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Submitted By:

Madhurendra (2011MB0005)

Moumita Barman (2011MB0014)

Shishir Sinha (2011MB0021)

Vinod Kumar(2011MB00

Manoj Jaiswal(2011MB47)Razi Khan (2011MB0051)

Satyajit Ghosh(2011MB0055)

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OFFICE -: Hirapur, Dhanbad, Jharkhand

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HOSTING WEBSITE FOR OCCASIONS: THE EVENT PLANNER AND SEVICES

(www.occasions.com)

We will host a website namewww.occasionsplanner.com as internet is a greatboom for advertising and to reach our services or planning to all classes ofpeople everywhere. It will give us a psychological edge over other companies. Itwill cost very little as we can make a website of our own.

Following will be the details for our websites:

HOME ABOUT US SERVICES FAQs CONTACT US

http://www.occasions.com/http://www.occasionsplanner.com/http://www.occasionsplanner.com/http://www.occasions.com/

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NATURE OF BUSINESS

It is a event service business. We provide following types of

event arrangement services:

Wedding Anniversary

Birthday

Theme Party

Corporate event

Inauguration Ceremony

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MISSION:

OCCASIONS is a full service company that provides

complete services for weddings, anniversary, birthday,theme party, corporate event, inauguration ceremonyetc.To provide the best quality service to its targetcustomers and to reduce the cost of people in organizingthe functions and anniversary.

VISION:

To be a market leader in event service provider inDhanbad region and to spread our business to whole

India.

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OBJECTIVES

To provide best services to make both a pleasurableand a memorable experience. Therefore we offer a hostof packages and services specifically tailored to theneeds of each client.

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INDUSTRY ANALYSIS The recent growth of wedding, party, event etc around the world means

that management can no longer be ad hoc

According to recent report published by price waterhouse and cooperthe live entertainment segment alone is poised to grow at 20% in thecoming years.

As Dhanbad is a coal capital of India so people have money to spend in

events so there is a good opportunity to growth of this industry and asper our survey we found that millions of rupees spend in organising

wedding and others events.

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The followings factors are likely to

impact for occasion plan: Rising population and incomes.

Increasing number of nuclear families.

Palate and lifestyle changes.

Growing market.

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Company Summary Founded initially on a part-time basis, Occasions is a

small business designed to meet the needs of the everchanging dhanbad

Occasions is established as a partnership with theintention of selling the business when it is establishedto one of the employees invested in the vision of eventplanning

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Products and Services 1. Party Pack

2.EventPlanningSoftware

3.ResourcesManual

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Operation plan Step-1 All the entrepreneurs are contributing Rs.

25000 each towards the business.

Step-2 Purchase of office equipment which consist ofcomputer , mobile, furnitures etc.

Step-3 Setting up of an office at a selected place Step-4 Advertisement through newspapers, pumplets

and word of mouth.

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Step-5 Consultation with different service providerslike caerers , tent houses and decoraters.

Step-6 Reaching customers with innovative ideas andplans

Step -7 Survey of sites where event is to be organised

Step-8 Providing services with well identified

technologies and facilities

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Market Segmentation

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Sales Forecast By beginning on a smaller scale, Occasions has the

foresight to grow at a rapid pace to keep up withdemand.

We wish to maintain a steady rate of sales growth;however, we understand that sales of products andservices will vary in different months.

A rapid increases during the holiday season will boostsales, then allow that growth to level off at a steadyrate.

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Organizational Structure The management team within Occasions will be small

in the beginning. The primary employee is thefounder, who plans events, then contracts withcaterers, decorators, disc jockeys, and bands to fill outthe event.

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HEAD OF MARKETING: Mr. Madhurendra Kumar

Mr. Satyajit Ghosh

HEAD OF PLANNING & PERFORMANCEMANGEMENT: Mr. Vinod Kumar

HEAD OF FINANCE: Mr. Manoj Jaiswal

HEAD OF IT & INFORMATION: Mr. Razi Khan

HEAD OF PROCUREMENT:

Mr. Shishir SinhaMs. Moumita Barman

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SWOT ANALYSIS

STRENGTH

1.Entrepreneurs are qualified with management education.

2. Credits are available easily due to the tag of ISM. 3. Different services under one roof.

WEAKNESS

1.Inexperienced entrepreneur or lack of corporate exposure

2. Totally new concept in the local market. 3. Lack of large capital

4. Tough to create customer awareness.

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OPPORTUNITY 1.Lack of competitors

2.Emerging markets

3. Totally new concept

THREATS 1.Local vendors who provide different services.

2.Local dharamsalas and venue halls.

3. Small market place

4.Local administrative policies and restrictions

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FINANCIAL PLAN PROJECTED PROFIT AND LOSS ACCOUNT REVENUES REVENUE FROM SERVICES 1000000

EXPENSES RENT 24000 SALARY 60000 ELECTRICITY CHARGES 3000 TELEPHONE CHARGES 12000 INSURANCE EXPENSES 1500

PETROL EXPENSE 12000 TRANSPORTATION CHARGES 6500 OTHER CHARGES 15000 PROFIT 8,66,000

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PROJECTED BALANCE SHEET ASSETS OFFICE EQUIPMENT 8000 COMPUTER 18000 OFFICE FURNITURE 8000 MOTOR CYCLE(SECOND HAND) 30000 TELEPHONE 2000 CASH AND BANK 975000

LIABILITY CAPITAL (175000+866000) 1041000 + PROFIT

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CONCLUSION1. Lack of competitors in the native or nearby markets.2. The nearest competitors are present in Kolkata and Ranchi and hiringthem is very costly as accommodation charges are very high.

3. Rapid growth of local and surrounding market.

4. The entrepreneur belongs to the management background and thereputed institute like ISM Dhanbad.

5. The credibility of owners is high due to above mentioned reason, whichwill be helpful to sustain in competitive advantage.

6. Dhanbad consists of diversified communities and religion, whichcreates a expanded potential customer group.

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THANK YOU