brainerd dispatch product book: 2015

Building strong business relationships by providing

effective marketing solutions for the lakes area.

2015 Product Book

(218) 829-4705 • 506 James St., Brainerd, MN 56401brainerddispatch.com • pineandlakes.com

506 James Street, Brainerd, MN 56401 | 800-432-3703 | 218-829-4705 All of our rates are net | www.brainerddispatch.com | www.pineandlakes.com

Contact your media consultant to reserve your space | 218.829.4705

Building strong business relationships by providing effective

marketing solutions for the lakes area.


E-Paper Access

Benefits of E-Paper Access

• Full access to our products • Immediate online access for tearsheets

• The publications will be on the site for 60 days – the month in which the ads ran and the month after.

Brainerd Dispatch

Subscriber Login:Subscriber login email address: [email protected]

Password: dispatch

Echo Journal:www.pineandlakes.com (no login required)

Alternative:Send us your email address and we will sign

you up for electronic tearsheets.




DVContract Discount

$17.00N/AN/AN/AN/A

$15.13$14.79$14.45$14.11$13.77$13.43$13.09$12.75$12.41$12.07$11.73$11.39$11.05$10.7110.71

$13.90N/AN/AN/AN/A

$12.37$12.09$11.82$11.54$11.26$10.98$10.70$10.43$10.15

$9.87$9.59$9.31$9.04 $8.768.76

Open Rate6 Ads

13 Ads26 Ads52 Ads$2,500$5,000

$10,000$15,000$20,000$25,000$30,000$40,000$50,000$60,000$75,000

$100,000$150,000$200,000

0%5%7%9%11%11%13%15%17%19%21%23%25%27%29%31%33%35%37%

$10.00$9.50$9.30$9.10$8.90$8.90$8.70$8.50$8.30$8.10$7.90$7.70$7.50$7.30$7.10$6.90$6.70$6.50$6.306.30

Contract Level Sunday Dispatch

DailyDispatch

Echo Journal

Echoland-Piper Shopper

Display

< 32 Inches 32 - 63 Inches 63.5 - 94.5 Inches 95 - 126 Inches $4.00 PCI $150.00 $200.00 $250.00

Color Rates

Digital

Our Digital Network now spans the entire FCC Network

Targeting: demographic, geo-graphic, device, time of day or search behaviors. Standard ad

sizes, expanding ads and dynamic rich media, we can do it all!Rates start at $12 CPM

spans the entire FCC Network and beyond!

Print Products2015 Rates

*Includes Merchandise, Notices & Opportunities, and Pets & Livestock. **Includes photo.

$8.25$7.84$7.67$7.51$7.34$7.34$7.18$7.01$6.85$6.68$6.52$6.35$6.19$6.02$5.86$5.69$5.53$5.36$5.205.20

*Merchandise15 word Min. /CPW >15

$26.25/$1.75

$30.00/$2.00

$37.50/$2.50

$45.00/$3.00

**Trans. & Rec.20 word Min. /CPW >20

$10.00/$0.75

$20.00/$1.50

$30.00/$2.25

$40.00/$3.00

Real Estate15 word Min. /CPW >15

$37.50/$2.50

$45.00/$3.00

$52.50/$3.50

$60.00/$4.00

Rentals15 word Min. /CPW >15

$26.25/$1.75

$37.50/$2.50

$45.00/$3.00

$52.50/$3.50

Services15 word Min. /CPW >15

$30.00/$2.00

$45.00/$3.00

$60.00/$4.00

$75.00/$5.00

Brainerd Dispatch

Open Rates15 word Min. /CPW >15

$13.20/$0.88

$21.00/$1.40

$29.25/$1.90

$34.80/$2.32

Echo Journal

Run time

1 Week

2 Weeks

3 Weeks

4 Weeks

Classified

Garage Sales50 word ad base cost

$1.60 CPW > 50

Brainerd Dispatch $2700

1-3 day posting $5.00 per additional day

(up to 1 week)

Echo Journal $2700

1 posting

Combo $4000 Both Papers ($3.20 CPW > 50)

*$5.00 Rain insurance **$3.00 Extra signage bundle

* Pick-up rates available: 25% off < 40”; 50% off => 40”.




Page 5


Contract Rate

Open Rate$2,500$5,000

$10,000$15,000$20,000$25,000$40,000$50,000$60,000$75,000

$100,000$150,000$200,000

4 Page $60.00$53.40$52.20$51.00$51.00$49.80$48.60$47.40$46.20$45.00$43.80$42.60$41.40$40.20$39.00

12 Page

$80.00$71.20$69.60$68.00$68.00$66.40$64.80$63.20$61.60$60.00$58.40$56.80$55.20$53.60$52.00

20 Page $100.00$89.00$87.00$85.00$85.00$83.00$81.00$79.00$77.00$75.00$73.00$71.00$69.00$67.00$65.00

8 Page $70.00$62.30$60.90$59.50$59.50$58.10$56.70$55.30$53.90$52.50$51.10$49.70$48.30$46.90$45.50

16 Page $90.00$80.10$78.30$76.50$76.50$74.70$72.90$71.10$69.30$67.50$65.70$63.90$62.10$60.30$58.50

24 Page $110.00$97.90$95.70$93.50$93.50$91.30$89.10$86.90$84.70$82.50$80.30$78.10$75.90$73.70$71.50

28 Page $120.00$106.80$104.40$102.00$102.00

$99.60$97.20$94.80$92.40$90.00$87.60$85.20$82.80$80.40$78.00

Preprinted Tabs

Deadlines and Dimensions

SizesPage Size (Image Area)Standard Page6 col (10.75”) x 21”

Column Width: (23” web size)1 column..........1.6875”2 column................3.5”3 column..........5.3125”4 column............7.125”5 column..........8.9375”6 column............10.75”

Double Truck ..........23”Wrap ...... 11.625” x 21”

Deadlines: 12 days prior to insertion. Size: No larger than 11’ x 11’’ and no smaller than 6” x 8” (finished and folded) Distribution: Distri-bution zip code breakdowns are available for Monday – Friday papers only. Charge varies by breakdown. Sunday inserts: Must supply enough for the entire Sunday distribution numbers or we will not be able to guarantee where the insert is distributed.

Brainerd Dispatch deadlinesPublishes six days a week

DisplayPublication Date ........... Deadline (5 p.m. M-F)Monday .......................... Thursday prior TuesdayTuesdayT .......................... FridayWednesday..................... MondayThursday......................... TuesdayFriday.............................. WednesdayWeekend Edition ............ Thursday, noon

ClassifiedPublication Date ........... Deadline (4 p.m. M-F)Monday .......................... Friday prior TuesdayTuesdayT .......................... MondayWednesday..................... TuesdayThursday......................... WednesdayFriday.............................. ThursdayWeekend Edition ............ Friday, 3 p.m.

Echo Journal DeadlinesPublishes Thursdays

Ad Type.......................... Deadline Display............................ Monday, noonClassified line ads .......... Tuesday, noonPreprinted Inserts ........... Monday, 10 a.m.

Echoland-Piper Shopper DeadlinesPublishes Fridays

Ad Type.......................... Deadline Display............................ Tuesday, noonClassified line ads .......... Wednesday, noonPreprinted Inserts ........... Friday prior, 4 p.m.Friday prior, 4 p.m.Friday prior

32+ Pages: 8% Rate increase per 4-page increments *Contract level discounts will apply.

Print Products2015 Rates





Distribution Local Map

MilleLacs

Aitkin

Cass

Wadena

Onamia

Aitkin

McGregor

Todd

LongvilleLongville

Walker

Aitkin

Longville

Lake ShoreLake ShoreLake Shore

BackusBackus

Hackensack

OutingOutingOuting

Fifty Lakes

CrosslakeCrosslake

EmilyEmilyEmilyPine RiverPine River

Pequot Lakes

Nisswa CrosbyCrosby IrontonIrontonDeerwoodDeerwoodDeerwoodDeerwood

BrainerdBrainerdMerrifieldMerrifield

BaxterPillager

WadenaWadena

StaplesStaplesStaples

Motley

Eagle Bend

Browerville

Long Prairie Little Falls PierzPierz

GarrisonGarrison

Fort Ripley

SwanvilleSwanville

Morrison

Crow Wing

Local Map

Brainerd Dispatch Average Distribution:DailyDaily 10,000 • 10,000 • Daily 10,000 • DailyDaily 10,000 • Daily SundaySunday 15,000 15,000Sunday 15,000SundaySunday 15,000Sunday

Echo Journal Average Weekly Distribution: 4,500

Echoland-Piper Shopper Average Weekly Distribution: 28,000




Distribution FCC Network

Newspapers

Commercial PrintingCommercial PrintingCommercial Printing

Broadcast

Digital

We are now part of the We are now part of the We are now part of the entire FCC network!





Page 6


Chamber Corner 2015

Business Section Options:

Page 1: Business Sponsorship Banner (6 col. x 2”)Rate: $200/week 12 Month Commitment Rate: $150/week

Page 2: Top Half: Chamber content. Bottom Half: Premium Color Ad Spaces (2 col. x 3”), Only 9 available!

Rate: $126 eachFrequency Discount: $115 each (run 6 times) $100 each (run 12 times)

Page 5: Additional full color ads (2 col. x 3”) as space is available.

Page 3 and 4 : “Business Builder”Ad space available for purchase at the non-profit rate for any new business, new chamber members or new account within the past 12 months. Runs in the business section, based on availability. Rate: $12.75* pci (B&W only)

* Minimum size: 2 col. x 2”; Maximum size: 3 col. x 10.5”

Chamber Member Discount* Members of the Brainerd Lakes, Pequot Lakes or Crosslake Chamber will receive an additional 25% discount on all advertising with the Brainerd Dispatch & Echo Publishing OR an additional 10% off their current contract rate towards applicable advertising. *Not applicable: Color, Auto, Real Estate, Specialty Digital Ads, Magazine Covers, Insert Rates, Network Buys, D&E, Political, Early Bird and other pre-existing discount programs.

Sunday Publish Dates:Jan. 18 Feb.15 Mar. 15 Apr. 19 May 17 June 21July 19 Aug. 16 Sept. 20 Oct. 18 Nov. 15 Dec. 20

! Space/Copy Deadline: Wednesday prior at 5 pmAd approval deadline: Friday prior

Interested in learning Interested in learning more about becoming a more about becoming a member of the Brainerd member of the Brainerd

Lakes Chamber of Lakes Chamber of Commerce? Contact: Commerce? Contact:

KERRKERRY HOLUBAR, Y HOLUBAR, KERRKERRY HOLUBAR, KERRKERRMEMBERSHIP DIRECTOR MEMBERSHIP DIRECTOR

218-822-7121218-822-7121

Chamber CornerInside The Business Section





Banner AdsFront Page/Regular

Front Page Banner Ads (Brainerd Dispatch)• Free Color• Offer good only on available dates (first come, first served)

Sunday 5x2 (8.9375” x 2”) $250Weekdays 5x2 (8.9375 x 2”) $150

Banner AdsBanner ads are available on several front pages - the main news page and several other sections. All but the banner on the Obituary page are process color.

Brainerd DispatchObituary 5x2 (8.9375” x 2”) $200Sunday Outdoors 6x2 (10.75” x 2”) $200Sunday Business 6x2 (10.75” x 2”) $200Sunday Business 6x5 (10.75” x 5”) $500Sports Page 6x2 (10.75” x 2”) $200Wednesday Neighbors 6x2 (10.75” x 2”) $200Thursday Entertainment 6x2 (10.75” x 2”) $200Thursday Auto 6x2 (10.75” x 2”) $200

Echo Journal5x2 (8.9375” x 2”) $150

! Deadline: Same as display ads





Early Bird

For new and small business owners:Display ads in Monday, Tuesday or Wednesday’s paperReach over 22,000 readers daily

Early Bird Special

To maximize your reach in the lakes area!

