and vice-versa!
• Key for our Premium Members
• Broker directory search results
• Increased placement opportunities
• Broker/Seller Matching
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BizBuySell has the leading business broker directory on the web.
• Areas Served
• Profile Photo
• Company Overview
• Company Logo & Website
• Tagline
How are you represented?
Broker Profile – 100%
• Intro & Background
• Services Offered
• Affiliations
• Links
• Sold Businesses
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Don’t be this broker…
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Complete Profile
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Increased Broker Placements - Homepage
Tip: Include a professional photo and logo
to increase opportunities for being featured
across our site.
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Broker Matching and Search Results
Widgets for more seller leads
Increased BrokerWorks Premium Member Placements
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1. Complete, Quality Listings
2. Monitor Listing Performance
3. Complete Broker Profile
4. Link BizBuySell & IBBA Accounts
5. Free Agent Accounts to Increase Exposure
6. Enter Sold Comps for Free Reports
![Page 26: Bob House General Manager · 1. Complete, Quality Listings 2. Monitor Listing Performance 3. Complete Broker Profile 4. Link BizBuySell & IBBA Accounts 5. Free Agent Accounts to Increase](https://reader035.vdocuments.net/reader035/viewer/2022063017/5fd7ec1232830129bd3563ba/html5/thumbnails/26.jpg)
Consider LinkedIn, BizQuest, and State Associations too!
Link Accounts Under Networking Tools
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IBBA & CBI Designations
Increase Trust, Leads
• Linked accounts have your
designations appear on all your
listings
• Increases trust and leads
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Your IBBA and BizBuySell accounts must be linked for your listings to appear
within IBBA and CBI based searches
Search by IBBA Membership & Certifications
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• Sellers likely care even more about
these designations!
• Increased trust and more buyer and
seller leads
• Coming in 2014 – ability to search
broker directory by these
designations, and content to help
sellers & buyers understand what
they mean
IBBA & CBI Logos on Your Broker Profile
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• With accounts linked, your
listings will automatically be
published to the IBBA member
listing area
• Included with your IBBA
membership
Your Listings on the IBBA Website
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1. Complete, Quality Listings
2. Monitor Listing Performance
3. Complete Directory Profile
4. Link BizBuySell & IBBA Accounts
5. Free Agent Accounts to Increase Exposure
6. Enter Sold Comps for Free Reports
![Page 32: Bob House General Manager · 1. Complete, Quality Listings 2. Monitor Listing Performance 3. Complete Broker Profile 4. Link BizBuySell & IBBA Accounts 5. Free Agent Accounts to Increase](https://reader035.vdocuments.net/reader035/viewer/2022063017/5fd7ec1232830129bd3563ba/html5/thumbnails/32.jpg)
• Each Agent appears in the Broker
Directory – as long as profile is
completed!
• Agents manage listing performance,
marketing, and leads
• You control listing content and can
monitor agent activity
• It’s free!
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Broker Manage Listings
Agent Manage Listings – Limited Functionality
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Monitor All Agent Activity
Account Settings:
Check the “Email me
leads on listings I have
assigned agents” box to
receive a copy of all leads
to agent listings
View all agent leads
under “Manage Listings”
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Monitor All Agent Activity
View all activity on your BrokerWorks Dashboard Activity Feed & Agent News
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1. Complete, Quality Listings
2. Monitor Listing Performance
3. Complete Directory Profile
4. Link BizBuySell & IBBA Accounts
5. Free Agent Accounts to Increase Exposure
6. Enter Sold Comps for Free Reports
![Page 37: Bob House General Manager · 1. Complete, Quality Listings 2. Monitor Listing Performance 3. Complete Broker Profile 4. Link BizBuySell & IBBA Accounts 5. Free Agent Accounts to Increase](https://reader035.vdocuments.net/reader035/viewer/2022063017/5fd7ec1232830129bd3563ba/html5/thumbnails/37.jpg)
Why Submit Comps?
• Submit comps to receive Valuation Report credits to help you better price
businesses in your market.
• Only listings with submitted comps will appear in “Sold Listings” on Broker Profile
• Drive quarterly Insights Report, which help to raise the industry profile.
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Sample Valuation Report
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How to Submit a Sold Comp
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How to Submit a Sold Comp
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How to Submit a Sold Comp
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Redeem Your Report Credits
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1. Complete, Quality Listings
2. Monitor Listing Performance
3. Complete Directory Profile
4. Link BizBuySell & IBBA Accounts
5. Free Agent Accounts to Increase Exposure
6. Enter Sold Comps for Free Reports
7. Premium Advantage
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Unparalleled Exposure Included
Detailed Stats & Tracking Included
Promote Yourself in the Broker Directory Included
Distribute Your Listings Automatically Included
Sell More Businesses with Agent Plans Included
Price it Right with Valuation Tools Included
BrokerWorks Membership:
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• Broker Directory Top Placement
• Appear within 5 locations served
• Richer broker profile with additional fields
• Monthly Showcase Listing Plus Credit ($49.95 Value)
• Gain 5x more exposure at the top of the search results
• New, enhanced listings allow for 6 photos, 3 attachments,
a video, plus a prospect list and BuyerBlast included
• New! Additional Exposure
• Homepage placement
• Exposure in business search results in your areas
• Matching to sellers
• $89.95 per month
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