brand guidelines · re: branding development — australia–asean council dear peter conse...

BRAND GUIDELINES

THIS IS A GUIDE TO THE BASIC ELEMENTS THAT MAKE UP THE AAC BRAND.

01 OUR LOGO

02 OUR TYPEFACE

03 OUR COLOURS

04 OUR COLLATERAL

02

03

OUR LOGO PLAYS A KEY ROLE IN DEFINING OUR BRAND.

THE FOLLOWING GUIDELINES ENSURE IT’S CORRECT AND CONSISTENT USE.

04

CMYK Stacked AAC-LOGO-CMYK-STACKED.EPS

Mono Stacked AAC-LOGO-CMYK-REV-STACKED.EPS

CMYK Stacked AAC-LOGO-MONO-STACKED.EPS

Mono Stacked AAC-LOGO-REV-STACKED.EPS

OUR LOGO STACKED

05

CMYK Inline with Aust Gov AAC-WAUSTGOV-LOGO-CMYK-INLINE.EPS

CMYK Inline with Aust Gov AAC-WAUSTGOV-LOGO-CMYK-INLINE-REV.EPS

CMYK Inline with Aust Gov AAC-WAUSTGOV-LOGO-MONO-INLINE.EPS

CMYK Inline with Aust Gov AAC-WAUSTGOV-LOGO-INLINE-REV.EPS

AUSTRALIAN GOVERNMENT LOGO + OUR LOGO INLINE

THE AUSTRALIAN GOVERNMENT LOGO USAGE GUIDELINES CAN BE FOUND HERE: HTTP://WEBGUIDE.GOV.AU/INITIAL-REQUIREMENTS/BRANDING/

06

GIVE IT ROOM TO BREATHE

It is important not to crowd the logo. Allowing ample space around it ensures that other graphic elements do not interfere.

As a basic rule, space that is the width of the large ‘A’ should be given on all sides.

DON’T MAKE IT TOO SMALL

There will always be exceptions, but where possible, avoid using the logo where the icon is less than 18mm in width.

It is shown here at it’s ideal minimum size.

18MM

USE THE REVERSED VERSION

Using the logo on a white or neutral background is preferable, however if applying the logo to a coloured background is unavoidable, always use the reversed version.

If possible, the preferred coloured background is the ‘BRASS-IMAGE.tif’ or black.

OUR LOGO DOS & DON’TS

07

ALWAYS KEEP IT SIMPLE

Never use the CMYK version of the logo on a photo or image based background. It should only be used on white or very light grey.

DON’T ROTATE IT

Never rotate, squash or alter the master logo in any way.

DON’T EMBELLISH IT

Do not add virtual embellishments like drop-shadows or embossings etc. to the logo.

OUR LOGO DOS & DON’TS

08

OUR TYPEFACE IS A STRONG AND SIMPLE GEOMETRIC SANS-SERIF. IT COMES IN VARIOUS WEIGHTS— PERFECT FOR USE FROM HEADLINES TO BODY COPY.

Aa

9

OUR TYPEFACE. PRINT GOTHAM

AaBbCcGOTHAM LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

(.,;:?!$&@*) 0123456789

GOTHAM BOOK


(.,;:?!$&@*) 0123456789

GOTHAM MEDIUM


(.,;:?!$&@*) 0123456789

GOTHAM BOLD


(.,;:?!$&@*) 0123456789

GOTHAM CAN BE PURCHASED HERE: WWW.TYPOGRAPHY.COM/FONTS/GOTHAM/STYLES/GOTHAM1

PLEASE NOTE GOTHAM IS NOT FOR USE IN THE MICROSOFT OFFICE SUITE OF PROGRAMS.

OUR ‘INTERNAL’ TYPEFACE, ARIAL (SEE PAGE 14) SHOULD ALWAYS BE USED.