Save Over 65%!

Size EB Rate W/Color Savings!

Full Page $450 $705 $1235* $1235*

Half Page $250 $385 $635* $635*

Quarter Page $150 $225 $292* $292**Savings off of black and white price*Savings off of black and white price*Savings of .

$1235* $1235*

$635* $635*

$292* $292*

Full Page

Half Page

Quarter Page





Shopper Fronts

Shopper Fronts

• Six Premium placement positions are available on the front page of the shopper.• Reserve one of the top two spots above the fold for maximum exposure.• Starburst ads are also available

for major impact.

Rates:Starburst Ad$75 week

Front Ad (3 column x 6”)$250 Oct. - Feb.$360 Top two spots

$350 Mar. - Sept.$460 Top two spots

! Space Reservation Deadlines:Tuesdays Noon

Insertion Date:Fridays

Get your business noticed!

(Starburst)





Post-Its

The ultimate placement!A print Post-It sticks on the front page just like a regular sticky note.

Rates:

Brainerd Dispatch:Weekday $499Sunday $599

Echo Journal: $75 per 1,000

10,000 minimum print run required on all orders

20%-50%

SALE THIS WEEKEND!WEEKEND!

LOGO HERE123 any Street • Anytown, USAwww.website.com 123-456-7890

Post-Its

Get your message on the FRONT PAGE!

%

SALE THIS WEEKEND!20%20%20SALE THIS

WEEKEND!

20%-50%

SALE THIS WEEKEND!WEEKEND!

LOGO HERE123 any Street • Anytown, USAwww.website.com 123-456-7890





Community Event Wrap

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BE INSPIRED. GET CONNECTED. WALK MS.

REGISTER & START FUNDRAISING TODAY!

myMSwalk.org or 855-372-1331

THANK YOU TO OUR SPONSORS!

BrainerdSUNDAY 05.04.14

Northland Arboretum1- or 3-mile outdoor route

Registration: 9-10 a.m.

REGISTER& STARTFUNDRAISING TODAY!myMSwalk.org or855-372-1331

JOIN THE MOVEMENTSign up to volunteer

• Registration supervisor• Registration assistants• Start/� nish set-up• Start/� nish tear down• Finish line cheerers• Lunch supervisor• Lunch assistants• Parking assistants or tra�ing assistants or tra� ing assistants or tra�c control volunteers

• Intersec• Route markers• Rest stop supervisors• Rest stop assistants• Support Vehicle Drivers (SAGs)• Entertainer• Prize ful� llment supervisor• Prize ful� llment assistant• Route sign sweep/clean up

Opportunities to show your support in Brainerd:We’re always looking for volunteers with a variety of talents and skill sets. Volunteering helps stretch donor dollars and builds a stronger organization.

NATIONAL SPONSORS

First National Bankof Deerwood

Mary NovontyIndependent Avon Consultant

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nd

Ar

bo

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THE MOVEMENTSign up to volunteer

• Intersec• Route markers• Rest stop supervisors• Rest stop assistants• Support Vehicle Drivers (SAGs)

tainerize ful� llment supervisorize ful� llment assistant

• Route sign sweep/clean up

our support in Brainerd:

• Route sign sweep/clean up• Route sign sweep/clean up

Over 14,000

distributed!Community Event Wrap

The Community Event Wrap is an affordable way for organizations to get the word out about their events!

• Four full pages of color with Sunday circulation is hard to beat!

• Ask your media consultant for available publishing dates.

• Extra 75 wraps for you to distribute how you would like.

Rate: $2,000* Non-profit Rate: $500* Must provide 501-3c

Add the Echo Journal for an additional $750*Non-profit rate: $350

! Space/Copy Deadline:13 business days prior to the publish date





Auctions

• Minimum size: 2 col. x 2”• B&W Ads• 24/7 advertiser access to online auction posting

Reach over 50,000 householdsper issue by choosing all three pubs!Brainerd Dispatch Average Weekday Circulation 10,000Brainerd Dispatch Average Sunday Circulation 14,000Echoland - Piper Shopper Average Weekly Circulation 25,000

Rates:

! Space Copy Deadlines:Regular Deadlines Apply

1B xxxxxx, xxxxxxx, 2008 xxxxxx, xxxxxxx, 2008 1BT O P L A C E A N A D , C A L L 8 5 5 - 5 8 9 8T O P L A C E A N A D , C A L L 8 5 5 - 5 8 9 8

CLASSIFIEDSCLASSIFIEDSCLASSIFIEDSCLASSIFIEDSBrainerds List.comwhat Buyers want and Sellers need

Marva Pearson • 218-855-5824 • Fax • 218-829-7735

AREA AUCTIONSAREA AUCTIONSAREA AUCTIONSAREA AUCTIONSAREA AUCTIONSAREA AUCTIONSAREA AUCTIONSAREA AUCTIONSAREA AUCTIONSAREA AUCTIONSAREA AUCTIONSAREA AUCTIONSAREA AUCTIONSAREA AUCTIONSAREA AUCTIONSAREA AUCTIONSAREA AUCTIONSContact Marva 218-855-5824 or [email protected]

Yeah, it was easy. I sold itusing the Classifieds.

It’s that easy! You justcalled 855-5898.

Yep... It’s thateasy.

"LIVE-IN" HOME HEALTH AIDES!

BAYWOOD HOME CARE

Experienced home health aides needed to provide

24-hour care for our clients in the Twin Cities.

Immediate full-time work available.

Call 763-546-8899Or send email to:

[email protected]

www.baywoodhomecare.com

ACCOUNTANT

MAGNUM MACHINING

Seeking a detailed oriented individual to join our team in the Accounting department.

Qualified applicants will have a Bachelor's degree in

accounting with 0 - 2 years of experience or a two year

accounting degree with 3+ years of related experience, excellent verbal and writing

skills, knowledge of Microsoft Office, and ability to learn

internal software programs.

Excellent working conditions, medical benefits, 401k

available.

If interested, please apply in person or online at:

magnummachining.com

Mail resume to addressbelow.

Magnum Machining, Inc. 20959 State Hwy 6

Deerwood, MN 56444Ph: 218-534-3552Fax: 218-534-3428

KRUSHE RESIDENTIAL IS LOOKING TO FILL SEVERALCARE GIVER POSITIONS IN

PILLAGER

All positions available. Full- and part- time. Flexible schedule.

Openings at our juvenile boys home, also.

Must be at least 18, pass background check and have valid, clean driving record.

Call:(218)746-3115

Leave message.

CORRECTIONAL MENTAL HEALTH SPECIALIST

Seeking an enthusiastic Mental Health Specialist in Minnesota to be a key team member in our organization for various locations across

Minnesota.

Candidates must enjoyworking with an underserved

population and must bewilling to work in

a jail setting.

The mental health specialist will provide care under the

direction and supervision of the nursing director and

medical provider.

•Master’s in Clinical or Psychiatric Social Work

plus 2 years of post-master’s supervisedclinical experience.

•Valid Minnesota Social Work license (MSW or LICSW)

•Prefer 2-5 years of mental health experience in same or

similar setting (i.e. county jail, prison, juvenile correctional

facility, ER, etc.)

Competitive salary,full benefit package.

An excellent opportunity for professional growth.

Full discription of position see our “Employment” page at:

www.mendcare.com

Please send your resume and references to:

MEnD Correctional Care Attn: Jenny Mace

67 – 10th Avenue South Waite Park, MN 56387

Phone: 320-774-1080Fax: 320-774-1083

Email:[email protected]

Application Deadline:January 27th, 2013January 27th, 2013

Full discription of position see

CUSTOMER SERVICEASSOCIATE

ATEK PRODUCTS in Brainerd is excited to add a

new member to their Customer Care Team!

If you enjoy a fast paced work environment where you get to interact with

internal and external customers - this may be

just the opportunity for you.

ATEK is looking for an individual to help support

their mission and provide a superior customer experience both before and after the sale by receiving and processing orders, confirming pricing,

responding to delivery status requests, sending literature

and samples as well as processing customer

information necessary to maintain databases.

If you are organized, can juggle priorities and have at least 1 year of experience,

please send your resume to:bimdieke@[email protected]@atekpr

Or210 NE 10th Ave

Brainerd, MN 56401EOE

NOW SEEKING:

•Evening Dishwashers•Day Host

Apply within.

GRIZZLY’S WOOD FIRE GRILLE & STEAK

(Baxter)

No phone calls, please.

DISPATCHER

FLETCHER TRUCKING

Motivated. Computer skills a must. Pay based on

experience.

(218)825-8824 Visit our website

www.fletchertruckinginc.com

EXPERIENCED CARPENTERS

Seeking to hire experienced Carpenters for commercial

and residential projects.

Must pass pre-employment drug screening and be willing

to work out of town. Compensation based on

experience.

Benefits include:Health insurance, holidays,

vacation, and 401K.

Apply in person at:Kuepers Inc.,

Architects & Builders14643 Edgewood Drive North

Suite 115Baxter MN.

Equal Opportunity Employer.

FAMILY HEALTH STAFF NURSE RN

MAHUBE-OTWA COMMUNITY ACTION PARTNERSHIP

Immediate opening for a Family Health Staff Nurse RN

for our Brainerd Family Health Clinic Site.

Position at 40 hours/week.

QUALIFICATIONS:Associates Degree in

Registered Nursing. Current Minnesota Registered Nurse license. One year of related

nursing experience preferred. Current CPR certification

required.

The Staff Nurse-RN position is responsible for providing

health care education, nursing services, screenings,

laboratory tests, and promoting the well being of all patients seen at Family Health Clinics. The Staff Nurse-RN must dispense medication. Patient and

Agency confidentiality must be adhered to at all times in full compliance with Health

Insurance Portability and Accountability Act (HIPAA) regulations. Must comply with Clinical Laboratory

Improvement Amendments (CLIA) and Occupational

Safety and Health (OSHA) regulations. Must be able to

handle fast paced clinic schedules to include possible

evenings/weekends.

To Make Application Contact:

Mahube-Otwa CommunityAction Partnership, Inc.

1125 West River RoadP.O. Box 747

Detroit Lakes, MN 56502-0747

218-847-1385

Website:www.mahube.org

Or e-mail:[email protected]

Closing Date For Accepting Applications:

WednesdaWednesdaW y, January 24, 2013 y, January 24, 2013 y, January 24, 2013 , January 24, 2013 - 4:30 p.m.

nursing experience preferred.

FINANCIAL ADVISORFINANCIAL ADVISORFINANCIAL AD

Advise members on financial plans utilizing knowledge

of tax and investment strategies, securities,

insurance, pension plans,and real estate.

Duties include:Assessing individual assets,

liabilities, cash flow, insurance coverage, and tax

status in order to offer tailored strategies designed to address the needs of our

members’ life goals and financial growth.

Series 7 or 6 Licensed and 5 years’ experience required.

MMFCU offers and excellent benefit package, including

health, dental, life insurance, PTO, holidays, and more.

Please apply online: www.mmfcu.orwww.mmfcu.orwww g

Under Career Opportunities

ACHIEVE LIFT-OFF

START YOUR CAREER WITH US!

Pro Staff is currently recruiting for the following

positions:

•Experienced Project ManagerIT Knowledge a must

•Qualified Planning Specialist4 year degree a must

•Data AnalystAccess Experience along with

4 year degree a must.

