book clubs podcasting and more andrew gossen

Online: Book Clubs, Podcasting, and More

Andrew Gossen, Princeton University

Stanford Book Salon – Fall 2002

Stanford Book Salon

• Faculty invited to choose books• Audio intro to book available at beginning of

month• Moderated online discussion group• End-of-month live book discussion on campus• Live discussion taped and put up on iTunes• Approx. budget: $12,000

Tiger Tomes – Fall 2005

Tiger Tomes

• Books written by alumni or faculty authors and chosen by committee

• Moderated online discussion group

• Archives of past discussions not available

• Approx budget: $5,000

Duke Reads – Fall 2007

Duke Reads

• Books selected by faculty/administrators

• Online discussion throughout month

• 1 hr. live discussion each month online, with audio and chat

• Recording of audio component of discussion uploaded to iTunes

Platforms

• Stanford Book Salon: PCI Discussion Group Module

• Tiger Tomes: Phorum 5.1.15 (open source)

• Duke Reads: Memlink (discussion board), Web Dialogues (live discussion)

Monthly Postings2005/06 Stanford Reads Tiger Tomes Barnes & Noble

Sep-05 68

Oct-05 68 60

Nov-05 81 69

Feb-06 30 57

Mar-06 79 38

Apr-06 54 30

May-06 22

2006/07

Sep-06 189 108

Oct-06 30

Nov-06 84 29

Jan-07 54

Feb-07 137 65

Mar-07 168 25

Apr-07 52 34

May-07 44 239

Jun-07 176

Jul-07

Aug-07 212

Sep-07 314

Podcasting/Vodcasting

Considerations with pod/vodcasting

• Production of media file

• Formatting file

• Distributing file– Homegrown solution– Commercial Solution

• iTunes• iTunes U

Web 1.0 Distribution

Web 1.5 Compromise

Homegrown Podcast

iTunes

iTunes U

2004(beginning 7/1/04)

Visits Unique visitors Avg. visit length Median visit length International visits Plays

WindowsMedia n/a n/a n/a n/a n/a n/a

Real Media 239 207 0:10:25 0:03:02 27.62% 401

Total 239 207 0:10:25 0:03:02 27.62% 401

2005


WindowsMedia 55 37 0:03:02 0:01:25 3.60% 233

Real Media 770 560 0:08:06 0:03:02 24.00% 1410

Total 825 597 0:07:46 0:02:56 22.64% 1643

2006 (through 6/30/06)


WindowsMedia 30 26 0:01:22 0:00:24 6.67% 50

Real Media 623 543 0:08:24 0:01:53 17.34% 969

Total 653 569 0:08:05 0:01:49 16.85% 1019

book clubs podcasting and more andrew gossen

Education