Wednesday, October 15, 2014

© Carbonite, Inc.

CARBONITE

DISCOVERY THROUGH DELIVER

(A CASE STUDY)

MassTLC

Mastering Product Innovation Summit

Brad Meiseles

October 9, 2014

2© Carbonite, Inc.

We all have ideas!

3© Carbonite, Inc.

Let’s just do it!

If you build it…

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Product/Market Fit

“Product/market fit means being in a good market

with a product that can satisfy that market.”

-- Mark Andreessen

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What is our target market?

• Small businesses

• Relatively unsophisticated IT

• Quite price sensitive

• Similar business continuity needs of any enterprise

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Credit: Jeff Patton, “Passionate Product Ownership”

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Opportunity Funnel – Early Discovery

Discovery research

Know our users and our market

User and non-user interviews, broad focus.

Who they are, what they need, how they work.

Ideas, Proposals, Customer Requests

(Opportunity Backlog)

Product Backlog

(Prioritized List)

Roadmap

Opportunity Assessment

Solution Proposal

Strategic Filter

Development

Finalized UX

Delivered Product

8© Carbonite, Inc.

What is Discovery Research?

“because there’s no bare metal backup option…

Carbonite is missing that last 10% to be that ultimate holy grail

of everything we’ve ever wanted in a backup solution”

-- Carbonite reseller

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Concept validation

Is this valuable? For who?

What are the use cases?

Detailed, targeted interviews, feature and

functionality focus.

Opportunity Funnel – Concept Validation

Ideas, Proposals, Customer Requests

(Opportunity Backlog)

Product Backlog

(Prioritized List)

Roadmap

Opportunity Assessment

Solution Proposal

Strategic Filter

Development

Finalized UX

Delivered Product

10© Carbonite, Inc.

Concept Validation

• VSBs need bare metal backup and restore

• Windows Servers

• Easy to install and configure

• Local backup for speedy recovery, offsite backup for added

protection

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Usability testing

Early designs through high fidelity mocks

Test workflows with users

Opportunity Funnel – Usability Testing

Ideas, Proposals, Customer Requests

(Opportunity Backlog)

Product Backlog

(Prioritized List)

Roadmap

Opportunity Assessment

Solution Proposal

Strategic Filter

Development

Finalized UX

Delivered Product

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Early version of UI

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Usability Testing

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Results

Concept validation

Build the right solution

Usability testing

Make it easy to use

Discovery research

Take on the right projects

Impact

Increased

success

rate

Less

re-work

Happier

users

Ideas, Proposals, Customer Requests

(Opportunity Backlog)

Product Backlog

(Prioritized List)

Roadmap

Opportunity Assessment

Solution Proposal

Strategic Filter

Development

Finalized UX

Delivered Product

15© Carbonite, Inc.

The Carbonite Appliance Launch