10

HEADING LEVEL 1

INTRO COPY SAMPLE TEXT NON SENT ACIN ESED MING LUM IURE DELESTRUD ESTO DO ERIT ALIS DELIT WISL IRIL ULLAM DIA MET, SEQU AM DO ODIPSUSCIPIT ILLUM VELISIT, QUAM DIT DO EUI.

Heading level 2

Body copy sample text acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam diamet, sequam lum iure delestrud dipis esto do erit alis delit do odipsuscipit illum velisit, quam dit.

Heading level 3


Heading level 4

Body copy sample text acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do erit alis delit wisl:

– bullet copy, sequam lum iure delestrud dipis esto do erit alis delit do odipsuscipit illum velisit, quam dit,

– acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam,

– diamet, sequam lum iure delestrud dipis esto do erit alis deldo odipsuscipit illum velisit.

Heading level 5


HEADING LEVEL 1 GOTHAM LIGHT —UPPERCASE SIZE: 20PT/24PT LEADING 10MM SPACE BEFORE 6MM SPACE AFTER 20 TRACKING

INTRO COPY GOTHAM LIGHT —UPPERCASE SIZE: 15PT/17PT LEADING NO SPACE BEFORE 3MM SPACE AFTER 20 TRACKING

HEADING LEVEL 2 GOTHAM MEDIUM SIZE: 12PT/14PT LEADING 7MM SPACE BEFORE 2MM SPACE AFTER -25 TRACKING

BODY COPY GOTHAM LIGHT SIZE: 8.5PT/10.5PT LEADING 7MM SPACE BEFORE 2MM SPACE AFTER -15 TRACKING

HEADING LEVEL 3 GOTHAM LIGHT SIZE: 12PT/14PT LEADING 5MM SPACE BEFORE 1MM SPACE AFTER -25 TRACKING

HEADING LEVEL 4 GOTHAM MEDIUM SIZE: 10PT/12PT LEADING 4MM SPACE BEFORE NO SPACE AFTER -25 TRACKING

BULLET POINTS BASED ON BODY COPY 1MM SPACE BEFORE NO SPACE AFTER 3.5MM INCREMENTAL INDENTS

HEADING LEVEL 5 GOTHAM BOOK SIZE: 9PT/12PT LEADING 4MM SPACE BEFORE NO SPACE AFTER -25 TRACKING

OUR TYPEFACE. PRINT TYPESETTING GOTHAM

11

OUR TYPEFACE. ONLINE PROXIMA NOVA

AaBbCcPROXIMA NOVA LIGHT


(.,;:?!$&@*) 0123456789

PROXIMA NOVA REGULAR


(.,;:?!$&@*) 0123456789

PROXIMA NOVA SEMIBOLD


(.,;:?!$&@*) 0123456789

PROXIMA NOVA BOLD


(.,;:?!$&@*) 0123456789

PROXIMA NOVA CAN BE PURCHASED HERE: WWW.MYFONTS.COM/FONTS/MARKSIMONSON/PROXIMA-NOVA

PLEASE NOTE PROXIMA NOVA IS FOR USE ON THE WEBSITE ONLY.

12

AaBbCcARIAL REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz(.,;:?!$&@*) 0123456789

ARIAL ITALIC


ARIAL BOLD


OUR TYPEFACE. INTERNAL ARIAL

13

HEADING LEVEL 1

INTRO COPY SAMPLE TEXT NON SENT ACIN ESED MING LUM IURE DELESTRUD ESTO DO ERIT ALIS DELIT WISL IRIL ULLAM DIA MET, SEQU AM DO ODIPSUSCIPIT ILLUM VELISIT, QUAM DIT.

Heading level 2

Body copy sample text acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do dipis esto do erit alis delit do odipsu scipit illum velisit, quam.

Heading level 3Body copy sample text acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam diamet, sequam lum iure delestru.