•Customer Service Rep.Licensed in Insurance

•Accountant2-3 years experience in

Accounting

•Print Press FeederExperience Required

•Machine Operator2nd and 3rd Shift

•Telecom CO TechnicianMetaSwitch Experience

Required

RURAL MINNESOTA CEP, Inc. /LITTLE FALLS

WORKFORCE CENTER

Seeking an MFIP Job Counselor, FT.

Details can be obtained from any RMCEP Office

Or(320)232-2006

[email protected]

Application deadline:January 31, 2013January 31, 2013

EOE

MAXBOTIX INC.

A growing High Tech company in the Brainerd

Lakes Area.

We are currently hiring/accepting resumes for the

following positions:

•IT/Electronic Technician

•Software Writer

•Technical Writer

•Technical Sales

All levels of experience will be considered. Reviewing has

started.

Email resume to:

[email protected]

Please, no phone callsPlease, no phone calls

INDEPENDENT CONTRACTOR NEEDED

Brainerd Dispatch has a newspaper route available for

the Brainerd area.

Delivery would be early mornings 7 days a week and

takes approximately 3 1/2 hours daily to deliver. Gross income potential is

approximately $475.00 weekly.

Must have own vehicle(s), valid auto insurance and

drivers license.

For more details, contact Gregat the Brainerd Dispatch:

218-839-1754

10% DiscountCombine and

SAVE!

Auctions

Publication Rate pci Combine & Save Rate

Brainerd Dispatch- Daily $12.00 $10.80Brainerd Dispatch-Sunday $14.00 $12.60Echo Journal $5.00 pick-up rateEcholand Piper-Shopper $8.00 $7.20





Dining & Entertainment Options

Dining & Entertainment Options

The Dining and Entertainment Guide is the place to be to promote your event, expo, specials, you name it!

Brainerd Dispatch $75• 3x3.5 (5.3125” x 3.5”) Full Color ad• Reach over 10,000 homes

Echoland-Piper Shopper $75• Reach 25,000 homes• 3x3.5 (5.3125” x 3.5”) *Color when available

Combine & Save $150• Reach over 35,000 homes• 3 x 3.5 (5.3125”x3.5”)• Brainerd Dispatch full color ad• Echoland-Piper Shopper B&W ad

! Copy/Space Deadline:Regular Deadlines Apply





Dining & Entertainment Specialty If you’re

planning special pricing

or hoursCHECK THIS OUT!

Dining & Entertainment Specialty

Available six times per year- Valentine’s Day, Easter, Mother’s Day, Father’s Day, Thanksgiving and New Year’s Eve.

Thursday, Sunday, Thursday $225Full color 3 x 3.5” print ad

Pick up into the Echoland-Piper Shopper $75B&W 3x3.5” print ad.

Valentine’s Day (Feb. 14)Publish Dates:February 5February 8February 12! Deadline: February 3

Easter (Apr. 5)Publish Dates:March 26March 29April 2! Deadline: March 24

Mother’s Day (May 10)Publish Dates:April 30May 3May 7! Deadline: April 28

Father’s Day (June 21)Publish Dates:June 11June 14June 18! Deadline: June 9

Thanksgiving (Nov. 26)Publish Dates:November 12November 15November 19! Deadline: November 10

New Year’s Eve (Dec. 31)Publish Dates:December 24December 27December 31! Deadline: December 22





Neighbors InBusiness

Neighbors in Business

Every week the Brainerd Dispatch publishes a special feature in our Neighbors section to spotlight our outlying communities. Ads are black and white.

Rates:2 col. x 4” ad $50 per week2 col. x 8” ad $100 per week

! Copy/Space Deadline:Mondays 5 p.m.





Service Directory

Service Directory

Prepay or *billing option.

*Ad will run until it is canceled by advertiser.

Rates:

Echo Journal 2” ad $10.90/issue 4” ad $21.30/issue

Echoland-Piper Shopper 2” ad $13.65/issue 4” ad $26.65/issue

Brainerd Dispatch 2” ad $99/month 4” ad $149/month

Get listed online

for an additional $9.95/Month!





Engagement AnnouncedAlan and Lana Beem of Brainerd

and Jim and Kelly Pine of Baxter are happy to

announce the engagement of their children, Jeremy Beem and Shae Pine.

A September 13, 2013,

Celebrations

Life’s Special MomentsNeed Celebrating!

C

Welcome Baby!Proud parents, John and Lisa Morales

welcome to the family, their new daughter, Nora Dawn Morales,

born February 1, 2013, at Lakewood Hospital, Staples. Weight: 6 lbs. 5 oz Hospital, Staples. Weight: 6 lbs. 5 oz Hospital, Staples. Wand 21 inches long. Grandparent are

John and Jill (Smith) Morales of St. Cloud and Julie and

Greg Kemper of Brainerd.

Birth / Adoption • Birthdays • Open Houses Baptisms • Graduations~ High School, College

Engagements • Weddings • AnniversariesAchievements~ Honor roll, Sports, Pageants

Retirements and MORE!

Celebrations

Special times in people’s lives call for special recognition. Showcase your special moment with an announcement on our Sunday Celebrations page in the Brainerd Dispatch.

• Each print ad includes one full color photo. (vertical photos work best - Either digital or scanned)

Rates: (Includes Color)Standard Celebrations $25Announcement

Proud parents, John and Lisa Morales welcome to the family, their new



Engagement AnnouncedAlan and Lana Beem of Brainerd

and Jim and Kelly Pine of Baxter are

announce the engagement of their children, Jeremy Beem and Shae Pine.

Wedding AnnouncedWedding AnnouncedJohn and Jill (Smith) Anderson were John and Jill (Smith) Anderson were

married on February 14, 2013, at married on February 14, 2013, at Holy Church in Brainerd. OfficiatHoly Church in Brainerd. Officiat-Holy Church in Brainerd. Officiat-Holy Church in Brainerd. Officiat

ing was the Rev. Ernie Henry.

A reception was held at the Ballroom A reception was held at the Ballroom Convention Center. Parents are Bob Convention Center. Parents are Bob and Pam and Pam Anderson, Baxter, and Joe

and Anne Smith, Brainerd. Bride’s atand Anne Smith, Brainerd. Bride’s at-and Anne Smith, Brainerd. Bride’s at-and Anne Smith, Brainerd. Bride’s attendants were matron of honor Sarah tendants were matron of honor Sarah

Smith, Kristen TSmith, Kristen Tompson, Carolyn Smith, Kristen Tompson, Carolyn Smith, Kristen TSmith, Amanda

Anderson and Jennifer Johnson. Anderson and Jennifer Johnson. Flower

girl was Lilly Smith and personal girl was Lilly Smith and personal girl was Lilly Smith and personal girl was Lilly Smith and personal girl was Lilly Smith and personal attendant was Emma Anderson. attendant was Emma Anderson. attendant was Emma Anderson. attendant was Emma Anderson.

Groom’Groom’Groom’Groom’s attendants were best man Groom’s attendants were best man Groom’Bo Anderson, Jim Smith, Austin JohnBo Anderson, Jim Smith, Austin JohnBo Anderson, Jim Smith, Austin JohnBo Anderson, Jim Smith, Austin JohnProud parents, John and Lisa Morales Bo Anderson, Jim Smith, Austin JohnProud parents, John and Lisa Morales -

son, Alan Johnson and Luke Henry. son, Alan Johnson and Luke Henry. son, Alan Johnson and Luke Henry. son, Alan Johnson and Luke Henry. Proud parents, John and Lisa Morales

son, Alan Johnson and Luke Henry. Proud parents, John and Lisa Morales





Autos

Up North Autos*• 3x6 full color print ad• Online promotions 24/7• Full Dealer Inventory• New and Used VehiclesNew and Used VehiclesNew and Used V* See your marketing consultant for pricing and details

Auto Week Section Front Page:1/2 page (Full color - includes promotional

advertorial on top half of page) $499Full page $799

Service Advertising (3x3 Full Color) $50

Brainerd Dispatch or Echoland-Piper Shopper

Week-Day/Sunday Options (includes color)

Ad sizeDispatch Dispatch Echoland-Piper Echoland-Piper Echoland-Piper

Daily Sunday Shopper

1/4 Page $250 $300 $250

1/2 Page $500 $600 $500

3/4 Page $750 $900 $750

Full Page $1,000 $1,200 $1,000

* Rates apply for participation in Up North Autos Program.

! Copy/Space Deadline: Regular deadlines apply.

August 20, 2012 ECHOLAND-PIPER SHOPPER Page 1BTO PLACE AN AD, CALL 218-855-5898 OR 800-432-3703

S E C O N D S E C T I O NSHOPPEREcholand - Piper





Prime Audience!It’s spring and that means there is a flood of customers looking to purchase new vehicles.

Be top-of-mind by reaching audiences in our vast distribution areas through the Brainerd Dispatch and the Echoland-Piper Shopper.

All for one low price.

Full Page $1,600

3/4 Page $1,200

1/2 page $800

1/4 Page $400*All ads are full color.

Publication DatesBrainerd Dispatch ThursdaysEcholand-Piper Shopper Fridays

! Space Copy Deadlines:Tuesdays

2015 Auto Show





Real Estate

Open Rates:1/8 page $125

1/4 page $250

1/2 page $500

Full page $1,000

*Dispatch Sunday pick-up rate*Dispatch Sunday pick-up rate $8 pci *Full color, prints in the main section, no guaranteed placement.

Open House/Feature ListingsBrainerd Dispatch (2x4) $50

Echoland-Piper Shopper (2x4) $50

Combine and Save!!25% DiscountOpen House or Featured Listings2x4 Brainerd Dispatch and 2x4 Echoland-Piper Shopper

Apartment Living3 x 5 ” full color $125

! Space Copy Deadlines:Regular deadline apply.

$75WOW! Only

$299,900 MLS#4444444

12311 Lower Sylvan Road SW, PillagerOne owner lakehome now available. Over 400’

of private shoreline on Sylvan Lake. 2BR/2BA w/attached garage and additional 24x30 heated

workshop. 12 acres is a plus! Privacy and wild-life abound. This is a must see property!

Jane Doe(218) 555-5555

[email protected]

OPEN SAT. 11:30-1:30

$299,900 MLS#4444444




Jane Doe(218) 555-5555

[email protected]

OPEN SAT. 11:30-1:30

$299,900 MLS#4444444




Jane Doe(218) 555-5555

[email protected]

OPEN SAT. 11:30-1:30

$299,900 MLS#4444444

12311 Lower Sylvan Road SW, Pillager

of private shoreline on Sylvan Lake. 2BR/2BA w/

Jane Doe(218) 555-5555

[email protected]

OPEN SAT. 11:30-1:30

$299,900 MLS#4444444




Jane Doe(218) 555-5555

[email protected]

OPEN SAT. 11:30-1:30

$299,900 MLS#4444444




Jane Doe(218) 555-5555

[email protected]

OPEN SAT. 11:30-1:30

SYLVAN LAKESYLVAN LAKESYLVAN LAKE$299,900 MLS#4444444



Jane Doe(218) 555-5555

[email protected]

OPEN SAT. 11:30-1:30





Jane Doe(218) 555-5555

[email protected]

OPEN SAT. 11:30-1:30





Jane Doe(218) 555-5555

[email protected]

OPEN SAT. 11:30-1:30

$299,900 MLS#4444444



Jane Doe(218) 555-5555

[email protected]

OPEN SAT. 11:30-1:30





Jane Doe(218) 555-5555

[email protected]

OPEN SAT. 11:30-1:30





Jane Doe(218) 555-5555

[email protected]

OPEN SAT. 11:30-1:30

WOW! Only

$299,900$299,900




(218) [email protected]





OPEN SAT. 11:30-1:30

$299,900$299,900





OPEN SAT. 11:30-1:30


12311 Lower Sylvan Road SW, PillagerOne owner lakehome now available. Over 400’ of private shoreline on Sylvan Lake. 2BR/2BA w/attached garage and additional 24x30 heated workshop. 12 acres is a plus! Privacy and wild-life abound. This is a must see property!

