book digital ingles o'coffee

37

Upload: davigiolo

Post on 15-Sep-2015

20 views

Category:

Documents


4 download

DESCRIPTION

O’Coffee is a major producer of coffee in Brazil, located in Pedregulho, Alta Mogiana region in São Paulo State, the only one with an extensive range of products. It is also one of the first Brazilian companies to produce specialty coffees.

TRANSCRIPT

  • 1. INSTITUTIONAL

    1.1 The companyOCoffee is a major producer of coffee in Brazil, located in Pedregulho, Alta Mogiana region in So Paulo State, the only one with an extensive range of products. It is also one of the first Brazilian companies to produce specialty coffees.

    In Alta Mogiana, a traditional production area of the best coffee in So Paulo due to its favorable altitude, climate and temperature conditions, OCoffee has six coffee farms: Nossa Senhora Aparecida farm, So Jos farm, Santa Adelia farm, Santa Rita farm, Santa Maria farm and Fazendinha.

    Together, the coffee farms have more than four million coffee trees, with half of its area being irrigated. On average 35,000 bags of coffee are produced with different terroirs and different characteristics. OCoffee also works to create flavor profiles according to customers preference.

    With selective, manual and mechanical picking and a modern preparation center, 20 different coffees - including various natural, pulped natural (semi-washed), demucilaged, fully washed, micro-lots, nano-lots and blends, are marketed and later

    tasted by the most demanding consumers in countries around the world. Currently the Bourbon variety of coffee, Catua, Obat and micro-lots and nano-lots are the most sold.

    OCoffee makes part of the Agricultural and Livestock Division of the Sol Panamby Group that in addition to coffee is composed of Nelore cattle breeding, Dorper sheeps breeding, sugar cane plantations, eucalyptus, soybean, banana and Maremma sheepdog breeding.

    The company is also associated to the Specialty Coffee Association of America (SCAA) and the Brazilian Association of Coffee and Barista (ACBB).

    1. I

    NS

    TITU

    TIO

    NA

    L

  • Flavor development plot. Character exploration; Six model farms - Nossa Senhora Aparecida farm, So Jos farm, Santa Adelia farm, Santa Rita farm, Santa Maria farm and Fazendinha; Located in the region of Alta Mogiana, nationally and internationally recognized for the quality of its coffees; Producer of specialty coffees in Brazil, considered one of the most renowned coffee estates and source of quality coffees in the world; Coffees grown at altitudes from 1000 to 1100 meters; Different terroirs, and various flavors. Of the 3500 hectares (8650 acres),

    a thousand (2470 acres) are already dedicated to the cultivation of coffee and a thousand more reserved for future planting, within its expansion project; 4 million coffee trees; 40,000 m (10 acres) area for sun-drying; Parabolic Drying Beds, small batches, nano and micro-lots; 16 mechanical dryers; 30 wooden bins for storage; Coffee Preparation Center: Modern infrastructure fully equipped for the preparation of coffee, including color sorting machines; 20 different coffees exported; Natural coffees, pulped natural, demucilaged, fully washed and blends; Coffee is exported in bags of 30 kilos (66 1

    . IN

    STI

    TUTI

    ON

    AL

    pounds) or 60 kg (132 pounds), with the possibility of using grainpro, liners; Center for Modified Atmosphere Packaging - boxes of 10 kg (22 pounds); On average 35,000 bags / year; Exports to 12 countries: Germany, Australia, Canada, China, Korea, Dubai, Denmark, USA, France, England, Italy and Japan; Coffee is certified by Rainforest Alliance, Utz Certified and AMSC Alta Mogiana Specialty Coffee Association; More than a dozen social projects are conducted at the farm and in the community; Buriti Reforestation Project: 800,000 native trees in ten years; UniOctavio - Coffee University: courses about coffee from seed to cup;

  • 1.2 HistorySecular Tradition - a story that began in the late 19th century

    The history of OCoffee begins with the arrival of the architect Giuseppe Quercia to Brazil with his son Vincent in 1890. The Italian, in addition to building churches in the interior of Sao Paulo, was responsible for the familys approach to the coffee business.