Heading level 4Body copy sample text acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do:– bullet copy, sequam lum iure delestrud dipis esto do erit

alis delit do odipsuscipit illum velisit, quam dit,– acin esed ming lum iure delestrud dipis lum iure delestrud

dipis esto do erit alis delit esto do erit alis delit wisl iril,– diamet, sequam lum iure delestrud dipis esto do erit alis

deldo odipsuscipit illum velisit.

Heading level 5

Body copy sample text acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam diamet, sequam lum iure delestrud

HEADING LEVEL 1 ARIAL REGULAR—UPPERCASE SIZE: 19PT/21PT LEADING 15MM SPACE BEFORE 12MM SPACE AFTER

INTRO COPY ARIAL REGULAR—UPPERCASE SIZE: 13PT/15PT LEADING 2MM SPACE BEFORE 3MM SPACE AFTER

HEADING LEVEL 2 ARIAL BOLD SIZE: 13PT/15PT LEADING 8MM SPACE BEFORE 2MM SPACE AFTER

BODY COPY ARIAL REGULAR SIZE: 11PT/13PT LEADING 2MM SPACE BEFORE NO SPACE AFTER

HEADING LEVEL 3 ARIAL REGULAR SIZE: 12PT/14PT LEADING 7MM SPACE BEFORE NO SPACE AFTER

HEADING LEVEL 4 ARIAL BOLD SIZE: 11PT/13PT LEADING 5MM SPACE BEFORE NO SPACE AFTER

BULLET POINTS BASED ON BODY COPY 1MM SPACE BEFORE NO SPACE AFTER 5MM INCREMENTAL INDENTS

HEADING LEVEL 5 ARIAL ITALIC SIZE: 11PT/13PT LEADING 4MM SPACE BEFORE NO SPACE AFTER

OUR TYPEFACE. INTERNAL TYPESETTING ARIAL

14

OUR COLOURS ARE BOLD AND CORPORATE. INSPIRED BY THE GRAVITAS OF OUR COUNCIL, THEY INTRODUCE STRENGTH AND RELIABILITY INTO OUR BRAND.

15

OUR COLOURS THE BREAKDOWN

C. GRAY 7 CP

C 40 M 30 Y 20 K 66 R 71 G 76 B 85

HEX 474C55

PROCESS BLACK 90%

C. GRAY 5 CP

C 20 M 14 Y 12 K 40 R 135 G 138 B 143

HEX 878A8F

PROCESS BLACK

C 0 M 0 Y 0 K 100 R 0 G 0 B 0HEX 000000

C 0 M 0 Y 0 K 90 R 65 G 65 B 65

HEX 404041

BRASS-IMAGE.TIF PLACE AT 100%

WHERE POSSIBLE

729 CP

C 20 M 38 Y 63 K 2 R 202 G 156 B 108

HEX C99B6C

BRASS IMAGE

16

OUR COLLATERAL IS SHOWN IN THE FOLLOWING PAGES.

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SPECIFICATIONS SIZE: 90X55MM SPECIALS: DUPLEXED STOCKS, METALLIC + WHITE FOIL FRONT, WHITE FOIL BACK.

OUR COLLATERAL BUSINESS CARDS

BRINGING TOGETHER THE PEOPLES OF AUSTRALIA & SOUTH–EAST ASIA

Ms Christine Holgate Board Chair

AAC Secretariat T +61 2 6261 1333 E [email protected]

dfat.gov.au/aac

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SPECIFICATIONS SIZE: B5 SPECIALS: SHORT-SHEET COVER, JAPANESE STAB BIND—WHITE STITCH, MULTIPLE STOCKS, METALLIC + WHITE FOIL FRONT COVER, WHITE FOIL INSIDE FRONT COVER, ROUNDED CORNERS X2.

OUR COLLATERAL CORPORATE DOCUMENT


19


AACAUSTRALIA–ASEAN COUNCILBRINGING TOGETHER THE PEOPLES OF AUSTRALIA & SOUTH–EAST ASIA

SPECIFICATIONS SIZE: 845X2300MM PREMIUM ROLL-UP BANNER PRINTED CMYK.

