bpl 5100 faurecia company analysis

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Automotive Parts Industry Group G Regina Kraft Connor Levens Magda Morales Danielle Musca

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Automotive Parts Industry Group G

Regina Kraft Connor Levens

Magda Morales Danielle Musca

Technical Perfection, Automotive

Passion 2

Faurecia: Foundations

European company

specializing in

spring-based seat cushions

European

manufacturer of

seats, front ends and

vehicle interiors

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34 Countries

94,000 Employees

320 Production Sites

30 R&D Centers

5,800 R&D Engineers

A Global Player

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To create and deliver high-quality and innovative products, technical solutions and services that contribute to our customers' competitiveness and create value for our employees and shareholders. We are committed to environmental preservation and social responsibility.”

Mission

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Be the global leader in each of our product lines. We will do this by focusing on customer satisfaction, becoming the reference in the original equipment marketplace and serving all major car manufacturers. We aim to grow faster than the market and to generate sustainable profitability. We strive for technical perfection and we are driven by automotive passion.”

Vision

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Major Acquisitions

2009:Emcon Technologies: Exhaust Systems

2010: Plastal

Plastic Exterior Parts

2012:Ford’s Saline,MI Plant Interior Components

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Automotive Exteriors

Emissions Control

Interior Systems

Automotive Seating

Market Segments

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Overall Strategy

Develop Value Creating Technologies Focused On:

Cleaner Cars with Lower Emissions

Lighter Cars for Fuel Economy

Cars with Custom Comfort and Style

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Customers

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Comparison to Market Leader

Market Share: Bosch: 3.3% Faurecia: 2.1% Industry Average: 2.7%

USD

Mill

ion

s

11

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Key Shareholders

Peugeot SA holds 51.70% of Faurecia’s capital. Group’s Employees hold 0.25%, Board Members hold 0.04%. Treasury Shares comprised of 0.03% Balance is Open to other Investors.

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Performance

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Performance

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Profitability Analysis U

SD M

illio

ns

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Accelerate in Asia By 2018 $4.35 billion in sales

Over the 5 years invest $435 mill in China

Leverage Global Platforms Expand Global Footprint by Developing Standard Products

Continue to Develop Value-Added Technologies

Controlled Growth Strategy

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• Sales above $22.8 Billion

• Operating Margin 4.5%-5.0%

• Net Cash Flow around $326 Million

2016 Targets

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Internal Analysis

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Profitability Comparisons

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Key Ratios

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R&D Strengths

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Organizational Culture: “Being Faurecia”

Values Based on:

•Entrepreneurship

•Autonomy

•Accountability

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HR’s Mission

Human Resource Strengths

“To develop and retain the talent we need to ensure our future growth.”

2014 Revamped HR Focused on Talent Management: Developed a leadership competency

model Adopting a new performance

assessment Significantly expanded Faurecia

University training

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Why Faurecia?

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SWOT Analysis

Strengths Weaknesses

➔ Strong Market Position

➔ Diversified Product

Portfolio

➔ Strong R&D

Capabilities

➔ Wide Geographic

Presence

➔ Relies heavily on the

European customers

Opportunities Threats

➔ Favorable Market

Trends in China

➔ Increasing Demand for

Fuel Efficient Vehicles

➔ Increasing Regulation

➔ Intense Competition

➔ Fluctuating Foreign

Exchange Rates

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