    The activity of coffee was taken up years later by his grandson Octavio, who devoted himself to the cultivation of coffee in the city of Pedregulho, and maintained by the great grandson Orestes who, with

    his keen vision for business, became a reference in the Brazilian business circuit and main responsible for making their homeland part of the international coffee culture.

    After the death of Orestes Quercia, in December 2010, his wife, Alaide, and children, Cristiane, Andreia, Rodrigo and Pedro, took over the business, keeping the family tradition in the coffee sector as well as the project initiated by Giuseppe.1

    . IN

    STI

    TUTI

    ON

    AL

  • 1.3 Octavio Caf

    Part of the OCoffee farms production is destined for the Octavio Caf brand, specialty coffees sold in the domestic market as a finished product, wholebeans and roasted and ground. The coffee farms still provide for other brands of the group: Dallis Coffees and Don Caf.

    Because of the boldness of the Project, in a very short time the Octavio Caf brand gained recognition on the internal market.

    The Octavio Caf brand name also has its flagship store, Octavio Caf, the largest Latin American coffee shop, a special place, much more than a coffee shop, where the environment provides the opportunity to experience a unique experience.

    The origin of coffee that serves excellence and innovation to its demanding audience, the project Octavio Caf became notorious as an authority in the Brazilian market as servers of the best coffee.1

    . IN

    STI

    TUTI

    ON

    AL

  • 1.4 UniOctavioUniOctavio - University of Octavio Caf

    UniOctavio - The Octavio Caf University was born in order to meet the needs of a growing market, and to disseminate (spread) knowledge in various disciplines ranging from coffee agriculture, production, manual and mechanical harvesting, sun-drying, mechanical drying, parabolic drying beds, milling and preparation of lots to the perfect espresso or coffees prepared at French Press, Hario, Chemex, Aeropress, Siphon, Moka, etc..

    Besides having experts on our staff, many of them administering specific modules of the courses, UniOctavio also frequently brings international speakers to share and exchange knowledge.

    TARGET AUDIENCE

    UniOctavio courses are for: Coffee roasters; International buyers and employees of these companies seeking an immersion course in cof-fee; Supermarkets owners and managers; Companies manufacturing coffee machinery and equipment; Owners and employees of coffee shops, bars, restaurants, bakeries, hotels, and other con-sumption spots in Brazil and around the world;

    Baristas and bartenders; Professionals and students of Gastronomy, Tourism and Business; Journalists and Researchers.

    Annually, staff from Octavio Caf undergoes training and retraining, in Pedregulho, to constantly improve their knowledge of coffee from seed to cup.

    LOCATION

    UniOctavio offers various courses in two locations, namely:

    OCoffee - Fazenda Nossa Senhora Aparecida, in Pedregulho, estate located in the region known as Alta Mogiana, famous for having one of the finest terroirs for the production of specialty coffees. The facilities are modern and the farm also has international certifications such as Rainforest Alliance, Utz Certified, AMSC. Students are hosted in charming Chapado Farm that has structure for receiving international buyers and students. On Chapado Farm you can learn much of the history of the region, since the property began cultivating coffee in the late nineteenth century.1

    . IN

    STI

    TUTI

    ON

    AL

  • 1. I

    NS

    TITU

    TIO

    NA

    L

    Octavio Caf The cafeteria in Sao Paulo that impresses the visitors with the modern ambiance, innovative concept, and its awards won and of course, because of its specialty coffee.

    The demand for UniOctavio courses grows every year, since Brazil is currently emerging on the world scenario with an increasing coffee consumption. Today the country is the second largest consumer in the world with over 19 million bags annually, following only the United States in the first place. In the area of export and production Brazil is the largest in the world.

    OCoffee also hosts every year buyers from around the world who come to follow the

    harvest and take the opportunity to choose coffees to offer consumers worldwide.

    For more information, please contact us by e-mail [email protected]

    1.5. Other Activies

    1.6 Certifications

    OCoffee integrates the Agricultural and Livestock Division of the Sol Panamby Group that includes, besides coffee, Nelore cattle breeding, Dorper gully breeding, sugar cane plantations, eucalyptus, soybean and banana plantations, as well as breeding of Maremma sheepdogs.