Jane Doe(218) [email protected]

OPEN SAT. 11:30-1:30

CYPRESS COURT

Enjoy a relaxed living environment where special attention to every little detail makes your housing experience unforgettable. Amenities include, but are not limited to: One, Two, and Three bedrooms with spacious floor plans, Heat, Wa-ter, Sewer & Garbage Included, Heated Underground Parking, In Unit Washer/Dryer, Fitness Center, walking trails, and more! Located just minutes from downtown Baxter and Brainerd, Cypress Court offers an apartment community that goes a step above all of the other housing options available in the area.

Contact UsCypress Court | 13060 Cypress Drive | Baxter, MNPhone: 218-824-5082 | Email: [email protected]

Web: www.cypress-court.com

��BERRYWOOD APARTMENTS

Baxter’s newest apartment homes featuring 1 or 2 bedroom floor plans. Spacious floor plans, large kitchens with eat-at snack bar and so much more. Conveniently located in heart of Baxter just off of College Drive allows easy access to shopping, work and schools. Berrywood offers FREE heat, water, sewer, & garbage to make your Baxter apartment home even more affordable.

Contact UsBerrywood Apartments | 13281 Berrywood Drive | Baxter, MNPhone: 218-454-1020 | Email: [email protected]

Web: www.berrywoodapartments.com

��

OAK HEIGHTS APARTMENTS

1 & 2 bedroom apartment living in the Brainerd area. We offer FREE heat, water, sewer, & garbage to make your home even more affordable. Our apartments feature brand-name Whirlpool appliances, glass top stove, built-in dishwasher and frost free refrigerator. The Oak Heights Apartment commu-nity features several site amenities paired with a convenient location to several Brainerd area retail and business attractions.

Contact UsOak Heights Apartments | 3402 Oak Street | Brainerd, MNPhone: 218-454-0313 | Email: [email protected]

Web: www.oakheightsapartments.com

��JANICE’S ESTATES & PINES

Sauna, On Site Laundry, Indoor Pool, Garage Available, Controlled Access, 1 - 2 - 3 Bedroom Apartments & Efficiencies.

Contact UsJanice’s Estates & Pines | 30637 Olson Street | Pequot Lakes, MN

Phone: 218.568.5992

��

LAKEWOOD HEIGHTS APARTMENTS

Grand Rapids Apartment Living. Kuepers Inc. estimates that the first of the two 29-unit apartment buildings will be ready for occupancy June 1, 2012. Located on a wooded 10-acre site at the intersection of Golf Course Road and 14th Ave. SW, near the medical campus in an expanding area of Grand Rapids.

Contact UsLakewood Heights Apartments | Grand Rapids, MN

��CLEARWATER ESTATES

A quiet Northwoods setting with beautiful, green walking trails nearby. 1, 2, or 3 bedroom apartments with spacious floor plans, featuring custom oak cabinetry and fireplaces; perfect for families. Clearwater apartments are convenient to the booming Brainerd Lakes Area Community, so work and recreation are never far away. Each home is fully equipped with keyless entry and a heated garage. Heat, water and refuse are also included with each lease. Our great community also has an onsite fitness center and onsite management for resident convenience.

Contact UsClearwater Estates | 7025 Clearwater Rd. | Baxter, MN

Phone: 218-828-9300 | Email: [email protected]: www.clearwaterestateapts.com

��

ARBOR GLEN SENIOR LIVING

Senior Living at its Finest! A 112 unit, 3 floor building offering 1 and 2 bedroom senior apartments for rent in Baxter, MN. The 55 and better com-munity is in the Brainerd Lakes area and is on the Paul Bunyan walking trail. Features include gourmet kitchens, dishwasher, disposal, covered balconies and an in-home washer & dryer, paid heat, clubhouse, fitness center, and much more!

Contact UsArbor Glen Senior Living | 14177 Broadmoor Dr. | Baxter, MN

Phone: 218-297-0708

��AUTUMN GLEN SENIOR LIVING

Autumn Glen offers in 1 and 2 bedroom senior apartments for rent in Baxter, MN. The 55 and better community is in the Brainerd Lakes area and is on the Paul Bunyan walking trail. The community of Autumn Glen has an exercise room, party room w/ full kitchen & entertainment area, wood work-ing shop and storage lockers. Garage parking and shuttle service available. Autumn Glen apartments feature gourmet kitchens, dishwasher, disposal, covered balconies and an in-home washer & dryer. Heat paid.

Contact UsAutumn Glen Senior Living | 14177 Broadmoor Dr. | Baxter, MN

Phone: 866-608-0543

��

Apartment Livingupnorth

For advertising opportunities call: Ashly • 218-855-5828 OR Linda • 218-855-5846 For advertising opportunities call: Ashly • 218-855-5828 OR Linda • 218-855-5846

WWW.UPNORTHHOMEFINDER.COM

Updated design for 2015!





Accu-Weather

Brainerd DispatchAccu Weather Sponsor

Features:• On a first right of refusal• Only one spot available each day

Rates:Full Color 3.5” x 2” $45.90

! Space Copy Deadlines:Regular deadlines apply





Online

Creative and CompellingCreative and CompellingEach campaign must be creative Each campaign must be creative and compelling to capture the attenand compelling to capture the atten--

tion of the reader, viewer or listener. tion of the reader, viewer or listener. Viewers only allow a few seconds before they Viewers only allow a few seconds before they determine if they will engage in the promotiondetermine if they will engage in the promotion--al message. Only well-designed campaigns al message. Only well-designed campaigns have a chance of being reviewed in detail.have a chance of being reviewed in detail.

Clear MessageClear MessageMost businesses have a strategy Most businesses have a strategy regarding how they want to posiregarding how they want to posi--

tion themselves in the market. For example, tion themselves in the market. For example, they may want to position themselves as a they may want to position themselves as a business that maintains superior quality. The business that maintains superior quality. The advertising message should relate to their advertising message should relate to their positioning strategy.positioning strategy.

Each campaign should:Each campaign should:Attract AttentionAttract AttentionCreate DesireCreate DesireInvoke ActionInvoke Action

Creative Ads Include:Creative Ads Include:A big, bold headlineA big, bold headlineOne dominant art elementOne dominant art elementAll necessary information (but not everything All necessary information (but not everything AND the kitchen sink)AND the kitchen sink)

Our Digital Network now spans the entire FCC Network and beyond!

A big, bold headlineA big, bold headlineOne dominant art elementOne dominant art elementAll necessary information (but not everything All necessary information (but not everything AND the kitchen sink)AND the kitchen sink)

Online Advertising Options- Knowing what is right for you!

Effective OnlineEffective Online Advertising: Advertising:

Why Use FCC Network?Our network delivery offers the ability to brand, stay top of mind, grow customer base, drive traffic to your website and reach affluent, educated readers with buying power.

Network BuyComprehensive, multiproduct campaigns that deliver results.

RetargetingAn effective way for reaching people outside the FCC Network who are searching for and reading about a specific product or service. We can serve ads repeatedly to them and follow them with ads after they have visited a customer’s website.

Audience Extension:Allows advertisers to reach their audience on websites outside of our network.

Audience SegmentationA process of dividing people into groups based on defined cri-teria such as product usage, demographics, psychographics, teria such as product usage, demographics, psychographics, communication behaviors and media use. communication behaviors and media use.

Native Advertising???Native Advertising???

Rich Media?Rich Media?






Video:YouTube is the #3 website in the world after Google and Facebook. With our new rich media advertising options we can incorporate video into a variety of ad sizes:

• Large leaderboard (960x200)• Leaderboard (728x90)• Double-wide skyscraper (300x600)• Medium Rectangle (300x250)• Sliding Billboard - NEW (980x330)

PreRoll: We often sell out of our video pre-roll impressions on the network, because video impressions are in such high demand.

Facebook Ad exchange (FBX) on retargeting campaigns:Serving Facebook ads through retargeting campaigns: We are able to utilize all of our standard targeting method-ologies across our FBX inventory, making it one more place where you can reach users who have already shown intent towards your advertisers through either the sites they’ve visited or the terms they’ve searched on.Integrating FBX across your campaigns is a way to increase the odds of seeing your ads in the wild, if that is one of your concerns.Those users that click on FBX ads tend to be more engaged when they get to the advertisers site, this is evidenced by the conversion rates we’ve seen from FBX ads which is higher than any other exchange we work with.

Users that click from FBX ads tend to be

more engaged.

YouTube is the #3 website in the world.

Online




Special Events

Special Events Advertising

Is there an event in your community you and a group of businesses are a part of? Want to get the message out in support? Let us know and we’ll help organize and group all participating business ads with a header to maximize community attention and impact.

Rates are eligible in any of our ROP products: Brainerd Dispatch, Echo Journal, Echoland-Piper Shopper.

Rates:

Brainerd DispatchSunday$12.75 pci (B&W) ad$15.75 pci (color) adWeekly$10.43 pci (B&W) ad$13.43 pci (color) ad

Echo Journal$6.19 pci (B&W) ad$9.19 pci (color) ad

Echoland-Piper Shopper $7.50 pci (B&W) ad$10.50 pci (color) ad

! Space/Copy Deadline:Regular Deadlines Apply




Page 27


Special Sections

Premier Publications

Her VoiceQuarterly Magazine

Outdoor TraditionsQuarterly Magazine

Love of the LakesAnnual Magazine

• HealthWatch Quarterly

• Home Improvement Bi-annual

• In Our Prime (8x per year)

• Weddings North • Weddings North • WAnnual

Lifestyle

• Dining Guide

• Golf Guide

• Golf Directory

• Nisswa Chamber Guide

• Pine River Chamber Guide

• Recreation Guide

Annual Guides

Target a specific audience with any of our special publications. Beautiful photography, professional writers and attractive design.

Plus...• PLAYIN’ IN NISSWA• BABY’S FIRST STOCKING• GIFTS FOR APPALACHIA

A BRAINERD DISPATA BRAINERD DISPATA BRAINERD DISP CH PUBLICATION

Fat Bikes

WINTER 2014

Court Ordered Friend[weightloss] Less is More

Christmas Legacy

CH PUBLICATION

WINTER 2014

Court Ordered FriendLess is More

Christmas Legacy

For more information on any of our special sections, ask your media consultant for an individual sales flyer.





For more information on any of our special sections, ask your media consultant for an individual sales flyer.

School• Brainerd Public Schools

Bi-annual Magazine

• Kids Ad Design Echo Journal Brainerd Dispatch

• Graduation Sections Pequot Lakes/Pine River-Backus Pequot Lakes/Pine River-Backus Pequot Lakes/Pine RiverBrainerd

Sports• Echo Sports Magazine

Fall, Winter, Spring (3x per year)Fall, Winter, Spring (3x per year)Fall, Winter

• Pequot Lakes Sports PosterBi-annual

• Pine River Sports PosterAnnual

Holiday/Seasonal• Easter Church Tab

• Crosslake St. Patrick’s Day

• Stars & Stripes 4th of July

• Summerfest/Cass County Fair

• Holiday Gift Guide

• Christmas Church Tab

• Holiday Greetings

• Stories of Christmas

Annual Tributes• Breast Cancer Awareness

• Business Traditions

• Labor Day Progress Edition

• Veterans Day Salute

Easter

Special Sections





Advertorials





Outdoor Traditions• A magazine celebrating the great outdoors of northern Minnesota• Featuring local lake statistics, DNR page(s), user submitted photos and a detailed calendar of upcoming local events.• Inserted into the Brainerd Dispatch, Echo Journal and NOW The Bemidji Pioneer.• Long life and great exposure through our Discover Racks (promotional brochure displays in over 100+ high traffic locations).

