Build Better Games with Facebook

Bob SlinnHead of Games Partnerships, EMEA

White Nights Moscow October 13th

Games Market Continues to Grow

Source: NewZoo Global Games Report 2015

445MPeople play games

with Facebook

$8Bpaid to developers

since 2010Clicks to games from

Facebook web and mobile daily

735M

Facebook is a Games Platform

Over 30 million apps and sites have been built with Facebook developer tools

130,000 new Facebook connected games launched in 2014

Eastern European Success Stories

We want to position developers for success in building experiences that people love

Grow MonetizeBuildFacebook Login

App LinksParse

Better SharingApp Invites

Mobile App Install AdsAnalytics for Apps

PaymentsAudience Network

LiveRail

7,000,000,000Logins in 2014

• Give People Control

• Explain Benefits

• Context Matters

• Login Screen

Background

Miniclip Case Study63.5% of DAUs use

Facebook Login

ARPDAU from FB users is

70% > than other

Logins

Conversion Rate is

65%> than other

Logins

D1 80%D7 2.5XD28 5X other Logins

Source: Facebook Financial Data 2014

Sharing

50 BILLIONpieces of app content shared to Facebook in 2014

Express Themselves Help Others

MaintainRelationships

Why People Share

Types of Sharing

Link share Image share Open Graph Stories

Creating Shareable Moments

Alphabear

Mr Jump

Criminal Case

App InvitesShare Personalised Recommendations

Draw Something

App Analytics

Introducing Facebook Analytics for Apps

Facebook Confidential - Please Do Not Distribute

What’s Included

Funnels Cohorts

Demographics & Cross-Device Measurement

Ad IntegrationsSegmentsEvent-based Metrics

Event-based Metrics

Event-based Metrics

Segments

Funnels

Cohorts

• A FREE analytics tool

• Track all of your Facebook + non-Facebook metrics

• Understand WHO your players are as well as WHAT they do

in your game

• Advertise on Facebook in 2 clicks

Why use App Analytics?

Game Insight: The Tribez

Game Insight was able to successfully re-

engage users using App Events resulting in a 5% increase of daily active users and a return on investment of 800%

Facebook SDK for Unity 5 supporting

Web GL live

Fbstart.com

Grow MonetizeBuild

Thank You