  • SOCIAL PROGRAm

    From the beginning, OCoffee is deeply involved with a commitment of responsibility towards the socio-cultural development of the community and to the environment in which the company operates. Its good to point out that OCoffee does not confuse social and environmental responsibility with mere philanthropic or welfare projects. What the company is seeking is a commitment to ethics and quality of life of the community that surrounds it and society in general.

    Based on these assumptions, Orestes Institute for Social and Environmental Development,

    OCoffees social and environmental branch, maintains and Environmental Education Center at Nossa Senhora Aparecida farm, where it manages awareness and environmental management programs for children in the region of Alta Mogiana and programs aimed at adult education and maintenance of children in school.

    The farms are certified by the most important international codes of conduct - Rainforest Alliance and UtzCertified and national AMSC.

    1. I

    NS

    TITU

    TIO

    NA

    L1.7. Orestes Institute

    It is both typical and reasonable for the business executive to want to know: What should I do? By the very nature of the situation, the

    most creative response is not likely to be a specific action, but rather more like a different stance, a new way of viewing, a changed basis for choices.

    Creative Work: The Constructive Role of Business in a Transforming Society, by Willis W. Harman and John Hormann

  • 1. I

    NS

    TITU

    TIO

    NA

    L

    ENvIRONmENTAL CONCERN

    From planting to harvesting, OCoffee chooses using mainly natural techniques of cultivation. Coffee helps erosion control because its a perennial plant, better said, after planting it, there is no soil displacement, thus preserving its physical structure, it also helps with good agricultural practices in weed management, pest management and disease having as a result healthy trees with maximum productivity. A drip irrigation system aims to produce more using fewer areas, little water and no waste.

    The ecological management of pests and diseases, the permanent preservation along water courses, the transformation of waste into compost and its use in ecological fertilization of the crops has, as a result, coffee fields producing

    coffees with life. This is, for us, the best way to express the sustainability and the coffee culture. An Environmental Management Plan structured by the Environmental Engineer Lina Inglez de Souza, includes areas of forest reserve and permanent preservation areas within the properties. There are approximately six million square meters devoted to preservation and conservation of native species, a commitment of OCoffee with the future.

  • 2. fARmS

    2.1. Our farms

    Altogether there are six farms producing specialty coffee, with an average altitude of one thousand meters, distributed over 3500 hectares, with a thousand hectares of coffee and implemented a growth planned for the coming years to reach 2 000 hectares of coffee. 2

    . fA

    Rm

    S

    The other areas of the properties are devoted to the cultivation of sugar cane, planting eucalyptus, bananas, soybeans, Nelore cattle breeding and purebred Dorper sheep.

  • An important producing region in the early 20th century, the region of Alta Mogiana lived through several coffee barons. The rapid development of coffee culture has brought wealth and progress, and encouraged the arrival of so-called the coffee railroad. In 1883 came the rails of the Mogiana Railroad Company, causing a great development to the region, which became the worlds largest producer of coffee at the time.

    This region is today a traditional producer of the best coffee in So Paulo because of its altitude, climate and extensive experience in the production of fine and specialty coffees. Known worldwide for offering products of exceptional quality, produces Arabica coffee, with exceptional

    body and balanced acidity, with excellent natural sweetness and a caramelized fragrance.

    The region is located on a plateau with an altitude between 800 meters and 1200 meters, has an average annual temperature of 19.5 C, rainfall around 1,700 mm / year, distributed mainly in the summer, alternating with dry periods in winter.

    Currently, Alta Mogiana has an average production of over 1 million bags of coffee. The dedication of the coffee grower and the practices implemented in the coffee plantations in the region allow the coffee to be exported to various countries.2

    . fA

    Rm

    S2.2. The Alta mogiana Region

  • 2.3 map of the farms OCoffee

    2. f

    AR

    mS

    SANT A ADLI A

    CHAPADO

    SANT A MARI A

    FAZENDINH A

    N. S. A PARECIDA

    SO JOS

    SO RI TA

  • 2. f

    AR

    mS

  • 2. f

    AR

    mS

  • 2. f

    AR

    mS

  • 2.4 map of varieties OCoffee

    2. f

    AR

    mS

    MUNDO NO VO

  • 2. f

    AR

    mS

  • 2. f

    AR

    mS

  • 2. f

    AR

    mS

  • 3. CERTIfICATION

    Coffee is certified by:

    Rainforest Alliance - an organization founded in 1987 and has over 17,000 members worldwide with a commitment to preserve ecosystems and biodiversity through environmental projects with companies, local communities and landowners.

