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© 2013 BOE Technology Group BOE TFT-LCD Biz Introduction TPC SBU

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Page 1: BOE TFT-LCD Biz Introduction - Ultranultran.ru/sites/default/files/boe_introductiongeneral_0.pdf · © 2013 BOE Technology Group BOE TFT-LCD Biz Introduction TPC SBU

© 2013 BOE Technology Group

BOE TFT-LCD Biz Introduction

TPC SBU

Page 2: BOE TFT-LCD Biz Introduction - Ultranultran.ru/sites/default/files/boe_introductiongeneral_0.pdf · © 2013 BOE Technology Group BOE TFT-LCD Biz Introduction TPC SBU

© 2013 BOE Technology Group

Y’2013 Jul. G8.5 Oxide/AMOLED Line (B5) in Hefei Equipment Moved in

Y’2012 Dec. G8.5 Oxide/AMOLED Line (B8) in Chongqing Announced

Y’2012 Oct. G8.5 Oxide/AMOLED line (B5) in Hefei roof-capping finished

Y’2012 Oct. G5.5 AMOLED/LTPS line (B6) in Ordos roof-capping finished

Y’2011 Sep. G8.5 line (B4) in Beijing mass produced

Y’2010 Oct. G6 line(B3) in Hefei mass produced

Y’2010 Q1 Acquired of JEAN ODM/OEM Business

Y’2009 Q4 G4.5 line(B2) in Chengdu mass produced

Y’2005 Q1 G5 line(B1) in Beijing mass produced

Y’2003 Q1 Merged HYNIX(HYDIS) LCD Business Unit

Y’2001 Q1 Renamed as “BOE Technology Group Co., Ltd”

Y’2000 Q1 Listed A share in Shenzhen Stock Exchange

Y’1997 Q1 IPO Listed B share in Shenzhen Stock Exchange

Y’1993 Re-engineered as Beijing Orient Electronics Group Co., Ltd.

Before Y’1993 BOE started TN display business from 1980.

TFT-LCD FPD Display

Color CRT Display

CRT

TN Module 1

1997 - 2001

2003 - 2005

2008 - 2013

Before 1993

1993

1-1. BOE Group Milestone

Page 3: BOE TFT-LCD Biz Introduction - Ultranultran.ru/sites/default/files/boe_introductiongeneral_0.pdf · © 2013 BOE Technology Group BOE TFT-LCD Biz Introduction TPC SBU

© 2013 BOE Technology Group

1-2. BOE TFT-LCD Organization

Chairman D.S WANG

President Y.S CHEN

DISPLAY

Business Unit

SVP Z.Q YUE

COO EVP/X.D LIU

CO-COO M/A SBU GM

EVP/J.H WANG

VP Q.S Li

VP S.K Lee

Operation Management

Global SCM

Product Design

Sales Planning

E.D. Hao Jin

GM Michael

Jing

GM Richard

Kim

GM Randy Chen

NB BU MNT BU TV BU

GM Jason Li

GM X.D Liu

TPC BU Mobile SBU

SVP Z.H Zhang

Global Manufacturing

2

As of Jan 1st , 2013

R&D Center

S. Director Xue Dong

SVP David Li

Global Marketing & Sales

Page 4: BOE TFT-LCD Biz Introduction - Ultranultran.ru/sites/default/files/boe_introductiongeneral_0.pdf · © 2013 BOE Technology Group BOE TFT-LCD Biz Introduction TPC SBU

© 2013 BOE Technology Group

3

1-3. BOE Group Biz Overview

BOE is the sole company in local China owns the TFT-LCD core technology at now.

By December 2012,the total assets was 68.1 billion and net assets was 34.1 billion ;

BOE has owned more than 9000 workable patents and added more than 2500 patents in 2012;

Display Device

Display System

Energy and Environmental

Protection

Electronic Material

small-to-medium-size TFT-LCD

large-sized and medium-sized TFT-

LCD

small-to-medium-size

AM-OLED

large-sized and medium-sized AM-

OLED

brand business

OEM business

solar energy

optical

electrical power

transmission/distributi

on system

semiconductor

material

Display Biz

electric vacuum material

Page 5: BOE TFT-LCD Biz Introduction - Ultranultran.ru/sites/default/files/boe_introductiongeneral_0.pdf · © 2013 BOE Technology Group BOE TFT-LCD Biz Introduction TPC SBU

© 2013 BOE Technology Group

1-4. BOE’s Industrial Cluster

BOEOT G5 a-Si

100k/m

• Mobile Phone: ~5.7”

BOEHF G6 a-Si/Oxide

100k/m • Mobile Phone: ~5.7” • Tablet: 7”~10.1” (Above 300PPI) • IT: 11.6”~21.5”

