brand guildline

BRAND GUILDLINE

BRAND GUILDLINE

BRAND GUILDLINE

Contents

1

1 Logo2 Color3 Typography4 Visual

BRAND GUILDLINE

01. Logo

standard logo

the Pencil Studio

the Digital Pencil

the Cinematic Pencil

the Creative Pencil

2

BRAND GUILDLINE

01. Logo

logo’s size

3

BRAND GUILDLINE

01. Logo

logo form

logo with border no color logo one color logo

4

BRAND GUILDLINE

01. Logo

isolations5

BRAND GUILDLINE

02. Color

e54c3b

2980ba

4fba6e

333333

ffffff

6

BRAND GUILDLINE

02. Color

the Pencil Studio the Pencil Studio

the Pencil Studio the Pencil Studio

the Pencil Studio

the Pencil Studio

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BRAND GUILDLINE

03. Typography

Type face: UTM Avo

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789


Regular

Bold

8

BRAND GUILDLINE

03. TypographyType face: UTM Bebas


Regular

Type face: UTM Windsor BT


Regular

9

BRAND GUILDLINE

03. TypographyType face: UTM French Vanila


Regular

10

BRAND GUILDLINE

04. Visual

04. Print

All this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.

No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure.

To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to �nd fault with a man who chooses to enjoy a pleasure that has no annoying consequenc-

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1

BRAND GUILDLINE

04. Visual

the Pencil Studio

the Pencil Studio

the Pencil Studio

the Pencil Studio

12

BRAND GUILDLINE

04. Visual

All this mistaken idea of denouncing pleasure and praising pain was born.

I will give you a complete account of the system,

Expound the actual teachings of the great explorer of the truth,

Master-builder of human happiness.

No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.

Your business emailBusiness phone numberFax numberwww.website.com

Your business nameYour full adress

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the Pencil Studio the Pencil Studio the Pencil Studio the Pencil Studio

the Pencil Studio

13

BRAND GUILDLINE

04. Visual

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BRAND GUILDLINE

Contents

brand guildline

Documents