    UTZ CERTIfIED - is a global certification program for the production and supply of coffee and ensures the responsible social and environmental quality in coffee production.

    Associated to:

    Specialty Coffee Association - one of the most important coffee association in the world.

    Brazil Coffee and Barista Association - Founded in 2005, is a nonprofit organization that brings together individuals, baristas and companies working in the specialty coffee market.

    Alta mogiana Specialty Coffees - is a nonprofit organization that aims to promote high quality coffees produced in the highlands of the northeastern state of So Paulo.

    3. C

    ERTI

    fIC

    ATI

    ON

  • 4. PRODUCTS4.1. OCoffee Products

    The brand OCoffee has 20 differentiated products and taste is our great advantage. We produce an average of 35 thousand bags of coffee terroirs with different characteristics, modified atmosphere packaging with toasted almonds.

    Natural Pulped Natural

    fully WashedDemucilaged

    4. P

    RO

    DU

    CTS

  • 4.1.1 Natural

    method of preparation: Natural The fruit is picked from the tree and dried directly in the sun or on raised screens,

    and later on a mechanical dryer.Description: This coffee is made only from selected beans that have dried on the tree. It has moderate body, with thick distinct sweetness, a balanced aroma and acidity, with a slight touch of toasted almonds.

    method of preparation: Natural The fruit is picked from the tree and dried directly in the sun or on raised screens,

    and later on a mechanical dryer.Description: Nice cup of stylish body, medium acidity, and mild aroma reminiscent of blackberries.

    4. P

    RO

    DU

    CTS

  • method of preparation: NaturalThe fruit is picked from the tree and dried directly in the sun or on raised screens, and later on a mechanical dryer.

    Description: Nice cup of sharp acidity, medium body, elegant aroma and a slightly fruity citrus like flavor from kiwi fruit. .

    method of preparation: Natural The fruit is picked from the tree and dried directly in the sun or on raised screens, and later on a mechanical dryer.

    Description: Clean cup with a strong body, medium acidity, mild aroma and a touch of Sicilian citrus lemon.

    4. P

    RO

    DU

    CTS

  • 4. P

    RO

    DU

    CTS

    method of preparation: Natural The fruit is picked from the tree and dried directly in the sun or on raised screens, and later on a mechanical dryer.

    Description: Clear body and moderate acidity, a clean beverage.Curiosity: The Red Jasper was part of the most valuable stones of ancient times and is even mentioned in the revelations of the Bible. Among Jews, the Jasper had an important meaning, because they believed it was the first cornerstone of the New Jerusalem. The ancient Greeks believed that Jasper assured its user inner harmony and a happy marriage. Women trust that Jasper got rid of the female diseases and gave them a harmonious pregnancy. The ancient Romans used the Jasper and they believed that sent demons and evil spirits away. The Red Jasper has harmonizing powers over the negative

    fluctuations on the body.

    method of preparation: NaturalThe fruit is picked from the tree and dried directly in the sun or on raised screens, and later on a mechanical dryer.

    Description: Strong body, coffee of weighted sweetness and average acidity.fun fact: It was the most desired gem by the ancients, who believed it was sacred. It is also known by the effect of rejuvenation, inner and emotional balance and to be the stone of love, intelligence and communication. Its story is related to Venus, the Roman goddess of love and with the corresponding Babylonian Ishtar, having come to serve as a bargaining chip in the markets of Babylon. In the tomb of Tutankhamen (King Pharaoh of ancient Egypt, 18th dynasty) is carved in a scarab representing the emerald resurrection - the immortality of the soul. Also Moses (Hebrew prophet, lawgiver and judge) the judge

    ordered the great breastplate of Aaron for the great ceremonies, with 12 precious stones, among which we think, was the emerald. Each of these gems had the name of each of the 12 tribes of Israel carved on their bottoms.

  • 4. P

    RO

    DU

    CTS

    method of preparation: NaturalThe fruit is picked from the tree and dried directly in the sun or on raised screens, and later on a mechanical dryer.