BOECD G4.5 a-Si /LTPS

45k/m

• Mobile Phone:1.5”~5” • Applications

BOEDT G8.5 a-Si

90k/m

• MNT: 18.5”~27” • TV: 26”~ >90”

BOE G5.5 LTPS/ LTPS AMOLED

60k/m

• Mobile Phone: ~5.7”

LTPS MP: 1Q’14 OLED MP: 2Q’14

B1 B4

B2 B3

B6

BOEHF G8.5 Oxide/Oxide AMOLED

90k/m

• Tablet: 9.7”~10.1” • IT: 15.6”~27” • TV: 32”~82”(Above UD)

B5

LTPS: 4Q’12(5K) Oxide TFT MP: 4Q’12(2K) Oxide TFT MP: 1Q’14

Chengdu

Ordos Beijing

Hefei

Panel FABs

R&D Center

MP

Under Construction

4

BOECQ G8.5 Oxide/Oxide

AMOLED

90k/m

B8

ChongQing

Page 6: BOE TFT-LCD Biz Introduction - Ultranultran.ru/sites/default/files/boe_introductiongeneral_0.pdf · © 2013 BOE Technology Group BOE TFT-LCD Biz Introduction TPC SBU

© 2013 BOE Technology Group

1-5. BOE TFT-LCD Product Line-up

5

G5/G5.5 G4.5 G6 G8.5 110“ 55 ”

~ 40 ”

37 ”

~ 26 ”

23.6 ”

~ 15.6 ”

14.1 ”

~ 11.6 ”

10.1 ”

~ 8 ”

7 ” ~

3.5 ”

3.2 ” ~ 2”

Loading plan can be changed by

market situation.

NB : G6↔G8.5

MNT : G5↔G6↔G8.5

TV : G6↔G8.5

Mobile

Application

NB

MNT

TV

3.5”~25”

10.1”~15.6” 18.5” ~23.6”

26”~55”

1.52”~6”

4”~7”

7”~11”

Mobile/APP Product

Tablet/NB/ MNT/TV Product

Mobile/Tablet/NB Product

Mobile/APP Product

18.5” ~21.5”

7”~11”

3.5”~7”

7”~11”

10.1”~15.6”

Page 7: BOE TFT-LCD Biz Introduction - Ultranultran.ru/sites/default/files/boe_introductiongeneral_0.pdf · © 2013 BOE Technology Group BOE TFT-LCD Biz Introduction TPC SBU

© 2013 BOE Technology Group

1-6. BOE in global competition

6

BOE has improved its position in global industry competition by the tireless efforts

nearly ten years.

The Gross Profit (Y2012): 1.LG 2.Samsung 3.BOE 4.INNOLUX 5.AUO 6.Sharp

The Patent (Y2012): 1.Samsung 2.BOE 3.LG 4.Sharp 5.AUO 6.INNOLUX

The Shipment (Y2012): 1.LG 2.Samsung 3.INNOLUX 4.AUO 5.BOE 6.Sharp

Page 8: BOE TFT-LCD Biz Introduction - Ultranultran.ru/sites/default/files/boe_introductiongeneral_0.pdf · © 2013 BOE Technology Group BOE TFT-LCD Biz Introduction TPC SBU

© 2013 BOE Technology Group

1-7. Major W/W Customer Base

6

Monitor

Notebook

TV

Mobile/

Tablet

Page 9: BOE TFT-LCD Biz Introduction - Ultranultran.ru/sites/default/files/boe_introductiongeneral_0.pdf · © 2013 BOE Technology Group BOE TFT-LCD Biz Introduction TPC SBU

© 2013 BOE Technology Group

1-8 Why BOE

8

Rich experiences in industry - Own solid customers base, from

mobile, monitor, notebook and TV

market.

- Stable quality and production

management ability

Strong technology ability - Self-owned core TFT-LCD intellectual

properties

- Can apply FFS technology in all

products without restriction

- The only company who uses FFS

technology in all applications and FABs.

- Is keeping expanding and developing

new technologies and patents.

High logistic efficiency - All BOE’s panel facilities are

located in China, which are close

to ODM/OEM factories.

Fast growing capacity - Top 5 TFT-LCD panel maker

in the world by 2012.

- Keep expanding capacity in

both a-Si and LTPS/AMOLED

High influence in China market - The biggest optoelectronics company in China

- High reputation and penetration in China market

- Good relationship with Chinese government

Page 10: BOE TFT-LCD Biz Introduction - Ultranultran.ru/sites/default/files/boe_introductiongeneral_0.pdf · © 2013 BOE Technology Group BOE TFT-LCD Biz Introduction TPC SBU

© 2013 BOE Technology Group 10