Snmek 1

www.vsfs.czPROFESSIONAL ENGLISH IN USEMARKETING

Unit 12 - Brainstorming

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BRAINSTORMINGwww.vsfs.czBRAINSTORMINGBrainstorming is a technique used to ________________ . BRAINSTORMINGBRAINSTORMINGgenerate ideas What is brainstorming used for?

www.vsfs.czBRAINSTORMINGBRAINSTORMINGSuggesting and building on ideasBrainstormingtechniquesBrainstormingsessionBRAINSTORMINGwww.vsfs.czBRAINSTORMINGBrainstormingsessionteam membersscribeleader

www.vsfs.czBRAINSTORMINGBrainstorming ____________ participants play different roles. BRAINSTORMINGBRAINSTORMINGteamteam membersscribeleaderwww.vsfs.czBRAINSTORMINGBRAINSTORMINGSESSION... before the define a problem statementWhose job is it?

...the leaders!

www.vsfs.czBRAINSTORMINGProblemstatement focus on the aim of the session

must be open enough

must allow innovative thinking

How to sell more of our biscuits?

All ideas are welcomeBRAINSTORMING Ground rules for brainstorming

No judgements acceptedNo criticisms acceptedNo evaluation of ideasBe open to original ideasNo ownership of ideasBRAINSTORMINGRULES a clear concise description of the issues that need to be addressed by a brainstorming team

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problem statementBRAINSTORMING a brainstorming team consists of

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a leadera scribeteam membersBRAINSTORMING

It needs to f__________ the aim of the session, but must also be open enough to allow i_____________ thinking.www.vsfs.cz

Problem statementfocus oninnovativeBRAINSTORMING

do not j________ or c_______ the ideas of the other members do not e__________ ideas (= give your opinion about ideas) immediately, they can be m_________ (altered, changed) laterwww.vsfs.cz

Ground rules for brainstormingjudgecriticizeevaluatemodifiedBRAINSTORMING

the __________ of ideas is more important than the __________no _______________ of ideas (= the ideas belong to the group)participants should ______________ (build on) other peoples ideas www.vsfs.cz

Ground rules for brainstormingquantityqualityownershiphitchhike on to look at a problem from a new and different anglewww.vsfs.czthink _____ _____ _____ _____think out of the boxthink out of the boxTHE BOXBRAINSTORMING

A common technique in brainstorming is to use a r_________ w____ as a s_____ p____ for possible solutions.www.vsfs.czBrainstorming techniques - 1random word starting point

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You play with the combination of w________ until you find a promising new combination. This technique is called c_______ p_____ . www.vsfs.czBrainstorming techniques - 2words BRAINSTORMINGcombinatory play

Ask novel questions that will stimulate creative answers.www.vsfs.czBrainstorming techniques - 3novel questions BRAINSTORMINGn......... questionsnew questionsd......... questionsdifferent questions

You may need to get the creative juice flowing

and encourage people to think out of the box.

www.vsfs.czBrainstorming techniques BRAINSTORMINGuvolnit kreativitumyslet nekonvenn

Brainstorming session onlinewww.vsfs.czWatch the short animationIDEALYSThttp://www.ams-inc.com/video/idealyst.htm

BRAINSTORMINGwww.vsfs.czAnswer the following question based onIDEALYSTBRAINSTORMINGWhy are brainstorming team participants anonymous? How does the IDEALYST reward system work?Why IDEALYST?pair work no office politicseach creative idea = 1 pointpoints = cashdifferentiationintentional misspelling www.vsfs.czHow to sell more of our biscuits? BRAINSTORMINGwhole group work brainstorming

12345Rd bych vm vem pipomenul zkladn pravidla dve ne zaneme.Id like to remind you all of the ground rules before we start.Doufm, e jste pemleli o zadn problmu, kter jsem vm zaslal emailem.I hope youve been thinking about the problem statement I emailed you.Dnes potebujeme inovativn pemlen/uvaovn nad nzvem novho vrobku.Today we need innovative thinking for a new product name.Nebojte se podstoupit riziko nikdo vs nebude kritizovat.Dont be afraid to take risks no one will criticize you.Take, nhodn slovo je mslo.So, the random word is butter.Give the English equivalent BRAINSTORMING23678910Dkuji za velmi produktivn schzku, pi kter jsme hledali kreativn npady.Thanks for a very productive brainstorming session.Dnes hledme dvouslovn nzev pro informan zpravodaj.Today we are looking for a two-word title for the newsletter.Vichni znte pravidla zanme!You all know the rules lets get started!Dobr nvrh!Good suggestion!To se mn lb to mn pivn na mylenku, e jsem doma.I like that it makes me think about being at home.Give the English equivalent BRAINSTORMING24www.vsfs.czFind a suitable verb other peoples ideas a problem statement the aim of the discussion innovative thinking random word generatorh o...d.f oa.u........hitchhike ondefinefocus onallowuse out of the boxt.thinkBRAINSTORMING misspelling random word generatorbuild onexpand on25Make collocations combinatory thinkinginnovativetechniquecreativeideawordbrainstorming randomplayideatechniqueplaywordthinkingBRAINSTORMINGUse these collocations in a sentence26www.vsfs.cz misspelling random word generator What it is good for? Explain it, please. group workBRAINSTORMINGBrainstorming - summary BRAINSTORMING

whole group work Summarize what you know about brainstorming28Home assignment Page 31 Exercises 12.1 12.4www.vsfs.czBRAINSTORMING

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