    Description: Strong body coffee, medium acidity and sweetness, spicy citrus taste and an aftertaste of ripe cherry.Curiosity: Pyrite is a stone also known as the fools gold for its golden color and resemblance to the noble mineral. Most of the time is found with a diverse set of forms, symbolizing the various forms and forces that act on a situation.

    method of preparation: NaturalThe fruit is picked from the tree and dried directly in the sun or on raised screens, and later on a mechanical dryer.

    Description: Light-bodied cup of remarkable sweetness and acidity.fun fact: According to Islam, agates are very precious stones. It is believed that the wearer of an agate ring is protected from several mishaps and would enjoy a long life, among other benefits. In other traditions, it is believed that the agate cures scorpion stings and snake bites, calms the mind, prevents diseases and infections, may end thunderstorms, promote eloquence, assures the favors of the powerful and brings victory over the enemies. The Persian Magi also appreciated the agate rings in their work and their beliefs.

  • 4.1.2 Pulped Natural4

    . PR

    OD

    UC

    TS

    method of preparation: Pulped Natural:The Pulped Natural is when the coffee cherry skin is removed and the parchment, with a

    lot of the mucilage attached, is sun dried on patio or raised drying bed, and later on a mechanical dryer.Description: Rich cup, fine fragrance, and excellent aroma, high body and pleasant taste of dark chocolate.

    method of preparation: Pulped Natural:The Pulped Natural is when the coffee cherry skin is removed and the

    parchment, with a lot of the mucilage attached, is sun dried on patio or raised drying bed, and later on a mechanical dryer.Description: Fine cup, moderate body and balanced acidity and hint of red apple.

  • 4. P

    RO

    DU

    CTS

    method of preparation: Pulped Natural:The Pulped Natural is when the coffee cherry skin is removed and the parchment, with a lot of the mucilage attached, is sun dried on patio or

    raised drying bed, and later on a mechanical dryer.Description: Medium acidity, balanced body, full of sweetness, with a light touch of quince and citrus a sweet citrus fruit.

    method of preparation: Pulped Natural:The Pulped Natural is when the coffee cherry skin is removed and the parchment, with a lot of the mucilage attached, is sun dried on patio or

    raised drying bed, and later on a mechanical dryer.Description: Full cup, light body and moderate acidity with a light touch of almonds.

  • 4. P

    RO

    DU

    CTS

    method of preparation: Pulped Natural:The Pulped Natural is when the coffee cherry skin is removed and the parchment, with a lot of the mucilage attached, is sun dried on patio or

    raised drying bed, and later on a mechanical dryer.Description: Caramelized tone and elegant look.Curiosity: The stone is known for bringing understanding to peoples, expanding the power of crystals and facilitate their transfer. Moreover, it has power over the blood

    and helps develop others and themselves.

    method of preparation: Pulped Natural:The Pulped Natural is when the coffee cherry skin is removed and the parchment, with a lot of the mucilage attached, is sun dried on patio or

    raised drying bed, and later on a mechanical dryer.Description: Mild fragrance, excellent aroma, good body and pleasant sweetness.fun fact: The name comes from Greek mythology, according to which the Amethyst, a beautiful nymph who granted protection to Diana from Baccos harassment, which turned her into a gem. Bacco, repented, gave the stone the color purple, his favorite, and the power to protect its carriers from poisoning. For centuries it was considered a remedy for drunkenness, bringing courage and inner peace. It symbolizes the deep love, happiness and wealth.

  • 4. P

    RO

    DU

    CTS

    4.1.3 fully Washed

    method of preparation: fully WashedThe coffee is pulped (the outer skin is removed), fermented (to break down the

    fruit mucilage layer), washed (to remove the fruit) and dried on a patio or raised bed and later on a mechanical dryer. Description: Slightly sweet drink of pleasant fragrance, acidity, rich, excellent flavor and smooth body, reminiscent of hazel nuts with a light touch.

    method of preparation: fully WashedThe coffee is pulped (the outer skin is removed), fermented (to break down the

    fruit mucilage layer), washed (to remove the fruit) and dried on a patio or raised bed and later on a mechanical dryer. Description: Clean cup of pleasant fragrance, fine acidity, excellent aroma, medium body and light fruity touch of apricot.