Rates: All ads are process color Single 2+ Issues

Outdoor Traditions online: http://issuu.com/brainerd_dispatch/docs/outdoor_traditions_fall_2014

OutdoorTraditions

Now with a BIGGER

audience than ever before!

We’ve added 7,500 copies in the Bemidji area with a total

combined distribution of over 22,000 homes!

Dispatch Echo Journal Bemidji Pioneer ! Space/Copy Deadline:Mar. 27 Mar. 26 Mar. 27 Feb. 19May 22 May 21 May 22 Apr. 16Aug. 14 Aug. 13 Aug. 14 July 9Nov. 13 Nov. 12 Nov. 13 Oct. 12

Product Inserts: NEW!

Back CoverInside Front CoverInside Back CoverFull Page *See spec sheet for cover and full page sizes.2/3 Page Vertical 5.1” x 10”1/2 Page Vertical 3.78” x 10” 1/2 Page Horizontal 7.749” x 5.02”1/3 Page Vertical 2.46” x 10” 1/3 Page Square 5.1” x 5.02” 1/3 Page Horizontal 7.749” x 3”Banner 7.749” x 2’ 1/6 Page Vertical 2.46” x 5.02” 1/6 Page Horizontal 5.1” x 2.43”

$950$900$900$600

$500$400$400$300$300$300$180 $140$140$140

$855$810$810$540

$450$360$360$270$270$270$162 $126$126$126





Her Voice online http://issuu.com/brainerd_dispatch/docs/her_voice

Her Voice is a quarterly magazine celebrating the diversity and uniqueness of women of the Brainerd lakes region.• Long shelf life, glossy pages throughout.• Distributed to over 20,000 homes in the lakes area.• Inserted into the Brainerd Dispatch and Echo Journal.• Each display ad will receive a free Directory Line Listing.

Ask for an “issue preview” for content specific

targeting!

NEW!



Fat Bikes

WINTER 2014


Christmas Legacy

Her Voice

Dispatch Echo Journal ! Space/Copy Deadline:Feb. 24 Feb. 26 Jan. 8May 26 May 28 Apr. 16Aug. 25 Aug. 27 July 16Nov. 17 Nov. 19 Oct. 8

Product Inserts:

Rates: All ads are process colorBack CoverBack CoverInside Front CoverInside Front CoverInside Back CoverInside Back CoverFull Page*See spec sheet for cover and full page sizes.

2/3 Page Vertical2/3 Page Vertical 5.1” x 10” 5.1” x 10” 1/2 Page Vertical 3.78” x 10” 1/2 Page Horizontal 7.749” x 5.02” 1/3 Page Vertical1/3 Page Vertical 2.46” x 10” 2.46” x 10” 1/3 Page Square1/3 Page Square 5.1” x 5.02” 5.1” x 5.02” 1/3 Page Horizontal1/3 Page Horizontal 7.749” x 3” 7.749” x 3”1/6 Page Vertical 2.46” x 5.02” 1/6 Page Horizontal 5.1” x 2.43”

$1,820$1,820$1,680$1,680$1,540$1,540$1,400

$960$960$700$700$480$480$480$480$480$480$250$250

$1,638$1,638$1,512$1,512$1,386$1,386$1,260

$864$864$630$630$432$432$432$432$432$432$225$225

Single Contract 3+ IssuesSingle Contract 3+ Issues





• Information and features focusing on area lakes.• All glossy magazine with relevant content.• Get print and online exposure for one price while reaching two different audiences.• 20,000 copies will be printed in April and distributed in the lakes area through Echo Publishing publications and Discover Racks.• Featuring Gull Lake, Leech Lake and the Whitefish Chain along with three other smaller area lakes.

Rates: All ads are process colorBack Cover $1,295Inside Front Cover $1,295Inside Back Cover $1,295Full Page $1,295*See spec sheet for cover and full page sizes.

2/3 Page Vertical 5.1” x 10” $8401/2 Page Vertical1/2 Page Vertical1/2 Page V 3.78” x 10” $6901/2 Page Horizontal1/2 Page Horizontal 7.749” x 5.02” $6901/3 Page Vertical1/3 Page Vertical1/3 Page V 2.46” x 10” $4601/3 Page Horizontal 7.749” x 3” $4601/3 Page Square1/3 Page Square 5.1” x 5.02” $4601/6 Page Vertical1/6 Page Vertical1/6 Page V 2.46” x 5.02” $2701/6 Page Horizontal 5.1” x 2.43” $2701/12 Page Square 2.46” x 2.43” $170

Product Inserts:Echoland-Piper Shopper May 15Echo Journal May 14

! Space/Copy Deadline:March 9

Love of The Lakes





Nearly

50,000distributed!

Savor Our FlavorsDining Guide

Savor Our Flavors Dining GuideAnnual Food and Dining Guide is the lakes area’s most popular guide!This guide to area restaurants will be inserted into the Echo Journal, Brainerd Dispatch and Echoland-Piper Shopper. Additional copies will be available at area chambers, resorts, participating businesses and Discover Racks.

Rates:

$1,500 Front page includes photo and logo. *Photo can not include signage. One spot available. First come, first serve

$16 pci, color ad.

Section Publish Dates:

Brainerd Dispatch, Echo Journal May 7Echoland-Piper Shopper May 8

! Space/Copy Deadline:Apr. 24





Golf Guide

Insertion Dates:Echo Journal May 7Brainerd Dispatch May 8

! Space/Copy Deadline: April 13

Rates: All ads are process color Per Issue

Front Cover** $2,000Back Cover $1,800Inside Front Cover $1,450Inside Back Cover $1,450Full Page $1,050*See spec sheet for cover and full page sizes.1/2 Page Horizontal 7.749” x 5.02” $6001/2 Page Vertica1/2 Page Vertica1/2 Page V l 3.78” x 10” $6001/3 Page Vertica1/3 Page Vertica1/3 Page V l 2.46” x 10” $3001/3 Page Horizontal 7.749” x 3” $3001/3 Page Square 5.1” x 5.02” $300

Front and back page cover combine rate of $3,500.**Front cover is a photo of a featured course hole and company logo w/corresponding contact info on table of contents page.

Tips From The ProsArea Golf Schedule

Lakes Area Golf Course Map

A Brainerd Dispatch & Echo Publ ish ing Specia l Adver t is ing Sect ion

The Pines – Lakes #7

Golf GuideThe official Golf Guide of the lakes area!• Distribution in Brainerd Dispatch, Echo Journal, hotels, motels, chambers of commerce and Discover Racks.





Golf Directory

Golf Directory

• List your Golf Course in this summer’s Golf Course Directory

• Runs in Brainerd Dispatch Wednesday Sports Section and Echo Journal from May to September.

Rates:

Single Course $40/week

Multiple Courses $55/week


Brainerd Dispatch May 27Echo Journal May 28

! Space/Copy Deadline:May 18





Nisswa Chamber Guide 2016

• Information annual guide for Nisswa area.• Glossy magazine published in partnership with the

Nisswa Chamber.• 40,000 copies will be printed and distributed, beginning

Dec. 2015 and throughout 2016. Numerous distribution channels are in place, including (but not limited to) Ex-plore Minnesota, Minneapolis Airport, Mall of America, Discover Racks, Travel Information Centers, Trade Shows, Regional and Midwest outlets.

Rates: All ads are process color.Back Cover Inside Front Cover Inside Back Cover

Full Page*See spec sheet for cover, full page and page 3 sizes.

**Page 32/3 Page Vertical 5.1” x 10” 1/2 Page Vertical1/2 Page Vertical1/2 Page V 3.78” x 10” 1/2 Page Horizontal 7.749” x 5.02”” 1/3 Page Vertical1/3 Page Vertical1/3 Page V 2.46” x 10” 1/3 Page Square 5.1” x 5.02”1/3 Page Horizontal 7.749” x 3”1/6 Page Vertical1/6 Page Vertical1/6 Page V 2.46” x 5.02” 1/6 Page Horizontal 5.1” x 2.43” 1/12 Page Square 2.46” x 2.43”

Guaranteed Placement Upgrade* (add 10%)**Upgrade does not apply to Premium Placement ads.

Contact Kathy Bittner Lee to reserve your space: (218) 831-0884email: [email protected]





Pine River Chamber Guide

• Information annual guide for Pine River area• Glossy magazine published in partnership with the Pine River Chamber• 10,000 copies will be printed annually and distributed throughout 2016 through numerous local and regional formats - including inserting in the Pine River Journal newspaper, mail delivery, area chamber locations and Discover Racks.

Rates: All ads are process color.

Back CoverInside Front CoverInside Back CoverFull Page *See spec sheet for cover and full page sizes.2/3 Page Vertical 5.1” x 10” 1/2 Page Vertical 3.78” x 10”1/2 Page Vertical 3.78” x 10”1/2 Page V 1/2 Page Horizontal 7.749” x 5.02” 1/3 Page Vertical 2.46” x 10”1/3 Page Vertical 2.46” x 10”1/3 Page V 1/3 Page Square 5.1” x 5.02”1/3 Page Horizontal 7.749” x 3”1/6 Page Vertical 2.46” x 5.02” 1/6 Page Horizontal 5.1” x 2.43” 1/12 Page Square 2.46” x 2.43”





Recreation Guide

Over 28,000 Copies Distributed!From Brainerd to Walker, to residents and visitors! Distributed through Echo Journal, Echoland Piper-Shopper, area Cham-bers of Commerce, Resorts and over 100 store racks!

Rates:

$13.75 pci (B&W)$16.75 pci (Color)

$10.00 (pick-up) pci: (B&W) *For a direct pickup ad from Golf Guide, Dining Guide, Outdoor Traditions or Love of the Lakes.Traditions or Love of the Lakes.T


Echo Journal May 28Echoland-Piper Shopper May 29


Recreation Guide





HealthWatch

HealthWatch• A quarterly publication that focuses on A quarterly publication that focuses on A

health care in the lakes area.• Inserted into the Brainerd Dispatch and Echo Journal.• Buy an ad, get an advertorial of equal or lesser size for

50% of ad rate.

“Households over 50 spend more than $1.7 trillion on goods and services annually, they own 65% of the total net worth among all U.S. households, and

they are responsible for 60% of all health care spending.”

Sample: Click or go to:

http://bit.ly/1vtJGYZ

Rates:All ads are process color. Single 3+ Issues

Back Cover $1170 $1053Inside Front $1080 $972Inside Back Cover $990 $891Full Page $900 $810*See spec sheet for cover and full page sizes.*See spec sheet for cover and full page sizes.

1/2 Page Horizontal 9.25” x 5” $450 $405

1/2 Page Verticle1/2 Page Verticle1/2 Page V 4.5” x 10.50” $450 $405

1/4 Page 4.5” x 5.25” $220 $198

Dispatch Echo Journal ! Space/Copy Deadline:Feb. 3 Feb. 5 Jan. 2May 12 May 14 Apr. 13Aug. 4 Aug. 6 July 6Nov. 3 Nov. 5 Sept. 28

Product Inserts:





Reach over 14,000 households per issue!Brainerd Dispatch Average Distribution - 10,000Echo Journal Average Distribution - 4,000

Rates:$15.80/pci Includes full color and creative.

