boost in-store compliance execution rates healthier … · as digital promotion continues to gain...
TRANSCRIPT
Boost In-Store Compliance Execution RatesHealthier ROI on Your Promotional Spend
Strong Merchandising and Planogram Support
Put forth greater promotional spend
across a larger volume of stores.
Increase loyalty to manufacturers that
outperform the competition.
Gravitate to manufacturers that offer
superior results and a full-circle approach!
There is no other company using our unique and proven system to drive successful merchandising by engaging in-store employees – the people who actually have the ability and power to get the job done!
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Conducted in targeted stores to provide a “heads-up,” notifying them they will be receiving a display shortly, while providing a description of the package along with an approximate ETA. This dramaticallyincreases compliance and prevents displays from being discarded.
Our Call Team obtains and reports valuable store-level insights to share with your client. We provide:-Detailed reporting with databasemanagement.-Photo documentation of completed work (executed displays).
Our proprietary engagement techniques encourage Managers to adhere to proper merchandising and display execution, both pre-receipt of display and post-receipt.
Against important objectives to help
make better strategic marketing
decisions on your client’s promotional
spend.
ComplianceThroughEngagement
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40% to 80% INCREASE over the current compliance execution rate.
Incremental opportunity for the display manufacturer to retain customer loyalty
As digital promotion continues to gain traction in-store, MarketReach helps minimize the risk for display manufacturers to lose foothold if in-store displays cannot show an increase in both sales and compliance execution.
Showing a greater return on investment for your client by rescuing marketing materials that may have been lost on-site or disposed of, allowing your client to make better long-term strategic decisions on their promotional spend.
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One of the largest international paper
manufacturers.
.This paper manufacturer sent a remerchandising planogram to 50 club stores. After 6 months,
only 10 stores were in full compliance. For our second project, they sent 500 pallet
skirts to be assembled to the pallet and historically had very
low compliance..
They saw an uptick in the number of stores that executed on the pallet skirt.
were gathered regarding unique store considerations and requirements vs. merchandiser issues. This data was retained by the client for strategic marketing decisions on their future promotional spend.
Within 4 weeks, the products were re-merchandised according to the new planogram in 30 stores (200% increase in compliance).
that our client can present to the Retailer to illustrate methods to increase ROI, resulting in a more productive relationship for the brand and retailer.
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Direct phone outreach engaging
relevant store employees to inspire
and maintain ongoing compliance
using our proprietary methods.
US Government Sub-Contractor in Retail Stores
This distributor sought our services for a long-term solution to improve in-store compliance of their displays and other signage initiatives, which was at 40%, resulting in lost production costs and lost revenue for the brand and the retailer.
Execution more than DOUBLED from 40% to over 80%
through engaging relevant store employees to inspire and
maintain ongoing compliance using our proprietary
methods.
In a separate project, they reported 95% execution from a corporate-level request to all stores to return their unused seasonal promotional products. Stores received a credit to their account for unsold goods upon return.
Our client has seen a steady, measurable sales increase across all stores MarketReach is involved in calling, which has led to client retention as we enter into our 4th year of partnering.
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B2B direct telemarketing solutions, appointment
setting, re-activation campaigns.
High-Level Lead Generation, B2B Telemarketing & Appointment Setting List development, data
acquisition, data enhancement, data entry and
database clean up.
Prospect List Management
Content development and strategy, social media
management, graphic design, newsletters, email marketing,
direct mail and more.
Marketing Solutions
Tradeshow, convention, expo, seminar, workshop,
conference and more.
Event StrategiesB2C direct marketing
solutions, surveys, high-level customer phone interaction, enrollment, promotions and
more.
Consumer RelationsData enhancement, list development, market research, competitive
analysis, surveys and more.
Research and ReportingIn-house appointment setting
& sales closing techniques.
Training Workshops
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Years in Operation Unique Sales Principals in our
Proprietary Methods
AboutUs
MarketReach Inc. is a certified woman-owned and operated boutique agency, located in Central New Jersey. For 17+ years, our proprietary methods (based on 12 unique sales and customer service principals that are the most cutting-
edge in the industry) have executed hundreds of successful campaigns for display compliance, for small business owners and Fortune 500 companies,
including Mars, Keurig, Nestlé, Georgia-Pacific, the US Postal Service and Shelfbucks. We have existing store-level manager relationships with retailers in
mass drug, grocery and club stores alike.
Satisfied Clients17+ 12 550+
168 Franklin Corner RoadBldg 1, Ste. 230
Lawrenceville, NJ 08648
P: (609) 448-6364 x100