OUR COLLATERAL PULL-UP BANNERS

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SPECIFICATIONS SIZE: 210X148MM FINISHED SIZE PRINTED INVITATION.

OUR COLLATERAL PRINTED INVITATION

21

SPECIFICATIONS SIZE: 768X1024DPI AT 96DPI DIGITAL INVITATION.

OUR COLLATERAL DIGITAL INVITATION

22

SPECIFICATIONS SIZE: 210X297MM A4 TEMPLATE MICROSOFT© WORD LETTERHEAD & FOLLOWER.

OUR COLLATERAL DIGITAL LETTERHEAD

Peter Flanagan Senior Designer Swell Design Group PO Box 3151 Manuka ACT 2603 AUSTRALIA

Re: Branding development — Australia–ASEAN Council

Dear Peter

Conse nonsecusa veribus. Tat. Igene labo. Dunto tem sima culluptatis poremol orerspe ligenem olorios ra qui architibusae restrunt. Ficilis cimaxim hitaspe resciatur ant. Ommosam, ut duscitis doluptate magnatqui tem am, offici unt. Lesed eum et enimagn ihicabo ritatendi dolupic tasped molut iliciis delibus, consequassi cum sedit, te ipsantur, qui occusandem dolupta sequi blaborectet maiorepro dolorem ut quo qui venihil evellest, occae odi tenim estecabor aut latur acerchilis maxime nus ut velitas alit et ut et lacipicipsae aliatet faccatiusdae doloria epudae maximusdae sapitat emporiorro con comnit laut quostrumque provid quam quis enda endi cusam nem volorepero verro et voles exeraepudam quiatus antorem ut enti commoluptae et, ommodit untiae et, vitatur sundi utation pe odis aut volupta temporibus dolorporerro voluptatas eatet qui in reicae nobisciam sed utem que dis diciis mo te evel explautat laborem expe pa dolor amus illeniam harum exceruptatur reperore nata qui accatium volupta ecaepuditis magnias peribus, ut unt. Delis exercipsum fuga. Ra doloraepro modignis expla doluptat res voloritata eum qui coreprate vel eum ut facienderci ut ut landitiatur re nonecae cuptatem hilictem hil int faceaquam inumqui buscidem ium qui sit aut ad magnatios.

Conse nonsecusa veribus. Tat. Igene labo. Dunto tem sima culluptatis poremol orerspe ligenem olorios ra qui architibusae restrunt. Ficilis cimaxim hitaspe resciatur ant. Ommosam, ut duscitis doluptate magnatqui tem am, offici unt. Lesed eum et enimagn ihicabo ritatendi dolupic tasped molut iliciis delibus, consequassi cum sedit, te ipsantur, qui occusandem dolupta sequi blaborectet maiorepro dolorem ut quo qui venihil evellest, occae odi tenim estecabor aut latur acerchilis maxime nus ut velitas alit et ut et lacipicipsae aliatet faccatiusdae doloria epudae maximusdae sapitat emporiorro con comnit laut quostrumque provid quam quis enda endi cusam nem volorepero verro et voles exeraepudam quiatus antorem ut enti commoluptae et, ommodit untiae et, vitatur sundi utation pe odis aut volupta temporibus dolorporerro voluptatas eatet qui in reicae nobisciam sed utem que dis diciis mo te evel explautat laborem expe pa dolor amus illeniam harum exceruptatur reperore nata qui accatium volupta ecaepuditis magnias peribus, ut unt.

Julia Landford Assistant Director Department of Foreign Affairs and Trade

11 August 2015

AAC COUNTRY PO Box 1111 Suburb STATE

Postcode COUNTRY

P +61 6123 4567 M +61 456 789 012

[email protected] www.dfat.gov.au/aac

23

SPECIFICATIONS SIZE: 1024X768DPI AT 96DPI POWERPOINT SLIDESHOW TEMPLATE.

OUR COLLATERAL POWERPOINT

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