Publish Dates:Brainerd Dispatch April 17 Sept. 11 Echo Journal April 16 Sept. 10

! Space Copy Deadlines:All Publications April 3 Aug. 28

Home Improvement





In Our Prime

In Our Prime

• Direct market for seniors and the young of heart.• Distributed to approximately 14,000 homes in the

Brainerd Dispatch and Echo Journal.• Spotlights individuals and activities of area seniors.

Rates:Black and White $15.00 pciProcess Color $18.00 pci

Dates:

“The mature market has over $1.6 trillion in spending power and a net worth that’s nearly twice the U.S. average. The facts speak for themselves -- the mature

market represents a tremendous opportunity across all categories.”

! Space/Copy Deadline:

January 6March 3April 7June 2July 7September 1October 6December 1

Inserts Dispatch

January 20March 17April 21June 16July 21September 15October 20December 15

Inserts Echo Journal

January 22March 19 April 23June 18July 23September 17October 22December 17





• All glossy magazine with relevant local content!• Assist couples in planning their wedding• Over 12,000 printed copies.• Distributed in the Brainerd Dispatch, Discover Racks, at the Love and Marriage Expo in April, and local wedding destination locations!

Advertorials: Buy 1/2 or a full page ad, get a free advertorial of equal or lesser size! Word Counts and General Guidelines for Weddings North Advertorials• Half Page - 200-400 words Includes one photo, quote and a logo. • Full pages (see full page samples)

Text Heavy 450-600 words, Includes one photo and quote;ext Heavy 450-600 words, Includes one photo and quote;Text Heavy 450-600 words, Includes one photo and quote;TMid Mix 350-500 words, Includes a couple photos/graphics and sidebar; Graphic Heavy 200-350 words Includes a couple photos, sidebarGraphic Heavy 200-350 words Includes a couple photos, sidebar, supporting graphics and quote.

*Advertorials and space deadline is March 2

Need someone to write it for you? Contact your media consultant and we’ll have a writer get in contact with you.Freelance rates: $75 half page $125 full page$125 full page$125

Inserts into The Brainerd DispatchMarch 30

! Space/Copy Deadline:March 2

Weddings North

Ad Rates: All ads are process color. Front Cover** $900Back Cover $900Inside Front Cover $900Inside Back Cover Inside Back Cover Inside Back Cover $900Full Page $800*See spec sheet for cover and full page sizes.

2/3 Page Vertical 5.1” x 10” $6501/2 Page Horizontal 7.749” x 5.02” $4501/2 Page Vertical 1/2 Page Vertical 1/2 Page V 3.78” x 10” $4501/3 Page Horizontal 7.749” x 3” $3251/3 Page Vertical1/3 Page Vertical1/3 Page V 2.46” x 10” $3251/3 Page Square1/3 Page Square 5.1” x 5.02” $3251/6 Page Horizontal 5.1” x 2.43” $1001/6 Page Vertical 1/6 Page Vertical 1/6 Page V 2.46” x 5.02” $100**Front cover is a photo feature. Company logo, photo credit and contact info will be listed on the on table of contents page.

Minnesotan’s are spending about

$24,000 on their weddings!

Get a piece of that wedding pie!

(or cake traditionally).Source: Parade Magazine’s community table “the aver-

age cost of a wedding in each region of the U.S.”





Brainerd Public Schools

• District ISD 181’s newest way of informing the community of what is going on in the school district.• A great way to show your support and reach people in the community.• Publishes in the fall and spring each school year.• Total print distribution of 14,000+ homes.• Space and sizes are limited.


Back Cover $1,000Inside Front Cover $750Inside Back Cover $750*See spec sheet for cover and full page sizes

1/2 Page Horizontal 7.749” x 5.02” $3501/4 Page 3.78” x 5” $200Banner 7.749” x 1.5”Banner 7.749” x 1.5”Banner $100

Brainberd Public schools is a publication for the whole com-munity. Share in the articles

about opportunities, innovations and successes within this nationaly recognized and awarded school district.

Brainerd Buplic Schools online See our stunning publication in digital format on our website:http://issuu.com/brainerd_dispatch/docs/brainerd_public_schools_fall_2014

Brainerd Public Schools

Dispatch Echoland-Piper Shopper ! Space/Copy Deadline:April 10 April 10 March 9Oct. 16 Oct. 16 Sept. 14

Product Inserts:





Echo Kids’ Ad Design

Full color, full fun!This section allows students (and future customers), to create advertisements for your business.

Don’t miss the chance to promote your business with color advertisements created by stu-dents grades 4-5 at Eagle View, Nisswa, Pine River-Backus and Crosslake Charter elementary schools. Winners for each class will be chosen by the business to publish in the section. Businesses are welcome to attend the classroom visits.

Rates:

1/4 page (3 col. x 5”) - Full Color (3 col. x 5”) - Full Color (3 col. x 5”) - Full Color $195



Echo Journal Feb. 19

! Space/Copy Deadline:Friday, Jan. 9

* Teachers encourage participating businesses to visit the classroom to explain what their business does and what they would like to see in their ad.

Echo Kids’ Ad Design





Dispatch Kids’ Ad Design

Full color, full fun!This section allows students (and future customers), to create advertisements for your business.

Don’t miss the chance to promote your business with color advertisements created by students grades 4-5. Winners for each class will be chosen by the business to publish in the section. Busi-nesses are welcome to attend the classroom visits.

Rates:




Brainerd Dispatch Feb. 25

! Space/Copy Deadline:Friday, Jan. 9

* Teachers encourage participating businesses to visit the classroom to explain what their business does and what they would like to see in their ad.

Second ad is 1/2 price!A great opportunity to choose

two winners!

Dispatch Kids’ Ad Design





Brainerd Graduation

Brainerd Graduation

Don’t miss your chance to congratulate the seniors in the 2015 Brainerd and Surrounding Areas Graduation Section.

Rates: $8.50 pci (B&W)

Open color rates apply.


Brainerd Dispatch May 12

! Space/Copy Deadline:Apr. 27





Graduation - Pequot Lakes/Pine River-Backus

Don’t miss your chance to congratulate the seniors of Pequot Lakes and Pine River-Backus Schools.

The annual publication will be inserted in the Echo Journal.

Rates: $7.75 pci Includes color


Echo Journal June 4


Graduation Pequot Lakes/Pine River-Backus





Echo Sports Preview

Echo Sports Preview

12th annual Sports Preview sections insert into the Echo Journal. These sections feature preview stories and team photos for the Pequot Lakes Patriots and Pine River-Backus Tigers.



Spring Fall WinterApr. 9 Sept. 3 Dec. 3

! Space/Copy Deadline:Spring Fall WinterMar. 30 Aug. 24 Nov. 19

Show your school spirit your school spirit yourin these sections!

FREECOLOR!





Give to the Pequot Lakes School Sports Program when you

advertise in this special project!

Pequot LakesSports Poster

Pequot Lakes Sports Poster

Be part of supportingPequot Lakes School

Half of the proceeds go to the Pequot Lakes Sports Program!

Rates:

2x2 $150Jacket $75Both $200

Publish Dates: ! Deadline:

Spring Date Date

Fall Date Date

Winter Date Date





Give to the PR-B School Sports

Program when you advertise in this special project!

Pine River-BackusSports Poster

Pine River-Backus Sports Poster

Be part of supporting the Pine River-Backus School

At least $3,500 goes to Pine River-Backus School Sports Program!

Rates:

125 Wall Posters and250 Locker Posters1/4 block $951/2 Block $145Full Block $225

150 Pocket Schedules1/4 block $90 ($67.50**)1/2 Block $140 ($105**)Full Block $220 ($165**)

** 25% OFF if you pick up your ad from the poster and place it on the pocket card.

! Space Reservation Deadline:Date





Church Tabs

Holiday Church Services and Events

These are special sections that are published the Friday before Palm Sunday and the day after Thanksgiving.

Religious section that announces times and dates of church services and events for Easter Holy Week and Advent worship schedule leading up to Christmas and New Years.


Easter Publish Dates:Brainerd Dispatch Mar. 27Echoland-Piper Shopper Mar. 27

! Space/Copy Deadline: Mar. 13

Christmas Publish Dates:Brainerd Dispatch Nov. 27Echoland-Piper Shopper Nov. 27

! Space/Copy Deadline: Nov. 3





Crosslake St. Patrick’s Day

This section features stories and photos about past St. Patrick’s Day events. It also includes the new schedule of events for 2015 which features the parade.

Rates:

Black & White $13.75 pci

Color $16.75 pci


Echo Journal Mar. 5Echoland-Piper Shopper Mar. 6

! Space/Copy Deadline:Feb. 23

Crosslake St. Patrick’s Day





Stars and Stripes - 4th of July Celebrations

Celebrations!Celebrations!Celebrations!

Stars and Stripes - 4th of July CelebrationsCelebrate the 4th!Echo Journal, Brainerd Dispatch and Echoland-Piper Shopper will be including a special section highlighting the Fourth of July events going on in and around the area.

Rates: $15.75 pci (includes color)

Publish Dates:

Echo Journal June 25Brainerd Dispatch June 26Echooland-Piper Shopper June 26

! Space/Copy Deadline:June 9





Summer Fest/Cass County Fair

Summer Fest/Cass County Fair

Be included in Summer Fest!June 25-28, 20158,000 copies printed and distributed in the Echo Journal as well as selected Echoland-Piper Shopper routes.

Rates:

$11.75 pci (B&W)$14.75 pci (Color)

Publish Dates:

Echo Journal June 18Echoland-Piper Shopper June 19

! Space/Copy Deadline:June 5




506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are netwww.brainerddispatch.com | www.pineandlakes.com

Holiday Gift Guide

Publication: Brainerd Dispatch Echo Journal Echoland-Piper ShopperInserts: Nov. 26 Nov. 26 Nov. 20

! Space/Copy Deadline: Nov. 6

Insertion Dates:

Holiday Gift Guide

Come Home For the Holidays and Shop Locally.A fun guide designed to provide shoppers with ideas for gift giving, along with featured events, festivities and lifestyle ideas.

Kids’ Coloring ContestThe Holiday Gift Guide will feature a coloring contest sponsored by Schaefer’s Foods. The winner of this contest will be featured on the front page of the Holiday Greetings Publication.*The Holiday Gift Guide prints in two dynamic sections filled with information for your Holiday planning.

Rates: All ads are process colorAd Size1/16 Page (3 x 2.5”) $901/8 Page (3 x 5”) $1801/4 Page (6 x 5.25”) $360Half Page (6 x 10.5”) $720Back Cover (6 x 10.5”) $900





Holiday GreetingsEcho Journal

Holiday Greetings, Echo Journal

Great opportunity to publish your holiday greetings to your customers.

Full of holiday fun with lettersto Santa written by area children.

Rates: $12.25 pci INCLUDES COLOR!!

Publish Dates:

Echo Journal Dec. 17

! Space/Copy Deadline:Dec. 4





Stories Of Christmas Brainerd Dispatch

Stories Of Christmas, Brainerd Dispatch

This section is ideal and very popular for holiday greetings from area businesses.

The Stories of Christmas section features stories written and submitted by Brainerd area residents. Your ad will be on the pages with the stories in the youth, teen and adult categories.

Rates: $13.50 pci INCLUDES COLOR!!

