brand identity - application guidelines
TRANSCRIPT
Brand Ident i t y - Applicat ion Guidelines
VISUAL IDENTITYColoursThe NTB colours in their print Collateral must always conform to the following CMYK specifications
C37
M5
Y55
K37
7
0%
C37
M5
Y55
K37
C0
M15
Y40
K15
C0
M50
Y10
0 K1
0
C0
M70
Y10
0 K1
0
C20
M10
0 Y1
00 K
20
C20
M10
0 Y1
00 K
55
C57
M72
Y10
0 K4
5
VISUAL IDENTITYLogo ColoursThe NTB colours in their Logos must always conform to the following Pantone specifications
C57
M72
Y10
0 K4
5
Pant
one
1595
C
Pant
one
357
C
Pant
one
1795
C
Pant
one
132
C
Pant
one
Ora
nge
021
C
Pant
one
153
C
Pant
one
4625
C
Pant
one
7460
C
Pant
one
370
C
Pant
one
1807
C
Pant
one
Refl
ex B
lue
C
Pant
one
1505
C
Pant
one
1805
C
Pant
one
1235
C
VISUAL IDENTITYUse of Imager yNTB has specific imager y which gets used and reflects their dif ferent categories.
Nature
Adventure
Culture
Wildlife
VISUAL IDENTITYUse of Imager y - Single Photograph imageNamibia lends itself wonder fully to big, wide, landscape and aerial photography.
I t is of ten best to stick with landscape format i.e. wide horizontal pictures. These pictures are best for showing of f Namibia’s vast landscapes.
Another technique to ef fectively convey the concept of wide-open spaces is to keep pictures as large as possible.
VISUAL IDENTITYLogoThe NTB colours must always conform to the following CMYK specifications.
Namibia Tourism Board Logo Namibia Destination Logo
LOGO & TYPOGRAPHYCorrect Logo UseThe arrangement of the NTB logo must not change, and no par t of the logo may be omit ted.
Full colour logo f loating on a neutral background
Full colour logo f loating on a white background
Full colour logo placed on a leather patch
Full colour logo f loating on a light image background.
Logo never to be placed in a box . I t must always f loat .
Never change the colour of the logo besides what is shown in the guidelines.
Never dis tor t the logo in any way.
Full colour logo never on a br ight clashing colour background. I t must be clear l y v isible against the colour.
Never use at an angle . Never dis tor t the logo in any way.
LOGO & TYPOGRAPHYIncorrect Logo UseThe NTB logo should be used on a neutral background only. I t is a floating logo. I t should not be placed on any other colour or background than what has been specified on the previous page.
x
x
x
y
2 y
2 y
LOGO & TYPOGRAPHYLogo SpacingThe logo should have a comfor table amount of clear space around it at the edge of the page. The minimum spacing is measured by the height of the word Namibia and the ideal spacing is measured by the length of the “Na”, indicated below.
Incor rect spacing Minimum spacing Ideal spacing
LOGO & TYPOGRAPHYLogo Sub-brandWhen adding a sub-brand/experience to the NTB logo, it must be placed below the NTB icon in the below stated fonts and the same stated size.
Corbel Bold Italic Manipulated Typography Corbel Bold Italic
LogoNamibia Tourism BoardCorbel Bold Italic ( Namibia Tourism Board )
LogoNamibia Endless horizonsManipulated Typography ( Namibia )Corbel Bold Italic ( Endless horizons )
Corbel Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&()
Adiat. Olore modo elessectem ipit, venisl eros augait laortincipexercidunt praesecte conulla Adiat. Olore modo elessectem ipit, venisl eros augait laortincip exercidunt praesecte conullaAdiat. Olore modo elessectem ipit, venisl eros augait laortincip exercidunt praesecte conulla Adiat. Olore modo elessectem ipit,
Corbel Bold Italic
Corbel Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&()
Adiat. Olore modo elessectem ipit, venisl eros augait laortincipexercidunt praesecte conulla Adiat. Olore modo elessectem ipit, venisl eros augait laortincip exercidunt praesecte conullaAdiat. Olore modo elessectem ipit, venisl eros augait laortincip exercidunt praesecte conulla Adiat. Olore modo elessectem ipit,
Corbel Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&()
Adiat. Olore modo elessectem ipit, venisl eros augait laortincipexercidunt praesecte conulla Adiat. Olore modo elessectem ipit, venisl eros augait laortincip exercidunt praesecte conullaAdiat. Olore modo elessectem ipit, venisl eros augait laortincip exercidunt praesecte conulla Adiat. Olore modo elessectem ipit,
LOGO & TYPOGRAPHYTypography for Stationer yAll stationer y uses the Font Family Corbel as Bold, Bold I talic and Bold Regular.