  • 4. P

    RO

    DU

    CTS

    method of preparation: fully WashedThe coffee is pulped (the outer skin is removed), fermented (to break down the fruit mucilage layer), washed (to remove the fruit) and dried on

    a patio or raised bed and later on a mechanical dryer. Description: Soft and light cup, high acidity and moderate body, with a touch of lime orange.

    method of preparation: fully WashedThe coffee is pulped (the outer skin is removed), fermented (to break down the fruit mucilage layer), washed (to remove the fruit) and dried

    on a patio or raised bed and later on a mechanical dryer. Description: Soft cup, light body, good acid body and subtlety.facts: In medieval times it was said that this gem of light, which contains the colors of the rainbow, was able to cure diseases of the eye and bring a perfect view. The Greeks believed that Opal brought the ability to predict the future. The Opal will change color and brightness according to the temperature and humidity.

  • method of preparation: Natural, Pulped natural, Demucilaged or fully washed.Description: The small batches are those that stand out for their unique taste within that specific crop. Several different small batches are produced annually and sold to roasters who work with limited-edition products.

    Curiosity: The Onyx was one of the most important ornamental stones and therapeutic use in antiquity. Several people had the stone as an amulet. The Romans regarded as a protective stone. The Greeks believed that the stone had powers over the lover. The onyx is among the most commonly used by Indian charms against black magic and witchcraft. The name derives from the Greek onyx meaning nail because they were thought to be the fingernails of Venus, fallen to the earth after Cupid cut them off. It is a variety of agate gem. Also called a nail stone. Often used for making cameos. The black onyx was highly valued for accounts of rosaries (thirds). The book The Magic of Kiram, King of Persia, published in 1686, claimed that it was possible to become invisible using an onyx ring. There Onyx with different colors for each white stripes alternating with black, brown, red and black. It is widely used by athletes or people exercising specific functions. It is believed that the use of this stone into a gem provides balance to the mind and body.

    4.1.4 Special

    method of preparation: Natural, Pulped natural and fully washed; Blend.Description: Full-bodied cup with a balanced acidity and sweetness and with an intense aroma. Its flavor is a combination of red fruits, with hints of chocolate.

    4. P

    RO

    DU

    CTS

  • 4. P

    RO

    DU

    CTS

  • 4.2 Preparation methods of Beans

    Estate Coffees

    20 different coffees are produced on OCoffee farms. In addition to products whose names come from the variety itself already famous for its quality in the cup, others are naming from Brazilian precious stones, as a tribute to the country.

    The OCoffee farms have infrastructure for the preparation of natural coffees, pulped natural, demucilaged, fully washed, blends, nano and micro-lotss and even coffees with flavor profiles customized to meet customer needs.

    The Passionate Pursuit for Coffee Excellence

    The company seeks to offer the best possible quality in the finished product, producing different coffees, with a consistent delivery of the product.

    Different varieties, six farms, several microclimates, different altitudes and topographies enables the production not only of a single type of coffee, but several with unique features in terms of flavor, sweetness, acidity, flavor and body balance. So OCoffee created 20 different products (coffees, ready to be roasted).

    100% traceability

    A society increasingly globalized demands traceability of products, ensuring food safety and compliance with international standards. Such detailed information allows total control of the business management, resulting in a higher quality final product.

    OCoffee takes this very seriously and it maintains full traceability of their coffees. Their lots are 100% traceable: in the farms is possible to know when and where the seedlings were planted, the age of the coffee trees, where each bean of coffee came, how it was produced in each plot, and how many people worked there, what products were used and what coffees created a certain blend.4

    . PR

    OD

    UC

    TS

  • 4.3 marketforeign market

    Most of the OCoffee farms production (80%) is exported to 12 countries. The coffees are provided to foreign roasters focused on quality and also for Dallis Coffee Company belonging to the Group and located in New York, USA.

    Domestic market

    Part of the farms production is destined for Octavio Caf - specialty coffee sold on the domestic market as a finished product, wholebeans, roasted and ground. The coffee farms still provide for other brands of the group: Dom Caf and Dallis Coffee. Being such a bold project, in a very short time, Octavio Caf has become well known in the domestic market.