Publish Dates:

Brainerd Dispatch Dec. 24

! Space/Copy Deadline:Dec. 10

View it online:http://bit.ly/1B2cHx3





Crosslake Winterfest

Crosslake Winterfest

Reach over 4,000 homes in the Echo Journal and 10,000 homes in the Echoland-Piper Shopper.

Rates (Includes Color)3.5” x 7” (Front Page) $180

5.25” x 4” (Inside)5.25” x 4” (Inside)5.25” $150

5.25” x 2” (Inside)5.25” x 2” (Inside)5.25” $75

10.75” x 10.5” - Half Page10.75” x 10.5” - Half Page10.75” $450

*Ad spaces can be combined

Publish Dates:

Echo Journal Jan. 29Echoland-Piper Shopper Jan. 30

! Space/Copy Deadline:Jan. 16

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Friday, February 310 a.m. - 3 p.m. Vendor Extravangaza - Pine Peaks Retreat & Event Center • More than 25 vendors represented • Maucieri’s WIne sampling & Italian sample menu6 - 8 p.m. Celebrate WinterFest at the Crosslake Community Center • “Kelli’s Kandid’s” by Kelli Engstrom photography • Horse Drawn Wagon Rides • Dog Sled Rides • Bonfire with S’mores • Warming house open with coffee & cocoa • DJ “JP” featured by PremierPartyEntertainment.com • Outdoor Movies • Snow Mountain • Pond Skating • Crosslake Fire Department Fire Truck display 8 p.m. Live Comedy featuring Wild Bill Bauer at Pine Peaks Event & Retreat Center. Call 888-379-4078 for tickets. Doors open at 6:30 for Maucieri’s Italian Buffet & Bar service9 p.m. - close DJ “II” • The Wharf 10 p.m. - close DJ “JP” featured by PremierPartyEntertainment.com • Moonlite Bay

Saturday, February 47:30 am- Noon: Crosslake Firefighter’s Pancake Breakfast • Crosslake Lutheran Church9 am - 3 pm: Snowman Building Contest • Army Corp of Engineers Recreation Area10 am - 3 pm: Vendor Extravangza • Pine Peaks Retreat & Event Center 10 am - 4 pm: Antique & Vintage Snowmobile Rally • Maucieri’s Italian Bistro11 am – Dusk: Helicopter Rides • Moonlite Bay - weather permitting11 am - 1 pm: Kids Games • Moonlite BayNoon: 9th Annual SoupFest tasting begins • At participating businesses all over CrosslakeNoon: Sign up for Bocce Ball Tournament • Riverside InnNoon - 2 pm: Ice Car Races • The Cedar Chest1 pm: Sign up for Italian Olympics • Maucieri’s Italian BistroMore activities continued on page 2...

Bundle up the family and bring them to Crosslake for the 9th Annual WinterFest Celebration! Be sure to get your 2012 WinterFest gear! Limited Edition

Sweatshirts and Tassel Caps are available at Moonlite Bay, Maucieri’s, Lundrigan’s and

Riverside. $3 SoupMugs for Saturday’s SoupFest will be available for purchase on Friday so you

can take advantage of $2 tap beers at participating establishments*, and a $5 wristband will get your

deals and discounts from participating merchants all over Crosslake! It’s going to be an

awesome WinterFest Weekend in Crosslake!

Sunday, January 29, 2012

February 2, 2012 - February 4, 2012

A publication of the

Thursday, February 2 Pick up one clue each day beginning Thursday at any of these participating businesses. Find the shiny gold token and win a basket full of gifts from these merchants!61 Marine BlackRidge BankBoyd Lodge Brothers Motorsports Cedar Chest Crosslake Drug Judy’s House of Gifts Lake Country Crafts & Cones Lakes Area Gallery & Frame Shoppe Lundrigan’s

Moonlite Bay Restaurant Moonlite Square Pine Peaks Lodge & SuitesPine Peaks Restaurant, Gifts & Apparel Pine Peaks Retreat & Event Center Reeds Market & Gas Express Riverside The Wharf Thirty One Gifts -w- Jodi Aydt Whitefish Lodge & Suites





Breast Cancer Awareness

Breast Cancer AwarenessShow your company support and placeyour ad. Certain sizes are limited.


Back Cover $1,000Inside Front Cover $1,000Inside Back Cover $1,000

Full Page $900*See spec sheet for cover and full page sizes.

1/2 Page Vertical 4.5” x 10.5” $400

1/2 Page Horizontal 9.25” x 5” $400

1/4 Page 4.5” x 5.25” $200

1/8 Page 4.5” x 2.625” $100

Insertion Dates:Dispatch Oct. 7Echo Journal Oct. 8


Sept. 8

View it online: http://bit.ly/1B2cx8Q

http://issuu.com/brainerd_dispatch/docs/breastcancerawareness_2014





Business Traditions

• This section is dedicated to lakes area businesses, honoring each business for their years of service and featuring stories about companies in each of our communities.

• Advertisements will be grouped by community.

Rates:

1 Column x 2” $27 (B&W)

Includes: business name, contact information and the number of years since the business has been established.

Insertion Dates:Echo Journal Jan. 15Dispatch Jan. 16


Jan. 5

Don’t miss this opportunity to promote your

business.





One of our best read and largest sections

of the year!

Progress EditionLabor Day Salute!

Progress Edition- Labor Day Salute!

A thank you to your employees/patrons!This Labor Day thank your employees and customers in the special Labor Day section.• Feature articles and photos of local businesses.• Total print distribution of 14,000 homes! Print copy Total print distribution of 14,000 homes! Print copy T

distributed in the Brainerd Dispatch and Echo Journal.• Buy 1/4, 1/2 or a full page ad, get a free advertorial of

equal or lesser size.

Rates:

$12.75 pci (includes color)

Publish Dates:

Brainerd Dispatch Sept. 7Echo Journal Sept. 10

! Space/Copy Deadline:Aug. 10





Veterans Day Salute

Rates: All ads are process colorFront CoverFront Cover Front Cover Front Cover $1,000$1,000Back Cover Back Cover Back Cover $1,000Inside Front Cover Inside Front Cover Inside Front Cover $900Inside Back Cover Inside Back Cover Inside Back Cover $900Full Page $800*See spec sheet for cover and full page sizes.

1/2 Page Horizontal 7.749” x 5.02” $4001/2 Page Vertical1/2 Page Vertical1/2 Page V 3.78” x 10” $4001/3 Page Vertical 1/3 Page Vertical 1/3 Page V 2.46” x 10” $1751/3 Page Horizontal 7.749” x 3” $1751/3 Page Square 5.1” x 5.02” $1751/6 Page Vertical 1/6 Page Vertical 1/6 Page V 2.46” x 5.02” $1001/6 Page Horizontal 5.1” x 2.43” $100 One Column 2.46” x 1.5” $40

Insertion Dates:Dispatch Nov. 11Echo Journal Nov. 12


Oct. 8

Veterans Day SaluteThis publication includes photos of veterans submit-ted from the community. It is a great piece that shows our veterans we stand behind them and appreciate the sacrifices they have made for our country.

Distributed to 14,000 homes!

View it onlinehttp://issuu.com/brainerd_dispatch/docs/salute-_veterans_day_2014or go to: http://bit.ly/1vpxjIW





Magazine Directory Listing



Fat Bikes

WINTER 2014


Christmas Legacy

A BRAINERD DISP

Court Ordered FriendCourt Ordered FriendCourt Ordered Friend[weightloss]

Christmas LegacyChristmas Legacy

Publications Available• Her Voice• Outdoor Traditions• Weddings North• Veterans Day Salute

Rates:Boxed Ad Size 2 col. x 1.5” $25

44 Spring 2015 | her voice

Appliances Schroeder’s Appliance16603 St. Hwy 371 NBrainerd, MN 56401(218) 829-3624www.schroedersappliance.com

Assisted LivingExcelsior Place14211 Firewood DriveBaxter, MN 56425(218) 828-4770www.wtohdevelopment.com/baxter

DanceJust For Kix6948 Lake Forest Rd Brainerd, MN 56401(218) 829-7107www.justforkix.com

DraperyArlean’s DraperyPequot Lakes, MN 56472(218) 568-8280www.arleansdrapery.com

FinancialThrivent Financial7217 Excelsior Rd, Suite 105Baxter, MN 56425(218) 454-8272www.thrivent.com/fr/tara.hemsing

US Bank Corp. Investments 320 South 6th St.Brainerd, MN 56401(218) 828-5406

GroceryCub Foods417 8th Ave NEBrainerd, MN(218) 828-1816

14133 Edgewood Dr.Baxter, MN 56425www.cub.com

Gynecology ServicesJennifer Arnhold, MDRiverstone Professional Centre13359 Isle Drive, Suite 2Baxter, MN 56425(218) 454-9999

HealthcareEssentia HealthSt. Joseph’s Medical Center218-829-2861Brainerd Clinic(218) 828-2880Baxter Clinic(218) 828-2880www.essentiahealth.com

Lakewood Health SystemStaplesMotleyPillagerEagle BendBrowerville(218) 894-1515(800) 525-1033www.lakewoodheathsystem.com

Home HealthcareAccra Care Home HealthBrainerd, MN 56401(218) 270-5905www.accracare.org

Her Voice Service Directory • Spring 2015

Knowledge. Experience. Commitment.

Baxter Offi ce218-839-4390

Sandy Swanson, Realtor®

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I Help Buyers and Sellers Buyers and Sellers Find Each Other.Find Each Other.

Jolaine Johnson, Jolaine Johnson, Reator®

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Bird Feeders, Bird Seed, Puzzles, Books, Garden Decos and many Gift Items.

MN made products-Chaga, Wild Rice, Honey,Hot Sauce, Soaps, Lotions and more.

“You’re Locally Owned Backyard Nature and Gift Store”“You’re Locally Owned Backyard Nature and Gift Store”“You’re Locally Owned Backyard Nature and Gift Store”

Like us on

Complete Laser ServicesComplete Laser ServicesSkinpen

Permanent Make-UpBotox

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Birch ManorHOMESTYLE LIVING for Senior Womenassisted

A husband & wife team of nurses - Wayne, RN and Betsy, LPN

who LIVE & WORK on-site!Visit soon to see why people will feel lucky

to call Birch Manor home! 218-232-6902 • birchmanorassistedliving.com

BAXTER, MN

Downtown Pine River • Email: [email protected]

STONE WOMANSTONE WOMANH E R B A L S

Vitamins Herbs Health Essentials

KRIS & DAN KAYSER • 218-587-5900

Your Neighborhood Health and Wellness Center

Personalized, quality patient-focused care.

Example





Your all-inclusive back to school guide

for local area school districts.

Back To School

• A to Z safety tips• Who’s doing what and when in area schools• News and updates for the coming school year• Enrollment and new program information• School districts covered (but not limited to):

Rates:

$12.75 B&W$15.75 Color

Publish Date:

Brainerd Dispatch Aug. 11

! Space/Copy Deadline:Aug. 6

Back To School

- Brainerd- Crosby-Ironton- Little Falls- Pillager- Pequot Lakes- Pine River/Backus- Walker/Hackensack/Akeley- Aitkin- Crosslake- Lake Region Christian

- Staples-Motley- St. Francis of the Lakes- Montessori School of Brainerd- Discovery Woods Montessori School





Homecoming Pine River-Backus

Homecoming-Pine River-Backus

Be part of supportingPine River-Backus School

Show the team you support them by including a photo of you or one of your staff wearing a Tiger helmet in the ad.

