INFORMATION DISSEMINATION

But first…

My 3 Dogs >Kelly’s 3 Dogs

Further Proof!

OMG

When distant and unfamiliar and complex things are communicated to great masses of people, the truth suffers a considerable and often a radical distortion. The complex is made over into the simple, the hypothetical into the dogmatic, and the relative into an absolute.

Walter Lippmann, Public Opinion, 1922

Internal

Communications

INTERNAL COMMUNICATIONS

WHO• Executive, VIPs• Employees• Stakeholders• Operations & Logistics

WHAT

• Non-public consumption

• Speaking points• Situational awareness• Speeches• Confidential reports• Unconfirmed

information

Information Dissemination

Purpose

1. Keeps staff on target2. Information stays current3. Media out of loop4. Internal briefings

Media & Rapid

Response Unit

MEDIA & RAPID RESPONSE UNIT

WHO• Old Media• Print• Radio• Online

•New Media• Bloggers• Social media

WHAT• Information requests• Interviews• Visuals• Photo/video

•Live vs. taped•Emails, phone calls•Rumor control

Information Dissemination

Purpose

1. Traditional PIO tasks2. Keeping up with news cycle3. Buffer between media and

JIC4. Making friends with

reporters

Briefing Unit

BRIEFING UNIT

WHO• PIOs• VIPs• Incident

Commanders• Decision makers

WHAT• News conferences• Advance• Media briefings

Information Dissemination

Purpose

1. Larger media/press deliverables2. Verified information distribution3. Large impact on framing and

public image

Telephone & WebUnit

TELEPHONE & WEB UNIT:

THE OLD AND THE NEW

Information Dissemination

Purpose

1. News desk staffers2. Infantry PIOs3. Creative messaging4. Messaging penetration

WHO• PIOs• Multimedia

specialists• Telecommunications• Subject matter

experts

WHAT• New and old

methods of dissemination

• Media monitoring• Trend watch• One on one and

mass communications

Community Outreach Unit

COMMUNITY OUTREACH UNIT:

WORKING WITH THE LOCALS

Information Dissemination

Purpose

1. Keeps incident local2. Targeting emerging issues3. Focus is on victims and

public stakeholders of incident

WHO• Farms• Schools• Shelters• Hospitals• Churches• Residents

WHAT• Ground level

information gathering

• Relationship building• Recognizing local

issues