    4. P

    RO

    DU

    CTS

  • 5. fAQsWhat is OCoffee? OCoffee is a major producer of specialty coffee from Alta Mogiana and the only one with a wide range of products. It is one of the first producers of specialty coffee in Brazil.

    It owns several farms in the city of Pedregulho and Campinas, in So Paulo state. Among them, six farms located in Alta Mogiana in Pedregulho, produce coffee - Nossa Senhora Aparecida farm, So Jos farm, Santa Adelia farm, Santa Rita farm, Santa Maria farm and Fazendinha. The Agricultural and Livestock Division includes, besides coffee, Nellore purebred cattle, Dorper gully raising, sugar cane, eucalyptus, soybean, banana plantations and Maremma sheepdogs breeding.

    Which region are their coffee producing farms located in? In the Region of Alta Mogiana, city of Pedregulho, one of the highest cities in the state, recognized worldwide for the high

    quality of its coffees.

    How many bags the farms produce annually? The six farms have in total an area of 3500 hectares (8650 acres). One thousand hectares are dedicated

    to coffee and produce on average 35,000 bags of coffee per year. There are 4 million coffee trees and nine varieties of Arabica coffee: Yellow Bourbon, Novo Mundo (the majority, 45%), Yellow Catua, Red Catua, Acai, Icatu and Yellow Catucai, Red Catucai, Obat.

    To how many countries OCoffee exports? OCoffee exports to 12 countries: Germany, Australia, Canada, China, Korea, Dubai, Denmark, USA, France, England, Italy and Japan.

    What are the OCoffee brands? With different varieties, different terroirs, the properties produce coffees with various characteristics and different flavor notes. So in 2010, the products were created to offer different flavors and preparation methods. With

    a wider range of products, buyers have one great advantage, and may acquire, for years in a row, the same product, with consistency, regardless of the volume of the harvest, keeping thus the same standard of coffee offered to its customers.5

    . fA

    QS

  • How many products OCoffee has? The company has 20 products, each with unique cup characteristics and distinct flavors. The customer

    can also choose among different varieties (varietal Yellow Bourbon, Novo Mundo (mostly, 45%), Catua Yellow, Red Catua Acai, Icatu and Catuca Yellow, Red Catuca, Obat), preparation methods (natural, pulped natural, demucilaged, fully washed, Sweet Espresso (blend of natural, pulped natural and fully washed) and others, with names of Brazilian precious stones.

    How many jobs OCoffee generates? OCoffee has 150 fixed employees and hires temporarily, during the harvest period

    (between May and October), an average of 400 people.

    Does the company conduct social and environmental projects? The Orestes Institute for Social and Environmental Development

    performs numerous projects that benefit many people and organizations in the city. Among these projects, the highlighted ones are support for the Municipal Nursery Alaide Quercia, the Volunteer Program of

    farm workers, Reforestation Project, Family Garden, Environmental Conferences and Training Courses for employees and their families Project, among others.

    Does OCoffee have products in the domestic market? Yes. In the domestic market Octavio Specialty Coffee Project has three brands:

    Octavio Caf, Dallis Coffee, Dom Caf which are found in various restaurants, coffee shops and grocery stores and supemarkets in the country and can be tasted in the Octavio Caf coffee shop. The Octavio Caf brand is also marketed in some U.S. cities.

    What is the biggest domestic project of OCoffee? Part of farm production is destined

    for Octavio Caf brand, specialty coffees sold in the domestic market as a finished product, wholebeans and roasted and ground. The coffee farms still provide for other brands of the group: Dallis Coffees and Don Cafe.The brand also has its flagship store, Octavio Caf, the largest Latin American coffee shop, a special place, much more than a coffee shop, where the environment provides the opportunity to enjoy a unique experience.

    Because of its origin as a caf that serves its demanding audience, excellence and innovation, the Octavio Caf project became notorious in the Brazilian market as an authority to serving the best coffee.

    What is the UniOctavio? An innovative project, the UniOctavio fosters training professionals in order to

    offer courses on all processes of this secular culture and even barista courses and latte art. For receiving the participants, the Farm has accommodation on the Fazenda Chapado (farm), a kind of village that can host groups up to 20 people.

    5. f

    AQ

    S