bpl 5100 faurecia company analysis
TRANSCRIPT
Faurecia: Foundations
European company
specializing in
spring-based seat cushions
European
manufacturer of
seats, front ends and
vehicle interiors
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34 Countries
94,000 Employees
320 Production Sites
30 R&D Centers
5,800 R&D Engineers
A Global Player
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To create and deliver high-quality and innovative products, technical solutions and services that contribute to our customers' competitiveness and create value for our employees and shareholders. We are committed to environmental preservation and social responsibility.”
Mission
“
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Be the global leader in each of our product lines. We will do this by focusing on customer satisfaction, becoming the reference in the original equipment marketplace and serving all major car manufacturers. We aim to grow faster than the market and to generate sustainable profitability. We strive for technical perfection and we are driven by automotive passion.”
Vision
“
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Major Acquisitions
2009:Emcon Technologies: Exhaust Systems
2010: Plastal
Plastic Exterior Parts
2012:Ford’s Saline,MI Plant Interior Components
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Overall Strategy
Develop Value Creating Technologies Focused On:
Cleaner Cars with Lower Emissions
Lighter Cars for Fuel Economy
Cars with Custom Comfort and Style
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Comparison to Market Leader
Market Share: Bosch: 3.3% Faurecia: 2.1% Industry Average: 2.7%
USD
Mill
ion
s
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Key Shareholders
Peugeot SA holds 51.70% of Faurecia’s capital. Group’s Employees hold 0.25%, Board Members hold 0.04%. Treasury Shares comprised of 0.03% Balance is Open to other Investors.
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Accelerate in Asia By 2018 $4.35 billion in sales
Over the 5 years invest $435 mill in China
Leverage Global Platforms Expand Global Footprint by Developing Standard Products
Continue to Develop Value-Added Technologies
Controlled Growth Strategy
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• Sales above $22.8 Billion
• Operating Margin 4.5%-5.0%
• Net Cash Flow around $326 Million
2016 Targets
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Organizational Culture: “Being Faurecia”
Values Based on:
•Entrepreneurship
•Autonomy
•Accountability
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HR’s Mission
Human Resource Strengths
“To develop and retain the talent we need to ensure our future growth.”
2014 Revamped HR Focused on Talent Management: Developed a leadership competency
model Adopting a new performance
assessment Significantly expanded Faurecia
University training
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SWOT Analysis
Strengths Weaknesses
➔ Strong Market Position
➔ Diversified Product
Portfolio
➔ Strong R&D
Capabilities
➔ Wide Geographic
Presence
➔ Relies heavily on the
European customers
Opportunities Threats
➔ Favorable Market
Trends in China
➔ Increasing Demand for
Fuel Efficient Vehicles
➔ Increasing Regulation
➔ Intense Competition
➔ Fluctuating Foreign
Exchange Rates
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