Rates: 2x2” (includes color) $50

Publish Dates:

Echo Journal Oct. 1

! Space/Copy Deadline:Sept. 18





HomecomingPequot Lakes

Homecoming-Pequot Lakes

Show the team you support them by including a photo of you or one of your staff wearing a Patriot helmet in the ad.

Rates: 2x2” (includes color) $50

Publish Dates:

Echo Journal Oct. 1

! Space/Copy Deadline:Sept. 14

Be part of supportingPequot Lakes School





Paul Bunyan Trail Map

Paul Bunyan Trail Map

Get your business noticed on the back of the Paul Bunyan Trail Map!

Rates:

2” x 2.5” Box $190

2 Boxes $3613 Boxes $532


Echo Journal Date

! Space/Copy Deadline:Date

10% Discount for Each

Additional Ad Slot!

The lakes area is The lakes area is visited by over

1 milliontourists each year!

~ Estimated by the Brainerd Lakes Chamber.

Brochure Marketing

Simply SmartBrochure marketing through Discov-

er Racks is a great economical oppor-tunity to target interested customers who are actively searching for places to stay, things to do and places to eat. The best part is we make it simple with design, printing and distribution services.

Tailored RatesYour rate will depend on a variety of

factors: size of brochure, number of locations and length of subscription. Call for complete pricing information.

The lakes area is visited by over





*Upon availability

High Traffic Locations100+

Get Discounts up to 50% Media ConsultantMedia Consultant

(218) 831-0884 (cell)[email protected]@pineandlakes.com

kathy bittner leekathy bittner leePartnerships. Solutions. Success.Partnerships. Solutions. Success.

We cover the lakes area! From Brainerd up to Walker and Aitkin to Hackensack. Choose the locations that will best fit yourtarget customers.* Ask for a specific list

Discount rates on 15+ locations

Restaurants, Hotel LobbiesAttractions, Gas Stations Shops and more!





1. Pick your locations that best target your market2. Determine the size of your material and a monthly rate3. Compute your subscription fee

Monthly Subscription Rate Table(Per Delivery Rack Locations, Per Month)

Standard(tri-fold)

up to 4” wide

Half Sheet(bi-fold)

up to 6” wide

Full Size(portrait)

up to 9” wide

Oversize(landscape)

up to 14” wide

Size/Style

3 Months

6 Months

12 Months

Standard

$4.50

$3.50

$3.00

Half Sheet

$5.50

$4.50

$4.00

Full Size

$6.50

$5.50

$4.50

Oversize

$7.00

$6.00

$5.00

* Subscription fees must be paid prior to the beginning of the month(s) service. Faliure to do so will result in adver-tising materials being removed from distribution. Advertiser’s materials will be restored to distribution upon receipt of payment. Materials will be available for pickup upon contract end or termination. Either party my terminate this agreement at the end of the service description. We reserve the right to refuse service.

Contact

Kathy Bittner LeePhone: 218-831-0884

[email protected]

Discover Racks





Specs For Sending Ads

We at the Brainerd Dispatch

and Echo Publishing are com-

mitted to providing an excel-

lent product to all of our cus-

tomers. To ensure excellence

to our advertisers, we have

set the following advertising

policies. All advertisements

are accepted subject to the

approval of the publisher.

Brainerd Dispatch and Echo Publishing reserve the right to refuse or cancel any advertise-ment at any time.

Rates charged for advertis-ing are for space only and do not include any compensation for the right, title and any interest

to layouts, composition, material, or labor of advertisements cre-ated by and placed with Brainerd Dispatch/Echo Publishing. All advertisements remain the sole property of Brainerd Dispatch/Echo Publishing. Brainerd Dis-patch/Echo Publishing reserve the right to copyright any ad pro-duced by its staff.

All advertising is cash with order except when credit has been approved by the company. When credit is allowed to an advertiser, accounts are due on receipt of statement. A service charge of 1.5% per month (an-nual rate 18%) will be charged on accounts more than 30 days past due.

In double truck ads the gutter is billed as one column.

Advertising rates may be re-vised from time to time. Advertis-

ers under contract will be given 30 days notice.

Advertising deadlines are set well in advance of publication to ensure an excellent product for the advertiser. Proofs for the pur-pose of correcting errors in pro-duction will be e-mailed or faxed to the advertiser. Proof of ads 40 column inches in size or more will be faxed or taken to advertis-ers on request. Once a proof is submitted to the advertiser, the advertiser takes responsibility for errors not marked on the proof. Correctness of ads submitted af-Correctness of ads submitted af-Correctness of ads submitted after deadline is the responsibility of the advertiser.

However, if there is an error that is the fault of the Brainerd Dispatch/Echo Publishing, the ad will be re-run (or credit given for) that part of the ad containing the error.

Cancellation deadlines are the same as ad order deadlines. Because of the expense involved in the production of ads, cancel-lations after deadline may be billed for time and materials. The labor charge is $25 per hour.

The advertiser agrees to indemnify and hold the news-paper harmless for any claims arising out of the publication of copy submitted by the advertiser. This includes, but is not limited to, claims for libel, copyright in-fringement and trademark in-fringement.

Position requests will be granted, but not guaranteed, when possible and will not be considered a condition of accep-tance for publications. Failure to meet these requests will not constitute cause for adjustment, refund or rerun of the advertise-

Our preferred ad delivery format is PDF Version 1.3 (Acrobat 4 Standard).

• Due to the nature of the newsprint print-ing process rich black or black made up of CMYK should not be used.

• Type that is overprinted should be no smaller than 5pt, type that is knocking out of more than one color should be no smaller than 8pt.

• When using type at the minimum sizes take into account the fonts you are using as some script and thin bodied type may still be too thin at these sizes.

• Do not use ICC or embedded color profiling as there could be a potential color shift from what you see on your screen ver-sus what you will see on the final piece. This is due to the fact that your profiles may not match our profiles during final output causing the colors to shift to try to match our profiles.

• All fonts must be embedded.• OPI cannot be used.• Any images used in your original docu-

ment should be at a minimum resolution of 200 dpi.

• All PDF’s created from software that supports layers and live transparencies (i.e. Adobe CS Suite, Quark, etc.) must have all layers and live transparencies flattened with-in the final PDF delivered to us. If this is not done we can not guarantee your transparen-cy settings will match ours during the digital work flow. This could potentially create un-desired effects in the final output of your ad.

• PDFwriter is not acceptable for creating a PDF for print production. At our discretion we may occasionally choose to work with PDF’s created from Microsoft Word, Excel, Publisher, or other office applications as best we can, but can not guarantee final output.

They are designed for Desktop Publishing not Print Production and typically are missing important capabilities for producing CMYK color, correct font embedding, etc.

• We also will accept native files which must include all supporting fonts and graph-ics. Please call ahead to be sure we have compatible versions of software to open and work with the files.

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Spec Requirements- The Fine Print





Ad StrategyA subset of your Marketing Plan, Ad Strategy is identifying the different ad options you have and how you can use them effectively.

AudienceAn Audience is a way to separate your consumer base into different categories that you can identify, target and track. Audience is important to identify when planning your marketing and evaluating your marketing’s effectiveness.

Behavioral TargetingBy tracking an individual’s activity online, search engines and other programs are able to assign particular behaviors, that when displayed, trigger ad delivery that is relevant to that individual based on those actions.

BlitzA Blitz is a short marketing campaign that is focused on accomplishing, or promoting, a particular product or event. For example: if you have a sale coming, you may consider a blitz to create top of mind awareness for potential customers.

Brand, BrandingYour Brand is what consumers identify you as. Your Brand is a vital part of any marketing that you do and care should be taken to maintain your Brand integrity.

BudgetRefers to not only your dollar investment, but also your time. While some time can

be offset by increasing dollars (outsourc-ing ad design for example) time should certainly be considered.

BundleBundling is simply packaging multiple types of marketing into one campaign or strategy using the same message. Bun-dling your print and online is a standard option that ensures you are maximizing your reach.

CampaignA Campaign is a planned marketing ef-A Campaign is a planned marketing ef-A Campaign is a planned marketing effort that includes a predetermined goal, measurable progress, and clear mes-sages. The campaign itself should have fairly clear start and end parameters to ensure that the measurable tracking is accurate.

CirculationIn print circulation, or reach of the sub-scribed users, is usually separated into weekday and weekend categories. For weekly newspapers there is just the one category.

Column InchIn print advertising the size of an ad is determined by its column inches. A col-umn inch is the width of one column and one inch in height.

CPC (Cost per Click)This is a comparison you can use to de-termine the value (subjective) of each click your ad receives- for example: if you have 10 clicks and it cost you $100 then your CPC is $10. See also PPC

CPM (Cost per Mille)Cost per Mille, or Cost per Thousand, is used to calculate the cost of impres-sions. Basically, for every 1,000 times your ad is shown (impressions) it will cost you a set amount. For example: if a certain online ad size has a CPM of $10, it will cost you $10 for every 1,000 times your ad is shown.

DemographicSimilar to Audience, Demographics re-fer to the specific identifiers that make up an audience. Examples of some de-mographics: gender, age range, income level, family, etc.

FragmentationThis occurs when traits of your audience change and cause new groups, or sub-groups, to be formed. It is important to keep track of fragmentation in order to maintain your marketing’s effectiveness.

GoalsYour marketing plan needs to have well defined, realistic goals. If you don’t have these it will be difficult to measure the actual effectiveness of any marketing you do. For example: I want to drive traf-you do. For example: I want to drive traf-you do. For example: I want to drive traffic vs. I want to increase unique users by 5%.

ImpressionsAn Impression refers to each time an ad is displayed. For example: if you had 100 impressions, that means your ad was shown 100 times.

Glossary





PCI (Per Column Inch)The price you pay per column inch. A column inch is equal to the actual size of the particular publication column by 1 actual inch. See the specific publication for actual measurements.

PPC (Pay per Click)An ad model where instead of paying for a guaranteed number of impressions, you instead bid on each available im-pression and then are billed based on that.

ROP (Run of Press)Run of Press simply means that a print ad can be placed anyplace that is conve-nient for the printer.

ROS (Run of Site)Run of Site is similar to ROP except it refers to online advertising. Run of Site simply means the ad runs in rotation in a certain size across the entire website.

Social MediaSocial Media is made up of any series of networks that consumers use to interact with each other. Social Media is a way that business can interact with their cus-tomers to create more personal interac-tion.

SOV (Share of Voice)Share of Voice guarantees the frequen-cy of your ad compared to other ads in that same category, either by size of ad,

or section. An SOV campaign empha-sizes the overall percentage of views rather than a set number of impressions. For example: an SOV campaign would be a purchase of 50% of total estimated impressions; whereas a CPM campaign would be based more on budget and available impressions.

Target MarketingIdentifying unique audiences and mar-keting to them directly is called Target Marketing. This is an ideal way of mar-keting, as it will help reach existing, new and potential customers. Target market-ing can be accomplished in a number of ways, from audience knowledge to spe-cialized programs that can assist you in identifying your audiences.

TOM (Top of Mind Awareness)Top of Mind refers to the idea that your brand/product/company is the first thing a potential customer thinks of when they have a relevant need. For example: TOM is accomplished when someone remembers your ad for financial plan-ning as they are thinking, or speaking with others about retirement plans.

Tracking Throughout your marketing campaign you need to establish progress by track-ing your results. To do this effectively, your tracking methods need to have easily defined, objective goals that you can quantify.

Unique UserUnique User refers to the number of different devices that have accessed a website. Typically identified by IP ad-dress, unique user information is useful for identifying audiences and device ac-cess.

Glossary

brainerd dispatch product book: 2015

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