Corbel Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&()
Adiat. Olore modo elessectem ipit, venisl eros augait laortincipexercidunt praesecte conulla Adiat. Olore modo elessectem ipit, venisl eros augait laortincip exercidunt praesecte conullaAdiat. Olore modo elessectem ipit, venisl eros augait laortincip exercidunt praesecte conulla Adiat. Olore modo elessectem ipit,
STATIONERYBusinesscard
Flora HazamPersonal Assistant: CEOHead Office: Windhoek – Namibia
Tel: +264 61 290 6003Fax: +264 61 303 [email protected]
Head Office: Namibia – WindhoekChannel Life TowerFloor M2, 39 Post Street MallPrivate Bag 13244, [email protected]
90mm
50mm
STATIONERYLetterhead
International Office Address
Head Office Address
STATIONERYComplimentslip
Head Office Address
STATIONERYFaxsheet
International Office Address
Head Office Address
Fax Info
STATIONERYCD & CD Cover
CD DescriptionCD Description
STATIONERYProposal Cover
Description
PRINT ELEMENTSLandscape & Por trait Corporate Ads
The Headline if possible is to be placed into a clear Open space on the image
The leather patch with the NTB Logo needs to be placed on the right hand side on top of the colour coded curve
Every Corporate Ad needs to have the Addresses of all existing NTB Offices listed at the bottom of the Ad, with the NTB web address in the bottom right.
A colour coded curve with its specific texture is to be placed at the bottom of every Ad according to the nature of the Ad ( Nature, Adventure, Culture etc.)Nature: NTB GreenAdventure: NTB OrangeCulture: NTB RedWildlife: NTB Light Brown
FONTS:Headline - Trade Gothic LT regularBodycopy - Trade Gothic Condensed No:18Addresses - Trade Gothic Condensed No:18Web address - Trade Gothic Condensed No:18
Every Corporate Ad needs to have the Addresses of all existing NTB Offices listed at the bottom of the Ad, with the NTB web address in the bottom right.
The Headline if possible is to be placed into a clear Open space on the image
The leather patch with the NTB Logo needs to be placed on the right hand side on top of the colour coded curve
A colour coded curve with its specific texture is to be placed at the bottom of every Ad according to the nature of the Ad ( Nature, Adventure, Culture etc.)Nature: NTB GreenAdventure: NTB OrangeCulture: NTB RedWildlife: NTB Light Brown
FONTS:Headline - Trade Gothic LT regularBodycopy - Trade Gothic Condensed No:18Addresses - Trade Gothic Condensed No:18Web address - Trade Gothic Condensed No:18
EXHIBITION STANDSSeparated PanelThis is a generic panel that can be used for any countr y
Generic full show stand
NAMIBIA – Head officeChannel Life Building, 1st floor
Post Street Mall
Private Bag 13244, Windhoek
Tel: +264 61 290 6000
Fax: +264 61 254 848
Email: [email protected]
www.namibiatourism.com.na
GERMANYSchillerstrasse 42 – 44, D – 60313
Frankfurt am Main,
Tel: +49 69 1337 360
Fax: +49 69 1337 3615
Email: [email protected]
www.namibia-tourism.com
SOUTH AFRICACape Town
Ground floor, The Pinnacle
Burg Street, P O. Box 739
Tel: +27 21 422 3298
Fax: +27 21 422 5132
Email: [email protected]
www.namibiatourism.com.na